Treo aims to be the first brand to infuse birch water with fruit when it debuts its new product line this week. The beverage, sourced from Vermont-based birch trees, will come in four flavors and begin distribution with retailers in the Northeast including Whole Foods.
Smoothie producer B'more Organic will debut its coconut-flavored smoothie this week, as the company aims to repeat last year's 350% growth rate again this year. B'more uses a strained Icelandic yogurt called skyr as the base for its smoothies, which are available in five other flavors.
Both the probiotic ingredient GanedenBC30 and the fermentation process that produces it have received verification from the Non-GMO Project. Ganeden, the company that produces GanedenBC30, has relationships with several beverage companies including KeVita, Uncle Matt's and Garden of Flavor.
TBWA\Chiat\Day's latest spot for Gatorade is a poignant portrayal of WNBA star Elena Delle Donne's relationship with her sister Lizzie, who has cerebral palsy. The ad celebrates the joy and meaning in all lives.
University of Michigan football coach Jim Harbaugh and his wife, Sarah, are appearing in a new television ad campaign for fairlife milk, and the coach will also make appearances on national radio to promote the products.
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Officials in Cook County, Ill., appear to be weighing the risks and benefits of instituting a half-cent to one cent-per-ounce tax on sweetened soft drinks to solve a $174 million budget gap. County Board President Toni Preckwinkle is said to be considering the move, despite last year's failed attempt to institute a similar tax by members of Chicago City Council's Health Committee.
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