| Current News and Ideas for Web Developers and Marketers |  |
| Top Story |  |  |
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- Why Klout's CEO feels like Santa Claus
Three years after Klout launched its Perks program, which lets brands offer incentives to top influencers, more than a million rewards have been claimed across 400 separate campaigns. "I feel like Santa Claus with a million people getting Perks," said Klout CEO Joe Fernandez. Now the influence-rating service is expanding the program with a Quora-style Q-and-A service that lets brands reward influencers who discuss their products. Adweek
(5/13)     
| Trendwatch | | |
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- Market for managing online video ads set to become more complex
 Online video spending will almost double during the next three years, from $4.14 billion in 2013 to $8.04 billion in 2016, according to eMarketer estimates. The influx of cash and the rise of new targeting and tracking systems make online video purchasing increasingly complex. Brands will have to contend with a lack of standards for video ad formats, complicating their purchase decisions. eMarketer
(5/14)
- Most affluent consumers are wary of online tracking
Some 63% of affluent consumers say they'd opt out of online tracking if they had the option, according to Luxury Institute research. That underscores the importance of relationship-building for luxury brands seeking online success, says Luxury Institute CEO Milton Pedraza. "We underestimate the fact that consumers are concerned about their privacy," he says. Mobile Marketer
(5/14)
| Getting the Word Out | | |
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- ESPN to tout expanded partnership with Twitter at upfront
ESPN will reveal at its upfront event today that it is significantly expanding its existing collaborative effort with Twitter. ESPN will show highlights for many major sporting events on Twitter, and will sell ads that appear inside the video clips. "We want to be able to push ESPN's ... content wherever sports fans are," said Eric Johnson, ESPN's executive vice president of multimedia sales. "Twitter is a great opportunity for us to do that." The Wall Street Journal
(5/13), Variety
(5/13)
- Some say LinkedIn runs the risk of becoming a Facebook clone
LinkedIn is introducing content-based services in a bid to drive ad revenues, and has in recent months has rolled out an advertising API and a number of new ad units. But some observers fear that's the start of a Facebook-style strategy that will clutter the network and reduce its utility for professionals. "LinkedIn needs to find a way to convince its user base that it still is that professional, valuable network. The reason you go is to be in a professional space," says Kassidi Warnock, digital content strategist at GrowthWeaver. ClickZ
(5/13)
| Developer Update | | |
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- Developers are asked to return to CSS Zen Garden
A decade after it was launched, Dave Shea's CSS Zen Garden is back in action. As before, developers and designers are asked to submit CSS sites based around the same basic HTML; this time, though, responsive design and CSS3 should be considered standard. Inspect Element
(5/14)
| Design Corner | | |
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- Fireworks fades away
Adobe is pulling the plug on its Fireworks design tool -- a move that will send shock waves through the Web design community, writes Ben Moss. Still, while many designers will be lost at sea without Fireworks, the truth is that the software was always a bit behind the curve, he argues. "[E]ven for those who can't code, products like Typecast are far more advanced than Fireworks," Moss writes. WebDesignerDepot.com
(5/13)
| Small Businesses & Entrepreneurs | | |
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- How to build an app without learning to code
A pair of new tools let small business owners build functional applications without having to worry about coding. EachScape has a high-end drag-and-drop, module-based app-creation engine, while ShoutEm offers a cheap and cheerful module-based system for $49 per month. SmallBizTechnology.com
(5/10)
| SmartQuote | | |
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 | Be not angry that you cannot make others as you wish them to be, since you cannot make yourself as you wish to be."
--Thomas à Kempis,
Dutch religious scholar
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