Fire Cider has signed a distribution agreement with GNC that will see the apple cider vinegar-based tonic on shelves at the nutrition chain's 4,500 locations by next month. To handle the new business, the Mass.-based company has also purchased a 20,000-square-foot manufacturing facility that it expects to be completely operational by fall.
As consumers embrace diets that are free from allergens, gluten, carbs, lactose and other ingredients, food and beverage manufacturers must adjust to meet their wellness needs. "Mintel research shows that Americans are interested in companies that look after the health of the consumer, as well as the environment," said Billy Roberts, Mintel's senior food and drink analyst.
BodyArmor has debuted its new television spot for the sports drink's "Obsession Is Natural" campaign. The ad depicts champion athletes like Chicago Cubs' Anthony Rizzo working up a sweat through hard work, grit and determination.
The news that Roberto Marques will be leaving his role as president of Mondelez's North American unit was the most-clicked story among SmartBrief food and beverage readers this week, and the retirement of Snyder's-Lance's CEO Carl Lee Jr. was the second-most popular story. Readers were also drawn to news that Danone finalized its $12 billion WhiteWave acquisition and the debut of Unilever's Stork-branded liquid cake mixes.