DIRECTV will go aloft with Calif. blimp to cover sports | DishLatino spoofs Volvo's viral Van Damme ad | DIRECTV will produce Rich Eisen show for Fox radio network
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October 14, 2014
SBCA SmartBrief
News and Resources for the Consumer Satellite Industry

Consumer Satellite Industry News
DIRECTV will go aloft with Calif. blimp to cover sports
DIRECTV will take to the air for the next five months with a blimp that will hover over prominent sporting events across the West Coast, the satellite provider said. The DIRECTV Blimp is a 178-foot-long airship that will provide pictures from the sky for Major League Baseball playoff games, as well as professional and college football contests. Middle and elementary school students will visit the blimp and find out about the science behind lighter-than-air ships. Multichannel News (10/7)
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DishLatino spoofs Volvo's viral Van Damme ad
DISH Network's DishLatino has released a spoof of Volvo's viral "Epic Split" spot, which starred Jean-Claude Van Damme in a split position between two fast-moving trucks. In the "El Viaje Epico" parody, Mexican actor Eugenio Derbez promotes DISH while aping Van Damme's stance -- but between two slow-moving push carts. MediaPost Communications/MediaPost Agency Daily (10/10)
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Technology, Manufacturing & Trends
For integrators, Ultra HD looks a lot like HDTV
Integrators need to know how to calibrate the new 4K sets so their quality meets customers' expectations, but industry consultant Gregg Loewen says the technique is similar to what it was for HDTV sets. Loewen, the head of Lion Audio Video Consultants, says there is one major issue: the likely shift to the International Telecommunications Union's new Rec. 2020 standard. (10/13)
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Sony debuts integrator iPad app for its Premium Home network
Sony Electronics has provided integrators with an application for the Apple iPad that provides support for the company's Premium Home network of connected devices, including Sony TVs, home-theater projectors and audio gear. The app is designed to provide integrators with a tool to help educate prospective customers and sales teams on the products associated with the system. (10/10)
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Best Buy to create in-store home networking area
Best Buy has announced that it will introduce a "Connected Home" section in more than 400 of its big-box stores by Thanksgiving. The company says the section will feature more than 100 home-networking-related products from an assortment of vendors, including DIRECTV. TWICE (10/8)
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SBCA Panel Luncheon: Jan. 6, 2015
Register for the 2015 SBCA Panel Leadership Luncheon! Members are invited to attend this free event at Piero's, 355 Convention Center Drive in Las Vegas, on Tuesday, Jan. 6 at 11 a.m. Lunch is included and will be served from 11:30 a.m. to 1 p.m. Come and hear our panelists speak about changes and challenges in the satellite and telecommunications industry. It will also be a great opportunity for you to meet and discuss the upcoming year with other SBCA members.
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The free soul is rare, but you know it when you see it -- basically because you feel good, very good, when you are near or with them."
-- Charles Bukowski,
German-born American writer
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