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How Beverage Brands Can Tap Into the Celebrations Industry Beer, wine and spirits go hand in hand with celebrations. In fact, party hosts spend 20% of their budget on alcoholic beverages. Download this free white paper to explore the connection between alcoholic beverages and celebrations and learn how to effectively reach consumers who spend billions on alcohol for their parties every year. Get the whitepaper now - FREE!
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Sentiment is in style at the Cannes Lions ad festival
The Cannes Lions International Festival of Creativity featured its share of sentimental ads in the mode of the Budweiser Clydesdale and Ram Trucks farmer spots that tugged at heart-strings during the Super Bowl, writes Laura Petrecca. Some of the better ones came from other countries and didn't air in America, such as a Wieden + Kennedy Nike ad featuring a heavy boy jogging on a country road, striving for "greatness," and an adam&eveDDB spot for John Lewis featuring a snowman on a quest to outfit his lady snow-friend. USA Today
(6/12)
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ComScore: Most display ads go unseen
A combination of "technical glitches, user habits and fraud" resulted in 54% of all online display ads not being seen by anyone, writes Suzanne Vranica on a comScore study covering a recent nine-month period. "We were shocked to see what was out of view, and when we go after a certain demo, what is not hitting a certain demographic target," said Heather Dumford, global marketing manager at ConAgra, whose ads displayed in non-viewable areas of the screen 30% of the time, according to the study. Google is working to eliminate the problem, and Unilever is among the brands who improved viewing by addressing the issues with publishers. The Wall Street Journal
(6/11)
Auto industry is expected to spend $7.80 billion on digital by 2017
Digital advertising by the combined U.S. auto industry is expected to rise from $5.07 billion this year to $7.80 billion by 2017, a compound annual growth rate of 12.8%, according to eMarketer. Direct-response advertising makes up the lion's share at 60%, with brand-oriented campaigns making up the rest. Meanwhile, auto dealerships have shifted spending from newspapers to other media, including Internet advertising. eMarketer
(6/12)
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Twitter, Everyday Health target health-trend tweets
Twitter has signed on with Everyday Health, a publisher, to send out health alerts and targeted advertising based on the monitoring of 2 million daily tweets related to health. "We'll be looking at the key health terms flaring up every day, and when something is indexing in an abnormal way we'll let Twitter know and we'll supply content about what to do," Everyday Health President Michael Keriakos said. Advertising Age (tiered subscription model)
(6/11)
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Webinar Alert: How to Engage Millennials
Jeff Fromm, co-author of "Marketing To Millennials: Reach The Largest and Most Influential Generation of Consumers Ever," will lead this virtual event on June 27 that is free for 4A's members. Hear case studies about how brands are effectively reaching this generation with new tools. Discover practical takeaways to use at your agency.
Non-member pricing also available. Sign up now and remember to live tweet using the #4AsWebinars hashtag.
New 4A's Blog: Straight A's
Just arrived, Straight A's is our new and innovative blog featuring the voices of our staff, executives and members. Read original thought leadership posts on industry issues, such as patent trolling, big data and diversity.
Bookmark now. We look forward to your post comments and engaging with you.
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Here is the world. Beautiful and terrible things will happen. Don't be afraid."
-- Frederick Buechner, American writer and theologian
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