Euromonitor: RTD coffee, kombucha, tea on track for growth | Starbucks partners with Joyride to bring cold brew to foodservice | PepsiCo vet Hampton named CEO of Tate & Lyle
January 16, 2018
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
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Euromonitor: RTD coffee, kombucha, tea on track for growth
Euromonitor is projecting a positive growth trend in sales of ready-to-drink coffee, tea, plant water and kombucha over the next five years. The RTD coffee market is expected to grow by 10.3% over the next year, driven in part by cold-brew brands such as Stok and High Brew, said Howard Telford, Euromonitor's head of soft drinks.
BevNet (1/15) 
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Starbucks partners with Joyride to bring cold brew to foodservice
Starbucks is making its cold-brew coffee available via its foodservice division through a new partnership with Joyride Coffee Distributors. Joyride will brew and distribute the coffee, which often sells for up to 20% more than regular Starbucks iced coffee, to hospitals, offices, bookstores and college campuses nationwide.
CNBC (1/15) 
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PepsiCo revives Pepsi Stuff loyalty program
PepsiCo revives Pepsi Stuff loyalty program
(Tim Boyle/Getty Images)
PepsiCo is rolling out its new "Pepsi Generations" campaign, which includes retro beverage packaging, throwback ad campaigns and a revival of its Pepsi Stuff loyalty program. As part of the rewards platform, fans can collect Pepsi Points and redeem them for items including vintage hats, coolers and bikes.
Convenience Store News (1/15) 
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Ad spend will grow 3.6% in 2018, digital will overtake TV
Ad spend will grow 3.6% in 2018, digital will overtake TV
(Peter Macdiarmid/Getty Images)
Global advertising investment is expected to rise 3.6% this year, an increase from 3.1% in 2017, powered by digital growth that will reach $220.3 billion, with mobile taking a $121.1 billion share, per Dentsu Aegis Network. Digital ad spend will surpass TV, at 38.3% of the total share compared with 35.5%, respectively, and social media will account for 23.5% of digital ad investment.
The Drum (Scotland) (1/15) 
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