Assessing the companies that could buy IPG | FDA turns to "SkyDoesMinecraft" for antismoking PSAs targeting children | Survey gauges hospitals' patient engagement efforts
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August 19, 2014
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Assessing the companies that could buy IPG
Elliott Management's move to push for a sale of Interpublic Group has led to speculation about potential buyers, and Publicis Groupe and Dentsu lead the pack as likely buyers, according to this analysis. But the deal may be too rich for Dentsu, and Publicis is coming off a failed merger with Omnicom, so that could lead to "Wild Cards" such as IBM or Accenture entering the fray. Adweek (8/12)
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FDA turns to "SkyDoesMinecraft" for antismoking PSAs targeting children
Adam Dahlberg, creator of the "SkyDoesMinecraft" YouTube videos, has been hired to create and post public service announcements telling children and teens how he has been affected by family members' smoking, FDA officials said Friday. The move is part of the agency's The Real Cost Campaign targeting at-risk youths 12 to 17. The Hill (8/15)
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Free Guide: How To Attract Valuable Crowds To Your Webinar
61% of marketers consider webinars their most effective marketing tactic. The audience should always be the focal point when planning, launching and promoting a webinar, and there are many effective methods for attracting valuable crowds and ensuring optimal conversions. Download the free guide!
 
Trends, Research & Stats
Survey gauges hospitals' patient engagement efforts
Health care leaders responding to a survey said changing organizational culture is the biggest obstacle to raising patient experience scores. Patients who have a positive experience in health care have a higher likelihood in the future of being engaged in their own care, which can improve outcomes, reduce readmissions and lower spending, the research showed. HealthLeaders Media (8/14)
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Study: Some online weight-loss info of substandard quality
A study in the American Journal of Public Health says patients who seek weight-loss information online may get content of substandard quality and comprehensiveness. "Clinicians should advise patients to carefully choose their online sources for weight loss and favor government, academic and medical websites to find accurate weight loss information on the Internet," lead author François Modave says. Healio (free registration)/Endocrine Today (8/15)
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Voices from the Inside
Survey looks at patient awareness of physicians' patient portal offering
A survey by TechnologyAdvice found that 40% of 430 patients were unsure if their physician's office had a patient portal system, suggesting that doctors fail to properly inform their patients about the tools they offer. Among other findings, the survey revealed that 48% of doctors are not following up with patients by any method, even if their patients are aware of the portal system. MobiHealthNews.com (8/13)
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Youth with diabetes wary of using social media for disease care
A survey presented at the American Association of Diabetes Educators meeting revealed more than 50% of youth with type 1 diabetes used text messaging for disease management. Data also showed only 23% used Facebook, 10% utilized Twitter and less than 10% turned to other social sites such as Pinterest and Instagram for diabetes care. However, a majority of teens were open to sharing their experiences and helping others with diabetes. Healio (free registration)/Endocrine Today (8/9)
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Interactive Ads & Technology
How Facebook pages about chronic diseases are used
A study in the Journal of Medical Internet Research revealed only 9.5% of Facebook pages about chronic diseases were dedicated to actual patient support, while 32% were used as marketing schemes. Data also showed 21% of pages were used to boost disease awareness and 15.5% were utilized to disseminate information. MedCityNews.com (8/16)
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Policy Pulse
Eisai sues FDA over shortened marketing period for 2 drugs
Eisai filed a lawsuit to force the FDA to extend the drugmaker's marketing exclusivity period on diet drug Belviq and epilepsy drug Fycompa after listing delays by the U.S. Drug Enforcement Agency delayed the drugs' launch, thus shortening the marketing exclusivity period. The Wall Street Journal (tiered subscription model)/Pharmalot blog (8/15)
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Thousands of Mass. residents must reapply for health insurance
About 400,000 Massachusetts residents who were enrolled in temporary health insurance for 2014 will have to reapply for coverage before the end of the year, Massachusetts Health Connector officials announced. The state enrolled consumers in temporary plans after the failed rollout of its state-run insurance exchange. Officials plan robocalls, household visits, personal phone calls, mail, print and broadcast advertisements, and community meetings and enrollment fairs to reach people who need to re-enroll. The Boston Globe (tiered subscription model) (8/15)
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Industry Insight
How to blend on-site and off-site SEO
Organic site rankings are best improved by utilizing on-site and off-site SEO tactics, especially as part of an inbound marketing campaign. On-site SEO is mainly concerned with keyword use, while off-site SEO is tougher and requires high-quality content -- guest blog posts or press releases -- that link back to a website. "The important thing to remember with offsite SEO is to do it frequently," writes Michael Lieberman. SmartBrief/SmartBlog on Social Media (8/18)
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Coalition News
CMS reopens Open Payment site, extends dispute period after data inconsistencies found
After taking its Open Payments Website offline due to data matching errors between manufacturer submissions and physician state license numbers or national provider identifiers, the Centers for Medicare & Medicaid Services (CMS) recently announced that it had reopened the site and will extend the period during which physicians can review and request corrections to their Physician Sunshine Act records, according to an Aug. 15 article in Policy and Medicine. ProPublica also reports that CMS will hold back roughly one-third of records in the database that will be shared with consumers as of Sept. 30 because of data inconsistencies. Read more.
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Featured Press Releases
 
Closing the Deal
[S]earch engines look for respectable websites that want to link with your website. You might be asking why this is important. The answer: The more you’re connected to other respectable sites, the more optimization you have."
-- Mike Lieberman, president and chief inbound scientist at Square 2 Marketing, on finding the right mix of on-site and off-site SEO. Read more from SmartBlog on Social Media.
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