Statewide marketing campaign debuts for Pa. wineries | 3 Paso Robles wineries honored in Calif. competition | Frost hurting growth of French wine grapes
April 28, 2017
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Industry Watch
Statewide marketing campaign debuts for Pa. wineries
The Pennsylvania Winery Association is taking advantage of major changes in the legal availability of alcohol to build consumer awareness about wines produced in the state. "It's not just visiting wineries, but finding a way to make those wines part of your dinner, part of your shopping experience," said PWA's Jennifer Eckinger.
The Philadelphia Inquirer (4/26) 
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3 Paso Robles wineries honored in Calif. competition
Three wineries from the Paso Robles region of San Luis Obispo County, Calif., have taken top awards in the California State Fair Commercial Wine Competition. Halter Ranch won top red in its region, Cass Vineyard & Winery won best white in the region, and Robert Hall Winery won best overall merlot.
The Tribune (San Luis Obispo, Calif.) (4/27) 
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Frost hurting growth of French wine grapes
Late spring frosts have damaged vineyards in many of France's top winemaking regions, including Champagne, Bordeaux and Burgundy. Temperatures reportedly dropped to as low as 19 degrees Fahrenheit, with some calling it the most severe freeze in memory.
Reuters (4/27) 
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London Cru doubles production of its English wine
London Cru, owned by retailer Roberson Wine, will double production of its English Bacchus Baker St wine to 5,100 bottles, the company announced. The wine is made from grapes grown in Kent and Essex, with 5% fermented in oak barrels, the rest in stainless steel.
The Drinks Business online (U.K.) (4/27) 
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Trends & Innovations
Constellation's Black Box Wines push provides faster feedback, data
Black Box Wines and Constellation Brands, with the help of Turn and Oracle Data Cloud, have engineered a data analytics approach that allows comparison of digital ad delivery data and purchase data on a short enough timeline to allow marketers to adjust targeting and optimize ad delivery while a campaign is still in progress.
The Wall Street Journal (tiered subscription model) (4/27) 
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More regions offering single-site wines as trend takes off
Single-site wines are the latest trend to sweep the wine world, which is running through such fads faster than ever, Joe Czerwinski writes. "Even in regions where blending has long been the practice, producers increasingly select fruit from specific plots and bottle the resulting wines on their own," he writes, recommending single-site wines from Spain's Bierzo region, Barolo in Italy and Ch√Ęteauneuf-du-Pape in France.
Wine Enthusiast Magazine (4/2017) 
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Sommeliers take a more casual approach to service in NYC
Many top New York restaurants are adopting a more laid-back approach to wine, with sommeliers that dress more casually and recommend affordable options and offbeat natural wines with just as much enthusiasm as trophy bottles, Jon Bonne writes. He profiles three of the city's sommeliers embracing this "New Casual" movement.
Punch (4/26) 
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SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
McDonald's uniforms, Fuddruckers' new concept resonate with readers
McDonald's switching to designer-created uniforms in several shades of gray was a hot topic with SmartBrief's food and beverage readers this week. Also popular: Fuddruckers' new format and Dean & DeLuca's foray into quickservice.
SmartBrief/Food & Beverage (4/28) 
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Operations
Simple tips for sustained professional growth
plant
(Pixabay)
You are more likely to achieve personal growth if you nurture your creativity, get enough sleep and trust your gut when making decisions, writes Nicolas Cole. Also, shield your inner circle from toxic individuals and limit your distractions on social media.
Inc. online (free registration) (4/20) 
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Drinking or not, go to the bar after a presentation
To make the most of networking opportunities after a presentation, consider hanging out near the bar, where the flow is traffic is steady and people are eager to socialize, writes Stephanie Fulton based on research done by Vanessa Van Edwards.
The Ethos3 Blog (4/26),  YouTube/Vanessa Van Edwards (4/19) 
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WSWA News
Members save on Maxon Liftgates
WSWA and DSI present wholesaler members a program with Maxon offering significant savings when purchasing liftgates. Maxon offers the following to WSWA wholesaler members:
  • Exclusive WSWA wholesaler member pricing on Maxon liftgates
  • All liftgates purchased under this program include a no cost extended warranty of 3 years for parts and labor
To receive a customized quote contact DSI General Manager Ali Comeaux at 303-277-3359 or via email.
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Humor has a tremendous place in this sordid world. ... If you can see things out of whack, then you can see how things can be in whack.
Theodor Seuss Geisel,
writer and illustrator
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