Shoppers are sharing more images of their finds on social media and the influence of consumer-generated content is proving greater than what brands say about themselves, according to a survey from BazaarVoice. "Increasingly, we are seeing products and brands becoming a significant part of the social experience," the report says.
Giving its NASCAR fans on Twitter a chance to influence a virtual race has drawn 9.5 million impressions and seen a reach of 4 million for the Kansas Speedway. Using #Virtual400, fans can rev up their favorite drivers on an online track.
Tostitos, with Goodby Silverstein & Partners, is touting its new Lucky Bags, which feature the logos of 19 National Football League teams. The push includes individual spots for each team, and Snap codes are included on each bag that allow fans to unlock exclusive content about their team on Snapchat.
Vogue has teamed with Google to bring its September edition to life on Home devices, with users able to ask the device to unlock voice content from the magazine's writers about the articles they have written. Print ads are running in the magazine to promote the Google Home tie-in, and the collaboration is "the first of its kind," a Google rep said.
Without a big budget, even a smaller brand can drive a positive return on its ad spend, writes Kim Walsh Phillips, founder and CEO of Elite Digital Group. Using a real case study, she covers the strategies used to create a profitable lead-generation funnel, including creation of social media buzz.
Travel brands are turning to social influencers to engage consumers, using customers to share stories and information about genuine experiences. "Travel companies we've worked for want to know about our experience instead of getting an obvious puff piece that sells the place," says Anna Whitehouse, founder of Mother Pukka, which boasts nearly 100,000 Instagram followers.
With email being one of the most important weapons in the digital marketer's toolkit, columnist Armando Roggio outlines five ways to improve an email campaign. Among them are: create a cart abandonment series, test using a single call to action only, and ensure you've segmented your list.
WOMMA Webinar: How to avoid and recover from a social media hack
September 21, 2017 (Thurs) | 12 p.m-1 p.m. (Central)
If your social media channels get hacked, it's crucial to be prepared and recover quickly. Social media hacks can be disruptive to a brand's reputation and take a company's entire social media strategy off track. Social media hack attacks are on the rise but with proper planning, your team can improve the way it protects itself against hacks and recovers from them more quickly. Join Proofpoint and WOMMA to learn the best practices for how to avoid and deal with a social media hack. Register here.
Download the 2017 WOMMA Guide to Influencer Marketing
Get the latest insights on influencer and advocacy marketing, its ROI, accurate campaign measurement, the different types of influencers and advocates, when and how to enlist them, and proper disclosure when engaging influencers and advocates.