The success of Drink Chobani has surpassed the company's projections since debuting in July, said Chobani's Chief Marketing and Brand Officer Peter McGuinness. The company is debuting four new varieties of the probiotic beverage line this month, with additional flavors hitting shelves in July.
Temple Turmeric introduced four new varieties of turmeric-based beverages to the New York market this month, including new drinking vinegars and pure prana shots. The brand also redesigned its packaging and plans national distribution of the new flavors before summer.
How to Nurture Superstar Employees Focus on these three traits to help your top performers flourish—and stick around. Learn more through insights from Kellogg School of Management Professor Carter Cast.
BodyArmor has recruited teenage snowboarder Maddie Mastro to help promote its line of sports drinks. Mastro, an Olympic hopeful, is the first action sports athlete to sign a sponsorship deal with the beverage brand.
Doritos, Mattel, Coca-Cola and Procter & Gamble have employed crowdsourcing in their creative efforts, tapping into a diverse pool of talent at scale. Crowdsourcing can be a viable alternative to agencies for marketers who seek talent and want to create because they love the creative process and don't have the constraint of specific responsibilities, Oguz Acar writes.
News about innovations at PepsiCo topped the list of most-read SmartBrief articles this week, and readers were also drawn to stories about new product launches at General Mills and Kellogg. Rounding out the top five were news of Mars' pet care acquisition and Fiji Water's new bottle design.