Reflecting on viral illusions like the recent "Yanny versus Laurel" debate, Julie Beck analyzes why these catch on. "Having something lighthearted we can fight about is important. I think that's why these types of things go viral," says Cates Holderness, senior social media strategist at BuzzFeed.
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As computer-generated graphics improve, virtual influencers like Miquela Sousa are becoming harder to identify on social media. Sousa has released singles, wears branded clothing, and has had a rather peculiar awakening as she reveals she is not, in fact, a person.
Alissa Fleck takes a look at how brands have been celebrating the royal wedding between Prince Harry and Meghan Markle, including KFC's limited-edition Kentucky Fine China buckets and Lime-A-Rita's hashtag, #HarryMakesHisMarkle. Dunkin' Donuts unveiled the Royal Love Donut, and Sodastream revealed 50 Royal Edition bottles with individual wedding hats.
Building a pipeline of new innovations is key for a marketing team, writes Nikki Davey, director of innovation and product development at Kantar TNS. Three fundamentals for success are covered, which include meeting the needs of consumers, tapping into experiential experiences and finding new ways to scale a business.
The new "Awkward Moments" campaign from the Cerebral Palsy Foundation features digital ads highlighting funny or unforgettable moments related to the disorder to raise awareness and encourage dialogue. "We're asking people to do something difficult, to see something in themselves that needs to change," CEO Richard Ellenson said.
Using augmented reality, fans of Deadpool can watch their favorite antihero mess with a 7-Eleven convenience store in the latest campaign for just-released movie "Deadpool 2." To access the experience customers must download the 7-Eleven app, which activities and rewards to discover as well.
There are many avenues to drive cost reductions in advertising, but nothing comes close to what an improved scope of work and briefing can do to improve the bottom line. Here's how advertisers benefit.
Submissions are now being accepted for the 2018 ANA Multicultural Excellence Awards. Since 2001, the ANA has honored marketers and agencies that produce outstanding multicultural advertising campaigns. Past winners include Mastercard, Johnson & Johnson, Diageo, Netflix and Ford. Don't miss your chance to be recognized alongside the best in the industry. Learn more.
The greatest of faults, I should say, is to be conscious of none.