3 steps for leveraging the power of content marketing
Content marketing done right can help startups find a niche, writes Eric Siu, CEO of Single Grain. Learn more about your target audience through focus groups, surveys and direct interaction, then use these insights to provide content that fits customer needs. "Look at your company's mission statement and understand its core values and infuse it into your marketing strategy," he advises. Entrepreneur online
Why a mobile-first mindset may not be for you
A mobile-first mindset during product development can cause problems for some companies, writes Daria Shualy. There are many mobile platforms, which can complicate the development process, and it can be difficult to communicate your value proposition on a mobile device, Shualy writes. VentureBeat
A strong market can hide startup vulnerabilities
A strong tech market has the potential to disguise problems with your company until it is too late, writes venture capitalist Mark Suster. Companies that offer "shelfware" -- software purchased by customers but never effectively implemented -- will be the first to fail when the market takes a dive, he writes. BothSidesOfTheTable.com
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