Amway acquires XS Energy brand | Cold-brew, kombucha brands look to expand beyond specialty market | Ito En to pay $82M for Distant Lands Coffee Co.
 

January 16, 2015
ABA SmartBrief
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Industry News
Amway acquires XS Energy brand
A co-founder of XS Energy will join the management team at Amway following the direct selling company's purchase of the energy drink brand. David Vanderveen will join Amway as vice president and general manager of XS Energy. The sugar-free beverage is available in 38 countries, and Amway plans to expand distribution into other markets, said Amway spokesman Nick Wasmiller. BeverageDaily.com (France) (1/16)
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Cold-brew, kombucha brands look to expand beyond specialty market
An increase in the number of cold-brew coffee and kombucha products at this year's Winter Fancy Food Show reflects brands' desire to expand beyond the specialty market. "Retailers are opening up to differentiation where there is a story to tell," said Greg Steltenpohl, founder and CEO of Califia Farms, which makes a line of cold-brew and almond milk drinks. "And they don't want natural retailers to have such a long lead time [for trends]. They just want to participate." BevNet.com (1/15)
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Other News
10 ways to inspire creativity in your staff.
Fostering creative business practices isn't as hard as it seems and can lead to smart solutions. Use these ten techniques to help inspire and encourage creativity in your staff. Read the article and learn 10 ways to get the creative juices flowing.

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Don't turn CSR reports into a marketing exercise
Sustainability reports should be seen as management tools, not marketing brochures, writes Donato Calace. "Sustainability reporting has to be considered beyond its corporate communication purpose," he argues. CSRwire Talkback blog (1/12)
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The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

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The Super Bowl ad debate: Surprising viewers or free publicity
There is still no consensus among Super Bowl advertisers about whether the additional publicity gained by releasing a Super Bowl spot weeks ahead of the game is worth losing the element of surprise. Pre-releasing spots can mean millions of dollars in brand exposure, so some brands have split the difference by releasing teasers or shortened versions to build buzz for the big-game ad. "We found that people like a good mystery," said Ken Jones, vice president of corporate marketing at Carnival. The Wall Street Journal (tiered subscription model)/CMO Today blog (1/15)
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Whitepaper: SDN: How do you get there from here?
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SmartBrief Exclusives
Behind the Scenes: Tips and best practices on management and operations from SmartBrief
Trends: Dining styles to diverge further in 2015
Fast casual will continue to evolve as new entrants force established players to keep up, and a more casual brand of fine dining will grow in popularity this year, according to Datassential's 2015 trend report. Global inspiration will fuel spicy new flavors, the report found, and tech innovations such as 3D printers will change the way some food gets to the table. SmartBrief/SmartBlog on Food & Beverage (1/16)
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ABA News
ABA announces new members
ABA would like to welcome new member Coastal Beverage Company of Farmville, N.C., and new associate member Lytx Inc. of San Diego. Please join us in welcoming them!
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The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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SmartQuote
Learn the rules like a pro, so you can break them like an artist."
-- Pablo Picasso,
Spanish artist
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