Alexander Wang touted his new collection for Adidas Originals by taking a road trip from Los Angeles to Coachella with campaign stars, including Issa Lish, Binx Walton and Lexi Boling. An Instagram Story from Adidas Originals relayed moments from the journey, during which items from the collection were traded for gas and refreshments.
Havas New York's new campaign for TD Ameritrade features the first ad placed in blockchain technology, which allows consumers to view ASCII art via a landing page. "Greetings from the Blockchain" will also be promoted via social to drive traffic to the page.
Forty-two percent of the leading 100 spirits and liquor brands on Twitter have not posted within the past month, according to data from the YesMore Agency. Thirty-two percent haven't posted in the past three months, and 21% haven't posted in the past year.
A survey from Creative Strategies found that 20% of respondents don't use Facebook, and most of those say the top reason is privacy concerns. The research also showed that consumers who do use the platform don't mind ads, but 58% are worried about how Facebook is tracking the rest of their browsing activity.
More real estate agents are turning to social media to showcase homes for younger consumers, Dario Cardile writes. Maximize Facebook's targeting potential, use YouTube videos to allow viewers to tour homes, combine beautiful photos and hashtags on Instagram and consider using Snapchat for short, day-in-the-life video content, he advises.
Procter & Gamble has that announced its boycott of YouTube is over and the company will once again place ads on the platform. Fewer than 10,000 YouTube channels, which have been approved by the company, will be used, whereas P&G used to advertise on 3 million channels.
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