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US grocers are offering discounts and promotions ahead of Super Bowl LX, with expected viewership up from last year, according to Numerator. ALDI is offering a 30% discount on $60 purchases through Uber Eats, and Stop & Shop is discounting chicken by up to 38%. Kroger is promoting Flamin' Hot Boneless Chicken Wings and other items, while Natural Grocers is offering 40% off snacks and a chance to win a 75-inch TV.
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| (George Frey/Getty Images) |
Walmart's $330 million modernization of its Opelousas, La., distribution center includes a commitment to retaining its current workforce while shifting employees into higher-skilled positions focused on automation, robotics and other advanced technology. The transition, part of a larger initiative to upgrade the retailer's 42 regional distribution centers, is designed to equip staff with new capabilities as the company invests in automation, ensuring employees play an integral role in the upgraded facility.
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PepsiCo CEO Ramon Laguarta views the growing use of GLP-1 medications for weight loss as both a challenge and an opportunity for the company. He highlighted that PepsiCo has been preparing for this shift by leveraging multiple strategies, including expanding single-serve product offerings and focusing on nutrition-driven innovation. The CEO expressed optimism that, as more consumers turn to GLP-1s, PepsiCo can meet their evolving needs with options like fiber-rich snacks, protein drinks and enhanced hydration products, turning the health trend into a growth area across multiple markets.
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This year's Super Bowl is set to feature a wave of health-centric advertisements, with brands such as Liquid I.V., Oikos, Raisin Bran and Poppi promoting hydration, gut health and protein. The trend, dubbed the "Wellness Bowl," reflects a growing cultural focus on health optimization. "Nutrition has become a national obsession," says Gut New York's Deb Freeman, while WK Kellogg Co's Doug VanDeVelde says, "Protein has been all the rage but I think fiber is kind of the next big thing."
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Super Bowl LX is transforming the advertising landscape by introducing streaming-exclusive ads at notably lower rates than traditional broadcast spots. NBC and Peacock's strategy allows brands to purchase 30-second streaming placements at 60% to 70% of the broadcast cost, making high-profile Super Bowl exposure accessible to a wider range of advertisers. This two-tiered system is not only attracting new entrants but also enabling innovative ad formats and precise measurement, shifting the Super Bowl's marketing paradigm toward a more inclusive, data-driven future.
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Clorox has finished a five-year, $580 million ERP overhaul in the US and Canada, transitioning from a 20-year-old legacy system to a cloud-based SAP platform. The upgrade, which included training more than 5,000 employees and integrating 21 manufacturing plants, is expected to enhance data sharing, supplier collaboration, and decision-making across finance, supply chain and sales.
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| Yesterday's Most-Clicked Story |
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On Tuesday, Congress delivered the most consequential pharmacy benefit manager (PBM) reforms to date with passage of the Consolidated Appropriations Act of 2026, a major bipartisan government funding package that was signed into law by President Trump on Feb. 3. For supermarket pharmacies and the communities they serve, as well as employers that sponsor health plans, this marks a major and long-awaited step forward.
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When Supermarket Employee Day began in 2021, the idea was simple: create a moment for the industry to say thank you to grocery workers whose daily efforts keep families fed and communities served. Five years later, that purpose resonates even more strongly. Sunday, February 22, 2026, marks the fifth anniversary, and this year’s theme, Time to High Five, highlights how thoughtful recognition leaves a lasting impact.
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Hy-Vee has launched Dietitian Dishes, a line of frozen, medically tailored meals designed to support various dietary needs, including heart- and diabetes-friendly diets. The entrees, available in more than 15 options such as Mediterranean Chicken and Braised Beef, are made with whole-food ingredients and can be prepared in minutes.
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