Geena Davis Institute research fuels satire on Hollywood's gender imbalance | John Fithian predicts 2015 is the "year of women" in Hollywood | Nicole Perlman, Meg LeFauve sign on to write "Captain Marvel"
April 23, 2015
Geena Davis Institute on Gender in Media SmartBrief
Working to create positive images of girls and women in media and entertainment

Gender In Media
Geena Davis, DGA/WGAW/Google discuss unconscious gender bias
Geena Davis, Shonda Rhimes and Callie Khouri discussed the "unconscious bias" in casting when it comes to women and people of color as part of a panel at the Writers Guild of America West. Davis emphasized the need for better gender representation starting with children's programming so young people don't grow up believing "that women are less valuable than men and boys." Los Angeles Times (tiered subscription model) (4/21)
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Geena Davis Institute research fuels satire on Hollywood's gender imbalance
Mamie Gummer and Rita Wilson are among the celebrities starring in a satirical video based on research conducted by the Geena Davis Institute on Gender in Media. #MakeItFair notes gender disparities in Hollywood, including that 93% of popular films are directed by men and 80% are written by them. Cosmopolitan (4/23), The Hollywood Reporter (4/22)
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John Fithian predicts 2015 is the "year of women" in Hollywood
President and CEO of the National Association of Theatre Owners John Fithian expects 2015 will be a positive turning point for the representation of women in Hollywood. "2015 will rock at the box office because it will be the year of women," said Fithian in an address at CinemaCon in Las Vegas. "Three successful movies so far this year had women in leading roles and sold 60% or more tickets to women. And we have so much more to come." The Hollywood Reporter (4/21)
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Nicole Perlman, Meg LeFauve sign on to write "Captain Marvel"
Meg LeFauve and Nicole Perlman will co-write the female superhero film "Captain Marvel," set to arrive in theaters in November 2018. LeFauve was the co-writer on Disney-Pixar's forthcoming "Inside Out," and Perlman co-wrote "Guardians of the Galaxy." (4/20)
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Pat Croce Reveals His Insights for Acting on Your Passion
If you're ready to "get your butt off the couch and get into the game of life," it's time to get inspired by this successful entrepreneur and leadership expert. Read the featured article.

Trends & Insights
Study: Women are more likely to direct small films
A new study from Women in Film, the Sundance Institute and the University of Southern California says more women direct independent, low-budget films proportionately speaking than high-grossing blockbusters. Male directors outnumbered females at the Sundance festival by 3 to 1 from 2002 to 2014, but outnumbered female directors on the top 1,300 grossing films by 23 to 1 over the same time period. Stacy Smith, director of the Media, Diversity, & Social Change Initiative at USC's Annenberg School, authored the study. Variety (4/22)
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Ideas in Action
Meryl Streep funds mentorship program for women writers over 40
Meryl Streep has provided funding for Writers Lab, a screenwriting initiative for women over the age of 40 that will be run jointly by female-filmmaking group IRIS and New York Women in Film and Television. In its inaugural session, eight women writers will be chosen for "mentorship" by Hollywood filmmakers and will attend a writing retreat. (4/19), Variety (4/19)
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Geena Davis Institute on Gender in Media News
Geena Davis Institute Member Spotlight for April 2015 – Meet Geralyn Dreyfous
Geralyn co-founded Impact Partners Film Fund with Dan Cogan in 2007, bringing together financiers and filmmakers so that they can create great films that entertain audiences, enrich lives, and ignite social change. As a Geena Davis Institute member you have access to our unique network where you can expand your relationships with corporate executives, leading content creators along with staying on the cutting-edge of the latest trends, research and programs shaping the gender in media landscape. Find out more here.
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Become a member of the Geena Davis Institute
Becoming a member of the Geena Davis Institute provides a unique opportunity to engage with like-minded individuals, all passionate about improving gender imbalance for our children. Through our unique member network, you will expand your relationships with corporate executives and leading content creators, as well as stay on the cutting-edge of the latest trends, research and programs shaping the gender in media landscape. Most importantly, you'll become one of our trusted advocates through investing in our mission to create a better world for women and girls. Join now.
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I've learned by livin' and watchin' that there is only eighteen inches between a pat on the back and a kick in the seat of the pants."
-- Hattie McDaniel via Quotabelle
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About Geena Davis Institute on Gender in Media
Geena Davis Institute on Gender in the Media Founded by Academy Award®-winning actor Geena Davis, the Institute is the only research-based organization working with media and entertainment companies with cutting-edge research, education, and advocacy programs to dramatically improve how girls and women are reflected in media targeting children 11 and under. For more information visit:
About MSMU
Mount Saint Mary's University Mount Saint Mary’s University is the only women’s university in Los Angeles and one of the most diverse in the nation. We offer a dynamic learning experience in the liberal arts and sciences, enhanced by an emphasis on building leadership skills and fostering a spirit to serve others. For more information, visit
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