Red Bull is among the brands compensating fans with Kin cyber coins when consumers answer custom insight surveys via the Kinit app. Consumers appear to provide insights faster when a reward is in play, said Peter Buchroithner, CEO of Swelly, which has partnered with Kinit to perform the polling.
Coca-Cola has revealed the winner of its 2018 reusable bottle design contest. Tommaso Ceschi created the winning design, which has a unique closure, a sleek profile and a dimpled exterior that aids in grip and recalls the brand's bubbly refreshment.
No one is better suited to convey a brand's vision, model its target customer or make connections than the company's founder, writes Kara Goldin, CEO of water brand hint. Although not everyone feels instantly comfortable with the role of spokesperson, the brand passion that founders have makes them perfect for the role, she notes.
Major digital players including Facebook, Google, Spotify, Apple and Amazon are increasing their investment in outdoor ads, making the channel the only form of traditional advertising that's estimated to experience growth this year, Magna reports. "If you do any outdoor campaign in a unique and creative way, all the people connected on their mobile phones will want to share it on social media," says Spotify's Alex Bodman.
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Could we change our attitude, we should not only see life differently, but life itself would come to be different. Life would undergo a change of appearance because we ourselves had undergone a change of attitude.