Report: Craft spirits surpass craft beer in growth | Heineken targets non-drinkers with alcohol-free brand | Beer's future depends on premium-quality brews
May 17, 2017
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AB InBev to infuse $2 billion into its US breweries
Anheuser-Busch InBev will bolster its traditional brands and develop new lines with a $2 billion investment in its US breweries. During the first year of the venture, the company will spend $500 million on facilities, distribution, packaging and product innovation.
Fortune (5/15),  Brewbound (5/15),  BeverageDaily (France) (5/16) 
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Report: Craft spirits surpass craft beer in growth
Craft spirits are outpacing the annual growth of longtime category leader craft beers, according to the Beverage Marketing Corp. Customers continue to trade up to more premium brands, with super-premium brands posting a 10.8% sales gain, according to the research.
BeverageDaily (France) (5/10) 
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Heineken targets non-drinkers with alcohol-free brand
Heineken has released a zero-alcohol variant to appeal to the growing number of consumers who are cutting their alcohol consumption. "Our ambition is to lead the category development in the markets where non-alcoholic beer is still small, but has growth potential, with a premium proposition," said Heineken's Gianluca Di Tondo.
Reuters (5/13),  Business Insider (5/12),  BeverageDaily (France) (5/16) 
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Beer's future depends on premium-quality brews
Premiumization, interesting taste profiles and unique brand stories are all part of the recipe for strong beer sales in the future. Industry experts are warning that tomorrow's brewers cannot rely on volume but must find ways to present and showcase what sets them apart from other firms.
BeverageDaily (France) (5/15) 
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Quincey: Sparkling beverages remain "biggest single source of dollars"
Quincey: Sparkling beverages remain "biggest single source of dollars"
(George Frey/Getty Images)
Coca-Cola CEO James Quincey aims to boost the company's health profile by reformulating product ingredients, introducing new items with reduced sweetness and packaging drinks in smaller containers. He identified energy drinks as a fast-growing category, but noted, "The biggest single source of dollars, although not the fastest-growing, is still sparkling beverages."
Bloomberg (5/11) 
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International wine brands move beyond importers when penetrating US market
A growing market and a stronger dollar make the US wine market an attractive one for international wine producers, but changes in the marketplace may mean wine makers can seek new avenues to increase their stateside market penetration, Rabobank says.
The Drinks Business online (U.K.) (5/11) 
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Other News
Recycling & Sustainability
After residents drop off 100,000 pounds of glass, Ga. county expands funding
The success of a program to fill the gap in Waste Management's curbside recycling services is prompting officials in Cherokee County, Ga., to reserve an additional $30,000 to support glass recycling in the area. Consumers deposited 100,000 pounds of glass at recycling receptacles within the first six months of the program.
The Atlanta Journal-Constitution (free content) (5/12) 
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Blumenfeld: Calif. must act to save its bottle program
Forces that threaten to crush Calif.'s bottle deposit system can be overcome by swift gubernatorial action, explains former EPA Regional Administrator Jared Blumenfeld. The state should act now to restore funding, help rural centers reopen and close loopholes that allow beverage manufacturers to dodge container recycling costs, Blumenfeld writes.
The Sacramento Bee (Calif.) (tiered subscription model) (5/15) 
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Maine "nip" bottle deposit overwhelmingly passes House
A measure to incorporate "nip"-sized bottles into Maine's bottle deposit system passed the House. The bill, which is being hailed as a way to cut litter on Maine's roadways, enjoys bipartisan support and passed by a veto-proof margin.
Bangor Daily News (Maine) (free registration) (5/9) 
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You can have the nine greatest individual ballplayers in the world, but if they don't play together, the club won't be worth a dime.
Babe Ruth,
baseball player
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