Treo debuts birch water infused with fruit | B'more to debut coconut flavored smoothie | Ganeden probiotic verified as non-GMO
September 21, 2016
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Treo debuts birch water infused with fruit
Treo aims to be the first brand to infuse birch water with fruit when it debuts its new product line this week. The beverage, sourced from Vermont-based birch trees, will come in four flavors and begin distribution with retailers in the Northeast including Whole Foods. (9/20) 
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B'more to debut coconut flavored smoothie
Smoothie producer B'more Organic will debut its coconut-flavored smoothie this week, as the company aims to repeat last year's 350% growth rate again this year. B'more uses a strained Icelandic yogurt called skyr as the base for its smoothies, which are available in five other flavors.
The Baltimore Sun (9/21) 
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Ganeden probiotic verified as non-GMO
Both the probiotic ingredient GanedenBC30 and the fermentation process that produces it have received verification from the Non-GMO Project. Ganeden, the company that produces GanedenBC30, has relationships with several beverage companies including KeVita, Uncle Matt's and Garden of Flavor. (France) (9/20) 
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10 Questions to ask before choosing a cloud-based ERP solution
How do you know if a cloud-based solution suits your business? And more importantly, how do you find the right match? This whitepaper features 10 important questions you should ask to identify the best cloud-based ERP for your company. Click here to read the white paper.
Marketing Report
Gatorade gets personal with WNBA star Elena Delle Donne
TBWA\Chiat\Day's latest spot for Gatorade is a poignant portrayal of WNBA star Elena Delle Donne's relationship with her sister Lizzie, who has cerebral palsy. The ad celebrates the joy and meaning in all lives.
Adweek (9/20) 
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Michigan coach and wife featured in fairlife ad
University of Michigan football coach Jim Harbaugh and his wife, Sarah, are appearing in a new television ad campaign for fairlife milk, and the coach will also make appearances on national radio to promote the products.
The Detroit News (9/21) 
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White paper: Create effective enterprise training programs
The top two learning priorities for companies are product training and compliance. Are your teams — your internal workforce and your external partners— prepared to do this? If not, how much money is this costing you?
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Regulatory and Legislative Update
County officials consider soda tax in Chicago area
Officials in Cook County, Ill., appear to be weighing the risks and benefits of instituting a half-cent to one cent-per-ounce tax on sweetened soft drinks to solve a $174 million budget gap. County Board President Toni Preckwinkle is said to be considering the move, despite last year's failed attempt to institute a similar tax by members of Chicago City Council's Health Committee.
Chicago Sun-Times (free registration) (9/20) 
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How to Differentiate Your Business in a Complex Market Environment
Wholesale distributors are facing an increasingly complex and dynamic market environment. In order to be successful, they need to shift from a product-centric model to a customer-centric focus. Distributors can escalate their value to customers by finding gaps in the market and working to fulfill those needs. Discover the four cornerstones of differentiation during this on-demand webinar. View now >
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corporate leader and author
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