Euromonitor is projecting a positive growth trend in sales of ready-to-drink coffee, tea, plant water and kombucha over the next five years. The RTD coffee market is expected to grow by 10.3% over the next year, driven in part by cold-brew brands such as Stok and High Brew, said Howard Telford, Euromonitor's head of soft drinks.
Starbucks is making its cold-brew coffee available via its foodservice division through a new partnership with Joyride Coffee Distributors. Joyride will brew and distribute the coffee, which often sells for up to 20% more than regular Starbucks iced coffee, to hospitals, offices, bookstores and college campuses nationwide.
PepsiCo is rolling out its new "Pepsi Generations" campaign, which includes retro beverage packaging, throwback ad campaigns and a revival of its Pepsi Stuff loyalty program. As part of the rewards platform, fans can collect Pepsi Points and redeem them for items including vintage hats, coolers and bikes.
Global advertising investment is expected to rise 3.6% this year, an increase from 3.1% in 2017, powered by digital growth that will reach $220.3 billion, with mobile taking a $121.1 billion share, per Dentsu Aegis Network. Digital ad spend will surpass TV, at 38.3% of the total share compared with 35.5%, respectively, and social media will account for 23.5% of digital ad investment.