Enterprise interest in geographical information systems rises | Galileo improves location-based accuracy, tests confirm | Location data make other advertising relevant, experts say
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June 18, 2014
Location SmartBrief
Location in the Language of Business

Location Ecosystem
Enterprise interest in geographical information systems rises
Geospatial data overlaid with remote management tools are rising in popularity for enterprise applications, Cliff Saran writes. Esri's Richard Waite told attendees at a recent conference that, due to the increased interest, the company is making its GIS tech able to run on all devices. ComputerWeekly.com (U.K.) (6/18)
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Industry Applications
Galileo improves location-based accuracy, tests confirm
Global navigation satellite system Galileo, under development by the European Union, has been tested and found to significantly improve accuracy of location-based services. Rx Networks and the European GNSS Agency found that Galileo provided a boost to location-based functions when used in conjunction with GPS or GLONASS technology. Directions Magazine (6/18)
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Location data make other advertising relevant, experts say
Location-based data through smartphones is increasing the relevance of other outdoor forms of advertising, such as billboards, writes Matthew Wall. The ability to see what mobile users are searching at a specific bus stop, for example, helps marketers better target their messages to the right audiences. "Thanks to location data, we now understand the relevance and value of a particular advertising position compared with another," says James Davies of Posterscope. BBC (6/16)
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Business Strategy and Planning
WPP clients can now access Factual data
Ad agency WPP's customers can now access information from Factual, a location-based data provider. The Factual data will integrate in WPP services such as Xaxis, its largest trading desk. MediaPost Communications/Real-Time Daily (6/17)
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Glympse receives financing for integration efforts
Location-sharing service Glympse has received $12 million to expand its integration into messaging applications, cars and wearable devices. Glympse's basic app lets users share their real-time location, along with their destination, to coordinate meet-ups and travel information with other app users. Deals with other companies to use its technology in their apps have driven Glympse's growth. GigaOm (6/13)
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Nokia acquires Medio, bolstering Here division's mapping
Nokia-owned mapping service Here is acquiring predictive analytics provider Medio Systems, a move that will help Nokia offer more customized location-based features. Separately, PulseOn -- which separated from Nokia two years ago -- has started an Indiegogo crowdfunding campaign for its heart-rate tracking wristband device. TechCrunch (6/12), Bloomberg (6/12), TheNextWeb.com (6/12)
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Industry Association News
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