Split screens: 4 ways to create good design | Nielsen launches esports division | Reddit woos advertisers with autoplay video spots
August 18, 2017
WMA SmartBrief
Current News and Ideas for Web Developers and Marketers
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Split screens: 4 ways to create good design
Split screens are fairly new in the world of web design, but filmmakers have been using the technique for more than a century. Nick Babich gives advice on effective split screen design, noting it's important to draw attention to the call to action button and create strong visual flow between both sides of the screen.
WebDesignerDepot (8/17) 
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2 Methods for Achieving Your Revenue Goals
If you're a performance-driven marketer, you're constantly tracking to your goals. But are you using the right target? How do you gain confidence that your campaign plan will achieve your revenue target? This guide to campaign planning will show you how to use campaign insights to meet your revenue goals.
Nielsen launches esports division
Nielsen is lending its data expertise to the realm of esports to offer "sponsorship valuation, fan insights, custom industry research, and consulting services," the company said. Esport24 reports that the major esports tournament playoffs so far this year have attracted sponsorship value from $75,000 to almost $17 million.
Mashable (8/17),  VentureBeat (8/17),  Bloomberg (8/17) 
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Reddit woos advertisers with autoplay video spots
Reddit is rolling out autoplay video ads without sound, which have been trialed by brands such as A24 and Dazn. The platform is trying to woo advertisers with its 50,000 sub-communities, with a "conversational and commenting" feature aligned with the videos, says Zubair Jandali, Reddit's vice president of sales.
Advertising Age (8/17),  TechCrunch (8/17),  Digiday (8/17) 
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MS in Communication Online at Purdue University
Purdue University's online Master of Science in Communication is comprised of just 30 credits allowing you to earn your degree in as few as 20 months. Tuition is affordable & the GRE is not required. Next Start: May 2017. Click to Learn More!
Getting the Word Out
Facebook debuts in-stream video ads for publishers
Facebook is now giving advertisers the option of running ads in the stream of publishers' videos, similar to TV commercials. The new feature, as well as Facebook's planned launch of a separate, YouTube-esque video service, aims to put Facebook in sharper competition with online rivals and traditional television.
The Wall Street Journal (tiered subscription model) (8/17),  Marketing Land (8/17),  Variety (8/17) 
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Pinterest users can now zoom in on Pins
Pinterest users can now zoom in on Pins
(Lionel Bonaventure/AFP/Getty Images)
Pinterest has updated its visual search function and introduced a new feature that lets users pinch images to zoom in on Pins. The tool will enable users to get a better view of products, and it will also give advertisers more insights into user behavior on the platform.
TechCrunch (8/16),  Marketing Land (8/16) 
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Do-it-yourself vs. Doing it right
A highly-engaged workforce drives results and employee engagement programs are key to success. But most companies still lack on-the-ground programs for employee engagement and alignment. Learn how to leverage time and resources with a social recognition program in the whitepaper "Do-it-yourself vs. Doing it right".
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Developer Update
Report finds subscription app pricing insights
Report finds subscription app pricing insights
(Tang Chhin Sothy/AFP/Getty Images)
Some surprising details emerge from mobile app marketing company Liftoff's new report on subscription apps. Among other things, the report finds that a medium price range of $7 to $20 has the highest install-to-subscription rate, topping even the lower price bracket of 99 cents to $7.
App Developer Magazine online (8/17) 
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Design Corner
Plug into WooCommerce with these 10 tools
WooCommerce is a flexible e-commerce platform that can support complex and basic tasks, Eric Karkovack notes, adding that its basic functions can help merchants and customers alike. He lists 10 plug-ins aimed at supporting WooCommerce sites.
1st Web Designer (8/17) 
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Small Businesses & Entrepreneurs
How to get a head start on holiday shopping buzz
With the official holiday shopping kickoff still months away, the time is now for brands to start planning advertising campaigns, Ayesha Salim writes. Use data to better understand how to reach audiences, get the website ready for an influx of traffic, and start creating buzz for potential customers now, she advises.
The Drum (Scotland) (8/15) 
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Association News
Top Mobile Interactive Agency to be named
The Web Marketing Association will also recognize the interactive agency winning the most awards in the MobileWebAward competition with the "Top Interactive Agency" Award this year.

TMP Worldwide was named Top Interactive Agency for the 2016 MobileWebAwards competition. They received 11 awards, including: Best of Show Mobile Website, Best Employment Mobile Website, Best Marketing Mobile Website, Best Technology Mobile Website and 9 Outstanding Mobile Website Awards.

Enter the MobileWebAwards and be recognized for your best work.
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On Leadership
There is no waste of any kind in the world that equals the waste from needless, ill-directed and ineffective motions.
Frank Bunker Gilbreth,
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