Coca-Cola, Kith partner for 3rd fashion collaboration | How good2grow's packaging helps boost consumer connections | Influencers have growing role in the alcohol marketing world
August 13, 2018
CONNECT WITH eBev LinkedInTwitter
eBev SmartBrief
The world of beverage marketing, one sip at a time
Beverage Marketing News
Demand outstripping supply for Oatly's oat milk
Oatly is seeing demand exceed supply for its oat milk, which is particularly popular among consumers who use it as a nondairy coffee creamer. "The rate of adoption exceeded our expectations," said General Manager Mike Messersmith.
USA Today (8/13) 
LinkedIn Twitter Facebook Google+ Email
Coca-Cola, Kith partner for 3rd fashion collaboration
Coca-Cola, Kith partner for 3rd fashion collaboration
(Karen Bleier/AFP/Getty Images)
Coca-Cola has joined forces with fashion label Kith for a third branded collection of clothing and accessories. The offerings include swimwear, shoes, skate decks, lawn bowling pins and surfboards.
Coveteur (8/10) 
LinkedIn Twitter Facebook Google+ Email
How good2grow's packaging helps boost consumer connections
Youth-focused beverage brand good2grow has forged licensing agreements with several entertainment brands so it can offer collectible bottle tops featuring well-known characters. The company recently launched an online Collector's Club so consumers can digitally connect with each other and with the brand.
BevNet (8/10) 
LinkedIn Twitter Facebook Google+ Email
Download SmartBrief's Marketing & Advertising Media Kit
SmartBrief's suite of marketing & advertising industry newsletters reach over 350,000 executives at top brands, agencies, media and martech companies. Let SmartBrief work with you to create a custom marketing plan to reach your goals. Download the media kit.
Measurement and Technology
Influencers have growing role in the alcohol marketing world
As consumers increasingly shift their attention from television to mobile devices, the role of the social media influencer has become paramount in many brands' alcohol marketing strategies. "They have a very important role making sure they deliver not only the right message for the brand, but the right message for their audience," said Georgina Rutherford of IMA, which works with Pernod Ricard.
VinePair (8/10) 
LinkedIn Twitter Facebook Google+ Email
Marketing data can yield product, service insights
Digital disruptor companies are prime examples of how advanced attribution and sophisticated data strategies can best meet consumers' rising expectations for service and experience. Key to this is establishing clear interdepartmental connections that translate marketing data into product insights.
eMarketer (8/10) 
LinkedIn Twitter Facebook Google+ Email
Google widens access to Responsive Search Ads
Google says its machine-learning-powered Responsive Search Ads will soon be available for more advertisers. The ads allow marketers to write multiple headlines and descriptions for a single ad, with the platform attaching the best headline and description based on search attributes.
MediaPost Communications (8/9) 
LinkedIn Twitter Facebook Google+ Email
Trends and Insights
Red Bull launches Innovation Summit to aid startups
Red Bull launches Innovation Summit to aid startups
(Randy Shropshire/Getty Images)
Red Bull hosted its first Innovation Summit last week, where college-age entrepreneurs worked on their business ideas and perfected their investor pitches. The event was part of the Red Bull Launch Institute, which was founded in 2017 to offer support to select startups.
Forbes (8/10) 
LinkedIn Twitter Facebook Google+ Email
What's causing flattening domestic wine sales?
Direct-to-consumer wine sales have increased in the year ending in June even as overall domestic wine sales have stayed about the same, per BW 166. Price, marketing and consumer preference are more likely to be the cause of flattening wine sales than are factors such as legal cannabis use, per a report from cannabis delivery company Eaze, which used research conducted by Marketview Research.
Forbes (8/9) 
LinkedIn Twitter Facebook Google+ Email
Will Good Karma be Dean Foods' next Silk?
Will Good Karma be Dean Foods' next Silk?
(Good Karma Foods)
Dean Foods CEO Ralph Scozzafava says the company is committed to being in the plant-based business and is sticking with its proven playbook for its strategy with recently acquired Good Karma Foods. Calling the brand one of the company's "little gems," Scozzafava likened it to Silk, which Dean owned prior to the WhiteWave Foods spinoff.
Food Business News (free registration) (8/9) 
LinkedIn Twitter Facebook Google+ Email
Featured Content
Sponsored content from Valassis Digital
The Future of Location-Based Mobile and MediaMarketers have long seen the value of location intelligence and data that help them get a much deeper understanding of their consumers, but some marketers are facing inaccurate data as an obstacle to success. Discover the three big ways location-based mobile and media will evolve and improve over the next few years in this blog.
    Click here to learn more about Featured Content

    News From BMA
    eBev Global interview: "Spreading the wealth: sharing luxury Champagne, wine and spirits with influential consumers"
    Seth Box, private client director at Moet Hennessy USA, sits down with Seth Hillstrom, executive director at Beverage Marketing Association, to talk about why premium alcohol makers "have 750ml to impress and elicit an emotion significant enough to compel their consumers to open another bottle."
    LinkedIn Twitter Facebook Google+ Email
    eBev Global interview: "Evoking passion to find and win your fans"
    Pepe Hermosillo, founder of Casa Noble Tequila at Constellation Brands, sits down with Seth Hillstrom, executive director at Beverage Marketing Association, to talk about leveraging your heritage story to spark passion among consumers.
    LinkedIn Twitter Facebook Google+ Email
    Learn more about eBev:
    eBev Series Website  |    Research & Insights  |    Join the Conversation
    It's bad policy to speculate on what you'll do if a plan fails, when you're trying to make a plan work.
    Condoleezza Rice,
    diplomat and political scientist
    LinkedIn Twitter Facebook Google+ Email
    Sign Up
    SmartBrief offers 200+ newsletters
    Learn more about the SmartBrief audience
    Subscriber Tools:
    Contact Us:
    Advertising  -  Dena Malouf
    Editor  -  Torrey Kim
    Mailing Address:
    SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
    © 1999-2018 SmartBrief, Inc.®
    Privacy Policy (updated May 25, 2018) |  Legal Information