Nature's Heritage will sponsor Boston's MGM Music Hall and Citizens House of Blues starting next week, breaking new ground in cannabis marketing. The sponsorships include QR codes, ticket site ads, billboards and other forms of outreach.
Win the next generation of consumers Winning the hearts and minds of Gen Z is paramount for brands. Fetch, the stickiest shopping app for Gen Z, offers a powerful platform for advertisers to connect authentically with the younger generation and create lifelong consumer relationships. With the ability to reward every purchase and a gamified user experience, Fetch delivers value and personalization at every consumer touchpoint. Explore the infographic to learn more.
LinkedIn engagement has risen 44% since last year, Socialinsider reported in March, and both polls and videos can enhance it. PR Daily Editor Allison Carter cautions companies to mix in thought leadership pieces and other audience-specific content rather than depending on the platform's algorithm.
Optimization through testing, strong instructions and extensive A/B testing can strengthen calls to action, advise experts on LinkedIn. They also suggest keeping the messages short and to the point.
Mastering linear & streaming
In the age of media convergence, planning for linear and streaming platforms is paramount. Nielsen's 2024 Upfronts/NewFronts Guide is your key to understanding the audience's traditional and digital viewing habits. This essential guide empowers you to navigate the complexities of today's TV landscape, ensuring your strategies resonate across all channels. Because behind every good decision is great data.
New social platform LyraK plans to offer the real-time news and journalism content of Twitter while integrating features from the fediverse. The platform will run ads and give creators half the revenue, offer AI tools and provide insights about users via reputation scores.
After introducing more podcast sorting options, letting non-US users see podcasts on their Home screens and tweaking search results, the YouTube Music team said more improvements are on the way. Many listeners migrated to the platform as Google Podcast shut down.
WPP Open X created an emotional short film, "The Vault," for Powerade, which is directed by Somesuch's Kim Gehrig and shows Simone Biles preparing for her return to international gymnastics at the 2024 Paris Olympics after her pause to focus on mental health. The campaign was led by Ogilvy, with support from David Miami, EssenceMediacom, VML, Form&Fun and AlterEko.
Tombras created a "Bark Air" campaign that's offering dog owners the chance to travel in style with their pooches from New York to Los Angeles or New York to London via a Bark partnership with a private jet company. A 60-second spot showcases Bark's new airline, where dogs roam free, get fed treats and can sleep next to their humans.
Studies have found brands that are intentional about inclusivity and representation can serve the needs of historically underrecognized communities and tap new avenues of business growth. Recent efforts by Mattel's Barbie, Rhianna's Savage X Fenty and Fenty Beauty and Victoria's Secret are spotlighted here.
With so much attention focused on privacy as it relates to digital advertising, those in business strategy, operations, product, legal and engineering roles need to understand core privacy concepts. This course -- on Thursday -- explains how these privacy laws, focusing on US state privacy laws, apply to the various players of the digital advertising ecosystem. It is important that organizations fully understand the legal and business implications of 5 newly updated US state privacy laws and significant legal developments occurring in the EU pursuant to the General Data Protection Regulation.
New developments in European law continue to pose challenges for digital advertising in 2024. During this course, we will provide practical guidance on key GDPR and ePrivacy requirements, as well as specific considerations for participants in the digital advertising ecosystem seeking to comply with those requirements. Learn more.
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