What to do before launching your startup | 2 Uber drivers get unemployment benefits in N.Y. | PieShell debuts food and beverage crowdfunding platform
October 14, 2016
CONNECT WITH SMARTBRIEF LinkedInFacebookTwitterGoogle+
SmartBrief on Entrepreneurs
The Lead
What to do before launching your startup
What to do before launching your startup
Before running off to launch a startup, ask and answer some basic questions, writes Nicolas Cole. These include making sure you have a reliable support network, a strong proof of concept and enough funding to get your business off the ground.
Inc. online (free registration) (10/14) 
LinkedIn Twitter Facebook Google+ Email
Need-to-Know Consumer Shopping Trends
Get important consumer shopping trends as well as practical steps to better engage with your customers, build loyalty, help protect your business from fraud, and increase sales. Download the white paper
Today In Startups
2 Uber drivers get unemployment benefits in N.Y.
New York state regulators have found two former Uber drivers eligible for unemployment benefits. Worker advocates plan to push for the rulings to include other areas of employment rights, which could force changes in business models of ride-hailing companies.
The New York Times (free-article access for SmartBrief readers) (10/12) 
LinkedIn Twitter Facebook Google+ Email
PieShell debuts food and beverage crowdfunding platform
PieShell wants to help food and beverage startups secure funding through its newly launched crowdfunding platform. The company charges 6% of successfully raised funds and donates 1% of its proceeds to food-focused nonprofits.
Crowdfund Insider (10/13) 
LinkedIn Twitter Facebook Google+ Email
Focus on Human Nature to Respond More Effectively During a Breach
The most thorough preparation pre-breach won't matter if your response team is derailed by emotions like denial, tunnel-vision, and anger during the response. Download this whitepaper to learn which emotions are most likely to derail your team and steps to take now to be ready to address them in a crisis. Download whitepaper >
Make Your Startup Better
Want to cut startup costs? Try moving to Charlotte, N.C.
Want to cut startup costs? Try moving to Charlotte, N.C.
Charlotte, N.C. (Streeter Lecka/Getty Images)
It takes nearly $56.4 million a year to run the average 50-person tech startup in the San Francisco Bay Area, research from CBRE shows. The costs are significantly lower in cities such as Charlotte, N.C., ($40.2 million) and Minneapolis ($40.4 million).
Bloomberg (10/13) 
LinkedIn Twitter Facebook Google+ Email
How small-business clients could save your startup
It's tempting to sell to enterprise clients, but they also tend to have long purchasing cycles, writes Laura Behrens Wu, CEO and co-founder of Shippo. She explains how her shipping startup established early traction by pivoting to the small-business market, where customers tend to make decisions more quickly and are more willing to try new products.
Mattermark (10/13) 
LinkedIn Twitter Facebook Google+ Email
SmartBrief Originals
Original news, insights, analysis and best practices from SmartBrief.com
Click here to learn more about Featured Content
Funding, IPOs and Acquisitions
When Entrepreneurs Fail
Social app Sup closes down
Sup, a UK-based app that helped users connect with nearby friends, has laid off all of its employees and closed. The business managed to attract more than 80,000 users along with high-profile endorsements, but it was unable to achieve the rapid growth necessary to build a scaled-up business, said co-founder and CEO Rich Pleeth.
Business Insider (10/14) 
LinkedIn Twitter Facebook Google+ Email
We believe the key to growing as a B2B business is to find and continuously adjust the balance between SMBs and enterprise sales.
Laura Behrens Wu, CEO and a co-founder of Shippo, writing at Mattermark
LinkedIn Twitter Facebook Google+ Email
Sign Up
SmartBrief offers 200+ newsletters
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Laura Thompson
Editor  -  James daSilva
Contributing Editor  -  Derby Cox
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2016 SmartBrief, Inc.®
Privacy policy |  Legal Information