Amazon adds Prime try-on service for fashions | Shake Shack troubleshoots mobile ordering app before launch | Computer problems take down Tesco's home delivery
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June 21, 2017
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Amazon adds Prime try-on service for fashions
Amazon has created a new program called Prime Wardrobe that will let Prime members order between three and 15 pieces of clothing and only pay for the ones they to keep. Shoppers will have a week to decide which items to keep, and send back the rest at no charge.
The New York Times (free-article access for SmartBrief readers) (6/20),  Chicago Tribune (tiered subscription model)/The Associated Press (6/20) 
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Companies in the News
Shake Shack troubleshoots mobile ordering app before launch
Shake Shack troubleshoots mobile ordering app before launch
(Shinya Suzuki/Flickr)
Shake Shack took a careful approach to develop its app for mobile ordering with a trial run that used savvy contractors to ferret out and report faults. The result is mobile ordering that avoids the bottlenecks and other issues that have plagued other chains with such apps, writes Clint Boulton.
CIO online (6/20) 
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Computer problems take down Tesco's home delivery
A technical fault in Tesco's computer system resulted in the cancellation of thousands of home delivery orders from more than a hundred of the UK supermarket chain's stores on Tuesday. The retailer said in a tweet that it was working to fix the problem and notified affected customers that it would offer £10 vouchers.
Reuters (6/20),  The Telegraph (London) (tiered subscription model) (6/20) 
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Amazon adds 20 new Dash button brands
Amazon adds 20 new Dash button brands
(Bryan Bedder/Getty Images)
Amazon is adding 20 new brands to its Amazon Dash program in the UK, including Heineken and Duracell. Users push the Wi-Fi-enabled buttons to reorder products via their Amazon account.
RetailGazette.co.uk (U.K.) (6/20) 
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Consumer Engagement
Instagram Stories lets Live video be shared for 24 hours
Instagram Stories has hit 250 million daily users, and the platform has introduced a feature that enables consumers to share their Live stories for 24 hours instead of them disappearing immediately. The feature has added 50 million users since April, and Snap's share price dropped on news of the user increase.
TechCrunch (6/19) 
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Facebook catering to mobile, "lean-back" video viewing
Facebook is unveiling to advertisers its plans for long-form, TV-style content that will encourage users to "lean back" and spend longer amounts of time on the platform. The company is also touting on-the-go video and "lean-forward" content, which is designed for interim periods such as keeping someone entertained during their daily commute.
Advertising Age (6/20) 
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Online Retail Trends
Whole Foods brings customer data to Amazon deal
Around 62% of Whole Foods Market shoppers are also Amazon Prime members, according to Morgan Stanley. Amazon's planned $13.7 billion acquisition of the grocery chain will give it access to a bounty of new data on how its customers behave in brick-and-mortar stores.
The Wall Street Journal (tiered subscription model) (6/20) 
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Schools adjust to train warehouse workers
Schools adjust to train warehouse workers
(Justin Sullivan/Getty Images)
As the distribution industry booms, schools are preparing students for warehouse careers. In a California community near a large Amazon fulfillment center, a local school trains students with a virtual-reality forklift simulator and a mock warehouse.
National Public Radio (6/19) 
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Shop.org Spotlight
Another day, another Amazon top ranking
Amazon again tops the Harris Poll in corporate reputation and is viewed favorably by 86% of Americans. It is the highest ranking any company has enjoyed in the two decades of asking the question, while Wegmans, Publix, Johnson & Johnson and Apple round out the rest of the top 5. Read more from STORES.
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Shop.org SmartStat: June 21, 2017
Typically, between 5% and 10% of merchandise sold in-store is returned. Source: Happy Returns co-founder David Sobie via STORES Magazine.
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Enjoy Life Foods snack tour combines food trucks and healthy eating
Enjoy Life Foods is going old-school to promote its new line of "free-from" products. The snack-food brand plans to visit 32 cities over the summer as part of a national school bus tour, sharing 600,000 complimentary snacks that omit the top eight most-common food allergens. Read more from STORES.
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