Trending searches on iOS show signs of potential manipulation | Appsfire establishes itself with big-name publishers | Google aims new mobile ad units at brand advertisers
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September 30, 2014
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Trending searches on iOS show signs of potential manipulation
A TechCrunch experiment indicates that some application publishers may have figured out how to manipulate the "trending searches" section of the iOS App store since iOS 8 debuted. TechCrunch cites a mismatch between the trending apps and the list of top-ranked popular apps, as well the appearance of one-to-one name matches. TechCrunch (9/29)
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Developer Economics
Appsfire establishes itself with big-name publishers
Ad tech startup Appsfire recently announced partnerships with big-name publishers such as Opera Media Works, Cheetah Mobile and Zeptolab, flexing its industry muscle as a leading alternative native ad network, writes Romain Dillet. This week, Appsfire released its native mobile ad unit to the public. TechCrunch (9/30), Rude Baguette (France) (9/30), Moby Affiliates (U.K.) (9/30)
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Google aims new mobile ad units at brand advertisers
Google is aiming to bring more brand advertisers to mobile with the creation of four new ad units for smartphones and tablets, three of which take over the entire screen. The ad formats are "similar to what people are used to on TV" in that they are meant to appear during natural breaks in application usage, said Google's Jonathan Alferness. Advertising Age (free access for SmartBrief readers) (9/29)
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Twitter Flight conference schedule released
Twitter CEO Dick Costolo will deliver the keynote address at the social network's first mobile developer conference, Twitter Flight, on Oct. 22 in San Francisco. There will also be sessions on how to increase application downloads and improve monetization. The full schedule for the conference was released Monday. (9/29)
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Oracle unveils plans for new PaaS features
Oracle is developing six new services for its Platform-as-a-Service model, including a Big Data Cloud with Hadoop support, on- and off-premises integration and varied support for Java applications. These new units don't have a release date yet. Computerworld/IDG News Service (9/29)
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Regulation & Policy
FCC may treat some Web video providers like pay-TV providers
The Federal Communications Commission is considering adding heightened regulations and privileges for Internet providers that offer "linear" streaming video, multiple reports state. The proposal would treat some online companies like multichannel video providers, giving them access to content but also subjecting them to new regulations. Bloomberg (9/30), Multichannel News (9/29), The Wall Street Journal (tiered subscription model) (9/29)
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Industry Spotlight
FireChat surging in popularity during Hong Kong protest
Free messaging application FireChat was downloaded in Hong Kong 100,000 times between Sunday and Monday as protesters are relying on the non-Internet-reliant app as a communication source. There are no exact numbers on how many protesters are using FireChat in the conflict, which opposes a change from Beijing that would affect Hong Kong's election policies. The Wall Street Journal (tiered subscription model)/Digits blog (9/29)
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The awareness of our own strength makes us modest."
-- Paul Cezanne,
French artist
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