EBay "extends the boundary of the store" with shoppable windows
EBay plans to launch its first four "shoppable windows" this summer in busy New York City neighborhoods, selling 30 items from fashion brand Kate Spade Saturday. Consumers will be able to order from a touch screen on the front window of a closed shop and have the order delivered within an hour. "This extends the boundary of the store," said Steve Yankovich, eBay's head of innovation and new ventures. "Suddenly, the physical store, by virtue of online technology, extends to any space that's interesting to use." Reuters
(6/5)
7-Eleven could expand to 30,000 stores in North America
Tokyo-based Seven & I Holdings is on track to more than double the number of 7-Eleven stores in North America, and the chain could grow to as many as 30,000 stores in the region from 8,000, Chairman Toshifumi Suzuki said last week. The company has been buying small chain stores in the U.S. as part of its growth plan, and will likely make more acquisitions in the future. "We will raise the quality of operations, and we will go into the areas where we don’t have outlets," Suzuki said. Bloomberg
(6/3)
Mich. hospital holds ceremony to unveil new logo
Saint Mary's Health Care in Grand Rapids, Mich., officially became Mercy Health Saint Mary's this week, complete with a ceremony to unveil its new logo. The Mercy Health system now includes five hospitals, 58 office locations and about 7,000 employees. "This is a tremendous upgrade for all us here. It's a tremendous upgrade for the people of our region," said Roger Spoelman, regional president and CEO at Mercy Health. MLive.com (Michigan) (free registration)
(6/3)
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Intelligent street signage points to what's next
New York interactive agency Breakfast has created Points, a digital street signage system that can anticipate the needs of passersbys based on the time of day and what's going on in the area; pointing in the direction of a stadium while posting the real-time score of the game, for example. The sign, which uses 16,000 LED lights, also comes with a menu that lets pedestrians search for additional information. Digital Trends
(6/4), Adweek/AdFreak blog
(6/5)
Exec: Digital screens are helping auto dealerships stand out
Digital signage is proving much more effective than static signs when it comes to helping car dealerships boost sales and marketing efforts, according to Robert Orndorff, executive vice president of Automotive Broadcasting Network. "Now a poster on a wall done really well is pretty good, but when you start talking about a video wall, showing running footage? That's on the wall behind that car that you're looking at? Then you've created a very impressive environment, and dealers absolutely get that," Orndorff said. Digital Signage Today
(5/31)
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| Government and Regulatory |
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ISA Steps Up Federal Advocacy on Behalf of Sign Industry
ISA recently joined the American High-Performance Buildings Coalition, an alliance of manufacturing trade associations that are affected by code organizations like the International Building Code and the International Green Construction Code. These building codes often impact the performance and value of signs and are being adopted by cities and states across the country and this coalition is working to make sure that they are supported by science and are as economically viable as possible. ISA also recently joined with the U.S. Chamber of Commerce to support a new bill, "The Regulatory Accountability Act of 2013." Read more.
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