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June 7, 2012
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News and Information on Branded Content, provided by Custom Content Council

  Content Marketing 
  • Chinet begins Martha Stewart Living online cooking videos
    Chinet will promote its Bakeware line extension by sponsoring cooking videos on the "Everyday Food With Sarah Carey" series, a Martha Stewart Living Omnimedia property. Chinet will also see some brand integration within the shows, as MSLO migrates from traditional media to such branded entertainment properties for the Web and other digital platforms. Adweek (6/4)
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  Social Media 
  • MTV's "Teen Wolf" sinks its teeth into Facebook fans
    MTV is promoting its "Teen Wolf" show with a Facebook application intended to make users feel more like characters in the show rather than merely viewers. Users take on the role of a worker in the school where the show is set, and can interact with its stars via Facebook chats and specially made videos. "It's very millennial," says MTV's Kristin Frank. "Viewers feel like they are best friends with the characters." Adweek (6/4)
  • Coca-Cola taps Foursquare for summer check-in giveaway campaign
    Coca-Cola is tapping Foursquare for a geo-social summertime campaign in partnership with HMSHost. By checking in at HMSHost sites at airports, travel plazas and other venues, mobile users can make themselves eligible for a variety of prizes, including a seven-day vacation and a year's supply of Diet Coke. ClickZ (6/1) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Content needs a strategy for effective marketing
    Finding content for marketing is not a problem for many organizations. Instead, the central difficulty is efficiently placing the content in front of consumers' eyes or generating new content as necessary to keep consumers engaged. There are several tactics that can help, Bob Tripathi writes. (6/1) LinkedInFacebookTwitterEmail this Story
  • Marketers see growing value in content curation
    Thought leadership and the value of sorting and selecting from a proliferation of content are cited as leading reasons by marketers for their interest in content curation. A Curata survey of more than 400 marketers found that they see content as a powerful way to engage with consumers, especially when delivered through social media. Forbes/CIO Network blog (6/4) LinkedInFacebookTwitterEmail this Story
  • Other News
He that cannot forgive others breaks the bridge over which he must pass himself."
--Thomas Fuller,
British churchman and historian

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About Custom Content Council
The Custom Content Council is the leading professional organization representing custom publishers in North America and is focused on promoting the growth and vitality of this dynamic marketing discipline. Custom publishing is defined as marrying the marketing ambitions of a company with the information needs of its target audience. Marketers across the country, the media and other interested constituencies rely on the Custom Content Council as the authoritative source of industry news, data and trends, information on the effectiveness of custom publishing, and referrals to the top custom publishers in North America.
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