Publicis, Interpublic Group invest in programmatic tech | Bolloré group is seeking majority stake in Havas | Insurers, advocates help non-native English speakers through renewal process
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October 21, 2014
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Agency UpdateSponsored By
Publicis, Interpublic Group invest in programmatic tech
Interpublic Group announced a new platform this week that will enable programmatic ad buying that targets local television viewers. Separately, Publicis Groupe announced a $65 million investment in real-time-bidding video-ad platform Matomy. The combination of announcements signals that programmatic ad buying and ad-tech buying are maturing, writes Tyler Loechner. MediaPost Communications/Real-Time Daily blog (10/13)
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Bolloré group is seeking majority stake in Havas
The holding company led by Vincent Bolloré is looking to take majority control of Havas, which would boost its stake from about a third. The all-share offer "highlights the confidence of Bolloré in Havas's strategy as an independent group among the world leading communication players," Vincent Bolloré said. The New York Times (tiered subscription model)/Dealbook blog (10/18)
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Trends, Research & StatsSponsored By
Insurers, advocates help non-native English speakers through renewal process
More Asian-Americans than expected enrolled in a health insurance plan through the Affordable Care Act, and many needed assistance to do so because of language barriers. Now some of those enrollees may be struggling to understand renewal notices and instructions, advocates say. Health insurers are making every effort to help non-English speakers understand and use their benefits, said Susan Pisano, vice president of communications at America's Health Insurance Plans. Kaiser Health News (10/16)
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Report predicts growth for telehealth market
A BCC Research report predicts that the value of the global telemedicine market will hit $43.4 billion in 2019 and that it will have a 17.7% compound annual growth rate from 2014 to 2019. Despite the predicted 12% CAGR of the telehospital category, the report projected that the telehome category would be the fastest-growing and largest subsector of the market with an expected market share of 55% by 2019. (10/14)
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Voices from the Inside
Study: Graphs, formulas make drug data more convincing
Consumers who read a paragraph about a hypothetical drug's efficacy and saw a graph or chart depicting the data were more likely to believe the drug worked than those who only read the paragraph, a study published in the journal Public Understanding of Science found. Another group of people given information about a hypothetical drug that included its chemical formula believed the drug's effects were longer-lasting than did people who did not see the formula. National Public Radio/Shots blog (10/17)
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Interactive Ads & Technology
Marketers are poised to double programmatic spend this year
Programmatic digital display advertising is projected to top $10 billion this year, more than double last year's $4.24 billion, and then double again to reach more than $20 billion in 2016, according to eMarketer. That trajectory puts programmatic on track to take 63% of the total U.S. digital display spend within two years, more than two-thirds of which will take place on mobile devices. eMarketer (10/16)
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Policy Pulse
FDA launches drug quality office
The FDA will open the Office of Pharmaceutical Quality on Jan. 1. in an effort to oversee drug quality throughout a product's lifetime. The new office will give drugmakers "a single drug quality assessment that captures the overall OPQ recommendation on approvability, and OPQ will provide feedback on quality deficiencies earlier in the review cycle," said Center for Drug Evaluation and Research Director Dr. Janet Woodcock, who will lead the new office on an interim basis. Regulatory Focus (10/16)
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CMS upgrades Open Payments website
The database of payments from drug and device makers to U.S. doctors now allows users to search by doctor name, specialty or location, or by company name or teaching hospital. Payments can be sorted in ascending or descending order and are grouped as general payments, research payments or company ownership stake. General payments are further delineated by type, such as for meals, education or consulting. The Wall Street Journal (tiered subscription model)/Pharmalot blog (10/17)
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Industry Insight
Expert: Willingness to pay is vital factor in the vaccine market
A market analysis for any vaccine should start not with an assessment of ability to pay but with an assessment of willingness to pay, writes Rachel Howard, a research manager at the Research Partnership. Cultural stigmas, misperceptions and provider hesitation to recommend vaccines can keep people who can well afford them from getting them, Howard writes. To create a market, "[h]ealthcare professionals need to be convinced to recommend the vaccine, and consumers need to be enticed to request the vaccine," she writes. Medical Marketing & Media (10/17)
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Coalition News
House planning off-label use communication legislation for next Congress
House Energy & Commerce Committee Chairman Rep. Fred Upton (R-Mich.) will introduce legislation in the new Congress that will take up the issue of whether companies can speak truthfully about their products' off-label uses, according to a recent article in Forbes magazine. "The initiative ... is comprehensive in depth and breadth and promises to develop legislative ideas that will be debated robustly," said Coalition for Healthcare Communication Executive Director John Kamp. "It's particularly significant that the Congress is making note of the importance and value of industry participation in critical conversations about the off-label uses of drugs." Read more.
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Closing the Deal
Programmatic advertising has gotten a lot of hype in the past 12 to 24 months, but it's finally fair to say that today, holdouts on participation are proving the exception, not the norm."
-- Lauren Fisher, analyst for eMarketer, on the growth in programmatic ad spending. Read more from eMarketer.
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