Toy marketers invest big in kid YouTube influencers | Absolut, Rita Ora to create song from real stories of acceptance | MLB Network's social playoffs push hits 800,000 views
October 20, 2017
Word of Mouth Marketing SmartBrief
Word of Mouth and social media marketing news
SIGN UP ⋅   FORWARD
Everybody's Talking About ...
Toy marketers invest big in kid YouTube influencers
Toy marketers invest big in kid YouTube influencers
(KidToyTesters/YouTube)
Brands such as Mattel, MGA and Hasbro are wooing YouTube kid influencers such as KidToyTesters to showcase their toys to children who are more likely to want to a product if it's been approved by someone of a similar age whom they follow and trust on the platform, writes Alexandra Stratton. Mattel has quadrupled its spend on influencers this year compared with 2016, and Director of Video Engagement Isaac Quiroga says it chooses influencers based on engagement rates, not necessarily follower count.
Bloomberg Businessweek (tiered subscription model) (10/18) 
LinkedIn Twitter Facebook Google+ Email
 
WOMM at Work
Absolut, Rita Ora to create song from real stories of acceptance
Absolut, Rita Ora to create song from real stories of acceptance
(Absolut/YouTube)
Absolut Vodka has teamed up with UK singer Rita Ora on the "Open Mic Project," which is urging consumers to share personal stories of how they've felt accepted despite their background, religion, race or other factors. Ora will use the stories to write a song that will be launched during the Grammy Awards, and a YouTube spot of the singer explaining the initiative has garnered more than 1 million views.
MediaPost Communications (10/19) 
LinkedIn Twitter Facebook Google+ Email
 
MLB Network's social playoffs push hits 800,000 views
MLB Network's social playoffs push hits 800,000 views
(Mark Brown/Getty Images)
MLB Network is touting the Major League Baseball playoffs with its third #WeKnowPostseason social campaign, this time using archived footage featuring players such as John Smoltz, Kevin Millar, Pedro Martinez and Sean Casey. Campaign video views have topped 800,000 so far, and the social pushes in 2015 and 2016 garnered 1.7 million views, MLB Network reports.
Adweek (10/19) 
LinkedIn Twitter Facebook Google+ Email
 
Starbucks' "Upstanders" shows appetite for feel-good stories
Starbucks' "Upstanders" shows appetite for feel-good stories
(Karen Bleier/Getty Images)
Starbucks has revealed the second iteration of its inspirational "Upstanders" digital video series, appearing on Visible Measures' viral-video chart at No. 3 with nearly 15 million views.
Ad Age (10/18) 
LinkedIn Twitter Facebook Google+ Email
 
Building Blocks of Buzz
Twitter unveils creative #Fuel to help brands with 6-second ads
Twitter unveils creative #Fuel to help brands with 6-second ads
(Leon Neal/AFP/Getty Images)
Twitter has launched a service for advertisers called #Fuel to help them create six-second video spots designed specifically for the platform. The new team is comprised of brand strategists forming "an agile, rapid-response hub that responds quickly to creative briefs," Twitter says, and brands such as Macy's and Converse have already trialed the service.
Adweek (10/19),  The Drum (Scotland) (10/19),  Fast Company online (10/19) 
LinkedIn Twitter Facebook Google+ Email
 
AI system creates and hones Facebook, Instagram campaigns
Advertisers can now hone their Facebook and Instagram ads via the best mix of creatives and targeting parameters using Data Gran's AdOptimizer. The system uses artificial intelligence and machine learning to create dozens of ad variations that run on successive days and are then compared to see which are most effective.
MarTech Today (10/18) 
LinkedIn Twitter Facebook Google+ Email
WOMMA Events & Resources
TALK Influencer Marketing New York
Thursday, Oct. 26, 2017 | 8:30 a.m. to 11:45 a.m. EDT

Join Ogilvy and WOMMA for an invitation-only, half-day event on influencer marketing featuring Antonio Sciuto, CMO of Nestle Waters; Kevin Knight, CMO of Experticity; and a Conversation Hosted by Univision on Brand Activism & DACA: What it Means to Take A Stand.

Tickets are complimentary, limited seats remain, register today!
LinkedIn Twitter Facebook Google+ Email
TALK Ethics Washington D.C.
Wednesday, Nov. 8, 2017 | 8:30 a.m. to 11:45 a.m. EST

Join leading compliance, disclosure and ethics experts from the FTC, global brands and top law firms on Nov. 8 in Washington, D.C. Topics include the latest FTC laws and regulations in influencer marketing, recent crackdown cases and trends in the regulation of influencer marketing. Speakers include Tom Pahl, FTC Director of the Bureau of Consumer Protection; Karl Racine, Attorney General of D.C.; and Anthony Alexis, Assistant Director of the Enforcement Division for the Consumer Financial Protection Bureau. Tickets are complimentary for WOMMA members and invited guests. Only 75 seats remain, register today!
LinkedIn Twitter Facebook Google+ Email
Learn more about WOMMA, the official association for social media and word of mouth marketing, here.
  
  
I like work; it fascinates me. I can sit and look at it for hours.
Jerome K. Jerome,
writer and humorist
LinkedIn Twitter Facebook Google+ Email
  
  
Sign Up
SmartBrief offers 200+ newsletters
Advertise
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Katie Parsons
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2017 SmartBrief, Inc.®
Privacy policy |  Legal Information