The hard road ahead for new entrepreneurs | A look at the gender gap in venture funding | Women lead expansion of Philadelphia wine culture
March 22, 2017
NAWBO SmartBrief
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Ivanka Trump meets with Latina business owners
Ivanka Trump recently met with a group of Latina business owners to learn about their journeys and challenges as entrepreneurs, immigrants and mothers. She encouraged those in attendance to offer ideas on how she can advocate for women under her father's administration.
The Huffington Post (3/17) 
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Modern learners don't prefer books? Think again
With all the buzz around video and microlearning, organizations that focus solely on video-based content are missing the mark. Integrating digital books with video-based eLearning courses creates a balance between depth and relevance. Download a new white paper, "A Modern Modality for Modern Learners."
Business Trends
The hard road ahead for new entrepreneurs
Striking out on your own as a new entrepreneur is an exciting yet scary proposition, writes Lucinda Honeycutt. As a startup founder, you'll need to maintain personal accountability and develop strong client relationships, all while protecting your personal health and well-being, she writes.
Entrepreneur online (3/15) 
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A look at the gender gap in venture funding
The gender gap in venture funding has grown wider over the past year, according to PitchBook. In 2016, venture capitalists funded 5,839 companies founded by men and 359 founded by women, and women received $4.5 million in average investment, compared with $10.9 million for the men.
Fortune (3/13) 
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Women lead expansion of Philadelphia wine culture
Women have played key leadership roles in developing Philadelphia's wine culture in recent years. Kate Moroney Miller, wine director of Vintage, co-founded Philly Wine Week in 2014 and has worked alongside other women wine professionals to expand the options for wine drinkers in the city.
PhillyVoice (Philadelphia) (3/16) 
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Are You Giving Thieves What They Want?
It's fun to share with friends and family online, but be careful — the information you post may be used by thieves. Learn how to protect yourself and your loved ones. Read the article
Social Media Buzz
Inspire prospects with authentic social engagement
Form groups on LinkedIn and Facebook to establish your reputation as a thought leader and to engage with leads in an authentic, nonpromotional way. Create content designed to meet the needs of your target audience, not those of your brand.
Entrepreneur online (3/16) 
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Grow Your Business With Email Marketing
Looking for an easy way to increase sales and repeat business? With a 122% return on investment, email marketing can make it happen. Use Constant Contact's professional templates and drag-and-drop editor to create an email in minutes. Try an account free for 60 days!
NAWBO (R) News
NAWBO Spring Membership Drive Is Open -- A National Association With A Chapter Experience!
Join NAWBO during the Annual Spring Membership Drive, March 1-April 30. Take advantage of special pricing and events at the local chapters. The New Member Initiation Fee is reduced to $75 and the Reinstatement Fee for Past Members is waived, no promo codes needed! NAWBO is a one-stop resource for women to grow and collaborate across all industries and backgrounds.

NAWBO is Anytime, Anywhere! Even if you don't live in a market with a local chapter, you can gain access to all the tools you need to build your business and see it thrive. The Virtual Chapter features exclusive events, programming and a Virtual Connect & Learn each month. Visit for more information!
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What chatbots can do for small businesses
What chatbots can do for small businesses
(Gerard Julien/AFP/Getty Images)
Chatbots driven by artificial intelligence are now accessible to small companies. Mona Bushnell explores five ways smaller businesses can use them for purposes such as sales, customer service and advertising.
Business News Daily (3/20) 
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Best Practices
Why some entrepreneurs halt growth
There are times when savvy business owners decide to take a step back and pause the growth of their businesses. For example, entrepreneurs may be wary of taking on additional risk or may need more time to achieve profitability before expanding, write Whitestone Partners' Doug and Polly White.
Entrepreneur online (3/20) 
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Policy Update
Trump's budget calls for reduction in SBA funding
President Donald Trump's budget proposal calls for allocating $826.5 million to the Small Business Administration in what amounts to a 5% funding reduction. The cuts would target programs such as Regional Innovation Clusters and the Growth Accelerator Fund.
CNBC/The Associated Press (3/16),  The Washington Post (tiered subscription model) (3/16) 
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Authenticity means you can have multiple communication styles
Women don't need to adopt all the communication styles of men or use only one style, but it's clear that they face higher expectations, or what Andrea Kramer and Alton Harris call the "Goldilocks dilemma." "Because workplaces are so suffused with gender bias, women need to have both a forceful, decisive style and an inclusive style -- and probably many others -- at the ready," they write.
Fast Company online (3/20) 
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Press Releases
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To different minds, the same world is a hell, and a heaven.
Ralph Waldo Emerson,
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About NAWBO®
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty years later, NAWBO® is still the only organization that solely represents the interest of women entrepreneurs in all industries. NAWBO® and Women Mean Business™ are registered trademarks of the National Association of Women Business Owners. For more information, please visit
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