Report: Premium water brand Essentia seeks buyer | Coca-Cola leverages strength of overseas acquisitions | Hormel positive on Muscle Milk's potential
June 14, 2018
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Report: Premium water brand Essentia seeks buyer
Report: Premium water brand Essentia seeks buyer
(Rebecca Sapp/Getty Images)
Essentia is said to be working with investment firm Credit Suisse to find a buyer for the company. The premium water brand has approximately $100 million in revenue.
CNBC (6/14) 
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Coca-Cola leverages strength of overseas acquisitions
Coca-Cola leverages strength of overseas acquisitions
(Tom Pennington/Getty Images)
Coca-Cola has capitalized on shifting consumer tastes by reformulating its drinks, updating packaging and acquiring beverage makers across the globe, said Chief Financial Officer Kathy Waller. Its acquisition of Innocent, for example, has allowed the European juice brand to triple its revenue, she said.
Food Business News (free registration) (6/13) 
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Hormel positive on Muscle Milk's potential
CEO James Snee says Hormel is on the right track to grow revenue from its $300 million Muscle Milk brand. The company has worked through supply chain issues it experienced in production roughly 18 months ago and is prepared to leverage Muscle Milk's role in the growing global sports nutrition category.
Food Business News (free registration) (6/13) 
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Coca-Cola gets sales reps behind e-commerce
Coca-Cola has rallied its sales representatives behind its business-to-business e-commerce efforts by helping reps use e-commerce tools to handle basic tasks. The support provided to sales reps through e-commerce tools and specialists gives reps more time to focus on selling, according to Marta Dalton, Coca-Cola's director of e-commerce.
B2B E-Commerce World (6/8) 
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Marketing Report
Dr Pepper asks fans to "crack that pepper"
Dr Pepper asks fans to "crack that pepper"
(Onion Labs/YouTube)
In a new spot created in partnership with Onion Labs, Dr Pepper encourages viewers to reward themselves for completing everyday tasks. Whether it's cleaning the house or filing taxes, among other examples, fans should "crack that Pepper, crack that Diet Dr Pepper," the spot advises.
The Drum (Scotland) (6/13) 
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How GS&P's "Got Milk?" became a classic
How GS&P's "Got Milk?" became a classic
Miranda Lambert (Jason Kempin/Getty Images)
Matthew Daddona takes a look back at the 25-year history of Goodby, Silverstein & Partners' iconic "Got Milk?" campaign for the California Milk Processor Board, which all started by asking a focus group not to consume milk for a week, which led to some surprisingly emotional reactions. The agency creatives discuss how the push came together, its overwhelming success, the classic 1993 "Aaron Burr" ad directed by a young Michael Bay and the many food brands and celebrities who came on board.
Fast Company online (6/13) 
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Transparency matters - tell your story
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