Graduate Hotels on pace to more than double by 2020 | Choice partners with Sercotel in European expansion push | Wyndham, Wayfair team up to create special shopping portal for franchisees
April 12, 2018
ILHA SmartBrief
News for luxury hospitality professionals
Graduate Hotels on pace to more than double by 2020
Graduate Hotels President Tim Franzen says the company looks beyond just the presence of a college when it selects where it will establish properties. "Several years ago we set a goal of having 20 [properties] by 2020, and quite frankly, by the end of that year, we'll probably be closer to 25," Franzen says.
Hotel News Now (4/11) 
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The Concierge Desk
Choice partners with Sercotel in European expansion push
Choice Hotels has partnered with Spain's Sercotel Hotels as Choice seeks growth across Europe. Under the partnership, Choice said it plans to offer hotel owners "a comprehensive solution and strong value proposition in international markets."
TravelPulse (4/11) 
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Wyndham, Wayfair team up to create special shopping portal for franchisees
Wyndham Hotel Group and Wayfair are creating a special portal to help franchise owners meet Wyndham's brand standards. Howard Johnson by Wyndham will be the first franchise to use the portal, starting in May.
Hotel Business (tiered subscription model) (4/11) 
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Other News
Hospitality Trends and Technology
Program connects luxury hotel guests with best books
Bedside Reading brings books to the nightstands of luxury hotels. The program began working with the Mandarin Oriental New York this year.
Forbes (4/11) 
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Ariz. hotel spa creates quiet space for women
The spa at Sanctuary Camelback Mountain Resort in Scottsdale, Ariz., has added a Women's Quiet Room as part of a recently completed update. "The renovation added approximately 1,200 square feet to our women's amenities area, and of all the enhancements, the addition of the Quiet Room is the most dramatic," spa director LaRae Verros said.
Spa Opportunities (4/11) 
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Hotel Chicago West Loop showcases works by city's artists
Hotel Chicago West Loop features an art annex that showcases work by local artists. Murals by Asend and JC Rivera are currently on display.
Chicago Tribune (tiered subscription model) (4/11) 
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Spotlight on Development
Historic building in Atlanta candidate for hotel conversion
The historic Woodruff on Ponce in Atlanta is up for sale and could be renovated as a boutique hotel. Currently, the building is configured as six two-bedroom dwellings.
Curbed (4/11) 
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International Update
Taj Exotica Resort & Spa opens on remote Indian isle
The Taj Exotica Resort & Spa has opened on India's Havelock Island.
South China Morning Post (Hong Kong) (4/12) 
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Silversea Cruises, Rocco Forte Hotels announce partnership
Silversea Cruises will offer savings and other exclusive benefits to guests of Rocco Forte Hotels under a new partnership.
Travel Agent Central (4/11) 
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How technology is changing guest experience
Is technology the key to fulfilling guest desires? Find out more.
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Spotlight on Do Van Dan, Founder & CEO of Elegance Hospitality Group, Vietnam
A journey from receptionist to CEO, and the philosophy behind his success. Read interview.
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One must find one's dream, then the path becomes easy.
Hermann Hesse,
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