The recent Shatter Summit, hosted by the Shatter Fund in San Francisco, included discussions about investment in businesses founded by women. Shatter Fund principal Shelly Kapoor Collins said only 7% of the top 100 venture and microventure firms have women as investing partners, and from 2010 to 2015, just 10% of venture dollars and 15% of seed dollars went to startups founded by women.
Black women have increasingly begun to sprout up as entrepreneurs in the wine industry, a field historically lacking in diversity. Nichelle and Nicole Nichols are two such women; upon recognizing a gap in the industry for outreach, they created the Guilty Grape brand to appeal to diverse millennials.
A number of women are launching companies that combine their entrepreneurial inclinations with a desire to do good in the world, although finding funding can be a challenge. Examples include Voz, a clothing brand that sources materials from Chile, and LXMI, a skin care line committed to helping East African women.
Women entrepreneurs in the tech industry must lead by example when it comes to hiring diverse staff, Angela Ruth writes. They also have a responsibility to support diversity-focused youth initiatives to create a more diverse talent pool in the long run, she adds.
Staying active on multiple social platforms can be a time-consuming proposition, so it makes sense to pick platforms on which your customers are active, writes William Comcowich. Also, ensure your posts add real value, and don't forget to listen to what customers have to say.
Applications are open now for the 2017-2018 Program year of the NAWBO Circle.
This year long program is for NAWBO Premier Members whose businesses earn $1 million and more in annual revenues. The new Circle program year starts on July 1.
Circle members are located all over the country and represent a wide variety of industries. Current Circle members agree that finding their true peer group has been amazing and being able to have access to a higher level of learning has made a real difference to them both personally and professionally. The Circle works!
To learn more, visit the Circle page on the National website.
Tap automation and artificial intelligence to take the grunt work out of email campaigns and to send more personalized messaging at the right time. Use audience segmentation to make emails more relevant, and integrate customer relationship management data to boost audience insights.
Be careful not to invent words or use them incorrectly when speaking with others in a meeting, writes Amy Elisa Jackson. In addition, avoid overly casual terms such as "bro" or "dude," while also steering clear of overused terms such as "synergy," Jackson writes.
Feedback from managers is ideally delivered after research and preparation and in some kind of face-to-face setting, even if that's video-based, writes
Shani Magosky. "Think through the various reactions the other person is likely to have, and planfully formulate your response to those possibilities," she writes.
PepsiCo CEO Indra Nooyi, Facebook Chief Operating Officer Sheryl Sandberg and YouTube CEO Susan Wojcicki are among the high-profile women who have discussed what it means to be a working mother. Wojcicki said she is "ruthless about blocking my time" and has gotten better at delegation.
I've always tried to go a step past wherever people expected me to end up. I'm not about to change now.
Beverly Sills, opera singer
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