Odom Corp. plans new center in Alaska | ROAR Beverages debuts organic sports drinks | Niagara Bottling to develop $95 million plant in Va.
August 17, 2016
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Odom Corp. plans new center in Alaska
Pacific Northwest beverage distributor Odom Corp. will develop a new warehouse and distribution facility in Anchorage, Alaska. The center will comprise approximately 240,000 square feet with an expense of about $40 million, and the company plans to break ground this fall.
KTUU-TV (Anchorage, Alaska) (8/17) 
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ROAR Beverages debuts organic sports drinks
Sports drink brand ROAR Beverages will release Roar Organic next month, a three-flavor line that will target an older female demographic than the company's existing products. "With Roar Organic we’re looking to be the Lululemon of sports drinks" said Roly Nesi, who founded the company.
BevNet.com (8/17) 
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Niagara Bottling to develop $95 million plant in Va.
Niagara Bottling has announced plans to open a new facility where the company will manufacture and bottle both private-label and Niagara brand water in Chesterfield County, Va. The project will encompass 62 acres including a warehouse spanning over half a million square feet, and will cost $95 million to create.
Richmond Times-Dispatch (Va.) (8/16) 
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Other News
Millennials weigh in on what makes food brands authentic
As America's top food and beverage companies lose billions in market share, the industry is trying to digest this dramatic power shift from trusting consumers to a new, highly engaged demographic who want "simplicity and consistency". See what qualities this generation of shoppers looks for.
Marketing Report
Report: Beverage brands are hot on social media
Non-alcoholic beverages are among the most-mentioned brands on social media, taking four of the top ten spots on a food and beverage social media engagement report completed by NetBase. Non-alcoholic brands also had the most social media mentions of all the store aisles, led by Red Bull, Coca-Cola, Pepsi and Mountain Dew.
Supermarket News (free registration) (8/16) 
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Musicians continue to endorse water-based beverage brands
Music superstar Beyonce has invested in cold-pressed watermelon beverage startup WTRMLN WTR, joining a growing trend of musicians investing into the flavored water industry. 50 Cent's endorsement of Vitaminwater and Vita Coco's partnerships with Madonna and Rihanna have offered benefits for both the singers and the brands.
Forbes (8/17) 
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How ERP can help simplify manufacturing
Digital technologies are increasingly becoming integrated into the manufacturing landscape, driving the need for simpler ways to access information to support decision making. Read this whitepaper.
SmartBrief Originals
Grocers find innovative ways to feed demand for prepared foods
Supermarket sales from prepared foods and in-store dining rose about one-third in the past eight years, according to NPD Group, and grocers are getting increasingly innovative to drive further growth. Stores are opening wine bars, hiring in-store chefs and finding new uses for technology to make their foodservice operations stand out.
SmartBrief/Food & Beverage (8/17) 
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ABA News
ABA announces newly reinstated associate member
ABA would like to welcome back associate member RAM Systems Inc. of La Crosse, Wis. Please join us in welcoming them!
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The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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