Consumer demand for new flavors is trending toward less sweet tastes that have authenticity and seem adventurous, says Donald Wilkes, CEO of Blue Pacific Flavors. Other up-and-coming trends include craft beverages, zesty notes and international influences, flavor suppliers say.
Zevia will introduce three varieties of zero-calorie cocktail mixers in 7.5 ounce cans by the end of the year, featuring stevia as the sole sweetener. The products will be offered in ginger beer, lemon-lime and tonic water options, and will join the company's other products, which include energy drinks and sparkling water.
Despite the importance of health claims on food and beverage packaging, what really drives purchases is whether consumers feel emotionally connected to the brands' personalities, said Dan O'Connell, CEO of Foodmix Marketing Communications, which recently polled 1,000 Americans about their purchasing preferences. "Experiential attributes are the ones that really drive that connection and inspire people to talk about a product," he noted.
Sales of functional bottled waters are expected to grow by $3 billion between 2015 and 2020, according to projections by Euromonitor. Trends to watch in functional waters include probiotics, caffeine and floral-infused options.
Advertisers on Pinterest can now retarget ads based on five user interactions with Pins: comments, likes, clicks, "closeups" and saves. The platform is also allowing advertisers to create audiences based on users' behaviors around certain Pins that direct to a brand's website.
Smart billboards proposed by Yahoo would draw on data from passing consumers to display appropriate ads. Patent applications filed last year indicated the billboards would use cameras, microphones and other sensors to pick up clues for ad targeting, mimicking the targeting capabilities now available through mobile devices.
News about the merger between chocolate company Mars and candy business Wrigley was very appealing to SmartBrief readers this week, who also found the new Jell-O Simply Good launch to be of great interest. News that Sam's Club might use its test store design as the new model for future locations was also among the top-ranked stories, as was Yum Brands' decision to divest the majority of its company-owned restaurant locations to its franchise partners over the next two years.