Why simple illusions are going viral | Virtual influencers push the boundaries of reality | Brands uncork royal wedding campaigns
May 21, 2018
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Why simple illusions are going viral
Why simple illusions are going viral
(Fred Dufour/AFP/Getty Images)
Reflecting on viral illusions like the recent "Yanny versus Laurel" debate, Julie Beck analyzes why these catch on. "Having something lighthearted we can fight about is important. I think that's why these types of things go viral," says Cates Holderness, senior social media strategist at BuzzFeed.
The Atlantic online (5/18) 
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How to Improve Conversions with Dynamic Content
In this free guide, see 7 simple ways marketers can use dynamic content to connect with audiences in a more organic and personalized way. Grab your copy to find out: How top brands like Netflix and Amazon use dynamic content. Get the guide
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Influencer Marketing
Virtual influencers push the boundaries of reality
As computer-generated graphics improve, virtual influencers like Miquela Sousa are becoming harder to identify on social media. Sousa has released singles, wears branded clothing, and has had a rather peculiar awakening as she reveals she is not, in fact, a person.
ABC (Australia) (5/20) 
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Content Marketing
Brands uncork royal wedding campaigns
Brands uncork royal wedding campaigns
(Kirstin Sinclair/Getty Images)
Alissa Fleck takes a look at how brands have been celebrating the royal wedding between Prince Harry and Meghan Markle, including KFC's limited-edition Kentucky Fine China buckets and Lime-A-Rita's hashtag, #HarryMakesHisMarkle. Dunkin' Donuts unveiled the Royal Love Donut, and Sodastream revealed 50 Royal Edition bottles with individual wedding hats.
Adweek (tiered subscription model) (5/18),  The Drum (Scotland) (5/18) 
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Featured Content
Sponsored content from Twitter
Study offers new marketing mix modeling insights
Pouring money into marketing can often feel like an act of faith. But you don't have to rely on your gut: New independent research shows Twitter marketing campaigns can deliver 40% higher return on investment compared to other media channels. Read 4 Reasons Why Twitter Should Be Part of Your Marketing Campaign
 
How video on Twitter helps capture your audience’s attention
In today's media landscape, consumers are in the driver's seat. Brands need to find new ways to capture people's attention, on their terms - and marketers are turning to video. Read how Twitter's expanded video slate supports your marketing strategy.
 
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Experiential Marketing
Marketers need to focus on innovation
Building a pipeline of new innovations is key for a marketing team, writes Nikki Davey, director of innovation and product development at Kantar TNS. Three fundamentals for success are covered, which include meeting the needs of consumers, tapping into experiential experiences and finding new ways to scale a business.
Marketing Mag (Australia) (5/21) 
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Relationship Marketing
Cerebral Palsy Foundation launches new awareness campaign
The new "Awkward Moments" campaign from the Cerebral Palsy Foundation features digital ads highlighting funny or unforgettable moments related to the disorder to raise awareness and encourage dialogue. "We're asking people to do something difficult, to see something in themselves that needs to change," CEO Richard Ellenson said.
Chicago Tribune (tiered subscription model) (5/17),  Adweek (tiered subscription model) (5/17) 
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Promotion Marketing
Watch as Deadpool terrorizes a 7-Eleven
Watch as Deadpool terrorizes a 7-Eleven
(Scott Olson/Getty Images)
Using augmented reality, fans of Deadpool can watch their favorite antihero mess with a 7-Eleven convenience store in the latest campaign for just-released movie "Deadpool 2." To access the experience customers must download the 7-Eleven app, which activities and rewards to discover as well.
Ad Age (5/7) 
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ANA Events & Resources
How to realize advertising cost efficiencies
There are many avenues to drive cost reductions in advertising, but nothing comes close to what an improved scope of work and briefing can do to improve the bottom line. Here's how advertisers benefit.
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Enter the 2018 ANA Multicultural Excellence Awards
Submissions are now being accepted for the 2018 ANA Multicultural Excellence Awards. Since 2001, the ANA has honored marketers and agencies that produce outstanding multicultural advertising campaigns. Past winners include Mastercard, Johnson & Johnson, Diageo, Netflix and Ford. Don't miss your chance to be recognized alongside the best in the industry. Learn more.
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The greatest of faults, I should say, is to be conscious of none.
Thomas Carlyle,
philosopher and historian
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