Bossi is bringing its organic, caffeine-free children's rooibos tea drink into the US market. The ready-to-drink line comes in three flavors, and has already started hitting shelves in Texas and California thanks to distribution partnerships with firms including UNFI and KeHe.
Beverage firm Genuine Coconut Water is harnessing the power of nature to package its coconut water in an actual coconut. The product is currently rolling out in the US, and once the beverage hits shelves, it has a three-week shelf life.
Over 40% of younger millennials say videos and images on Instagram and Facebook affect their decision to try new nonalcoholic drinks, and 73% of those surveyed said they found specific beverages at local stores using their smartphones, a Facebook IQ study has found. The research advises that advertisers use mobile to connect with consumers where they're drinking and that advertisers look out for organically driven conversations to see beverage trends.
PepsiCo has recruited singer-songwriter James Arthur to join its Sound Drop campaign, which spotlights emerging musical artists. "James is an undeniable talent; we are thrilled to have him become part of the Sound Drop family and have Pepsi play a role in his journey," said Emma Quigley, PepsiCo's North American head of music.