Report: Digital content drives over half of grocery shopping | Retailers turn to AI image tech to woo Pinterest shoppers | Coca-Cola reveals 3D robotic billboard in Times Square
September 13, 2017
Word of Mouth Marketing SmartBrief
Word of Mouth and social media marketing news
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Report: Digital content drives over half of grocery shopping
Report: Digital content drives over half of grocery shopping
(Scott Olson/Getty Images)
Digital content influenced 51% of grocery purchases in 2016, almost double the amount of the previous year, Deloitte reports. Thirty-four percent of grocery shoppers use their smartphones in-store to help choose brands, and 80% conduct online research about grocery items.
MediaPost Communications (9/12) 
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WOMM at Work
Retailers turn to AI image tech to woo Pinterest shoppers
Retail brands are excited about the possibilities of artificial intelligence image search, with companies such as Nordstrom experiencing a 100% rise in Pinterest engagement from using the technology with its Trunk Club subscription service. Burberry and West Elm also have seen success using AI for image search on Pinterest, and tech company Layer's CEO, Ron Palmeri, notes that consumers are beginning to use "the camera as the keyboard" to search for products.
Adweek (9/12) 
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Coca-Cola reveals 3D robotic billboard in Times Square
Coca-Cola has unveiled a billboard in New York's Times Square, which Coke is claiming is the world's first-ever 3D robotic board that will display messaging related to particular times of day. The billboard comprises 1,760 individual LED screens, took four years and 35 engineers to create, and will reach 300,000 people walking by daily.
Advertising Age (9/12) 
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Hollister unveils interactive marketing spot
Hollister worked with mobile company TreSensa to develop video games for Snapchat and mobile that hold viewers' attention up to 45 seconds longer than traditional TV spots, according to TreSensa co-founder Vincent Obermeier. The retro skateboarding and surfing games are designed in 16-bit and are 100% viewable interstitials.
AdExchanger (9/8) 
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Building Blocks of Buzz
Apple animates emojis with iPhone X
Apple animates emojis with iPhone X
(Justin Sullivan/Getty Images)
Animated emojis were among the major features that Apple revealed with the unveiling of its iPhone X. The Animoji technology allows developers to generate movement and facial expressions in emoji form, opening creative new options for marketers in text messaging.
Adweek (9/12) 
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Steps for putting personalization into your campaigns
Before you start working toward addressing personalization in your marketing campaigns, ensure that you've addressed these fundamentals, advises columnist Nick Iyengar. Be clear on what personalization means for your brand, start segmenting your audience, and be sure you're taking the time to analyze and understand the campaigns to find opportunities for future improvements.
MarTech Advisor (9/12) 
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WOMMA Events & Resources
Livestream today: The ROI of Influencer Creativity For A Brand
Join celebrity beauty and fashion influencer Tiffany Ma and Senior Director of Talent Management at WHOSAY, Ty Jones, for a candid conversation about the power of creative, authentic content for a brand. The in-person session in San Francisco will include time for questions and an exclusive meet and greet with Tiffany following the talk.

Not in San Francisco? Register for the free livestream beginning at 8:30 a.m. PDT here.
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Webinar: How to Avoid and Recover From a Social Media Hack
Thursday, September 21, 2017 | 12 to 1 p.m. CDT

If your social media channels get hacked, it's crucial to be prepared and recover quickly. Social media hacks can be disruptive to a brand's reputation and take a company's entire social media strategy off track. Social media hack attacks are on the rise but with proper planning, your team can improve the way it protects itself against hacks and recovers from them more quickly. Join Proofpoint and WOMMA to learn the best practices for how to avoid and deal with a social media hack. Register here.
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Webinar: How 3M Has Evolved with the Shopper
Wednesday, Oct. 11, 2017 | 12 to 1 p.m. CDT

The consumer's path to purchase now includes social media, blogs, mobile, online recommendations, and reviews. Today's marketers must influence across the entire path to purchase and increase personalization to reach shoppers. In this panel conversation hosted by WOMMA, learn how 3M leaders across teams are ensuring that brands and retail partners are reaching customers at every touchpoint.

Register here
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Learn more about WOMMA, the official association for social media and word of mouth marketing, here.
Competence, like truth, beauty and contact lenses, is in the eye of the beholder.
Laurence J. Peter,
educator and writer
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