Amazon acted quickly to take advantage of the buzz after news of its third-generation Kindle leaked on April 11, 2011. The Kindle team was prepared for this type of situation so, rather than denying the news, the team officially announced the device less than an hour after the leak occurred.
Biotech startup Ambrosia is charging $8,000 for participants older than 35 to join a clinical trial of 2-liter infusions of plasma from young donors. "People want to believe that young blood restores youth, even though we don't have evidence that it works in humans," said Stanford University neuroscientist Tony Wyss-Coray, who has studied aging in mice and is conducting a small clinical trial but is not affiliated with Ambrosia.
Even after her business closed, entrepreneur Bea Arthur found that she was reluctant to sell her domain name and move on. "Being nostalgic and remorseful about what could have been was holding me back from my potential to create something new," notes Arthur, who eventually closed a new deal.
Alex Turnbull, CEO of Groove, turned down speaking opportunities for years before eventually facing his fear of public speaking and accepting a spot on a podcast. The truth is that most fears are irrational, he writes, and the only way to overcome them is to do what terrifies you.
Daishin Sugano was able to raise $1.6 million in seed money for Grubwithus, which was designed to help people make new social connections, but he and his co-founder eventually realized there just wasn't enough value in the idea. They regrouped and launched a sneaker marketplace known as GOAT, inspired by when Sugano was sold knock-off shoes on eBay.