SheWorx's inclusive structure drives its success | Texas sees sharp growth in women-owned businesses | Harvard course teaches the tales of black entrepreneurs
April 19, 2017
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SheWorx's inclusive structure drives its success
SheWorx, a global collective aimed at helping women entrepreneurs, has reached 20,000 women in just 18 months. At the heart of its success is its high-performing, collaborative culture built on an inclusive structure, write Paolo Gaudiano and Ellen Hunt.
Forbes (4/13) 
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Business Trends
Texas sees sharp growth in women-owned businesses
NAWBO and an American Express-commissioned report have found that the number of women-owned businesses in Texas has doubled in the past two decades. The AmEx report also found that nationwide, women-led businesses are hiring at a faster rate than those owned by men.
WFAA-TV (Dallas-Fort Worth) (4/12) 
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Harvard course teaches the tales of black entrepreneurs
The story of Valerie Daniels-Carter, a black woman who built a franchise company with more than 120 restaurants including Burger King and Pizza Hut units, is being studied at Harvard this semester. Daniels-Carter's story is one of 14 case studies in a new course focused on black-owned businesses.
The Washington Post (tiered subscription model) (4/14) 
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Small Business Spotlight
A makeup brand powered by pop culture
Caitlin Johnstone had plenty of time to think up a side business as she recuperated from a snowboarding accident that broke her arm. The result was Shiro Cosmetics, an Oregon-based brand that develops makeup using video games and pop culture as inspiration.
Inc. online (free registration) (4/17) 
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Social Media Buzz
Engaging content ideas for your YouTube channel
Product spotlights, announcements and product comparisons can provide valuable content for a business' YouTube channel. Customer stories, behind-the-scenes videos and how-to posts may also appeal to viewers.
Small Business Trends (4/15) 
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NAWBO (R) News
NAWBO's annual "No Small Thing" video contest sponsored by Microsoft closes Friday, April 21, and includes prizes valued over $3,500
The annual "No Small Thing" video contest includes Microsoft Store gift cards and national brand exposure. Women small business owners (NAWBO members and nonmembers) are invited to highlight the "one thing" that has contributed the most to the success of their small business in a video, two minutes or less. Start thinking today about the "no small thing" you want to share and grab your smart phone. Most importantly, be creative and have fun!

The winner and two finalists will be announced during National Small Business Week, April 30-May 6. NAWBO will feature the finalists and winner in NAWBO's national communications and on social media. The winner receives a $1,500 Microsoft gift card and will be invited to accept her award at the National Women's Business Conference hosted by NAWBO Oct. 16-17 in Minneapolis. The second place receives a $500 Microsoft gift card. Send your "No Small Thing" video to contests@nawbo.org. Be sure to submit your video by Friday, April 21. Learn more about this year's contest here.
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Technology
Tech tips to make more sales and improve employee experiences
There are now software tools that can monitor social media mentions for a business and chatbots that can provide quick solutions to customers with simple questions, freeing up sales representatives for more complex activities. Companies may also use software tools to optimize employee training through activity tracking, take advantage of upselling and post-sale recommendation opportunities, and customize customer profiles.
Entrepreneur online (4/14) 
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Best Practices
Empathy in business begins from within
Business communications often lack the empathy needed to convince the public that a company is value-based, writes Jill Lublin. Be kind, encourage such kindness, and practice empathy in your listening, as well.
The CEO Magazine (4/14) 
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There are many ways to inspire your team
A leader's daily job is to motivate employees and inspire them to develop their own leadership qualities, writes Joel Garfinkle. He outlines six types of actions leaders can take, including helping team members establish relationships to get the resources they need, mentoring promising talent and advocating for the team throughout the organization.
SmartBrief/Leadership (4/17) 
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Lifestyle
Set down devices for better work-life balance
Phone
(Drew Angerer/Getty Images)
It's hard to achieve a healthy work-life balance if you don't set aside your devices at certain times each day, writes Charlotte Lieberman. In particular, avoid using your phone in bed or at meals, and try to take regular walks or engage in other activities without checking your phone, Lieberman writes.
Harvard Business Review online (tiered subscription model) (4/13) 
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The strokes of the pen need deliberation as much as the sword needs swiftness.
Julia Ward Howe,
writer and activist
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About NAWBO®
Founded in 1975, NAWBO® propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty years later, NAWBO® is still the only organization that solely represents the interest of women entrepreneurs in all industries. NAWBO® and Women Mean Business™ are registered trademarks of the National Association of Women Business Owners. For more information, please visit www.nawbo.org.
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