Nestle eyes water and coffee as sales drivers | Stumptown debuts carbonated cold brew coffee line | Blume Honey Water expands distribution
February 21, 2017
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Nestle eyes water and coffee as sales drivers
Nestle plans to capitalize on its water and coffee segments to help drive sales growth over the next three years. Brands such as Poland Spring, Deer Park and Coffee-mate contributed to the company's growth in 2016. (free registration) (2/20) 
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Stumptown debuts carbonated cold brew coffee line
Stumptown Coffee Roasters has introduced a new line of carbonated cold brew coffee beverages in flavors such as Ginger Citrus and Honey Lemon. The sparkling drinks, which come in 12-ounce cans, will hit shelves next month. (2/20) 
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Other News
Health and Nutrition
Cricket protein could replace whey, casein in sports drinks
Cricket protein hydrolysates have the potential to replace the functionality of whey and casein as the protein source in sports drinks, Purdue University researchers say. "The improved solubility of the hydrolysates makes them suitable for foods over a wide range of pH...such as nutritional beverages and sports drinks," they said. (France) (2/20) 
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Marketing Report
Nestle Waters CMO: Video to take center stage with digital ads this year
Nestle Waters CMO: Video to take center stage with digital ads this year
(Jean-Christophe Verhaegen/AFP/Getty Images)
Nestle Waters North America is 16 brands that require separate, customized marketing campaigns to best serve their customer bases, but digital ad spending as a whole will focus heavily on video this year for the portfolio, said Chief Marketing Officer Antonio Sciuto. "Video will play a major role and will be developed in a channel-agnostic way," he said.
eMarketer (2/20) 
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