Doner puts positive spin on campaign for Highmark Health
Pittsburgh-based health insurer and hospital network Highmark Health launched an ad campaign developed by Doner that includes television, radio and digital spots, and print and billboard ads. The Highmark Blue Cross Blue Shield insurance ad tagline is "All for health," and the Allegheny Health Network provider network ad tagline is "Health for all." The positive campaign is a departure from previous ads that were more negative. Pittsburgh Post-Gazette
Humana seeks agency to help with advancing brand
Humana is seeking an ad agency that can review the health insurer's approach to marketing amid a changing marketplace, company representative Tom Noland says. Select Resources International is managing the search. Adweek
Survey: Patients want to OK study participation
Between 75% and 80% of patients said they wanted to be asked for permission before being included in research involving a medical record review or studies comparing medication outcomes, survey data showed. The report found most people said a verbal permission or general notification would be acceptable if the process of gaining written permission would halt the study. Medscape (free registration)
Many docs use health IT tools, but few find them helpful, survey finds
An Accenture survey showed that doctors are better at using EHRs in their practices now than in 2012, but the percentage of those who believe that EHRs can aid treatment decisions, boost care outcomes and cut medical errors has decreased. Although doctors have become more proficient with the technology, Accenture found 70% of respondents believe they have less time with patients as a result of their adoption of health IT tools, while 76% noted that the current state of interoperability restricts their ability to improve care. Health Data Management
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ONC doesn't have funding for Health IT Safety Center
Congressional budget plans do not include $5 million to create a Health IT Safety Center, according to Dr. Andrew Gettinger, acting director of the Office of the National Coordinator for Health IT's Office of Clinical Quality and Safety. Gettinger said the center would be a private-public partnership and not a regulatory authority. The Congressional Research Service has said the agency lacks the authority to establish the center. Health Data Management
PhRMA announces changes to board, Castellani's retirement
Changes to the Pharmaceutical Research and Manufacturers of America (PhRMA) Board, including the appointment of Merck's Kenneth Frazier as Board chairman, as well as the upcoming retirement of PhRMA President and CEO John J. Castellani, were announced last week. PhRMA also announced April 16 that Biogen CEO George A. Scangos was elected as chairman-elect of the Board, and that Johnson & Johnson Worldwide Chairman for Pharmaceuticals Joaquin Duato was elected as Board treasurer. Castellani, who has served in his current position since 2010, will step down Jan. 1, 2016, according to PhRMA. Read more.
Register now for May 6 medical marketing pitch Webinar
Medical marketers looking to improve their odds when pitching their services to clients should plan to attend a May 6 Webinar, "The Twelve Steps to a Willing Medical Marketing Pitch," sponsored by the Coalition for Healthcare Communication. In the one-hour session, Rob Buccino, an experienced agency pitch runner and consultant, will describe what separates successful pitches from ones that fail. Read more for registration information.
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