Coca-Cola has capitalized on shifting consumer tastes by reformulating its drinks, updating packaging and acquiring beverage makers across the globe, said Chief Financial Officer Kathy Waller. Its acquisition of Innocent, for example, has allowed the European juice brand to triple its revenue, she said.
CEO James Snee says Hormel is on the right track to grow revenue from its $300 million Muscle Milk brand. The company has worked through supply chain issues it experienced in production roughly 18 months ago and is prepared to leverage Muscle Milk's role in the growing global sports nutrition category.
Coca-Cola has rallied its sales representatives behind its business-to-business e-commerce efforts by helping reps use e-commerce tools to handle basic tasks. The support provided to sales reps through e-commerce tools and specialists gives reps more time to focus on selling, according to Marta Dalton, Coca-Cola's director of e-commerce.
In a new spot created in partnership with Onion Labs, Dr Pepper encourages viewers to reward themselves for completing everyday tasks. Whether it's cleaning the house or filing taxes, among other examples, fans should "crack that Pepper, crack that Diet Dr Pepper," the spot advises.
Matthew Daddona takes a look back at the 25-year history of Goodby, Silverstein & Partners' iconic "Got Milk?" campaign for the California Milk Processor Board, which all started by asking a focus group not to consume milk for a week, which led to some surprisingly emotional reactions. The agency creatives discuss how the push came together, its overwhelming success, the classic 1993 "Aaron Burr" ad directed by a young Michael Bay and the many food brands and celebrities who came on board.
Transparency matters - tell your story Consumers want to know what is in their beverages. Clean Label colors meet your consumers demand for vibrant, appealing beverages made with natural recognizable ingredients and enables you to tell the story your consumers are looking for. Learn more