Bai Brands sells minority stake to Dr Pepper Snapple Group | Characteristics of grocery's top-performing legacy brands | Datamonitor: Single ingredient focus will fade in 5 years

April 17, 2015
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry

Industry News
Bai Brands sells minority stake to Dr Pepper Snapple Group
Bai Brands has sold a $15 million minority stake to Dr Pepper Snapple Group, following a distribution deal signed by the beverage companies in 2013. Bai CEO Ben Weiss anticipates the company will sell $125 million to its distributors in 2015. "We realized there is a unity behind where consumers are headed, what Bai offers, our ability to continue to expand that offering across various channels in the beverage industry," Weiss said. Drinks Business Review (4/17), (4/16)
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Characteristics of grocery's top-performing legacy brands
Characteristics of grocery's top-performing legacy brands
(Scott Olson/Getty)
Only 8% of the 213 top-performing legacy brands in the U.S. grocery market are outpacing inflation and category growth rates, according to the Hartman Group. The legacy brands, which include Velveeta, Little Debbie and Oreo and are defined as brands that have been distributed since before 1980 with more than $1 billion in sales over the last year whose growth has outpaced inflation in the last 10 years and category growth in the last four, are highly-focused, operate in an average of 1.9 categories and mostly sell in the same category through which they entered the grocery market. FoodNavigator (4/17)
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Pat Croce Reveals His Insights for Acting on Your Passion
If you're ready to "get your butt off the couch and get into the game of life," it's time to get inspired by this successful entrepreneur and leadership expert. Read the featured article.

Health and NutritionSponsored By
Datamonitor: Single ingredient focus will fade in 5 years
Consumers will not be focused on the over- or under-consumption of single ingredients such as protein, fat or carbohydrates five years from now, predicts Datamonitor Consumer. The shift to a "more balanced and natural" diet should have brands preparing for a new marketing approach, says Senior Analyst Melanie Felgate. (4/15)
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Complex Compliance Regulations Raise the Stakes for Organizations
Wage and hour lawsuits are steadily rising thanks to increasingly complex compliance regulations. Insulate your organization from FLSA issues and reduce costs with automated workforce management solutions.
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Marketing Report
Brands invest in shopper marketing to drive conversions
Leading consumer packaged goods companies have as many as 60 people working on shopper marketing, according to the Grocery Manufacturers Association. More brands are shifting focus from traditional media to shopper marketing as they look to connect with important demographics, including Hispanics and millennials. "There is this growing realization that a brand can have very high consumer awareness, and very high consumer affinity. But when that consumer becomes a shopper and she is in the store, she can still not select that brand," said Tim O'Sullivan, managing director for Young & Rubicam's shopper marketing network. MediaPost Communications/Marketing Daily (4/16)
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SmartBrief Exclusives
Grocery Aisle: Take a look into the consumer packaged goods and grocery industries with SmartBrief
Food makers, retailers take gluten-free to the next level
Some 70% of natural foods shoppers are seeking gluten-free options, and 90% of them expect to maintain or boost their spending levels, according to Joel Warady of Enjoy Life Foods. The trend has retailers and food makers marketing to that group and boosting their gluten-free offerings. "We are constantly communicating to our consumer about what is so unique about our products," Warady said. SmartBrief/SmartBlog on Food & Beverage (4/17)
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Regulatory and Legislative Update
Regulatory roadblocks could limit potential of 3D printing of food
The 3D printing of food could offer significant cost savings, open new markets and provide customized foods for those with dietary needs, but the technology could be slowed to a halt due to slow-moving FDA regulations and lawsuits. Food makers could request that the FDA create separate manufacturing practices for 3D printed foods, but the process of drafting new rules would be time consuming, according to food and drug lawyers from the firm Venable. (France) (4/15)
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ABA News
InterBev Process -- Where Beverage Meets Technology
Triple your show experience as InterBev Process co-locates with the award-winning PROCESS EXPO and the International Dairy Show Sept. 15-18 at Chicago's McCormick Place. This co-located event will be the epicenter of processing and packaging technologies for the global food and beverage industries. Attendees will have unlimited access to the show floors and beverages and educational programs of all three co-located shows. InterBev attendees are the decisionmakers in engineering, R&D, production, operations, sanitation, sales and marketing, as well as CEOs, owners and corporate management. To learn more about InterBev Process 2015, visit
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The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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