Dow, Evonik market specialty chemicals as solutions to client problems | AkzoNobel signs communications deal with MSLGroup | Silicone boosted 2016 sales by 37%, says Wacker
May 18, 2017
ACI SmartBrief
News and information on the cleaning products industry
Business Buzz & Industry Trends
75% of shoppers seek multipurpose cleaning products
Seventy-five percent of shoppers are interested in multiuse household cleaning products, 57% look for environmentally friendly options and just 23% of all household care purchases are made on impulse, according to BrandSpark International. The report also said consumers are increasingly interested in private-label brands.
Store Brands (5/9) 
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Dow, Evonik market specialty chemicals as solutions to client problems
Specialty chemical manufacturers, such as Dow Chemical and Evonik, have had success increasing sales and building long-term contracts with customers by showing clients how a specific product is a solution to a challenge faced by their company. "Open and honest exchange remains one of the keys to success," said Dow, noting that "we need the communication with our partners during the identification of opportunities and during the effort to deliver new solutions."
Chemical Week (subscription required) (5/15) 
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AkzoNobel signs communications deal with MSLGroup
AkzoNobel has entered into a global communications deal with MSLGroup after conducting a major review designed to slim down the number of agencies it works with. The company, meanwhile, recently rejected its third takeover offer from PPG Industries.
PRWeek (5/15) 
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Science and Policy
EPA approves first new chemical with condition under reformed TSCA
The Environmental Protection Agency approved a new polymer for commerce under the condition that "the chemical must be manufactured such that it meets the polymer exemption criteria." The approval marks the first of its kind since the Toxic Substances Control Act was reformed last year.
Bloomberg BNA (free content) (5/15) 
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Scientists discover how fabric softener really works
Scientists working for the Kao Corp. have earned the American Cleaning Institute's Distinguished Paper Award for their research into the mechanisms underlying fabric softeners. "We proposed the new theory that the softening effect of fabric softener was considered to be mainly caused by the inhibition of the formation of the hydrogen-bonding-based cross-linkage by non-frozen bound water between single fibers," said researcher Takako Igarashi. Read more.
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OFS surfactants hold potential for laundry, cleaning products
Oleo-furan sulfonate surfactants "harness their inherent function for improved detergency, solubility, and exceptional stability in hard water conditions," write Kristeen Esther Joseph and Christoph Krumm. They note that OFS surfactants can be used in personal care, laundry and cleaning product applications.
Inform magazine (5/2017) 
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Other News
ACI News
Greener Chemistry Through Glycerine
Research focused on converting crude glycerine, a key chemical feedstock in over-supply, into greener, more value-added products while developing alternative, greener technologies and processes, was honored with the 2017 Glycerine Innovation Award. This year's recipient is Prof. Dr. Christophe Len, full Professor at the Université de Technologie Compiègne - UTC (France). The yearly honor is sponsored by ACI and the National Biodiesel Board (NBB) and is presented at the Annual Meeting of the American Oil Chemists' Society (AOCS). The award recognizes outstanding achievement for research into new applications for glycerine, with particular emphasis on commercial viability. ACI news release
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Time Running Out to Register for ACI Mid-Year Meeting, June 6-8
ACI members: don't wait another day to register for ACI's Mid-Year Meeting, June 6-8 in Washington, DC. The event features meetings of ACI's expert standing committees, a presentation on how companies are addressing increased demand to lower their environmental impacts, and an update on the Federal Legislative and Political Outlook for the rest of 2017. Members can register for free on ACI's website.
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You can't use up creativity. The more you use, the more you have.
Maya Angelou,
writer and civil rights activist
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