BBDO, AICP show Van Gogh, Kahlo get creative feedback | Reynolds, McElhenney say they need an Ally for Wrexham | Studio X, Jon Hamm show Minute Maid "Sells Itself"
March 12, 2024
CONNECT WITH 4A's
News for the advertising, media, and marcom industries
(Association of Independent Commercial Producers/LinkedIn)
BBDO created two humorous "Museum Worthy" spots for the Association of Independent Commercial Producers, which show Vincent Van Gogh and Frida Kahlo getting client and focus group feedback on their classic paintings, in much the same way as creatives do in advertising. The spots end with the line, "It's hard to make museum-worthy art. It's harder to make museum-worthy ads."
Delivering integrated food & beverage solutions With Tetra Pak, you get more than a production line. You get expert advice on every choice along the way— from strategic decision-making & operational efficiency to your sustainability transformation and new product development. Learn more about the many ways to work with Tetra Pak.
Ryan Reynolds and Rob McElhenney are touting Ally Financial's sponsorship of a US tour by Wrexham AFC Women's soccer team with a 60-second spot from Maximum Effort that takes the form of a humorous press conference. During the announcement, the pair bicker about their financial decisions pertaining to the Welsh club they co-own.
Studio X, part of WPP's dedicated Open X agency for Coca-Cola, created a global "Sells Itself" campaign for Minute Maid, which shows Jon Hamm being replaced by the product as the star of the ads. The push, with additional agency support from Essence Mediacom, Ogilvy, United Talent Agency, X&O and Zeno Group, is running across streaming, Spotify, iHeartRadio and Meta, and includes a TikTok Branded Mission and Pinterest takeover.
Darla Price, president of Ogilvy New York, writes about how taking risks shaped her career in advertising. "Trust the journey as much as you trust yourself. If you follow the uncertainty, you'll most certainly find your way," Price writes.
Juliana Constantino, executive creative director at Pereira O'Dell, talks about creative inspirations and favorite work. Constantino explains why the "Don't Judge, Just Kiss" Instagram campaign for Close Up was one of her favorite creative projects and why R/GA's "Love Has No Labels" is a source of inspiration.
Publicis Media won the global media business for Spotify following a competitive review and has formed a bespoke OneVibe unit to manage the account. Spotify invested an estimated $240 million last year in measured media, per COMvergence.
The 4A's has been hosting meetings with IAB Tech Lab, Association of National Advertisers, Brand Safety Institute, agency holding companies, Jounce Media and DeepSee.io to recast made-for-advertising sites as "made for arbitrage" and agree upon what constitutes MFA sites. "The industry is coalescing around the idea that arbitrage business models are a fundamentally different animal" compared to heavily-monetized sites with organic traffic, says Jounce Media founder Chris Kane.
Decisions 2024 -- next up in Kansas City on March 20 -- is your chance to connect with advertising, business and technology thought leaders and peers to explore the latest developments in media, data, technology and entertainment and uncover pragmatic approaches to building for sustained growth. Register now (free for 4A's members).
We've recently updated our Learning Institute and Training (LIT) section to be easier and more efficient for you to access the resources and training you need.
Explore training by career path or interests.
Find upcoming programs at a glance.
Discover additional resources for each topic.
Take advantage of exclusive, members-only training.
Don't miss out on the improved navigation and a seamless learning experience. Visit the 4A's Learning Institute.