Facebook introduces Highlighted Shares for video | Influencers overwhelmingly prefer Instagram | Lowe's creates 17-minute escape room video for Black Friday
November 16, 2017
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The Big Story
Facebook introduces Highlighted Shares for video
Facebook introduces Highlighted Shares for video
(Pixabay)
Facebook is adding a tool to its Video Insights for Pages, Highlighted Shares, which advertisers can use to see the top five pages that have shared specific videos. The feature also offers extra insights, such as average viewing time and engagement.
Adweek (11/15),  Marketing Land (11/15) 
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Connecting & Collaborating
Influencers overwhelmingly prefer Instagram
Influencers overwhelmingly prefer Instagram
(Instagram)
Almost 93% of influencers say Instagram has been their top social platform this year, and 82% say it will remain their highest priority in 2018, Hashoff reports. Nearly 76% of influencers say Instagram has the best creative tools, followed by YouTube at 13.7%.
MarketingProfs (11/13) 
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Marketer Moments
Lowe's creates 17-minute escape room video for Black Friday
Lowe's creates 17-minute escape room video for Black Friday
(Lowe's Home Improvement/YouTube)
Lowe's has created a 17-minute video that features two do-it-yourself YouTubers, an electrician and a contractor trying to find their way out of an escape room designed to be a challenge to the most experienced builders. The video features myriad products from the brand and reminds viewers of its Black Friday sale.
Adweek (11/13),  Marketing Dive (11/15) 
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Platform News
Twitter to cancel verification badges for rules violators
Users who breach Twitter's rules may have their verification badges revoked. As it announced the new policy to crack down on harassment, Twitter acknowledged "we should have addressed this earlier but did not prioritize the work as we should have."
The Verge (11/15) 
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Instagram's Systrom: We're brand safe by design
Instagram's Systrom: We're brand safe by design
(Andrew Caballero-Reynolds/AFP/Getty Images)
Instagram CEO Kevin Systrom says the app is popular among advertisers and influencers because it has worked harder than other social sites to offer a safe environment for brands. The company invested in machine learning to remove trolls and lets its users block or disable comments, all part of its "Technology for Kindness" initiative, Systrom said.
Variety (11/15) 
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Measurement Matters
App Annie: Mobile to set Black Friday shopping records
App Annie: Mobile to set Black Friday shopping records
(Pixabay)
On Black Friday alone US consumers will spend more than 6 million hours shopping with the five leading mobile-first shopping apps, according to App Annie estimates. The entire week is shaping up as a record period for shopping time spent on mobile with a 45% gain from two years ago.
TechCrunch (11/15) 
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Social Shareable
Video of Spelman students told they're beautiful goes viral
Spelman College student Eva Dickerson roamed campus to ask black female peers "Did you know that you're beautiful?" A video showing their responses, ranging from confident to shyly delighted, has been retweeted almost 75,000 times and has been liked by more than 186,000 people.
The Atlanta Journal-Constitution (free content) (11/15) 
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Brands respond messily on Twitter to Hannity boycott
Brands respond messily on Twitter to Hannity boycott
(Nicholas Kamm/AFP/Getty Images)
Brands that advertise on Sean Hannity's Fox News show have been clarifying, or in some cases deleting, tweets regarding their response to calls for a show boycott, following a backlash against Keurig with videos of Hannity supporters destroying the brand's coffee makers. Realtor.com deleted a tweet that said, "[W]e are not currently, and will not be running TV ads on Hannity," with a spokeswoman explaining, "Some staff didn't realize that we have a practice of not engaging in boycotts."
The New York Times (free-article access for SmartBrief readers) (11/14) 
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Instagram is so beautiful. People want to go there to get a break from reality. Twitter and Facebook are tied to reality. There's a lot of politics and shouting.
Colleen Leddy, head of communications strategy at Droga5, as quoted by Variety
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 Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
 
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