Euromonitor: RTD coffee, kombucha, tea on track for growth | Starbucks partners with Joyride to bring cold brew to foodservice | PepsiCo vet Hampton named CEO of Tate & Lyle
January 16, 2018
ABA SmartBrief
News for the non-alcoholic refreshment beverage industry
SIGN UP ⋅   FORWARD
Industry News
Euromonitor: RTD coffee, kombucha, tea on track for growth
Euromonitor is projecting a positive growth trend in sales of ready-to-drink coffee, tea, plant water and kombucha over the next five years. The RTD coffee market is expected to grow by 10.3% over the next year, driven in part by cold-brew brands such as Stok and High Brew, said Howard Telford, Euromonitor's head of soft drinks.
BevNet (1/15) 
LinkedIn Twitter Facebook Google+ Email
Starbucks partners with Joyride to bring cold brew to foodservice
Starbucks is making its cold-brew coffee available via its foodservice division through a new partnership with Joyride Coffee Distributors. Joyride will brew and distribute the coffee, which often sells for up to 20% more than regular Starbucks iced coffee, to hospitals, offices, bookstores and college campuses nationwide.
CNBC (1/15) 
LinkedIn Twitter Facebook Google+ Email
Other News
Marketing Report
PepsiCo revives Pepsi Stuff loyalty program
PepsiCo revives Pepsi Stuff loyalty program
(Tim Boyle/Getty Images)
PepsiCo is rolling out its new "Pepsi Generations" campaign, which includes retro beverage packaging, throwback ad campaigns and a revival of its Pepsi Stuff loyalty program. As part of the rewards platform, fans can collect Pepsi Points and redeem them for items including vintage hats, coolers and bikes.
Convenience Store News (1/15) 
LinkedIn Twitter Facebook Google+ Email
 
Ad spend will grow 3.6% in 2018, digital will overtake TV
Ad spend will grow 3.6% in 2018, digital will overtake TV
(Peter Macdiarmid/Getty Images)
Global advertising investment is expected to rise 3.6% this year, an increase from 3.1% in 2017, powered by digital growth that will reach $220.3 billion, with mobile taking a $121.1 billion share, per Dentsu Aegis Network. Digital ad spend will surpass TV, at 38.3% of the total share compared with 35.5%, respectively, and social media will account for 23.5% of digital ad investment.
The Drum (Scotland) (1/15) 
LinkedIn Twitter Facebook Google+ Email
 
SmartBrief Originals
Read the latest food and beverage coverage in SmartBrief Originals:
ABA News
The ABA tweets: Follow us on Twitter
Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev.
LinkedIn Twitter Facebook Google+ Email
  
  
Where we cannot invent, we may at least improve.
Charles Caleb Colton,
cleric and writer
LinkedIn Twitter Facebook Google+ Email
  
  
Sign Up
SmartBrief offers 200+ newsletters
Advertise
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Chris Warne
P: 646.462.4647
Editor  -  Torrey Kim
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2018 SmartBrief, Inc.®
Privacy policy |  Legal Information