How technology is disrupting digital marketing | Report examines business impact of artificial intelligence | Survey: Employee shortages increase risk of breaches, attacks
November 14, 2017
How technology is changing business and lives
How technology is disrupting digital marketing
Automation tools and targeting analytics are among the most disruptive technologies for digital marketing, Justin Rezvani writes. Also, social networks have made it easier for startups to gain access to established audiences and compete with large agencies.
Medium (10/31) 
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Report examines business impact of artificial intelligence
A significant gap exists between companies that understand how to use artificial intelligence and companies that have fallen behind, say experts including James Platt, chief operating officer at Aon Risk Solutions. Companies that use AI have senior leaders who are aware of its potential impact.
MIT Sloan Management Review online (tiered subscription model) (9/6) 
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Current and future cybersecurity issues
Survey: Employee shortages increase risk of breaches, attacks
Understaffing of cybersecurity professionals is not just an inconvenience; it also increases a company's risk of facing a cyberattack or a data breach, reveals a survey from Life and Times of Cyber Security Professionals. Seventy percent of respondents said the shortage had affected their organizations, while 22% said the shortage had contributed to an attack or breach at their company within the past two years.
Dark Reading (11/9) 
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Google research uncovers stolen credentials
Google research uncovers stolen credentials
Google, along with researchers at the University of California at Berkeley, researched how hackers are stealing personal information and found that billions of login credentials have been exposed during third-party breaches. The research effort also investigated over 25,000 hacking tools and found that phishing campaigns obtain 234,887 usernames and passwords each week and that keylogging programs obtain 14,879 credentials each week.
CNN (11/9) 
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Law, Regulation and Governance
Intellectual property, lawsuit, legislation, privacy, regulatory and security news
White House cyber leader: Unfilled roles are not intentional
White House cyber leader: Unfilled roles are not intentional
Joyce (US Chamber of Commerce)
Vacant cybersecurity-focused roles in the White House such as the federal chief information officer and the federal chief information security officer are not intentionally being left unfilled, said White House Cybersecurity Coordinator Rob Joyce. After top officials are confirmed, tech and cyber officials should be next in line for Senate confirmation, Joyce said, although he noted that there is no guarantee that all open roles will be filled.
Nextgov (11/9) 
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Official: SEC to offer guidance for reporting cyberattacks
The Securities and Exchange Commission will soon offer guidelines for public companies to report successful cyberattacks to their investors, said William Hinman, the SEC's director of corporation finance. He also said companies should take a close look at their own policies for dealing with insider trading after a cybersecurity breach.
The Wall Street Journal (tiered subscription model) (11/9) 
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Litigation Trends
Developments in litigation
Equifax faces 240-plus class-action suits; net income drops
Equifax is feeling the effect of its data breach, with more than 240 class-action lawsuits filed by consumers, and the company is facing inquiries from federal and state agencies. Net income decreased 27% year over year in the third quarter.
HousingWire (11/9) 
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Pay it Forward
How technology companies are improving the lives of others
CZI, Emerson throw weight behind edtech startup
Panorama Education, a Boston-based educational technology startup, has received a $16 million investment from Emerson Collective, plus funding from The Chan Zuckerberg Initiative. "Great schools go beyond English and math to help grow every aspect of the child, from social-emotional development to love of learning," CEO Aaron Feuer said.
The Boston Globe (tiered subscription model) (11/7),  The Business Journals (tiered subscription model) (11/7) 
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Aon News
Wish you were here? VR, AI and the new world of work
Immersive experiences can re-create almost any environment or workplace, and artificial intelligence can help find the best candidates from thousands of job applicants. With respondents to Aon's 2017 Global Risk Management Survey citing "disruptive technologies/innovation" such as virtual reality and AI as an "emerging risk" -- one predicted to be in the top 10 list of risks in just a few years -- it becomes clearer that forward-thinking about how best to use these technologies is a growing priority for business leaders. How are virtual reality and artificial intelligence helping transform our world of work? Read more
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2017 Aon Risk Maturity Index Insight report uncovers new insights on relationship of risk maturity and financial success
Aon Global Risk Consulting, the risk consulting business of Aon, in collaboration with the Wharton School of the University of Pennsylvania, has released its fifth edition of the Aon Risk Maturity Index Insight Report, or RMI. Report findings reinforce previous RMI research, which reveals a direct relationship between strong risk management practices and superior operating performance for organizations. New this year, the report uncovered a relationship between improved Directors and Officers premiums and risk maturity. Download the report.
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Learn more about Aon Technology and Communications:
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About Aon Technology & Communications Practice
The Technology & Communications practice offers comprehensive solutions to uncover and identify the different components of risk that can affects the technology firms. Designed to improve coverage, reduce unnecessary costs and support strategic development, key Aon solutions for the technology industry include information technology services for the following companies – computer peripherals; computers/office equipment; semiconductors and other electronic components companies; internet services and retailing; computer software; telecommunications; network and other communications equipment.

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Aon Risk Solutions – Technology Practice
Eric Boyum, National Practice Leader
About Aon
Aon plc (NYSE:AON) is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.
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