20 templates that embrace magazine-style design | Study: Influencer marketing drives sales, foot traffic | Instagram's growth trajectory on a high with 700M users
April 28, 2017
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20 templates that embrace magazine-style design
20 templates that embrace magazine-style design
(Pixabay)
One of the hottest trends in website and blog design this year is magazine-style. This column from Line25.com highlights 20 templates and WordPress themes that designers can plug in with ease, even with minimal coding skills.
Line25.com (4/27) 
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Trendwatch
Study: Influencer marketing drives sales, foot traffic
Almost half of consumers who viewed influencer content visited the brand's store within four days of viewing the ad, a study from Collective Bias, Inmar and Placed.com has found. The study also revealed that a national rice brand experienced a 45% redemption rate in a promotional offer advertised using influencers, compared with its average 15% rate.
Adweek (4/27) 
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Instagram's growth trajectory on a high with 700M users
Instagram's monthly active users have doubled in the past two years to hit 700 million, with 100 million users added in the past four months, the company reports. The growth has been helped by 200 million daily active users on Instagram Stories, which now boast higher user rates than Snapchat.
TechCrunch (4/26) 
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Getting the Word Out
AppNexus reveals multimedia auctions, new video ads for display
AppNexus has unveiled a multimedia "superauctions" service that enables ads of all media types, such as video, native or display to compete for one ad slot in a single auction. The company has also released a BannerStream ad product that inserts video into display ads, which is designed to reduce loading times and improve the user experience.
MediaPost Communications (4/27) 
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Facebook tackles video pirates, upgrades pixels
Facebook
(Omar Havana/Getty Images)
Facebook has announced that video creators can now claim ad profits from clicks generated when their content is stolen by video pirates. The company has also updated its pixels to improve data tracking for advertisers on Pages, including actions such as "purchase" and "add to cart."
Marketing Land (4/27),  Mashable (4/27) 
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Developer Update
Google SDK designed to spread use of Assistant
Developers will be able to include Google Assistant in a variety of smart devices using a new software development kit. The kit also allows developers to receive transcripts of user interactions to further hone device functionality.
VentureBeat (4/27) 
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Design Corner
For UI, designers should consider Sketch
Designers may want to consider switching from Photoshop and Illustrator to Mac's Sketch software for user interface work, Smashing Magazine's Lachezar Petkov writes. He notes that, while Photoshop and Illustrator are powerful and useful tools that designers should have on hand, Sketch has an active community and good automation and workflow processes.
SmashingMagazine.com (4/27) 
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Small Businesses & Entrepreneurs
7 steps to more effective social media marketing
Planning is key to making sure your social media marketing delivers the right message and gets the desired results. Warren Knight offers a seven-step process for creating an effective plan, beginning with gaining an understanding of how a typical customer proceeds from awareness to conversion.
SocialMediaExaminer.com (4/27) 
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Association News
Tell a friend about the 2017 WebAwards
As a volunteer organization, we rely on the online marketing community to help us spread the word about our award programs. Please share our posts on Facebook, LinkedIn, Blogs and anywhere else others in the industry can see it.

The 21st annual international WebAward competition is now accepting entries. The deadline for entry is May 31, 2017. A complete list of past winners and this year’s entry form can be found at the WebAward Competition website.
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WMA Homepage | WebAwards | IAC Awards
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On Leadership
  
  
Humor has a tremendous place in this sordid world. ... If you can see things out of whack, then you can see how things can be in whack.
Theodor Seuss Geisel,
writer and illustrator
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