Get America Covered, a nonprofit and campaign created by two former communications professionals in the Obama administration, will advertise this year's open enrollment period under the Affordable Care Act. The campaign is enlisting thousands of volunteers in local communities to raise awareness of deadlines, financial aid and other basic open enrollment information.
A marketing campaign launched by the CDC called "Rx Awareness" includes videos, social media and radio spots featuring people whose family members have died from opioid overdoses. The campaign, developed with agency ICF, started in Ohio, Kentucky, Massachusetts and New Mexico, and may expand to other states.
An anonymous millennial staffer at a digital and media shop talks about being seen as a social media guru simply because of their age and why any strategy can be justified to clients if someone picks the right data point -- even if it's the wrong move. They also describe a toxic working culture, saying, "Nobody wants to help each other. As an industry, we're always at each other's throats."
Augmented reality and ephemeral content, such as the disappearing stories popularized by Snapchat, will be big social media trends in 2018, writes Maddy Osman. Instagram stories and influencer marketing also will continue to grow in importance as brands seek a meaningful connection with Generation Z.
Facebook is retiring its "Like" button for third-party apps in February. The company also announced that app invites, which consumers could use to encourage Facebook friends to try out a mobile app, will be discontinued.
Global Recruiters' Tony Stanol writes about the major hiring issues facing advertising today, including overworked staff resulting in declining morale, the attraction of working for brands and tech firms instead and a demand for a better work-life balance. "Time to refocus on the people, people. Or else you'll have empty elevators at night," he writes.
The elimination of the pharma advertising tax deduction was not included in either the House or Senate versions of the Tax Cut and Jobs Act of 2017, but on Nov. 13, Sen. Claire McCaskill (D-Mo.) filed an amendment to eliminate that tax deduction. The Coalition for Healthcare Communication, the 4As and The Advertising Coalition have been lobbying against the oft-proposed reduction of the deductibility of marketing costs, because they believe that taking away the deductibility would harm the economy. The McCaskill provision is problematic because it would "raise money to help pay for other popular deductions," according to CHC Executive Director John Kamp. Read more.
Top talent is, unfortunately, being squeezed out of advertising by the increasing pressures on the business.
Global Recruiters President Tony Stanol. Read more from Ad Age.