Droga5 created a "Hold My Hydroboost" campaign for Essentia Water that features a short film starring basketball player Jimmy Butler. The spot shows Butler entering a playground on horseback before taking on everyone in a game of H.O.R.S.E. while remaining on the back of his steed.

Wieden+Kennedy New York is celebrating the diversity of Team USA ahead of the Paris Summer Olympics with a "One for All" campaign running across TV, social media, merchandise and out of home. A 60-second spot showcases the team's diverse array of athletes as a voice-over says, "If you want to see what this team is made out of, just look at the people around you."

Translation's latest 60-second spot for the NBA is voiced by Chris Rock, who enthusiastically explains why "Playoff Mode" is "a thing." The fast-paced ad stars a host of players with cameos including Lil Wayne, Guy Fieri, Shaq O'Neal and Anuel AA.

Vulnerability, spontaneity, imperfection and not trying to please everyone are keys to unlocking successful brand creativity, writes Matt McCain, co-founder of Little Hands of Stone. He adds, "If you're willing to loosen your grip on the steering wheel and let your brand show up as its authentic, flawed, quirky whole self, you'll build deeper connections with your audience."

Leaders discuss whether cross-agency, holding company solutions will continue to be a trend in advertising. "Clients of all sizes expect hard-working solutions for increasingly stretched budgets," says Dentsu Creative CEO Jessica Tamsedge, adding, "And brilliant, effective work has to be relevant and measurable, which is unachievable without creativity, media and data working in lockstep."

Stephen Larkin, who previously has worked at R/GA, David&Goliath and 180LA, has been recruited by Erich & Kallman as the agency's first chief marketing officer. "He's going to work with our strategists and PR team and and Eric and myself in the executive team to decide what is our position moving forward," says Steven Erich, the agency's co-founder and president.

A new program reportedly being tested at Instagram could allow popular creators to leverage AI-powered chatbots to respond to fan messages and comments as part of an effort to reduce their workload on the platform, insiders say. The program builds on parent company Meta's earlier work to develop AI versions of celebrities for fans to interact with, which has earned a mixed response from users.

While agencies are carefully assessing alternative currency initiatives, the 4A's Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. This 4A's guidance paper provides an overview of short-term and long-term concerns in a multi-currency environment that don't yet have clear solutions. It also offers a solution evaluation framework for agencies and key considerations to take into account before transitioning towards multicurrency. Get the guide now.

The 4A's Jay Chiat Awards recognize strategic excellence in marketing, media and advertising around the world and we look forward to recognizing your work. Did an extraordinary strategy lead to the big idea behind an award-worthy campaign? Share it with us to be considered for one of the most coveted awards in the industry.

• 12 categories, including 3 new categories for 2024.
• Up to 10 submissions per agency.
• Save up to $500 but hurry: Early deadline closes April 19!

Learn more and submit your entry now.