Vita Coco to enter sparkling-beverage space | How to reach consumers who are hungry for protein | Kuli Kuli triples distribution following Kellogg investment
April 16, 2018
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Vita Coco to enter sparkling-beverage space
Vita Coco to enter sparkling-beverage space
(Tristan Fewings/Getty Images)
Vita Coco will launch a sparkling coconut water line in four flavors next month. "It's the sparkling experience that you love but also the benefits of coconut water," said Vita Coco's Jane Prior of the line, which will debut in Kroger before a wider rollout.
BevNet (4/13) 
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How to reach consumers who are hungry for protein
Consumers' taste for protein is not only growing, it's also becoming more sophisticated, according to a new report from Acosta. Manufacturers wishing to reach the protein shopper should share information about ingredient sourcing and brand values, Acosta noted.
FoodNavigator (4/13) 
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Other News
Marketing Report
Monster Energy rolls out TV, digital, social push for NASCAR
Monster Energy rolls out TV, digital, social push for NASCAR
(Monster Energy/YouTube)
Monster Energy is touting its sponsorship of the NASCAR All-Star Race with a TV and digital spot that stars drivers Kyle Busch, Ricky Stenhouse Jr. and Kurt Busch and Monster ambassadors Quentin "Rampage" Jackson and Jeremy "Twitch" Stenberg. The ad's creative is being expanded with a Twitter campaign that features the stars continuing the conversation.
MediaPost Communications (4/13) 
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Schweppes' new campaign asks "What do you expect?"
Schweppes has released a commercial directed by Michael Gracey to usher in the brand's new tagline, "What do you expect?" The ad shows a young woman in a bar who's served a Schweppes and leaves to experience a more-adventurous night out than she previously anticipated.
Campaign UK (tiered subscription model) (4/13) 
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SmartBrief Originals
Tapping the in-store demo to build new brand fans
Tapping the in-store demo to build new brand fans
(Gabriel Olsen/Getty Images)
In-store demos provide a unique opportunity for food and beverage firms to build relationships with customers, create brand awareness and increase sales. Mounting these sampling activations requires that brands work with experienced and knowledgeable demonstrators, said Melissa LaCarrubba, co-founder of Starterup, which provides in-store ambassadors for sampling events.
SmartBrief/Food & Beverage (4/16) 
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