Index lists top 200 women founders in US | How women entrepreneurs seize overlooked opportunities | Women-owned businesses outpace others in growth stats
September 19, 2018
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Index lists top 200 women founders in US
Quartz and PitchBook have compiled an index of 200 rising women founders in the US, with criteria including startup valuations of at least $50 million or venture capital fundraising of at least $5 million. The list includes Shan-Lyn Ma of Zola, Young Sohn of Vlocity and Neha Narkhede of Confluent.
Quartz (9/12) 
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Business Trends
How women entrepreneurs seize overlooked opportunities
More than half of the US population is female, yet women receive only a small percentage of total venture capital dollars. Some women business founders have seized opportunity by starting companies that focus on neglected areas of the market.
Quartz (9/12) 
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Women-owned businesses outpace others in growth stats
The number of women-owned companies grew 2.8% in 2016, twice the rate of men-owned companies, according to the Annual Survey of Entrepreneurs, and a report from Wells Fargo says jobs at women-owned firms have grown 11% since 2012, while jobs at men-owned companies have grown 3%. Wells Fargo also notes that women own 20% of all businesses now, an increase from 16% in 2007.
Yahoo (9/18) 
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Small Business Spotlight
Women entrepreneurs opening creative art hub
Molly Reno, her sister and their mother are opening The Studio, a creative art hub that will offer craft and art classes, lecture series, gallery exhibitions and private event space in Trenton, Mich. They want The Studio to be the spot local people go to for socializing and for exploring art.
The News-Herald (Lake County-Willoughby, Ohio) (9/18) 
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Featured Content
Sponsored content from Constant Contact
Understanding the Power of Email Marketing Relationships
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4 Things Your Welcome Email Must Do (and Probably Doesn’t)
When it comes to email marketing, first impressions can make or break customer relationships. And with the end of the year fast approaching, those impressions are vital in order to finish out the year strong. Build strong relationships with quality email subscribers from the beginning with Welcome emails that leave lasting impressions. Learn more.
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Social Media Buzz
The future of social media marketing
Data tracking marketing habits suggest that social media ads are still getting results and that Facebook Messenger may present interesting opportunities, writes Lisa Clark. Marketers may turn to Pinterest and Snapchat in the future, Clark writes.
Social Media Examiner (9/13) 
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NAWBO (R) News
Getting Engaged: Give Your Employees a Reason to Commit to You
Did you know nearly 50% of the workforce would consider changing jobs? Look at six ways you can supercharge your workforce. Smaller companies can actually use size to their advantage by providing more personalized employment experiences for their workers. Read more about ADP's research on engaging your workforce HERE.

NAWBO's Partner ADP brings women business owners savings, tools and valuable insights to scale their businesses. Visit the ADP Partner page to access NAWBO exclusive opportunities or come see ADP at the National Women's Business Conference Sept. 24-25 in Spokane, Wash.
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Get more responses to your sales emails
Sales emails should be sent with the goal of getting a response, not immediately closing a deal, writes Sabrina Ferraioli. To that end, keep your emails short and personalized while leading with the value your company can provide to gain the reader's interest.
Sales & Marketing Management (9/17) 
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Best Practices
Showing vulnerability builds trust with teams
Leaders shouldn't hesitate to turn to their teams if unsure about a decision or the next step to take with a project, writes Sara Saddington. "I'm confident that for the most part, they will repay you with loyalty, dedication, hard work, and excitement," she writes.
Thin Difference (9/13) 
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Let team members choose their training
Employees are more open to training when leaders share how it helped them and why curiosity and growth are valued, writes Kristi Hedges, a leadership coach and Georgetown University faculty member. "People benefit most and feel empowered when you allow them to weigh in on what learning opportunities are of the greatest interest to them," she writes.
Harvard Business Review online (tiered subscription model) (9/12) 
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Policy Update
US business coalition opposes Trump tariffs
A coalition of organizations has launched a multimillion-dollar campaign to amplify the voices of businesses, farmers and families affected by tariffs. The coalition, called Americans for Free Trade, will reach out to Congress, hold grassroots events across the country and use digital media campaigns to educate Americans about the importance of free trade.
The Wall Street Journal (tiered subscription model) (9/12),  CNBC (9/12),  Reuters (9/12) 
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Women face unintentional consequences by taking longer maternity leaves
Longer maternity leaves lead to unintentional negative career outcomes for women, including related to promotion potential, pay and leadership ability, according to a recent study published in the Journal of Applied Psychology. The study found that letters of recommendation and "keep in touch" programs can mitigate the effects, the study concludes.
Harvard Business Review online (tiered subscription model) (9/14) 
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Shame hates to have words wrapped around it. If we talk about it, it loses its grip on us.
Brene Brown,
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About NAWBO®
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty years later, NAWBO® is still the only organization that solely represents the interest of women entrepreneurs in all industries. NAWBO® and Women Mean Business™ are registered trademarks of the National Association of Women Business Owners. For more information, please visit
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