Foot Locker and ASICS have partnered on a "Welcome to the Dojo" line of shoes and apparel that they're promoting with a digital anime series. "The Sun and the Snake" will run on Foot Locker's Instagram and YouTube channels.
Location Accuracy = Stronger Personalization Real-world location data is the bridge to understanding consumer behavior. As consumers move throughout their days, location-aware devices collect GPS data and location activity to analyze. Consumer location data sources are not created equal. Learn the difference for stronger campaigns.
The latest campaign from Gap has been largely met with positive reviews, as the fashion retailer follows other brands using diversity and inclusivity in their ads. Deaf transgender model Chella Man and a host of young artists are featured in the photos to promote Gap's "Soft Wear Denim" line.
Rokkan's humorous new push for Hum by Verizon features a series of digital spots in which actors dramatize customer reviews that span scenarios such as dead car batteries and breakdowns. The ads include the tagline "Hum takes the drama out of driving."
Colorful pop-ups like the Museum of Ice Cream, Rose Mansion and Candytopia are drawing crowds in search of new experiences and Instagram-worthy photo settings, as well as shopping. "Entertainment is going to be the new anchor. It's going to be driving traffic to the shopping centers of the future," said James Cook, JLL's retail research director.
Disney has turned to social media and video platforms to promote its Broadway musical productions, starting with "The Lion King" and a virtual reality, 360-degree video of the opening number. "[W]e as marketers are having to come up with interesting and innovative ways to fill those new spaces that are being developed at any given time," said Andrew Flatt, senior vice president of Disney Theatrical.
IntSights' Guy Nizan discusses the problem of fake social accounts that claim to be official brand or CEO accounts, with the primary goals of damaging a brand's reputation or using them for financial gain. Nizan says the best way to detect these type of accounts is through automated technology and notes that Facebook is especially efficient at removal of fake accounts when requested.
CP&B's new two-minute spot for Hotels.com features brand ambassador Captain Obvious becoming Chaplain Obvious to perform a wedding ceremony for a couple who work in the travel sector. The ad is running across YouTube and Instagram and invites Twitter users to share something unusual they've witnessed at a wedding using #ChaplainObvious to win a Hotels.com gift card worth $2,500.
IBM is in the midst of a massive digital transformation through the use of integrated technology, digital and data. In this video, VP Jordan Bitterman explains why providers of AI services need to create trusting relationships with users by meeting or exceeding value expectations.
Learn how marketing’s brightest are driving growth by attending the 2018 ANA Masters of Marketing Conference, Oct. 24 to 27 in Orlando, Fla. In addition to the general session, this four-day event will feature a second stage to provide a more intimate forum for learning what’s new, what’s next and what matters. And don’t miss a special performance by the multi-award-winning band Train, provided by Westwood One/Cumulus Media.