Ryan Murphy's Half Foundation has helped to boost the hiring of women in film and television at his production company. Ryan Murphy Television has increased its hiring of female directors by 60%, and 94% of those directors fall under the "minority requirement." Murphy said, "I recently led a production meeting and was proud to see that more than half of the people sitting at the table were women and minorities. That's the way it should be."
Picture Motion, the marketing company led by Christie Marchese and Wendy Cohen, is helping a host of new documentaries and feature films with strong social messages gain attention. The company has already created grassroots campaigns for more than 80 films and plans to continue key partnerships with National Geographic and HBO to bring films to wider audiences.
Showrunner Shonda Rhimes has announced her post-"Scandal" plans, and they include an expansion of her Shondaland production company into a website, Shondaland.com, to empower women through videos, podcasts, emails and other outlets. In this interview with Fast Company, Rhimes talks about using her brand to inspire community action and change the conversation in American culture, including public policy advocacy and advertising campaigns with Dove, and why she considers herself first and foremost a storyteller.
Producer Imogen Banks and screenwriter Alice Bell will show 15 female novice screenwriters what it's like to turn a script into a television show as part of Screen Australia's Smart For A Girl: ROAR initiative. "Reading the 935 submissions personally (yes, every single one!) has shown us what we suspected when we set out to create the Smart For A Girl: ROAR initiative --- that there is a high level of untapped talent out there," Bell said.
American women are twice as likely to want to view a movie trailer after watching an ad that features a woman dressed as a firefighter as they are after watching an ad with a woman who's dressed scantily, a Facebook IQ study has found. The research also found that 79% of women and 75% of men feel more positively about brands that send a gender equality message on Facebook.
Screen Australia is reporting that film projects have seen a jump in female-led projects over the last year, with 47% of successful funding application requests going to women and 39% of successful funding requests going toward female-led feature films, up from 22% last year. The report noted that women account for 15% of directors, 22% of writers and 34% of producers in the industry as of the 2016-17 year. Screen Australia assembled a 17-person Gender Matters Taskforce to help the organization reach its goal of gender parity in funding for female-led projects by the 2018-19 year.
Television's depiction of lesbian, gay and bisexual characters is often too stereotyped and fails to give audiences a well-rounded look at the lives of people within the community, with an overwhelming number characters being white and male with just 278 featured in regular or recurring roles, says Megan Townsend, director of entertainment research and analysis at GLAAD. Townsend presented GLAAD's findings at TCA, detailing the gender and racial statistics of the representation of LGBTQ people on TV, and calling attention the "bury your gays" tendency instead of showcasing people in the LGBTQ community in central roles.
Join us at our next exclusive members-only See Jane Salon, "STEM Trends in Media," on Aug. 15 at Google's Venice office. This panel will look at how media are advancing girls' interests in STEM across digital, TV and feature films; and identify who the media makers are who are advocating for more portrayals of women and girls in STEM as well as who the real scientists making headlines are. Already a member? RSVP. Want to become a member and attend? Please visit our website to join.
Sylvia Earle, sea explorer and environmentalist, via Quotabelle
About Geena Davis Institute on Gender in Media
Founded by Academy Award®-winning actor Geena Davis, the Institute is the only
research-based organization working with media and entertainment companies with
cutting-edge research, education, and advocacy programs to dramatically improve
how girls and women are reflected in media targeting children 11 and under.
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