| News for marketers on the boomer and senior markets |   |
- Restaurants take note: Boomers are filling your tables
A restaurant industry that had counted on younger generations to fill their tables is rethinking that strategy as boomers dine out more while millennials cut back, according to a study by NPD Group. In order to keep boomers coming back, restaurants will have to make sure everything from the readability of menus to the comfortability of seating caters to an aging generation, Eric Nagourney writes. The New York Times (tiered subscription model)
(5/9)     
- Opinion: Selling products for the aging requires fair representation
Marketing products designed to address the afflictions of aging -- such as incontinence -- is a challenge, but perhaps not beyond the genius of Madison Avenue, writes Donna Highfill. "In the name of baby boomers everywhere, I beseech advertising agencies to represent us fairly. ... Commercials could depict us working in corporations and writing blogs and traveling. We could be shown using social media and creating new technology and supporting the kids who are tired of us." The Huffington Post/The Blog
(5/3)
 | Engage Boomers online with real ROI. Dot Boom: Engaging Baby Boomers through Meaningful Online Engagement is the key. Hailed by executives at AARP, PBS, Microsoft and Humana, Dot Boom provides the only complete picture of the online Boomer consumer and a roadmap to developing profitable online campaigns. Download now for iPhone, iPad, Nook, Sony Reader and Kindle. |
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| Trends and Insights | | |
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- Analysis: Memory loss is harming life activities among over-60s
Worsening memory loss to some degree is self-reported by 1 in 8 Americans over 60, with a third of these saying the loss is interfering with their day-to-day abilities, according to the Centers for Disease Control and Prevention. One surprising result was a somewhat higher percentage of people 60 to 64 reporting difficulties due to memory loss than in the over-85 bracket. "These findings suggest a need for future studies to examine the relationship of age and functional difficulties caused by increased confusion or memory loss," said Angela Deokar, a CDC public health adviser. NBC News/Vitals blog
(5/9)
- Tennessee tops "pragmatic" study of retirement spots
A "more pragmatic" look at factors related to retirement than the typical recreational focus produces a different list of states deemed friendliest to retirees. Applying such considerations as cost of living and the availability of doctors, a Bankrate study finds Tennessee the best retirement destination, followed by Louisiana and South Dakota. Senior Housing News
(5/9)
| Immersion Active News and Events | | |
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- Immersion Active Webinar -- There's No Place Like Home: Tapping Into 50+ Consumers' Passion to Age In Place
June 13, 2 p.m. EDT
More than 90% of baby boomers, who are turning 65 at a rate of 8,000 per day, want to remain in their own homes as they age. As a result, 44 million family caregivers are searching for products and services online that will enable their loved ones to age in place. Despite this wealth of demand for aging-in-place products and services, marketers continue to struggle to connect with mature consumers and to successfully turn these consumers into sold and serving clients. Join Kathi Scharf, VP of operations at Immersion Active, and learn how to tap into this growing market using the Internet and the latest online marketing tactics, including an actionable Online Marketing Toolkit to help you quickly and efficiently connect your brand with mature consumers. Read more or register by e-mailing marketing@immersionactive.com.
- David Weigelt's Son (and High School Team) Place 2nd Nationwide with Aging-In-Place Design
David Weigelt is proud to have passed along his desire to help older adults onto his son, Gabe. Gabe Weigelt is part of the ACE (Architecture, Construction, Engineering) group that placed second during the 2013 CIRT (Construction Industry Round Table)-ACE National Design Competition in Washington, D.C., at the end of April. Executives from AARP attended the finalists' presentation and congratulated the team on their innovative approach to helping boomers and seniors age in place. Read more.
| SmartQuote | | |
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 | Be not angry that you cannot make others as you wish them to be, since you cannot make yourself as you wish to be."
--Thomas à Kempis,
Dutch religious scholar
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| Contact Immersion Active |
Immersion Active
44 N. Market Street
Frederick, MD 21701
(301) 631-9277
info@immersionactive.com |
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| About Immersion Active |
Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.
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| | Recent Immersion Active SmartBrief Issues:
- Tuesday, May 07, 2013
- Tuesday, April 30, 2013
- Tuesday, April 23, 2013
- Tuesday, April 16, 2013
- Tuesday, April 09, 2013
| | | Lead Editor: Stephen Yusko
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