Why startups need to embrace diversity from the beginning | Goldman Sachs to offer free online classes to women | How Piazza's founder launched her startup without outside funds
May 23, 2018
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Why startups need to embrace diversity from the beginning
The way to make America's startups more diverse is to get more women and minorities onto the capitalization table at the beginning of a company's life, according to entrepreneur and investor Sarah Kunst. "Founders should make sure to look for co-founders, advisers, employees and angels who are from varied backgrounds, a smart move given that diverse teams are smarter," she writes.
The Wall Street Journal (tiered subscription model) (5/20) 
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Business Trends
Goldman Sachs to offer free online classes to women
Goldman Sachs, which launched its 10,000 Women and 10,000 Small Businesses programs with success, is now offering free classes through Coursera, an online learning platform. The program, which aims to support women in developing countries, is a part of the bank's efforts to build more gender balance.
Bloomberg (tiered subscription model) (5/21) 
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How Piazza's founder launched her startup without outside funds
Pooja Sankar was inspired by the isolation she felt as an undergraduate student in India to launch Piazza, which serves as a platform that allows students to ask and answer questions. Sankar was able to succeed despite her limited finances by using free software, fully committing to the project and seeking help when she needed it.
Entrepreneur online (5/17) 
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Small Business Spotlight
Entrepreneur goes from employee to business owner
Brittany Bazan Frey spent time working at First Impression Printing before eventually taking over the business from its previous owner. "I can design anything -- that's my favorite part, designing what people have envisioned and seeing them really happy about it, having that come to life for them," she said.
Citizen Tribune (Morristown, Tenn.) (5/19) 
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Social Media Buzz
Use customer content to create a Facebook ad funnel
Case studies and customer testimonials can be fertile material for Facebook campaigns. Abhishek Suneri explores how to use the content to build a Facebook ad funnel.
Social Media Examiner (5/21) 
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NAWBO (R) News
2018 National Woman Business Owner of the Year Award nominations are open
Nominate the power women in your community! The NAWBO National Woman Business Owner of the Year Award sponsored by Bank of America recognizes an entrepreneur who excels at strategy, operations, finances and problem-solving, overcomes adversity and gives back to her community.

The award includes exciting prizes and will be presented Sept. 25 at the annual Awards Gala in Spokane, Wash., during the National Women's Business Conference. Nominations can be made by a NAWBO member or a community partner, or members can self-nominate. The nominations will close on June 30. Visit the NAWBO website for more information.
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Avoid these 4 email flubs
Artlessly composed emails can be a source of misunderstandings. Stephanie Vozza examines four common mistakes, including failing to proofread.
Fast Company online (5/16) 
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Best Practices
How to meet hyperpersonalization expectations
Business-to-business marketing teams must adapt to deliver the hyperpersonalization now expected by prospects, comprising experts such as data analysts, creators and communications executives, Emily Lyons writes. The customer journey must be personalized at every touch point and it's critical that data is robust to ensure personalization is relevant to each individual prospect, she writes.
Forbes (5/21) 
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Scientific problem-solving is important in the workplace
Exploring creative solutions is crucial to avoid jumping to conclusions that could lead to errors, says astronomer and science communicator Moiya McTier. Address a problem with a question to help you think outside the box, she writes, and form a hypothesis to have something to measure your success against.
Fast Company online (5/17) 
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Policy Update
Senators make bipartisan call for retirement commission
Sens. Todd Young, R-Ind., and Cory Booker, D-N.J., have introduced legislation to create a federal commission to look for ways to improve retirement security for private-sector workers. The commission would consider proposals to help the mobile workforce, and gig and part-time workers, and review policies from other countries, including the mandatory retirement savings systems in some Scandinavian nations, Young said.
Forbes/Next Avenue (5/20) 
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It's easy to be a "difficult" woman, author says
Jane Goodall, J.K. Rowling, Amelia Earhart, Billie Jean King and Vita Sackville-West are among the women most admired by Karen Karbo, author of In Praise of Difficult Women. It doesn't take much to be labeled difficult, Karbo says. "A woman who believes her own needs, goals, and desires are at least as important as everyone around her risks being called difficult," she says.
National Geographic online (5/12) 
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The basis of insincerity is the idealized image we hold of ourselves and wish to impose on others.
Anais Nin,
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About NAWBO®
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty years later, NAWBO® is still the only organization that solely represents the interest of women entrepreneurs in all industries. NAWBO® and Women Mean Business™ are registered trademarks of the National Association of Women Business Owners. For more information, please visit www.nawbo.org.
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