Calif. vintners return, assess damage from fires | Beveridge won big betting on Tito's Vodka | Beam Suntory rolls out campaigns for 2 Irish whiskeys
October 18, 2017
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Industry Watch
Calif. vintners return, assess damage from fires
With the Northern California wildfires now mostly contained, vineyard owners are returning to their facilities to assess damage and determine what is salvageable from this year's harvest. Robert Michael Mondavi Jr. said that after reviewing the Michael Mondavi Family Estate's vineyard, it was determined that all of the fruit for this year's Animo cuvee vintage was completely lost.
Wine Spectator (10/17) 
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Beveridge won big betting on Tito's Vodka
Bert Beveridge borrowed $90,000 using credit cards to build his own vodka business in Texas, giving the product his nickname, "Tito." Now Tito's Handmade Vodka is a company valued at $2.5 billion, and Beveridge is the sole owner.
Forbes (10/17) 
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Beam Suntory rolls out campaigns for 2 Irish whiskeys
Beam Suntory is launching marketing campaigns for two of its brands, The Tyrconnell and Kilbeggan, in the hot category of Irish whiskey. The Tyrconnell is a higher-end single-malt whiskey, while Kilbeggan is a blended whiskey, so they cater to different tastes and shouldn't compete too much with each other, according to marketing agency Preacher.
MediaPost Communications (10/17) 
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Svedka Vodka ads stalk viewers for Halloween
Svedka Vodka ads stalk viewers for Halloween
(Svedka Vodka/YouTube)
Bensimon Byrne's Halloween campaign for Svedka Vodka features spooky digital banner ads that stalk consumers online. Once someone watches a pre-roll spot called "Curse Video," they are then followed around the internet with recipes for cocktails along with personalized creepy messages such as "I know you like the wrong vodka."
The Drum (Scotland) (10/17),  Marketing Dive (10/17),  Netimperative (10/17) 
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Trends & Innovations
Europeans embrace Jagermeister as craft cocktail ingredient
European bartenders continue to use Jagermeister as an ingredient in craft cocktails, even if it is mostly associated with partying in the US. "We are embracing Jagermeister as a quality and complex amaro for cocktail creation, not just shots," said Michal Durinik, a bartender in Prague.
Food & Wine online (10/17) 
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The bloody mary gets a sake variation in Charleston, S.C.
Some restaurants in Charleston, S.C., are swapping out vodka for sake in their bloody marys, in part because a hard liquor license is not required to serve it. Sunrise Bistro wanted to serve bloody marys for lunches and Sunday brunches but without the hassle of a liquor license, so it added what it calls the Bloody Ninja to the menu.
Charleston City Paper (S.C.) (10/17) 
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SmartBrief Originals
How to meet consumers' aspirations in the food aisle
Consumers look at food in an aspirational way and want to express themselves by understanding where their meals are sourced and how they're prepared, said Mike Lee, founder of The Future Market, at the recent Smart Kitchen Summit. However, many consumers' kitchen skills and knowledge don't yet match their aspirations, allowing grocers and manufacturers to meet their needs with shortcuts such as meal kits and other technology-enabled opportunities, he said.
SmartBrief/Food & Beverage (10/18) 
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Government & Regulatory Affairs
Texas watches as McLane distribution pushes to enter market
McLane, a distribution company backed by Warren Buffett's Berkshire Hathaway, is battling for the right to distribute alcohol in Texas, where it is blocked because it invests in a major retailer, Walmart. If McLane does win its case, it could shake up the whole Texas wholesale market, wine market analyst Barbara Insel said.
Wine-Searcher (New Zealand) (10/18) 
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Operations
A new way to organize corporate change
Henrik Bresman details research he has conducted on looking at strategic change as an interteam problem rather than the traditional top-down model. "Pooling the fruits of their parallel experiments, teams can develop collective knowledge resources that can be converted -- with support from senior leadership -- into innovative organisational routines," he writes.
INSEAD Knowledge (10/11) 
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Our society needs to change
We are all guilty of jumping to conclusions or missing the point when discussing societal issues, and recent events show how disrespectful -- or worse -- we can be toward others, writes Jon Mertz. "From Uber to Kleiner Perkins, too much bad behavior holds people back or demeans individuals," he writes.
Thin Difference (10/14) 
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WSWA News
Members achieve significant savings on tires through Michelin and Goodyear Program
WSWA offers aggressive pricing on commercial, passenger/light truck, and retread tires through our Michelin and Goodyear partnerships.
  • Michelin dealer and quote, contact Nicholas Klepchick at 717-385-9564 or via email.
  • Goodyear product and pricing, contact Owen Cooke at 303-249-6295 or via email.
For additional information on the program please contact DSI General Manager Ali Comeaux at 303-277-3359 or via email.
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Make no little plans; they have no magic to stir men's blood. ... Make big plans; aim high in hope and work.
Daniel Burnham,
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