Diageo to sell US-focused spirits brands | Retailers, AirBnB celebrate National Wine Day | Canned wine has become an established option for consumers
May 25, 2018
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Industry Watch
Diageo to sell US-focused spirits brands
Diageo is working to sell US-focused spirits brands such as Goldschlager and Myer's Rum. The sale relates to Diageo's emphasis on global brands that sell for premium prices, experts note.
Sky News (5/24),  The Drinks Business online (U.K.) (5/25) 
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Retailers, AirBnB celebrate National Wine Day
Retailers, AirBnB celebrate National Wine Day
Target and Whole Foods are among the retailers celebrating National Wine Day today, as the stores will offer special wine cubes and 20% off all rose wines, respectively. Meanwhile, a number of AirBnB hosts will allow visitors to book Wine Experiences for just $1.
Bustle (5/24) 
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Canned wine has become an established option for consumers
Canned wine seems to have been embraced by consumers, who see it as a way to take wine to their favorite events, Anne Schamberg writes. "Canned wine is no longer a trend, it's a category," said Ryan Harms, owner and founder of Oregon's Union Wine Co., which has been a market leader in canned sales.
Milwaukee Journal Sentinel (tiered subscription model) (5/24) 
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Barefoot Wine taps celebs for summer anthem
Barefoot Wine taps celebs for summer anthem
(Barefoot Wine and Bubbly/YouTube)
Barefoot Wine is touting its revamped Spritzer cans with a music spot from "The Slay Team," which is comprised of Elizabeth Banks, Laura Bell Bundy, Chrissie Fit, Phoebe Robinson and Cecily Strong. Each star plays a different character that embodies the brand's five flavors as they sing the fierce anthem, "Crushin' It."
Entertainment Weekly (5/24),  Adweek (tiered subscription model) (5/24) 
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Forgotten high-altitude vineyards sought in Spain
A few winemakers are hunting around to find and revive forgotten vineyards in the rocky heights west of Madrid called the Sierra de Gredos. The results are much more interesting and distinctive wines than the table wines that the region produced for decades, Eric Asimov writes.
The New York Times (tiered subscription model) (5/24) 
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Trends & Innovations
VeChain to use blockchain to verify wine supply chains
VeChain plans to use blockchain technology to help wine connoisseurs explore and verify the entire supply chain of a bottle of wine. Of course, even with blockchain technology, the information provided will depend upon the reliability of the wine specialists who provide initial authentication, said independent wine consultant Brian Zhang.
South China Morning Post (Hong Kong) (5/24) 
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Belvedere offers 2 vodkas focused on particular estates
Belvedere believes that the source of the rye makes such a difference that it is releasing two vodkas that are focused exclusively on local sources of grain. Its Single Estate Rye vodkas come from two different sites that grown grain in Poland.
Forbes (5/24) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
News from Campbell Soup, B&G Foods proved popular with readers
News from Campbell Soup, B&G Foods proved popular with readers
(David McNew/Getty Images)
The retirement of Campbell Soup CEO Denise Morrison topped the list of SmartBrief food and beverage stories this week, with news about Campbell's portfolio review also ranking high with readers. Stories about B&G Foods, Amazon and new product releases also ranked among the most-read topics.
SmartBrief/Food & Beverage (5/25) 
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Do you know your team's distinctive working styles?
Some people like taking risks, while others are pragmatic and risk-averse, and understanding these and other work styles will help create balanced teams, according to research by Kim Christfort and Suzanne Johnson.
Fast Company online (5/24) 
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Reports show what millennials want out of work
Millennials represent 35% of the US labor pool and value money, security and time off, per Manpower Millennial and Pew Research Center data. Pathfinder Consultants President Eric Borden argues millennials are a critical segment for electrical distributors and that companies can attract them by understanding their values and by relaxing some traditional rules.
TED Magazine (5/23) 
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Members save on small package shipping with UPS
DSI has negotiated a program with UPS to bring WSWA wholesaler members significant savings on their small package shipping needs. This program includes discounts for air, ground, commercial, residential and more. To find out more about this program and take advantage of the savings available to WSWA Wholesaler Members (only), current and new customers need to contact DSI General Manager Ali Comeaux at 303-277-3359 or via email.
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Jonathan Swift,
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