Atlanta grocery chain signs digital signage partnership deal | Domino's contest asks consumers to find its old signs | Cincinnati Reds stadium to get 3 new signs this spring
 
February 26, 2015
ISA SmartBrief
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Atlanta grocery chain signs digital signage partnership deal
The 38-store Golden Pantry Food Stores chain will add digital signage and mobile advertising through a partnership among The Convenience Network, Engage Mobile Media Solutions and iSIGN Media Solutions. The new system will allow brands to send targeted advertising to mobile users at the point of sale. Digital Signage Today (2/20)
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Domino's contest asks consumers to find its old signs
Domino's has dropped the word "Pizza" from its name and launched a contest on Instagram inviting users to snap and send photos of locations that are still using the old signs. The reward? Free pizza. Chicago Sun-Times (free registration) (2/19)
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Cincinnati Reds stadium to get 3 new signs this spring
Great American Ball Park in Cincinnati will get three new, energy-efficient LED signs this year. Sponsor Great American Insurance Group will pay for the new boards, which will be up and running by the April 6 Opening Day. WKYT-TV (Lexington, Ky.) (2/24)
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NEW Flexible Substrate Optimized for use with LEDs
3M Envision Flexible Substrate FS-1 offers increased light transmission. That means more efficient use of LEDs and energy. And because LEDs require less maintenance, customers with hard-to-reach pylon signs can keep their feet on the ground. Details & Samples
 
Technology and Trends
Starwood's design lab devotes space to digital sign innovation
Starwood Hotels & Resorts Worldwide has opened a 46,000-square-foot design lab in New York City's Garment District, with resources devoted to the latest in digital signage. The space, dubbed Starlab, features mirrors that double as digital screens and a chandelier that includes a news ticker. Digital Signage Connection (2/25)
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Digital vendors roll out affordable video-wall options
Userful Corp. and Rise Vision have launched new digital video walls that deliver content in real time and can be controlled from a single PC. "Video walls have been growing in popularity, and our users are always looking for more economical ways to create larger displays," said Ryan Cahoy, Rise Vision's managing director. Digital Signage Today (2/19)
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10 ways to inspire creativity in your staff.
Fostering creative business practices isn't as hard as it seems and can lead to smart solutions. Use these ten techniques to help inspire and encourage creativity in your staff. Read the article and learn 10 ways to get the creative juices flowing.

Government and RegulatorySponsored By
Calif. city's planners seek balanced sign solution
Planners and officials in Calabasas, Calif., are studying the city's sign code in response to local business owners' concerns that strict regulations don't give them enough visibility. Some longtime residents worry that relaxing the rules would create clutter and make the town look too commercial. The Acorn (Agoura Hills, Calif.) (2/26)
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Md. county committee hashes out new sign rules
An ad hoc committee in Calvert County, Md., met to debate the latest draft of proposed sign rules. The draft includes a regulation limiting window signage to 25% of the total area and a prohibition on vehicles being used strictly as mobile signage. Southern Maryland Newspapers Online (2/25)
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Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

ISA Update
Train Your Entire Staff -- Just 24 Hours to Sign Up
Time is ticking! You only have 24 hours to take full advantage of Early Bird discounts for ISA Sign Expo 2015 educational packages. The deadline is Friday, Feb. 27. Read more.
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Get Your Social Media in Order for Sign Expo!
When you get to ISA Sign Expo 2015 in April, be sure to have your social media in top order. Why? Because it's a simple, fast and effective way to get connected and stay connected with other people, companies and associations. Read more.
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SmartQuote
Nothing great in the world has been accomplished without passion."
-- Georg Wilhelm Friedrich Hegel,
philosopher
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Editor:  Stephen Yusko
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