Study: Instagram has engagement advantage over Facebook | OAAA, NatGeo spotlight endangered species with #SaveTogether | BBH LA, Facebook give Depeche Mode fans admin access
May 22, 2017
Word of Mouth Marketing SmartBrief
Word of Mouth and social media marketing news
Everybody's Talking About ...
Study: Instagram has engagement advantage over Facebook
Techniques to sharpen your Instagram marketing
(Josh Edelson/AFP/Getty Images)
Instagram ads score four times the engagement of Facebook ads, according to research by Socialbakers, and celebrities see 3.8 times more engagement on videos and photos on Instagram. However, with its much smaller audience, Instagram generates billions fewer engagements overall.
VentureBeat (5/19) 
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Free Guide to Email Metrics & Benchmarks
Learn how to boost your email metrics to increase user engagement, improve your email deliverability, and achieve dramatic ROI. See the key metrics used by email marketers, engineers and marketing executives. Download the guide now.
WOMM at Work
OAAA, NatGeo spotlight endangered species with #SaveTogether
The Outdoor Advertising Association of America and the National Geographic Society are raising awareness for Endangered Species Day with an out-of-home push that encourages consumers to get involved and use the hashtag #SaveTogether. The campaign was launched with a digital billboard in Times Square that features selfies people took with a National Geographic Photo Ark poster that they then shared via Twitter and Instagram.
The Drum (Scotland) (5/19) 
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BBH LA, Facebook give Depeche Mode fans admin access
Depeche Mode is letting one fan moderate its Facebook account each day for a year, as part of a promotion for the band's 14th album, "Spirit." BBH LA and Facebook's Creative shop are the masterminds behind the campaign, enabling takeovers from fans including cancer survivor Liz Dwyer, astronaut Tim Peake and skateboarder Tony Hawk.
Advertising Age (5/21) 
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Top 10 takeaways from Marketing United
At Marketing United 2017, the smartest minds in the industry came together to help digital marketers find breakthrough ideas to conquer their toughest challenges. These are the 10 most impactful takeaways, and they'll help you see your marketing in a whole new light. See them now>>
Building Blocks of Buzz
Some publishers ditching quantity for engaged video experiences
Mobile phone
(Tomohiro Ohsumi/Getty Images)
Little Things has removed mobile interstitials, autoplay and outstream video ads, replacing them with click-to-play, in an effort to improve user experience and boost engagement. Others in the industry think this will be a trend, with Moat's Jonah Goodhart saying, "I think we will see a shift away from volume to determining meaningful engagement. Marketers want ads that are fit for a purpose."
AdExchanger (5/19) 
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Voice assistants opening new paths for customer connections
Voice calls and payments are now part of Amazon and Google home assistants, and direct communications with businesses may not be far behind. To take full advantage, Invoca's Gregg Johnson writes, brands will need to find the right mix of digital and human interactions.
VentureBeat (5/19) 
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Survey: Phone users think pre-roll ads least interruptive
Seventy-two percent of smartphone users in the US cite midroll video ads as the most interruptive, followed by outstream at 60% and just 17% who think pre-roll disrupts viewing, per IPG Media Lab and YuMe. The research found that the respondents see pre-roll ads as more engaging and informative.
eMarketer (5/19) 
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Featured Content
Sponsored content from Salesforce
Managing your media company for future success
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In this post, we talk with Raghu Seetharam, Global Solutions head at Birlasoft, and Salesforce Global Media Industry Solutions Lead Steve Sobel about their innovative collaboration, which is helping studio executives increase their efficiencies to focus on producing quality content. Read the full interview.
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Words from WOMMA
Chicago event: Attend TALK Influence hosted by Sprout Social
On June 14, join the Chicago Bulls, Ipsos Social Media Exchange and Sprout Social for a half-day networking and educational program in downtown Chicago. They'll share best practices and insights on what's happening now (and next!) to help elevate your Influencer & Advocacy Marketing and increase your brand's effectiveness.

This event is free, but registration is required. Register today!
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Webinar: Emotively Protecting Your Company Against FTC Crackdowns
Tuesday, June 20, 2017 | 11:00 AM - 12:00 PM CDT

Navigating compliance issues with the FTC can be a big challenge for organizations that want to implement an employee advocacy program. However, with a defined strategy and the right resources in place, any company -- regardless of regulatory restrictions -- can reap the benefits of a program that enables employees to act as your social advocates, all while remaining within the legal guidelines.

Register now.
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SmartBrief will not publish May 29
In observance of Memorial Day in the US, WOMMA will not publish on Monday, May 29. Publication will resume Wednesday, May 31.
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Woody Allen,
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