Strike a balance in your communication | Make the most of Black Friday with these tips | How to cash in on Small Business Saturday
November 23, 2016
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Strike a balance in your communication
Strike a balance in your communication
The timing of your communication can make the difference between it being necessary or too much, along with redundancy, coherence and other considerations, writes John Rampton. "While overcommunication is bad, undercommunicating can be even worse," he argues.
Fast Company online (11/18) 
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Sales Strategies
Make the most of Black Friday with these tips
Even with Black Friday approaching, there's still time to communicate with staff members to ensure everyone is on the same page for the shopping event, writes Smadar Landau. Make smart use of relevant keywords online to get word of your sales to customers and do whatever you can to make sure your online storefront is ready for Black Friday.
Multichannel Merchant (11/21) 
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How to cash in on Small Business Saturday
How to cash in on Small Business Saturday
Market your business online using the hashtag #ShopSmall and indicate your participation in Small Business Saturday on your Facebook page in order to increase customer traffic to your store and drive sales, Marcia Layton Turner writes. You can even show customers your company's lighter side with fun photos or Facebook Live videos that will attract attention to your store.
Forbes (11/22) 
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Get with the flow. How payment processing affects cash flow.
Cash flow is the lubricant of business. Without a healthy cash flow, business dries up. It stops. It can't function. Which is why it is vital to keep the revenues coming in as the expenses go out. But there's one aspect of cash flow that many of us are not aware of. It is how managing credit cards and other such non-cash payments affect cash flow. Turns out it has a huge affect. Download the free guide today.
Daily Data Points
Trump plans to exit Trans-Pacific Partnership
President-elect Donald Trump said he will withdraw the US from the Trans-Pacific Partnership on the first day of his presidency. Trump also said he would reduce coal production restrictions as one of the top priorities of his early days in office.
BBC (11/22) 
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On the Road
Tech advancements will improve airport experience in the future
Air passengers taking to the skies in 2040 will enjoy the convenience of biometric tickets and fast molecular security scanners that won't require them to open their bags, this article says.
The Daily Mail (London) (11/21) 
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App Update
Lattice Engines offers new Oracle features
Lattice Engines now offers an application that can help Oracle Cloud users create personalized campaigns for their most valued customers. The app will also offer new segmentation tools and Lattice Engines' Predictive Enrichment and Scoring feature. (11/16) 
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Making Small Talk
Streets, roads and avenues are not synonymous
Streets, roads and avenues are not synonymous
Roadways are named in a more systematic way than you might realize, as this video notes. A road can be anything that connects two points, while a street is a public way with buildings on both sides, and whether something is a highway or an interstate depends on whether the federal government is funding it.
YouTube/Vox (11/14) 
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Social media is a great place to announce upcoming in-store events, such as trunk shows, special promotions, product demonstrations, or holiday charity fundraisers.
--Marcia Layton Turner, writing for Forbes
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