NBC's Bonnie Hammer tops Women in Entertainment Power 100 | Lego confronts gender issue with new ad | "The Mask You Live In" to make Sundance debut
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December 11, 2014
Geena Davis Institute on Gender in Media SmartBrief
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Gender In Media
Shonda Rhimes credits other women for paving her way to success
Designer Roberto Coin and Shonda Rhimes
Designer Roberto Coin and Shonda Rhimes (PRNewsFoto/Roberto Coin)
Shonda Rhimes, who was recognized with the Sherry Lansing Leadership Award on Wednesday in Hollywood, said she can't take credit for breaking the glass ceiling. "I picked my spot in the glass and called it my target. And I ran. And when I hit finally that ceiling, it just exploded into dust. Like that. My sisters who went before me had already handled it. No cuts. No bruises. No bleeding. Making it through the glass ceiling to the other side was simply a matter of running on a path created by every other woman's footprints." Rhimes, the executive producer of "Grey's Anatomy" and "How to Get Away with Murder," follows in the footsteps of past winners who include Barbara Walters, Oprah Winfrey and Glenn Close. The Hollywood Reporter (12/10)
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NBC's Bonnie Hammer tops Women in Entertainment Power 100
NBC Universal Cable Chairman Bonnie Hammer has been named the most powerful woman in Hollywood, according to the Hollywood Reporter's annual ranking. Angelina Jolie made the list at No. 9 for her lead role in "Maleficent" and for directing "Unbroken." More than 20 women made the list for the first time. The Hollywood Reporter (12/4)
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Lego confronts gender issue with new ad
Lego has released an ad featuring a young girl at its center, in an attempt to address some of the brand's prior issues with gender-based appeals. The ad from Union Made Creative highlights the imagination of a young girl who doesn't exclusively play with Legos. MediaBistro.com (12/5)
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"The Mask You Live In" to make Sundance debut
Jennifer Siebel Newsom will hold the premiere screening of her documentary "The Mask You Live In," which questions society's narrow view of masculinity, at the Sundance Film Festival in January. It explores the negative effects of the American perception that men be powerful, aggressive and dominant. Entertainment Weekly (12/8), St. Louis Post-Dispatch/The Associated Press (12/8)
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Kristen Kish is face of food magazine's latest issue
"Top Chef" season 10 champion Kristen Kish is featured on the cover of the latest issue of the independent "Cherry Bombe," a bi-annual magazine that celebrates women and food. Interviews with Ina Garten, Mimi Sheraton and Tanya Holland are also featured in the issue with a "New School/Old School" theme. Yahoo (12/8)
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10 ways to inspire creativity in your staff.
Fostering creative business practices isn't as hard as it seems and can lead to smart solutions. Use these ten techniques to help inspire and encourage creativity in your staff. Read the article and learn 10 ways to get the creative juices flowing.

Trends & Insights
Middle-school mentoring could encourage more girls in tech
Technology education for young women must start by middle school to narrow the gender gap in the tech workplace, top female chief information officers said on a Columbia University panel. Early mentoring and better delegation of maternity-leave tasks are two ways women can become a stronger presence in the tech industry, the women said. The Wall Street Journal (tiered subscription model)/CIO Journal blog (12/4)
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Ideas in Action
Under Armour's women-focused campaigns recognized as year's best marketing
Under Armour, led by CEO Kevin Plank, made great strides with its women-focused marketing, has seen 20% sales growth for 18 straight quarters, and will likely hit $3 billion in revenue this year. Advertising Age has named the company its 2014 Marketer of the Year. "There is just a cultural attitude at Under Armour of we can be a little better, we can push a little harder," Plank said. Advertising Age (free access for SmartBrief readers) (12/8)
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Geena Davis Institute on Gender in Media News
How about lunch with Geena? A VIP package to Sundance? A set visit to the new hit TV show "Jane The Virgin"?
Bid on these and other celebrity experiences to benefit the Geena Davis Institute on Gender in Media at www.charitybuzz.com/support/2904. Auction ends Dec. 17.
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I learned the value of hard work by working hard."
-- Margaret Mead,
American cultural anthropologist
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About Geena Davis Institute on Gender in Media
Geena Davis Institute on Gender in the Media Founded by Academy Award®-winning actor Geena Davis, the Institute is the only research-based organization working with media and entertainment companies with cutting-edge research, education, and advocacy programs to dramatically improve how girls and women are reflected in media targeting children 11 and under. For more information visit: www.seejane.org
Mount St. Mary’s College in Los Angeles offers a dynamic learning experience in the liberal arts and sciences. Primarily a women’s college, we are dedicated to providing a superior education enhanced by an emphasis on building leadership skills and fostering a spirit to serve others. For more information, visit: www.msmc.la.edu
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