Singapore Airlines launches premium economy class | Qantas considers "customer value" when rebooking | More airports offer space for yoga
May 15, 2015
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Passenger Experience
Singapore Airlines launches premium economy class
Singapore Airlines recently began selling seats in a new premium economy class. Passengers will have access to wider seats, greater choice of food and wine, a larger television and champagne. Bloomberg (5/13)
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Survey: Carriers increase available reward seats
Airlines have boosted the percentage of flights with seats set aside for frequent flier travel, according to a survey by Switchfly Reward Seat Availability. Competition from credit cards that offer reward bookings without blackout dates may be pushing carriers to improve their offerings. CNBC (5/14)
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Qantas considers "customer value" when rebooking
Qantas considers several factors when it determines how to accommodate travelers affected by a canceled flight. This article explores the airline's "customer value" formula and explains that frequent flier status isn't everything when it comes to rebooking. Australian Business Traveller (5/14)
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More airports offer space for yoga
More airports are offering space for travelers to practice yoga. Airports in Dallas, Vermont and Chicago are among those with dedicated studios. Some European airports, including Helsinki and London, also offer yoga space. The Independent (London) (tiered subscription model) (5/14)
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Lee discusses new film depicting Chicago's South Side
Spike Lee's new film "Chiraq" explores what it is like to live on Chicago's South Side. Lee has indicated that the movie attempts to tell the truth about the city, including its history of violence. CBS News/The Associated Press (5/14)
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Other News
Connectivity & Technology
Satellite communications in aircraft require balance, executive says
Panasonic Avionics Manager of Global Communications Services Mark Richmond recently spoke about the challenges of using satellite communications in airplanes even as technology advances. "We need to find the right balance between guaranteed availability to the aircraft, while providing availability to everyone in the aircraft," he said. APEX Editor's Blog (5/13)
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Spanish airports to offer unlimited free Wi-Fi
Travelers passing through 46 Spanish airports should have access to a new free Wi-Fi system by the end of this year, according to the country's airport authority. Wi-Fi will be unlimited and available at faster speeds for a premium. Skift/The Associated Press (5/14)
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Other News
Airlines & Aircraft
United Airlines to update fleet with larger, fuel efficient aircraft
United Airlines has announced plans to replace 130 small planes operated by its regional contractors with more efficient, larger planes. The plan involves leasing and retrofitting up to 25 Airbus A319s from AerCap Holdings NV. "Our flexible fleet plan allows us to opportunistically add used aircraft when the economics are attractive," said Ron Baur, fleet vice president for United. Reuters (5/13)
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Association News
Airlines! Send your passengers to the Passenger Choice Awards
Voting for the 2015 Passenger Choice Awards is underway now through the end of June. Passengers around the world can access the quick survey at, where they may rate every aspect of the travel experience. Finalists are announced mid-summer, and winners are honored at the APEX Awards Ceremony, taking place at EXPO this September in Portland. Airlines and vendors are encouraged to promote via social media, engaging with @PassengerChoice and using hashtag #PassengerChoice. May the best airlines win!
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Nominations for APEX board are now open
Are you interested in being considered for an APEX board member slot for 2015-16? Or do you have a colleague that you would like to nominate? If so, please fill out the online nomination form by 1 June 2015. Due to high interest in past years, the APEX Board of Directors and Nominations Committee will thoroughly evaluate all applications before putting the final slate up for membership vote. Board positions are open for both airline and vendor members for one and two year terms.
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It is not who is right, but what is right, that is of importance."
-- Thomas Huxley,
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About APEX
The Airline Passenger Experience Association (APEX) encompasses a network of businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience: from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and inflight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.

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