Beverage firm Koa shutters | Branded dairy suffers as grocers use milk as loss leaders | International Delight debuts Reese's coffee creamer
August 9, 2017
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Beverage firm Koa shutters
Functional beverage brand Koa has ceased operations in the face of funding challenges. Founder Adam Louras has joined direct-to-consumer beverage brand Dirty Lemon Beverages.
BevNet (8/8) 
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Branded dairy suffers as grocers use milk as loss leaders
Branded dairy firms like Dean Foods are feeling the pinch as large retailers sharply discount milk prices to attract customers. "With Walmart running scared of hard discounters ALDI and Lidl, as well as e-commerce retailers like Amazon, we expect this pricing pressure to continue, even as milk input costs begin to rise over the coming months," said analysts from Bernstein.
FoodNavigator (8/8) 
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Other News
Marketing Report
University of Wisconsin considers $1.5M Gatorade sponsorship deal
The University of Wisconsin Board of Regents will soon meet to consider a $1.5 million deal that would make Gatorade the official sports drink of the school's athletic teams for six years.
La Crosse Tribune (Wis.) (8/7) 
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The value of Snapchat users vs. Facebook users
RBC Capital's Mark Mahaney believes that Snapchat's average revenue per user hit $1.19 in the second quarter, representing a year-over-year increase of 138%. Facebook's average revenue per user was $2.14 when it went public, but the company was over twice the size of Snapchat, write Kurt Wagner and Rani Molla.
Recode (8/7) 
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SmartBrief Originals
Private-label products offer advantages to retailers
Consumers are growing increasingly drawn to private-label products, which can help retailers build brand loyalty and boost profits, write Karen and Neil Gwartzman, founders of the Private Label University. Successful private-label brands place a premium on attractive packaging and high-quality items and understand both their customers and the competition.
SmartBrief/Food & Beverage (8/9) 
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ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
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Once we are destined to live out our lives in the prison of our mind, our one duty is to furnish it well.
Peter Ustinov,
actor, writer and director
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