Chobani founder Hamdi Ulukaya's personal interest in the quality and potential of La Colombe Coffee Roasters spurred him to make his first and only investment in a company and eventually buy the ready-to-drink coffee brand. Since the acquisition in December, Ulukaya has led package design and formulation changes with new marketing touting the brand as "The World's Frothiest Draft Latte."

Plant-based food brand Plantstrong has debuted four varieties of clean-label milk alternatives: Unsweetened Oat, Unsweetened Almond, Oat & Walnut and Oat & Almond. The latter two are fortified with fiber, and all four milks feature calcium and vitamins D and B12, as the company saw white space in the clean-label, nutritional alt-milk market, said founder Rip Esselstyn.

Rham Roast produces the "healthiest version of a coffee" via its proprietary double-rinsing process that allows the brand to declare its beans are "mold-free" on pack, said Duqeusne Cook, president. The single-origin, Guatemalan coffee brand has grown its global presence by partnering with the Root Brand direct-to-consumer platform and drip coffee maker brand De'Longhi since debuting two years ago, said Cook.

Coca-Cola has unveiled its 2024 Paris Olympics global brand ambassador roster, which spans several sports including para cycling, swimming and track and field. Soccer is represented by 11 of the 21 athletes, including Brazil's Debinha and the US' Alex Morgan and Alyssa Naeher.

YouTube introduced a shopping feature to assist creators in marketing products from multiple brands and increase earnings by allowing them to display product information based on theme within the video description, Store tab or a product list. YouTube also unveiled Affiliate Hub, designed to make it easier for creators to find brand partners, compare commission rates and other details.

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