Adidas Originals touts Wang collection with Instagram Story road trip | Havas, TD Ameritrade unveil first ad embedded in blockchain | Analysis: Twitter is losing appeal for alcohol advertisers
April 23, 2018
Word of Mouth Marketing SmartBrief
Word of Mouth and social media marketing news
SIGN UP ⋅   FORWARD
Everybody's Talking About ...
Adidas Originals touts Wang collection with Instagram Story road trip
Adidas Originals touts Wang collection with Instagram Story road trip
Wang (JP Yim/Getty Images)
Alexander Wang touted his new collection for Adidas Originals by taking a road trip from Los Angeles to Coachella with campaign stars, including Issa Lish, Binx Walton and Lexi Boling. An Instagram Story from Adidas Originals relayed moments from the journey, during which items from the collection were traded for gas and refreshments.
Adweek (4/20) 
LinkedIn Twitter Facebook Google+ Email
 
WOMM at Work
Havas, TD Ameritrade unveil first ad embedded in blockchain
Havas, TD Ameritrade unveil first ad embedded in blockchain
(Drew Angerer/Getty Images)
Havas New York's new campaign for TD Ameritrade features the first ad placed in blockchain technology, which allows consumers to view ASCII art via a landing page. "Greetings from the Blockchain" will also be promoted via social to drive traffic to the page.
MediaPost Communications (4/20) 
LinkedIn Twitter Facebook Google+ Email
 
Analysis: Twitter is losing appeal for alcohol advertisers
Analysis: Twitter is losing appeal for alcohol advertisers
(Michael Loccisano/Getty Images)
Forty-two percent of the leading 100 spirits and liquor brands on Twitter have not posted within the past month, according to data from the YesMore Agency. Thirty-two percent haven't posted in the past three months, and 21% haven't posted in the past year.
Digiday (4/23) 
LinkedIn Twitter Facebook Google+ Email
 
Building Blocks of Buzz
Survey: What consumers now think about Facebook
A survey from Creative Strategies found that 20% of respondents don't use Facebook, and most of those say the top reason is privacy concerns. The research also showed that consumers who do use the platform don't mind ads, but 58% are worried about how Facebook is tracking the rest of their browsing activity.
Fast Company online (4/20) 
LinkedIn Twitter Facebook Google+ Email
How to use social to woo younger house buyers
How to use social to woo younger house buyers
(Joe Raedle/Getty Images)
More real estate agents are turning to social media to showcase homes for younger consumers, Dario Cardile writes. Maximize Facebook's targeting potential, use YouTube videos to allow viewers to tour homes, combine beautiful photos and hashtags on Instagram and consider using Snapchat for short, day-in-the-life video content, he advises.
Adweek (4/20) 
LinkedIn Twitter Facebook Google+ Email
 
P&G reinstates ads on YouTube, more selectively
Procter & Gamble has that announced its boycott of YouTube is over and the company will once again place ads on the platform. Fewer than 10,000 YouTube channels, which have been approved by the company, will be used, whereas P&G used to advertise on 3 million channels.
Bloomberg (free registration) (4/20) 
LinkedIn Twitter Facebook Google+ Email
.
Addressable Audience
Sponsored content from Pandora
Addressable Audiences. The real metric behind scale.
It's essential for brands and agencies to understand the difference between addressable and non-addressable audiences when buying media. Interpreting publishers audience metrics can be tricky. Without the right context, numbers can easily be misinterpreted or appear inflated. Are you reaching an addressable audience with your media buys? Click here to learn more.
 
Click here to learn more about Featured Content
  
  
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Steve Jobs,
entrepreneur
LinkedIn Twitter Facebook Google+ Email
  
  
Learn more about WOMMA, a division of ANA (Association of National Advertisers), here.
Sign Up
SmartBrief offers 200+ newsletters
Advertise
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Katie Parsons
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2018 SmartBrief, Inc.®
Privacy policy |  Legal Information