Hyundai has launched a campaign from Innocean USA as the official mobility partner for the 2026 FIFA World Cup. "Next Starts Now" includes a 60-second spot featuring global soccer stars and a Boston Dynamics Atlas robot, highlighting Hyundai's commitment to innovation. Media elements include TV, social media content, influencer partnerships, out-of-home and fan experiences in major cities.

IKEA has installed two large granite chairs on the island of Gotland, Sweden's sunniest spot, as determined by 20 years of meteorological data. The project, developed with Akestam Holst NoA, aims to promote outdoor furniture and create a summer travel destination. "It might be the heaviest expression of democratic design IKEA has ever created," says Rickard Beskow, a copywriter at the agency.

Nice&frank created Oura's largest campaign yet to promote the Oura Ring 5, which is 40% smaller than previous models. The global campaign, with media handled by Omnicom's MediaHub, includes major sports events, streaming platforms, cinema and out-of-home advertising in cities such as New York, Washington, D.C., London and 12 other cities. The ads focus on the power of a single ring finger, ending with the line, "Subtle. Power. The World's Smallest Smart Ring."

The Jay Chiat Awards recognize strategic excellence in marketing, media and advertising around the world. If your team developed and executed an extraordinary strategy in 2025 that delivered real results, we want to hear about it! Share your most impactful strategic work with us to be considered for one of the most coveted awards in the industry.

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Mekanism CEO Jason Harris and Chief Creative Officer Tommy Means with director Tony Benna discuss the documentary "Andre is an Idiot," which uses humor to raise awareness about colon cancer. The film, inspired by their late colleague Andre Ricciardi's wish to encourage colonoscopies, received a positive reception, including at Sundance, and has sparked the "Colonoscopy Reminder" campaign.

The 4As rebranded the Coalition for Healthcare Communication as 4As HealthExecutive Director Jim Potter. The move expands the organization's remit beyond advocacy to include policy resources, training and regulatory guidance. 

"Healthcare is going through such [changing] dynamics in terms of policy, spend, affordability and [consumer outcomes]. Marketing agencies and agencies that are in the space are looking for help and guidance on how they can deliver those best solutions," 4As CEO Justin Thomas-Copeland says.

The current four agency holding companies have secured several account wins and retentions so far this year, showcasing a trend toward agency integration to win multi-disciplinary pitches. Business wins include WPP's win of Estée Lauder and Jaguar Land Rover, Publicis' taking over Microsoft's global media account, Omnicom's retention of Dyson and Dentsu keeping its Heineken media business.

"Clients are becoming more focused on selecting a single provider to take care of most of their needs," says Omnicom CEO John Wren.