Starbucks is expanding its line of ready-to-drink beverages with the debut of Cocoa & Honey With Cream Cold Brew in select regions. The company is also in the midst of a nationwide retail rollout for bottled Dulce de Leche Frappuccino, three new flavors of Doubleshot Espresso and 48-ounce bottles of its Blonde and Dark Roast coffees.
Food and beverage manufacturers should design product packaging in a way that ensures easy access to elderly and limited-mobility consumers, said John Brown, vice president with the Selig Group. "With an ever-increasing aging population, it is a genuine challenge to try and ensure that food product packaging is visually appealing, easily accessible and can be opened by everyone while still protecting the product," Brown said.
Food and beverage brands should optimize the use of influencers on social media sites like Pinterest by making their products part of experiences that resonate with consumers. "If prospects see an influencer they follow out trialing and promoting a food brand in their local area, this can really bring the campaign to life," writes Jessica Hubacher.
Two stories about PepsiCo resonated with SmartBrief readers this week, including the news that the brand plans to roll out a single-serve Quaker Overnight Oats product. Hershey's new chief growth officer and KIND Snacks' debut of a fruit snack line made only with fruit also caught readers' attention.