Bloguettes co-founder aims to aid women looking to create brands | Study: Lack of role models, networks steers women away from startups | Survey: Women employees are more common at women-led tech startups
June 21, 2017
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Bloguettes co-founder aims to aid women looking to create brands
Bloguettes co-founders Lorena Garcia and Sakura Considine created a "one-stop shop" for women entrepreneurs that aims to teach them how to launch their dream business or blog. "A million people will help you find excuses of why you should not pursue your idea, but don't get caught up in that," Garcia said.
Forbes (6/20) 
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Business Trends
Study: Lack of role models, networks steers women away from startups
A new academic paper concludes that many women don't think of starting businesses because they lack access to the role models, mentors and networks that could help them become entrepreneurs. "Women are just outside of those established networks, and if you're outside the networks, you don't get the knowledge, you don't get the opportunities, you don't get the contacts and you don't get the funding," said the paper's co-author Susan Coleman, a business professor at the University of Hartford.
The New York Times (free-article access for SmartBrief readers) (6/9) 
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Survey: Women employees are more common at women-led tech startups
The workforce is 48% women at tech startups that include at least one woman on their founding team, according to a survey of 85 such companies by FundersClub. Most of the surveyed companies have fewer than 20 employees.
Los Angeles Times (tiered subscription model) (6/15) 
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Women restaurateurs share their recipes for success
Taking the lead, staying true to your vision and continually learning and networking are key when it comes to building a successful restaurant, according to seven women who have achieved success in the food world. "It's important to continue your education and find a mentor to help you along. And when you have the opportunity to be a mentor yourself, bring others along with you," said FAB founder Randi Weinstein.
Bon Appetit online (6/9) 
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Small Business Spotlight
Ill. woman turns idea for coffee shop into reality
Tricia Slagel, who had always dreamed of opening a coffee shop, launched The Coffee Steamer after moving to Forrest, Ill. "When I moved here about six years ago, I knew you could go to the big cities and find coffee shops, but it's hard to find a good local cup of coffee," she said.
Pontiac Daily Leader (Ill.) (6/17) 
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Social Media Buzz
Millennials with dedicated discount email accounts highly responsive
Email
(Pixabay)
Despite all the hype about social media among millennials, email is proving to be a powerful channel for sales with nearly half of this cohort making three or more purchases via this channel over the past three months, according to Yes Lifecycle Marketing. The research shows that this high rate is based on users' second email accounts dedicated to discount offers and branded content.
MediaPost Communications (6/16) 
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NAWBO (R) News
NAWBO Circle program registration is open -- The 2018 Circle Year starts July 1
The NAWBO Circle is a national program designed specifically for our Premier members who own larger businesses that exceed $1 million in annual revenue. This program offers connections, access, and learning opportunities above and beyond membership.

Enrollment includes tickets to the National Women's Business Conference, Las Vegas Circle Retreat, and New York City Retreat. During the year, Circle women participate in Mastermind groups, meet and greets with speakers, book clubs and more. The Circle is limited to 100 participants. Visit The NAWBO Circle for more information.
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Technology
Using chatbots to offer customer service
As the technology improves more businesses are using chatbots, and there are both opportunities and potential downsides to consider, writes Monica Eaton-Cardone of Chargebacks911. Most consumers say they are willing to use chatbots, but they don't like it when chatbots pretend to be human, she writes.
VentureBeat (6/17) 
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Best Practices
How to find and train leaders
Only 18% of leaders have qualities needed to perform their roles properly, according to Gallup research. Joanne Wells of Halogen Software offers four ways companies can develop effective leadership, including finding the right people and starting training early.
Training magazine (6/15) 
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What to do about underperforming employees on your team
A new manager who inherits a team with underperforming employees needs to act quickly to resolve the situation. The manager should let the entire team know about his or her expectations and meet separately with the problematic employees to discuss how they can improve.
Harvard Business Review online (tiered subscription model) (6/15) 
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Policy Update
States consider banning pay-history request
States mull pay history measures
(Pixabay)
Lawmakers in some states are considering prohibiting employers from asking job applicants for pay history. Some say the measures might complicate the hiring process, while others say they could be an important step toward pay equity.
Bloomberg BNA (free content) (6/19) 
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Lifestyle
"Fearless Girl" by McCann takes home 3 Grand Prix awards
State Street benefits from Fearless Girl statue
(Jewel Samad/AFP/Getty Images)
The bronze statue of a defiant girl facing Wall Street's iconic charging bull has won McCann New York three Grand Prix awards at Cannes. "Fearless Girl" was designed to tout State Street Global's "SHE" initiative and to call for more women in leadership roles.
Advertising Age (6/19),  Fast Company online (6/19) 
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Press Releases
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Having patience and keeping steady with your vision and not compromising that vision is incredibly important.
Helen Johanssen, owner and partner at Jon and Vinny's and Helen's Wines in Los Angeles, as quoted in Bon Appetit
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