Can cryptocurrencies level the playing field for funding? | This startup's smart trackers offer visual indicators of food spoilage | How Roku stays ahead of the competition
January 11, 2018
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The Lead
Can cryptocurrencies level the playing field for funding?
Some observers see the cryptocurrency market as an opportunity for female-led companies to overcome some of the barriers that typically inhibit their funding efforts. "Cryptocurrency, being a digital platform, fundamentally erases that sort of bias and does create a sort of leveling of the playing field," said Lisa Wang of SheWorx.
Voice of America (1/11) 
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Today In Startups
This startup's smart trackers offer visual indicators of food spoilage
Startup Ovie Smarterware uses small trackers to alert consumers when food is about to go bad. "Our product uses visual reminders to help people locate their food and use it before it expires," co-founder Ty Thompson said.
Built In Chicago (1/10) 
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How Roku stays ahead of the competition
How Roku stays ahead of the competition
(Monica Schipper/Getty Images)
Roku, which went public in September, has managed to fend off competition from large technology companies such as Amazon, Apple and Google. The company has expanded through licensing deals with TV manufacturers, and it is also working with Hollywood to position itself as a player in the content business.
Variety (1/10) 
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Goldman Sachs forms deal with real estate investment startup
Goldman Sachs Group has teamed with Cadre in a move that will allow the bank's customers to invest using the startup's real estate platform. Cadre, launched in 2014, is designed to streamline the process of making real estate investments for people who meet certain net worth and income thresholds.
Reuters (1/10) 
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Make Your Startup Better
Start with "why" to get buy-in from others
If you need someone's help, start by explaining the "why" rather than immediately making a specific request, writes Andrew Prasatya. "People are far more likely to accept a change if we understand the reason for it," Prasatya notes.
Medium (1/10) 
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Why a strong start is key for a successful project
The work you put in at the beginning of a project is critical, as it lays the foundation for success throughout the rest of the endeavor, writes Chris Price. "This incubation stage is sometimes far more important than the time it takes to produce and ship the idea in its final formation," he writes.
ART + marketing (1/6) 
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Why VCs might pass on your startup
No matter how polished your pitch is, there are certain circumstances when you simply won't be able to win a venture capitalist's support, writes Joseph Flaherty. In some cases, VCs may have already made too many details within a certain time period or are wary of investing in a particular sector because of past experience.
Hacker Noon (1/10) 
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Funding, IPOs and Acquisitions
When Entrepreneurs Fail
The story behind Pinterest's founding
Before finding massive success with Pinterest, Ben Silbermann and Paul Sciarra worked to raise money for a shopping app called Tote, writes John Boitnott. The app was a failure, but Silbermann recognized that users liked to save photos of items so they could find them later, Boitnott writes.
Entrepreneur online (1/9) 
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Most successful creatives develop, create and follow a careful plan designed for success before beginning anything.
Chris Price, writing at ART + marketing
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