Pacific Northwest beverage distributor Odom Corp. will develop a new warehouse and distribution facility in Anchorage, Alaska. The center will comprise approximately 240,000 square feet with an expense of about $40 million, and the company plans to break ground this fall.
Sports drink brand ROAR Beverages will release Roar Organic next month, a three-flavor line that will target an older female demographic than the company's existing products. "With Roar Organic we’re looking to be the Lululemon of sports drinks" said Roly Nesi, who founded the company.
Niagara Bottling has announced plans to open a new facility where the company will manufacture and bottle both private-label and Niagara brand water in Chesterfield County, Va. The project will encompass 62 acres including a warehouse spanning over half a million square feet, and will cost $95 million to create.
Non-alcoholic beverages are among the most-mentioned brands on social media, taking four of the top ten spots on a food and beverage social media engagement report completed by NetBase. Non-alcoholic brands also had the most social media mentions of all the store aisles, led by Red Bull, Coca-Cola, Pepsi and Mountain Dew.
Music superstar Beyonce has invested in cold-pressed watermelon beverage startup WTRMLN WTR, joining a growing trend of musicians investing into the flavored water industry. 50 Cent's endorsement of Vitaminwater and Vita Coco's partnerships with Madonna and Rihanna have offered benefits for both the singers and the brands.
Supermarket sales from prepared foods and in-store dining rose about one-third in the past eight years, according to NPD Group, and grocers are getting increasingly innovative to drive further growth. Stores are opening wine bars, hiring in-store chefs and finding new uses for technology to make their foodservice operations stand out.