Heineken will open a one-day-only pop-up shop in New York on Tuesday to sell its new line of streetwear, designed by A Bathing Ape. The experience is part of the #Heineken100 campaign, which aims to sell gifts that appeal to "the world's 100 most influential beer drinkers."
Bacardi launched its politically-tinged "Forever Cuban" ad campaign last week for the Puerto Rico-distilled rum brand Havana Club, sporting the tagline "Forced from home. Aged in exile." Rival Pernod Ricard, which produces rum under the same name in Cuba, is disputing the veracity of Bacardi's claims.
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Reddit has teamed up with Sprinklr to enable advertisers to use the social marketing platform to engage on "subreddits" and manage private conversations with users. The integration is the latest move on Reddit's part to make itself more appealing to advertisers, following the introduction of whitelisted subreddits, a self-serve ad platform and targeting based on user interests.
Snapchat's 3D augmented reality lenses, which are being used by BMW, McDonald's and Budweiser, reportedly cost between $500,000 and $1 million a day. One executive says that Snapchat's leaders tell agencies when pitching the feature that "AR is the next internet," and the platform is testing a self-serve Lens Studio toolkit that it intends to "roll ... out free of charge in the near future," another executive said.
The growing popularity of functional ingredients is contributing to a plethora of new innovations in the juice market. Products such as juice-infused cold-brew coffee, cold-pressed wellness shots, drinkable soups and juice mocktails are hitting shelves to give beverage consumers a wider variety of choices.
Advertisers think the six-second ad phenomenon is the answer to reaching ad-averse consumers, but the truth is that length is not the problem -- quality is, writes SmithGifford's Matt Smith. "It's not impossible to make ads that are just as rewarding as our favorite long-form entertainment programs," he writes, explaining that quality and professionalism are essential.
Building upon its success from 2017 and now coming to you weekly, the highly anticipated eBev Global Interview Series takes you on a journey behind the scenes and offers you perspectives, insights and analysis from those who are doing it best. Recent iterations have uncovered some very interesting perspectives.
Mobile advertising leader Jun Group CEO Mitchell Reichgut sits down with Tim Murphy, vice president of consumer planning, to take a look at how Pernod Ricard is transforming its company to better connect with consumers in the face of a mobile first world.