Polar Beverages debuts Seltzer'ade line | Dean Foods seeks further diversification beyond milk | Consumers place high priority on beverage colors
February 17, 2017
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Polar Beverages debuts Seltzer'ade line
Polar Beverages debuts Seltzer'ade line
(Mike Mozart/Flickr)
Polar Beverages is rolling out a new beverage line known as Seltzer'ade, which infuses lemon and lime flavors into the company's sugar-free sparkling waters. The products come in five flavors, including Raspberry Pink Lemonade and Tart Cherry Limeade.
WBZ-TV (Boston) (2/16),  The Republican (Springfield, Mass.) (2/16) 
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Dean Foods seeks further diversification beyond milk
Dean Foods Co. is continuing to diversify beyond its core milk business, underscored by its recent acquisition of Friendly's Ice Cream and its upcoming debut of a bottled iced coffee drink, as well as an interest in future acquisitions. "Folks who have a business to sell know that they can call us and it's not a wasted phone call," said CEO Ralph Scozzafava.
Bloomberg (2/16) 
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Consumers place high priority on beverage colors
Beverage developers should rank color psychology as important as flavor or nutrition in the development process, said Emina Goodman of Sensient Colors, who noted that natural colors are becoming increasingly important to consumers.
FoodBusinessNews.net (free registration) (2/16) 
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Marketing Report
PepsiCo expands "Uncle Drew" concept with feature film
PepsiCo expands "Uncle Drew" concept with feature film
Uncle Drew/Click to watch video (Pepsi/YouTube)
PepsiCo said Thursday it hopes an "Uncle Drew" movie will expand on the viral success of the character played by NBA star Kyrie Irving for the brand since 2012. The Creators League, PepsiCo's internal production unit, is partnering with Temple Hill Entertainment to produce the film, characterized by a PepsiCo rep as a "Blues Brothers-meets-love-of-basketball film."
Advertising Age (2/16) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
Product of the Year award winners ranked with readers
A story about Tyson Foods' management changes won big with SmartBrief readers this week, as did news of Snyder's-Lance's new snack product introductions. Also among the top 10 stories this week were news about the 2017 Product of the Year award winners and the debut of Bolthouse Farms' premium salad dressing line.
SmartBrief/Food & Beverage (2/17) 
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The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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