Reynolds, McElhenney say they need an Ally for Wrexham | Infinite Agency, Smoothie King team with Dude Perfect | Studio X, Jon Hamm show Minute Maid "Sells Itself"
Ryan Reynolds and Rob McElhenney are touting Ally Financial's sponsorship of a US tour by Wrexham AFC Women's soccer team with a 60-second spot from Maximum Effort that takes the form of a humorous press conference. During the announcement, the pair bicker about their financial decisions pertaining to the Welsh club they co-own.
The Infinite Agency is touting Smoothie King's new endorsement deal with Dude Perfect, a creator group whose trick shot and family-friendly comedic content is popular on Instagram, TikTok and YouTube. A 30-second spot shows the group making their new, limited-edition Dude Perfect smoothie, which features QR codes on cups that customers can scan to enter a sweepstakes and win prizes, including a day with Dude Perfect and $10,000.
Studio X, part of WPP's dedicated Open X agency for Coca-Cola, created a global "Sells Itself" campaign for Minute Maid, which shows Jon Hamm being replaced by the product as the star of the ads. The push, with additional agency support from Essence Mediacom, Ogilvy, United Talent Agency, X&O and Zeno Group, is running across streaming, Spotify, iHeartRadio and Meta, and includes a TikTok Branded Mission and Pinterest takeover.
Kent Lewis, founder of pdxMindShare, provides an in-depth guide on how to boost email marketing performance using A/B testing, list segmentation, best practices and analysis and optimization. "Continuous analysis and adaptation are key to success in the ever-evolving email marketing landscape," Lewis writes.
Marketers must incorporate human checks and balances and other guardrails while being transparent and mindful of context and potential for misinterpretation when using AI, say experts. Gartner analyst Andrew Frank suggests brands rely on AI for one primary purpose, such as generating recipes or specific product content, while Slalom Consulting's Rio Longacre notes that taking shortcuts can easily lead to trouble.
Negative self-talk can become a defeatist feedback loop that impacts "our confidence and [limits] our development," leadership author and educator Paul Thornton writes. Learning to become aware of each thought and dissect them for accuracy can get you closer to positive self-talk, Thornton says.
Walmart has incorporated generative AI search capabilities in its app to let users find multiple products at a time based on themes and events, and Instacart, Amazon and Shopify have also rolled out enhanced AI-powered search capabilities to increase personalization and accuracy in the results, a development that some experts say will one day become the norm for online retail. "A single query for a themed party can serve up relevant, cross-category recommendations, replacing the need for individual searches for each and every item," a Walmart spokesperson said.