InVision bridges the gap for designers, developers | Marketers are enthusiastic about AR, VR but aren't buying yet | Coalition for Better Ads tackles ad blocking with global standards
March 22, 2017
WMA SmartBrief
Current News and Ideas for Web Developers and Marketers
Top Story
InVision bridges the gap for designers, developers
InVision has expanded its original set of collaboration tools to provide an end-to-end solution for designers that allows them to hand over their work to developers for coding. The new features provide a bridge between designers and developers, who typically bring different skills and knowledge to the table.
SitePoint (3/21) 
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[New Guide] 2017 Email Marketing Automation & Integration Tactics to Boost ROI
With new communication channels continually unfolding, it's essential that marketers stay on their toes to adapt, survive, and thrive. This guide delivers marketing automation strategies for effectively combining your email marketing with video, social, content automation, and behavioral targeting. Learn more!
Marketers are enthusiastic about AR, VR but aren't buying yet
Marketers are taking notice and are excited about virtual and augmented reality technologies, but the majority have not yet purchased these types of ads for clients, per a Vibrant Media survey. Lack of understanding and customer awareness is said to be holding back adoption.
eMarketer (3/21) 
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Coalition for Better Ads tackles ad blocking with global standards
The Coalition for Better Ads has created worldwide standards to tackle ad blocking by identifying 18 irritating ad formats that advertisers should avoid, such as autoplay videos, pop-ups and mobile prestitial ads. "The coalition's research methodology reveals how the worst performing ads are associated with a greater propensity to install ad blockers and a lower likelihood to revisit a webpage," the Interactive Advertising Bureau's Randall Rothenberg said.
The Drum (Glasgow, Scotland) (3/22),  Reuters (3/22),  Campaign UK (3/22) 
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Getting the Word Out
Adobe rolls out Experience Cloud to extend use of marketing data
Adobe rolls out Experience Cloud to extend use of marketing data
(Justin Sullivan/Getty Images)
Adobe will be competing more directly with Oracle and Salesforce with the launch of Experience Cloud, which conveniently assembles parts of Adobe's marketing, analytics and content tools. The new offering should make it easier for marketers to better target customers as well as apply analytics and data to more parts of their business.
ZDNet (3/21) 
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Study: Impressions, hitting target audience have negligible sales effect
Digital spots that reach the Media Rating Council's viewability standards boost sales more than those that don't, and "likeable" ads have the most positive effect on sales, per a Nielsen Catalina Solutions study of Kellogg brands. Things that have little effect on purchases include number of impressions and whether an ad was served to its target audience.
Advertising Age (3/21) 
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Developer Update
Employer demand for mobile, web developers soars
Mobile app and web developers have been experiencing a surge in demand for their skills, according to Randstad Technologies, a tech recruiting agency which says employee interest for these applicants more than doubled from 2014 to 2016. Specifically, there has been an increased demand for those with expertise in technologies such as Android, iOS, HTML5, Angular, Java and JavaScript.
Application Development Trends (3/20) 
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Design Corner
Free design tools that save you time
Designshack's list of 30 free tools includes time-saving smart tools and app products such as web gradients, typography aids, code snippets and image builders.
Design Shack (3/21) 
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Small Businesses & Entrepreneurs
3 guidelines for authentic marketing
Aaron Orendorff writes that mastering the human aspect of your brand can be a challenge and outlines three ways marketers can demonstrate authenticity. Celebrate the random holidays that align with your brand, create social events that cater to your fans and be part of trending conversations.
Content Marketing Institute (3/19) 
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Association News
Award winning agency database
The Web Marketing Association maintains a website for the Award Winning Agency Database which lists interactive agencies that have won awards for their work. Any agency that has won a major award from a program that the online marketing community recognizes as significant for interactive marketers is eligible for inclusion. Many brands have used this database to find reputable interactive firms to hire on projects. WebAward winners are automatically included in the database.
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