Twitter reportedly developing Snapchat-esque camera-focused feature | Lessons for advertisers from #NeverAgain | BBC rethinks Instagram strategy for more engagement
March 15, 2018
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The Big Story
Twitter reportedly developing Snapchat-esque camera-focused feature
Twitter reportedly developing Snapchat-esque camera-focused feature
(AFP/Getty Images)
Sources report that Twitter is developing a camera-first feature to shift focus from text to video and give advertisers an alternative to Snapchat. The feature would mix location-based video and photos related to notable events on Twitter Moments, giving advertisers the opportunity to sponsor events or run real-time ads.
CNBC (3/14) 
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Connecting & Collaborating
Lessons for advertisers from #NeverAgain
Lessons for advertisers from #NeverAgain
(Nicholas Kamm/AFP/Getty Images)
Advertisers can learn some lessons from the #NeverAgain gun control campaign run by students from Parkland, Fla., which has harnessed the power of social media to galvanize support, writes Oliver McAteer. Kyle Boots of Y&R's research arm BAV says, "They understood social momentum and demonstrated the power of authenticity and community to cut through the noise and affect change."
Campaign US (free registration) (3/14) 
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Marketer Moments
BBC rethinks Instagram strategy for more engagement
BBC News grew its engagement on Instagram from a monthly average of 10,000 last year, to 22,000 last month, thanks to posting fewer, more relevant videos. "We've been looking at how to take the audience on a journey, a daily digest to encourage them to go and engage with BBC News more deeply," says Mark Frankel, social media editor at BBC News.
Digiday (3/15) 
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Platform News
Source: Facebook talking with news publishers about paid Watch content
Source: Facebook talking with news publishers about paid Watch content
(Dan Kitwood/Getty Images)
Facebook is in discussions with 10 major news publishers about creating 3-minute videos for its Watch feature that could also run in its news feed, a source reports. Facebook is negotiating payment terms and a long-term revenue model with those involved.
CNBC (3/14),  The Wall Street Journal (tiered subscription model) (3/14) 
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Measurement Matters
Chatbot euphoria dims, but investment, development grow
Initial excitement over the possibilities suggested by early chatbots has waned as the difficulty of building engaging and trustworthy bots becomes apparent. Investment in the technology is only projected to grow, however, with Gartner predicting that by 2021, 50% of marketers will spend more on bot development than on mobile apps.
Ad Age (3/14) 
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Social Shareable
Wells Fargo's tech-savvy grandma remains queen of the viral video chart
Wells Fargo's tech-savvy grandma remains queen of the viral video chart
(Wells Fargo/YouTube)
Wells Fargo's 15-second video featuring a grandma teaching her grandson how to use the brand's app retains the top spot on Visible Measures' viral video chart for the second week in a row with over 35 million total views. Samsung's "The Camera. Reimagined" moves up one spot to take second place with nearly 16 million views and Hyundai's "International Women's Day" debuts at number three with just over 14 million views.
Ad Age (3/13) 
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Their capacity to understand social media really becomes their main weapon.
Daren Turner, digital director at Big Sign Media, referencing Parkland students in Campaign US
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 Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including and Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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