Report: C-stores predict 4% growth in packaged beverage sales | Bebida Beverage brings Koma Unwind to Circle K stores | Danone to buy 40% stake in Kenyan dairy company
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July 18, 2014
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Report: C-stores predict 4% growth in packaged beverage sales
C-store operators expect packaged beverage sales to increase by 4% in the second quarter compared to last year, according to a report from Wells Fargo Securities, with the largest growth coming from bottled water, energy drinks and iced tea. Sparkling Ice, Monster, Red Bull, Lipton teas and Mountain Dew Baja Blast are the fastest-growing brands, according to the report. (France) (7/17)
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Bebida Beverage brings Koma Unwind to Circle K stores
Bebida Beverage Co. announced that its Koma Unwind beverages will be available in 300 Circle K stores in Alabama, Georgia and the Carolinas and its Unwind and Relax 5 shots will be available in 400 Circle K stores, including in the Midwest. The partnership expands the brands' reach and moves Bebida closer to its goal of having its products available in all Circle K stores nationwide. American City Business Journals/Charlotte, N.C. (7/14)
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Danone to buy 40% stake in Kenyan dairy company
Danone will purchase a 40% stake in Kenya's Brookside Dairy Limited, marking the French company's entrance into one of the largest milk markets in Africa. Danone is expanding into new markets to help offset slow growth in Europe and China. Danone currently earns 7% of its sales in Africa, where the company has invested more than $1.35 billion over the last two years. The Wall Street Journal (tiered subscription model) (7/18), Reuters (7/18)
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Other News
New TASTEVA® Stevia Sweetener by Tate & Lyle delivers a clean, sweet taste with no bitter aftertaste. So you can reveal your product's sweetness without masking ingredients. For a free sample or prototype, visit
Environment Watch
SeaWorld adopts PlantBottle material for reusable cups
SeaWorld and Busch Gardens parks have switched to PlantBottle refillable plastic cups, which will reduce CO2 emissions by 35 metric tons each year. Coca-Cola introduced the PlantBottle technology in 2009, which uses sugars found in plants to replace traditional plastic resins. (7/17)
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Marketing Report
Kraft CMO: The agency-of-record model is still beneficial
Kraft Foods Group Chief Marketing Officer Deanie Elsner says the agency-of-record model is still useful, and can help brands avoid risky "stunt marketing" forays into new channels. "The big idea is still alive and well. ... [But] AORs will have to figure out a way to translate [ideas] across different mediums in a more cost efficient way," Elsner says. Advertising Age (free access for SmartBrief readers) (7/17)
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Why digital targeting techniques are landing on TV
Television advertisers are taking cues from their digital counterparts by looking for ways to incorporate programmatic ad buying on networks, and providers including Cablevision, Dish Network and DirecTV are using addressable ads. Three reasons for the trend are "fragmentation, accountability and digital envy," writes Dave Morgan. Advertising Age (free access for SmartBrief readers)/DigitalNext blog (7/17)
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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American writer and educator
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