The Guardian has raised its Instagram following by more than half in just a year. Jessica Davies analyzes the mechanics of the publisher's successful strategy, including a commitment of dedicated staff and a boost in regularly posted Instagram Stories.
Twitter is making live, local news available to its users through partnerships with local stations. The social platform is showing breaking news in a livestreaming window next to its timeline; the initiative was used Wednesday to stream footage after the school shooting at Florida's Marjory Stoneman Douglas High School.
Several brands released special Valentine's Day campaigns for the holiday, including KFC, which offered customers free scratch-and-sniff valentines with qualifying purchases in its stores. McDonald's held a giveaway contest on Twitter for customers who show love for the Big Mac, while Panera Bread held a sweepstakes for free wedding catering.
As 70% of brands plan influencer campaigns this year, marketers need to remember proper disclosure, Lauryn Chamberlain writes. Transparency about sponsored posts is key, but if there's a natural link between the influencer and the product, disclosing the paid promotion shouldn't be a problem, says David Ciancio of Yext.
Snapchat and Twitter are standouts in Singular's second annual index rating the best return on investment for mobile ads last year. Snapchat didn't register at all in 2016, but it made a strong appearance in iOS last year, while Twitter moved up 11 positions.
Aashish Sharma outlines this year's biggest content marketing trends, including an increased use of augmented reality and more sophisticated personalization. Instagram will dominate social media, marketers will opt for microinfluencers instead of celebrities, and marketers will weave storytelling throughout their content strategies to build a consistent brand narrative, he writes.
It's time for brands and retailers to put social photos and videos to work in the online shopping journey. Social media's role in the way that consumers interact with each other, as well as the brands they love, is more important than ever before.
Nothing demonstrates the increased importance of social media in our everyday lives more than the pure volume of photo and video content consumers are posting on it. In fact, the average consumer devotes roughly two hours per day to social media and that time is increasingly spent viewing visual media (photos and videos). For more information and to register click here.
Webinar: Preparing Students to be the Next Generation of Marketers
Wednesday, Feb. 28, 2018 12 p.m. – 1 p.m. Central
The MS-Digital Innovation in Marketing program at Temple University is uniquely situated in the middle of the online and traditional classroom space, preparing students to be the next generation of digital marketers by providing curriculum across marketing, communications and technology disciplines.
Amy Lavin, Assistant Professor at Temple University, and her team face the challenge of coming up with creative and distinguished selling points for prospective students, along with finding the best way to reach their target market. Amy will share some of their successful strategies used to not only spread awareness of their program, but showcase it as a rich and resourceful learning environment that keeps students engaged. For more information and to register click here.
Because I cannot do everything, I will not refuse to do the something that I can do.
Edward Everett Hale, writer and clergyman
Learn more about WOMMA, a division of ANA (Association of National Advertisers),