Automakers like Ford and Stellantis have shifted their strategy from fully electric pickups to extended-range electric vehicles, which use a gasoline engine to charge the battery and extend total driving range to up to 700 miles. EREV pickups are designed to address concerns over limited range and long charging times that challenged the adoption of earlier EV trucks.

Owners of Ikea’s new Matter-compatible smart home devices are reporting unusually high failure rates, with complaints flooding the Tradfri subreddit. The Verge was able to replicate some of the problems, such as pairing failures and unstable connections. While some users report no trouble, the volume and consistency of negative feedback have prompted Ikea to investigate further.

Apple's CarPlay Ultra, which debuted last year as an upgrade to Apple CarPlay and is currently only supported by Aston Martin, is expected to expand to at least one Hyundai or Kia vehicle by the end of the year, reports Bloomberg, possibly the Ioniq 3 EV. The software displays key driving information such as speed, fuel or battery status, tire pressure and engine diagnostics alongside Apple apps. It also enables control over built-in radio, climate functions and camera feeds, with Apple offering brand-specific interface designs and multiple presets for customization.

Oura plans to expand its health monitoring beyond smart rings by exploring new data collection points on the body, including the face, potentially through smart glasses. CEO Tom Hale noted that face-based wearables could offer additional insights, such as dietary habits, while capturing sensitive biometric signals from areas like the ears.

Bath and body brand Tree Hut has integrated an AI-powered community management platform to monitor and respond to customer interactions across TikTok and Instagram. Initially designed for faster customer service, the tool now plays a strategic role in identifying trending requests, quantifying product demand and capturing nuanced sentiment about launches.

Join CTA's research team on Tuesday, Feb. 10, at 1 p.m. ET for a CTA Virtual Roundtable examining the trends, announcements and signals from CES 2026 that will influence product strategy and market direction in 2026. This session goes beyond headlines, using guided discussion and advanced member questions to surface insights that help leaders prioritize what to act on now, before planning cycles are finalized. Register today — for CTA members only.

From co-pilot to autopilot: in the latest CES Tech Talk podcast episode, listen in as Viant's Tim and Chris Vanderhook reveal how their latest Viant AI release makes real-time ad decisions, supercharges CTV and elevates marketers to be more strategic and creative than ever.

CTA's latest research provides annual sales trends for more than 600 tech products, from the early days of television and radio to the present day. The information in this report is derived from CTA's CE MarketMetrics shipment data program and its semi-annual US Consumer Technology Sales and Forecasts. Access today — complimentary for CTA members.