Success of new beverage line surpasses Chobani's projections | Beverage industry vet Paladino named CEO of Pure Brazilian | Temple Turmeric expands product line, distribution network
January 13, 2017
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Success of new beverage line surpasses Chobani's projections
Performance of Drink Chobani line surpasses company projections
The success of Drink Chobani has surpassed the company's projections since debuting in July, said Chobani's Chief Marketing and Brand Officer Peter McGuinness. The company is debuting four new varieties of the probiotic beverage line this month, with additional flavors hitting shelves in July.
FoodNavigator (1/13) 
LinkedIn Twitter Facebook Google+ Email
Beverage industry vet Paladino named CEO of Pure Brazilian
Former WTRMLN WTR CEO Rob Paladino has been named CEO of Pure Brazilian coconut water. "It's an honor to lead this farm-to-bottle mission working with an impressive team of founders," Paladino said. (1/12) 
LinkedIn Twitter Facebook Google+ Email
Temple Turmeric expands product line, distribution network
Temple Turmeric introduced four new varieties of turmeric-based beverages to the New York market this month, including new drinking vinegars and pure prana shots. The brand also redesigned its packaging and plans national distribution of the new flavors before summer. (1/12) 
LinkedIn Twitter Facebook Google+ Email
How to Nurture Superstar Employees
Focus on these three traits to help your top performers flourish—and stick around. Learn more through insights from Kellogg School of Management Professor Carter Cast.
Marketing Report
BodyArmor partners with snowboarder Mastro for sponsorship
BodyArmor has recruited teenage snowboarder Maddie Mastro to help promote its line of sports drinks. Mastro, an Olympic hopeful, is the first action sports athlete to sign a sponsorship deal with the beverage brand.
The Business Journals (tiered subscription model)/Los Angeles (1/12) 
LinkedIn Twitter Facebook Google+ Email
Coca-Cola, Doritos and others boost originality with crowd-generated ads
Doritos, Mattel, Coca-Cola and Procter & Gamble have employed crowdsourcing in their creative efforts, tapping into a diverse pool of talent at scale. Crowdsourcing can be a viable alternative to agencies for marketers who seek talent and want to create because they love the creative process and don't have the constraint of specific responsibilities, Oguz Acar writes.
Advertising Age (1/10) 
LinkedIn Twitter Facebook Google+ Email
Creighton University Online
Earn a specialized finance degree from the #1 ranked university in the Midwest and prepare for the CFA Exam with an official CFA Program Partner. 100% Online. Request More Info Today!
SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
PepsiCo, General Mills, Kellogg were popular with readers this week
PepsiCo, General Mills, Kellogg were popular with readers this week
(Tim Boyle/Getty Images)
News about innovations at PepsiCo topped the list of most-read SmartBrief articles this week, and readers were also drawn to stories about new product launches at General Mills and Kellogg. Rounding out the top five were news of Mars' pet care acquisition and Fiji Water's new bottle design.
SmartBrief/Food & Beverage (1/13) 
LinkedIn Twitter Facebook Google+ Email
ABA News
ABA announces new active member
ABA would like to welcome new active member Franklin Baker, Inc., of Memphis, Tenn. Please join us in welcoming them!
LinkedIn Twitter Facebook Google+ Email
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
LinkedIn Twitter Facebook Google+ Email
Success is like reaching an important birthday and finding you're exactly the same.
Audrey Hepburn,
LinkedIn Twitter Facebook Google+ Email
Sign Up
SmartBrief offers 200+ newsletters
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Chris Warne
P: 646.462.4647
Editor  -  Torrey Kim
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2017 SmartBrief, Inc.®
Privacy policy |  Legal Information