Instagram ads score four times the engagement of Facebook ads, according to research by Socialbakers, and celebrities see 3.8 times more engagement on videos and photos on Instagram. However, with its much smaller audience, Instagram generates billions fewer engagements overall.
Free Guide to Email Metrics & Benchmarks Learn how to boost your email metrics to increase user engagement, improve your email deliverability, and achieve dramatic ROI. See the key metrics used by email marketers, engineers and marketing executives. Download the guide now.
The Outdoor Advertising Association of America and the National Geographic Society are raising awareness for Endangered Species Day with an out-of-home push that encourages consumers to get involved and use the hashtag #SaveTogether. The campaign was launched with a digital billboard in Times Square that features selfies people took with a National Geographic Photo Ark poster that they then shared via Twitter and Instagram.
Depeche Mode is letting one fan moderate its Facebook account each day for a year, as part of a promotion for the band's 14th album, "Spirit." BBH LA and Facebook's Creative shop are the masterminds behind the campaign, enabling takeovers from fans including cancer survivor Liz Dwyer, astronaut Tim Peake and skateboarder Tony Hawk.
Top 10 takeaways from Marketing United At Marketing United 2017, the smartest minds in the industry came together to help digital marketers find breakthrough ideas to conquer their toughest challenges. These are the 10 most impactful takeaways, and they'll help you see your marketing in a whole new light. See them now>>
Little Things has removed mobile interstitials, autoplay and outstream video ads, replacing them with click-to-play, in an effort to improve user experience and boost engagement. Others in the industry think this will be a trend, with Moat's Jonah Goodhart saying, "I think we will see a shift away from volume to determining meaningful engagement. Marketers want ads that are fit for a purpose."
Voice calls and payments are now part of Amazon and Google home assistants, and direct communications with businesses may not be far behind. To take full advantage, Invoca's Gregg Johnson writes, brands will need to find the right mix of digital and human interactions.
Seventy-two percent of smartphone users in the US cite midroll video ads as the most interruptive, followed by outstream at 60% and just 17% who think pre-roll disrupts viewing, per IPG Media Lab and YuMe. The research found that the respondents see pre-roll ads as more engaging and informative.
As the world of media and entertainment continues to be disrupted by new entrants and increasing content, companies looking to stay ahead of the competition need to streamline processes and better manage their operations.
In this post, we talk with Raghu Seetharam, Global Solutions head at Birlasoft, and Salesforce Global Media Industry Solutions Lead Steve Sobel about their innovative collaboration, which is helping studio executives increase their efficiencies to focus on producing quality content. Read the full interview.
Chicago event: Attend TALK Influence hosted by Sprout Social
On June 14, join the Chicago Bulls, Ipsos Social Media Exchange and Sprout Social for a half-day networking and educational program in downtown Chicago. They'll share best practices and insights on what's happening now (and next!) to help elevate your Influencer & Advocacy Marketing and increase your brand's effectiveness.
Webinar: Emotively Protecting Your Company Against FTC Crackdowns
Tuesday, June 20, 2017 | 11:00 AM - 12:00 PM CDT
Navigating compliance issues with the FTC can be a big challenge for organizations that want to implement an employee advocacy program. However, with a defined strategy and the right resources in place, any company -- regardless of regulatory restrictions -- can reap the benefits of a program that enables employees to act as your social advocates, all while remaining within the legal guidelines.