Watercolors can add movement, depth to designs | Facebook unveils a host of changes for video ads | Advertisers to spend more on mobile regardless of fraud worries
December 15, 2017
WMA SmartBrief
Current News and Ideas for Web Developers and Marketers
Top Story
Watercolors can add movement, depth to designs
Watercolor brush sets should be part of any collection of tools that designers can count on to improve a website's appearance, whether it's creating a background or a logo. Line 25 suggests 25 high-resolutions sets available online for free.
Line25 (12/14) 
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Get More Landing Page Conversions in 7 Easy Steps
Looking to fill the top of your funnel? With one small tweak to your landing page, you could increase conversions by 86%. Some common mistakes can lead to 266% fewer leads. Follow these simple steps to optimize your landing pages for maximum conversions. Download the guide
Facebook unveils a host of changes for video ads
Facebook has confirmed that it will start testing a pre-roll six-second ads platform for Watch. The company also announced that videos on the platform featuring mid-roll ads now need to last at least three minutes, and it's also updating its News Feed and Watch algorithms to prioritize videos from creators and publishers that users regularly search for and watch.
Bloomberg (free registration) (12/14),  Marketing Land (12/14),  The Wall Street Journal (tiered subscription model) (12/14),  Reuters (12/14) 
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Advertisers to spend more on mobile regardless of fraud worries
Marketers acknowledge that some of their ad spend on mobile will be eaten up by fraud, but they plan to spend more in the coming year nonetheless, according to an Appsflyer survey. The study revealed a widespread belief that about 20% of mobile spend is subject to fraud and near unanimity in the conviction that fighting fraud should be a high priority.
MarTech Today (12/13) 
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Getting the Word Out
Google Analytics adds 4 features to give a better view of customer journey
Google Analytics has introduced four new features to help marketers improve their understanding of the buying journey, such as the standard reporting page now displaying "Users" data, not simply "Sessions" insights. Among the other additions, a User Explorer tool has been added to allow marketers to view lifetime metrics of individual users.
Marketing Land (12/14) 
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Trade Desk joins Advertising ID Consortium's efforts to create standard identity
The Advertising ID Consortium has revealed that more companies have joined LiveRamp, AppNexus and Index Exchange to create standard specifications and an identity framework for the programmatic advertising industry. The Trade Desk is one of the companies to declare its support by adapting its ID solution to be compatible with Open Ad ID.
MediaPost Communications (12/14) 
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Developer Update
Plug-ins to convert websites to mobile apps
Businesses can use plug-ins to turn their WordPress-based site into a mobile app, Rafay Ansari writes and suggests four plug-ins that can substitute for developing an app from scratch. Sites can benefit from an app if they want to enable users to access them offline or to store data on their devices.
WebDesignerDepot (12/15) 
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Design Corner
Get inspiration from these vibrant logos
Many of the world's most recognizable logos contain prominent color elements that provide the brand with a strong identity, Ben Bate notes. He offers 10 examples of how designers have applied colors effectively to create a memorable logo.
1st Web Designer (12/14) 
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Small Businesses & Entrepreneurs
Trademark tips to protect your business brand
The first step to creating a trademark you can protect from others is to be original, writes HarcourtHealth founder Melissa Thompson. She explains how to apply for a trademark, renew it and search for violations.
Inc. online (12/12) 
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On Leadership
A mind troubled by doubt cannot focus on the course to victory.
Phil Armstrong,
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