Roompact looks to prevent college-roommate conflicts | Leaders need a mix of quick, effective decision-making | How interns can help your startup
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July 23, 2014
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Bold Ventures
Roompact looks to prevent college-roommate conflicts
College student studying in dorm
(Artisticco)
Roompact is one of a number of companies seeking to eliminate potentially troubling conflicts between college roommates. The startup provides online roommate agreements and allows officials to monitor how well roommates are getting along. "We want to detect conflict earlier, notify folks in residential life and help with conflict resolution," said Roompact CEO Matt Unger. The New York Times (tiered subscription model)/Bits blog (7/20)
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Leading the Pack
Leaders need a mix of quick, effective decision-making
Research suggests that half of CEOs' decisions take less than nine minutes to make -- but about 12% of these choices occur only after an hour or more of reflection, writes Jennifer V. Miller. "When it comes to effective leadership decision-making, it's both a quantity and a quality issue," Miller argues. SmartBrief/SmartBlog on Leadership (7/22)
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Finance & Growth
How interns can help your startup
Hiring interns can help startups find promising job candidates who aren't burdened by a corporate mindset, writes entrepreneur Jay Samit. Interns may also help you reach their friends and acquaintances, which is valuable if you're targeting a young demographic, Samit writes. The Wall Street Journal (tiered subscription model)/The Accelerators blog (7/17)
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The Whole Entrepreneur
3 steps for leveraging the power of content marketing
Content marketing done right can help startups find a niche, writes Eric Siu, CEO of Single Grain. Learn more about your target audience through focus groups, surveys and direct interaction, then use these insights to provide content that fits customer needs. "Look at your company's mission statement and understand its core values and infuse it into your marketing strategy," he advises. Entrepreneur online (7/22)
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Why a mobile-first mindset may not be for you
A mobile-first mindset during product development can cause problems for some companies, writes Daria Shualy. There are many mobile platforms, which can complicate the development process, and it can be difficult to communicate your value proposition on a mobile device, Shualy writes. VentureBeat (7/20)
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Ideas for Innovators
Small-scale innovation can yield real benefits
Small improvements can add up over time, writes Daniel Debow, a senior vice president at Salesforce.com. Learn from your competitors, and give your employees the leeway they need to take smart risks, Debow advises. The Globe and Mail (Toronto) (tiered subscription model)/Leadership Lab (7/22)
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Fortune from Failure
A strong market can hide startup vulnerabilities
A strong tech market has the potential to disguise problems with your company until it is too late, writes venture capitalist Mark Suster. Companies that offer "shelfware" -- software purchased by customers but never effectively implemented -- will be the first to fail when the market takes a dive, he writes. BothSidesOfTheTable.com (7/21)
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SmartQuote
Remember, the key to constant innovation is trying new things on a small scale before implementing them company wide."
-- Daniel Debow, a senior vice-president at Salesforce.com, writing at The Globe and Mail
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