Vita Coco will launch a sparkling coconut water line in four flavors next month. "It's the sparkling experience that you love but also the benefits of coconut water," said Vita Coco's Jane Prior of the line, which will debut in Kroger before a wider rollout.
Consumers' taste for protein is not only growing, it's also becoming more sophisticated, according to a new report from Acosta. Manufacturers wishing to reach the protein shopper should share information about ingredient sourcing and brand values, Acosta noted.
Monster Energy is touting its sponsorship of the NASCAR All-Star Race with a TV and digital spot that stars drivers Kyle Busch, Ricky Stenhouse Jr. and Kurt Busch and Monster ambassadors Quentin "Rampage" Jackson and Jeremy "Twitch" Stenberg. The ad's creative is being expanded with a Twitter campaign that features the stars continuing the conversation.
Schweppes has released a commercial directed by Michael Gracey to usher in the brand's new tagline, "What do you expect?" The ad shows a young woman in a bar who's served a Schweppes and leaves to experience a more-adventurous night out than she previously anticipated.
In-store demos provide a unique opportunity for food and beverage firms to build relationships with customers, create brand awareness and increase sales. Mounting these sampling activations requires that brands work with experienced and knowledgeable demonstrators, said Melissa LaCarrubba, co-founder of Starterup, which provides in-store ambassadors for sampling events.
There is a continuous battle being fought every day at grocery stores around the US and beyond - the battle for product placement. With the growth of store brands, CPG manufacturers are facing more challenges than ever. Download the CPG Manufacturer's guide to winning market share to come out on top. Download the Guide.
Foresight is not about predicting the future. Strategic foresight enables organizations to take action by building a unique perspective of the future, driving market entry at the right time with differentiated products and services. But not all foresight approaches are created equal. Download the Guide.