Why momentum is growing for gender lens investing | These male investors see green in women founders | FreshPaper inventor and entrepreneur pays it forward
August 16, 2017
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Why momentum is growing for gender lens investing
Demand for gender lens investing -- a strategy that uses capital to elevate women and girls -- has grown over the years. "People are seeing the opportunity that is out there to invest and back high-tech, high-growth women entrepreneurs or fund managers who are developing funds around women's access to capital or around smart business that has women in leadership," said Suzanne Biegel of the Wharton Social Impact Initiative.
Knowledge@Wharton (8/9) 
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Five Eye-Opening HR Stats Infographic
Employee recognition matters. If you’re looking to set the groundwork for success, check out this infographic with five revealing HR stats that prove the value of employee recognition and exactly what benefits your company can expect to receive. Access the Infographic
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Business Trends
These male investors see green in women founders
Some male investors see profit potential in investing specifically in companies run by women. Among them are Adam Quinton of Lucas Point Ventures, Jeremy Liew of Lightspeed Venture Partners and Kevin O'Leary of "Shark Tank" fame.
Forbes (8/9) 
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FreshPaper inventor and entrepreneur pays it forward
"There are incredible women entrepreneurs whose stories of grit we can't even imagine," says Kavita Shukla, inventor of FreshPaper. She has teamed up with the Home Shopping Network and two nonprofits to launch the FreshVoices campaign to inspire more women in business.
Sustainable Brands (8/10) 
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Entrepreneur makes her own path in flooring industry
Jamie Beckwith wanted to make wood flooring more glamorous and started her own business in a male-dominated industry to do it. She said dealing with others' doubts "really just drove me to keep pursuing, keep trying new ideas, and just making sure that when people were going to go buy the product, they could feel like it was really great quality and I could hold my own."
Forbes (8/15) 
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Women in Leadership Research: Top 5 Findings
Though interest in advancing women remains high, only 12% of organizations have achieved gender parity in C-level roles. The number one barrier is inadequate management of the leadership pipeline. Download a new research report from Brandon Hall Group to discover top findings and ways to improve.
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Small Business Spotlight
Fashion designer builds long-lasting NYC business
Building on the lively creative scene that she encountered after coming to New York City in the 1980s, Alpana Bawa has built a fashion line that she sells out of a boutique in Manhattan. Bawa says she eventually decided to dismiss external advice so she "could listen to the inside voice" that has guided her business.
Forbes (8/14) 
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Social Media Buzz
How to make your brand Instagram compatible
How to make your brand Instagram compatible
(Pixabay)
Brands should host special events to create buzz on Instagram and should create limited-edition products with the platform in mind, such as Starbucks' photogenic Unicorn Frappuccino. Make sure the location is attractive, and create a customer-friendly experience that inspires users to snap a shot for their profile.
ClickZ (8/14) 
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NAWBO (R) News
NAWBO National announces finalists for 2017 Woman Business Owner of the Year
The NAWBO National Woman Business Owner of the Year Award recognizes an entrepreneur who excels at strategy and operations, overcomes adversity and gives back to her community. Bank of America is proud to sponsor the 2017 Woman Business Owner of the Year Award.

The 2017 Finalists for the Woman Business Owner of the Year are Kim Heathcott of Clarion Security in Memphis, Tenn.; Janis Shinkawa, owner of Ohana Pet Hospital in Ventura, Calif.; and Kimberly Baeth of Golden Openings in Urbandale, Iowa. Bank of America will announce the winner at the National Women's Business Conference Annual Awards Gala on Oct. 17 in Minneapolis. For more about the conference or NAWBO, visit the NAWBO website.
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Technology
Improve SEO with these changes
Improve your search-engine optimization strategy by creating content your audience wants to read, rather than self-promotional articles, and stop overhauling your approach every time Google makes an announcement. Test new tactics, focus on the best strategy for your brand, and invest in expertise.
Search Engine Land (8/14) 
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Best Practices
Overcome your fear of giving feedback
Avoiding tough feedback can be harmful to employees and the company, writes Angela Sebaly. Truly being kind means telling people where they need improve -- and in a way that shows "respect and concern for the person on the receiving end," she writes.
ThoughtLeaders (8/14) 
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How leaders can support a culture of diversity
Leaders hoping to build a culture of diversity and fairness should lead by example, look to build a sense of psychological safety and help employees change unwanted behaviors, writes Dana Theus. "How you treat people, in public and private, does more to create cultures that tolerate -- or don't -- unquestioned bias, microaggressions and outright discrimination than anything else," she writes.
SmartBrief/Leadership (8/14) 
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Policy Update
US has record 6.2M job openings employers struggle to fill
US has record 6.2M job openings employers struggle to fill
(Pixabay)
Employers have 6.2 million job vacancies, the most in the Labor Department's tracking history. However, 7 million people are unemployed; low wages and lack of qualifications are keeping positions open, with workers and employers disagreeing on which side should give more.
The Washington Post (tiered subscription model) (8/8) 
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Lifestyle
Protect your eyes while watching the solar eclipse
When the total solar eclipse takes place on Aug. 21, viewers should wear eclipse glasses to protect themselves from eye damage. Make sure your solar eclipse glasses are ISO-certified or check with your local library, which may have glasses available for free.
CNN (8/11) 
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The marvelous thing about human beings is that we are perpetually reaching for the stars. The more we have, the more we want. And for this reason, we never have it all.
Joyce Brothers,
psychologist
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About NAWBO®
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty years later, NAWBO® is still the only organization that solely represents the interest of women entrepreneurs in all industries. NAWBO® and Women Mean Business™ are registered trademarks of the National Association of Women Business Owners. For more information, please visit www.nawbo.org.
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