Red Bull among brands using cryptocurrency to engage with fans | Coca-Cola's reusable bottles sport winning new design | Shaka Tea secures $10,000 grant and slot in Burt's Bees startup incubator
August 7, 2018
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
Industry News
Red Bull among brands using cryptocurrency to engage with fans
Red Bull among brands using cryptocurrency to engage with fans
(Alexander Klein/AFP/Getty Images)
Red Bull is among the brands compensating fans with Kin cyber coins when consumers answer custom insight surveys via the Kinit app. Consumers appear to provide insights faster when a reward is in play, said Peter Buchroithner, CEO of Swelly, which has partnered with Kinit to perform the polling.
Adweek (tiered subscription model) (8/6) 
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Coca-Cola's reusable bottles sport winning new design
Coca-Cola has revealed the winner of its 2018 reusable bottle design contest. Tommaso Ceschi created the winning design, which has a unique closure, a sleek profile and a dimpled exterior that aids in grip and recalls the brand's bubbly refreshment.
Yanko Design (8/6) 
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Other News
Marketing Report
Hint CEO: Brand founders can be effective company representatives
No one is better suited to convey a brand's vision, model its target customer or make connections than the company's founder, writes Kara Goldin, CEO of water brand hint. Although not everyone feels instantly comfortable with the role of spokesperson, the brand passion that founders have makes them perfect for the role, she notes.
Entrepreneur online (8/6) 
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Digital giants drive growth in outdoor ads
Major digital players including Facebook, Google, Spotify, Apple and Amazon are increasing their investment in outdoor ads, making the channel the only form of traditional advertising that's estimated to experience growth this year, Magna reports. "If you do any outdoor campaign in a unique and creative way, all the people connected on their mobile phones will want to share it on social media," says Spotify's Alex Bodman.
Bloomberg (tiered subscription model) (8/6) 
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