How digital signs are helping banks connect with consumers | Sunglass Hut adds custom-designed digital screens | Soccer fans get a chance to play against a virtual goalie
 
September 3, 2015
ISA SmartBrief
News for the sign and visual communications industry
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The Storefront
How digital signs are helping banks connect with consumers
Banks are using digital signs to connect with consumers and offer a middle ground between digital experiences and in-person service, sign professionals say. "Financial institutions are connecting with their retail customers in methods that take more cues from coffeehouses and sports clubs than the marble halls and gold-filigree teller windows of banks of old," said Jennifer Davis of Planar Systems. Digital Signage Today (8/28)
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Sunglass Hut adds custom-designed digital screens
Luxottica-owned Sunglass Hut has installed custom-designed digital displays from Moving Tactics in 24 of its South African stores. The 75-inch screens sit in the store windows, inside frames designed to match the stores' decor. Digital Signage Connection (9/1)
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Technology and Trends
What's next for the changing digital-signage industry?
Growing demand, evolving technology and declining prices are going to change the face of the digital-signage industry in the next five years, according to Hexa Research. Intel, Nippon Telegraph and Telephone, and Four Winds Interactive are among the players pioneering innovations in outdoor display. DigitalJournal.com (8/27)
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Government and Regulatory
Conn. town embarks on comprehensive sign-rule review
Planners in Greenwich, Conn., have launched an in-depth review of the city's regulations for business signage and other exterior aspects of its small businesses in an effort to clear up confusing rules. "Now is a good time for our retail sector to communicate to Town Hall what they ideally would like," said Greenwich Chamber of Commerce Director Marcia O'Kane. Greenwich Time (Conn.) (9/1)
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ISA Update
Get The Latest Sign and Visual Communications News
Staying on top of trends and issues in the sign and visual communications industry is vital to any business. But who has time to search all the newspapers and websites to gather that information? Read more.
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Major Metropolitan Area Makes EMC Changes
A major metropolitan city has approved two codes related to digital signs, removing one requirement that could have negatively affected every digital sign in the city. Sign industry testimony was able to successfully persuade the Dallas City Council to remove a requirement to have existing digital signs receive a manufacturer's certification. Read more.
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SmartQuote
Develop success from failures. Discouragement and failure are two of the surest steppingstones to success."
-- Dale Carnegie,
writer and motivational speaker
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