Big Geyser, Muscle Milk forge 10-year N.Y. distribution deal | Nostalgic flavors on the 2017 beverage horizon | CVS picks up Caliwater for nationwide distribution
December 1, 2016
ABA SmartBrief
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Big Geyser, Muscle Milk forge 10-year N.Y. distribution deal
Muscle Milk, Big Geyser forge 10-year N.Y. distribution deal
(Farhan Chawla/Flickr)
Muscle Milk has inked a decade-long deal making Big Geyser its exclusive New York metro-area distributor, confirming Big Geyser's standing as Muscle Milk's sole non-Pepsi distributor in the US. Other beverage brands in Big Geyser's portfolio include Sparkling Ice, Core, BodyArmor, Purity Organic and Essentia. (11/30) 
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Nostalgic flavors on the 2017 beverage horizon
Consumers will seek nostalgic flavors like root beer and comforting spices like ginger mandarin cardamom in the new year, said Comax Flavors in its 2017 Flavor Forecast. Floral notes will also be popular, with hibiscus tea driving the trend.
FoodNavigator (11/30) 
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CVS picks up Caliwater for nationwide distribution
Caliwater Cactus Water has gained distribution in 450 CVS stores across the country. The brand now has 2,000 outlets for its three beverage flavors, which come in 11.2-ounce TetraPak containers. (11/30) 
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Why Platform Matters When Choosing an ERP System
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Marketing Report
Long Island Iced Tea enhances portability with new packaging
Long Island Iced Tea has reduced the bottle sizes in its line from 20 ounces to 18 ounces to improve portability, and updated the label to reflect the drink's natural ingredients. "As our brand continues to build momentum with retail and distribution partnerships forming across the East Coast and Midwest, now is the perfect time to refresh the look of our labeling and packaging," said CEO Philip Thomas.
Drinks Business Review (11/30) 
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How to use data to reach the millennial customer
Millennials have shopping habits with greater segmentation than other generations, yet some data analysis companies have sophisticated tools that help articulate how millennial purchasing decisions are made. To successfully reach this group, marketers must provide tailored purchasing opportunities and incentives across all channels.
MediaPost Communications (11/29) 
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RFID Solutions: Supporting Lean Manufacturing
Lean manufacturing has been around for decades, but it's only in recent years that modern data collection and management techniques have made it possible for businesses of any size to implement a lean philosophy. Read an overview to learn how your business could go about selecting and implementing solutions.
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Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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