Split screens are fairly new in the world of web design, but filmmakers have been using the technique for more than a century. Nick Babich gives advice on effective split screen design, noting it's important to draw attention to the call to action button and create strong visual flow between both sides of the screen.
2 Methods for Achieving Your Revenue Goals If you're a performance-driven marketer, you're constantly tracking to your goals. But are you using the right target? How do you gain confidence that your campaign plan will achieve your revenue target? This guide to campaign planning will show you how to use campaign insights to meet your revenue goals.
Nielsen is lending its data expertise to the realm of esports to offer "sponsorship valuation, fan insights, custom industry research, and consulting services," the company said. Esport24 reports that the major esports tournament playoffs so far this year have attracted sponsorship value from $75,000 to almost $17 million.
Reddit is rolling out autoplay video ads without sound, which have been trialed by brands such as A24 and Dazn. The platform is trying to woo advertisers with its 50,000 sub-communities, with a "conversational and commenting" feature aligned with the videos, says Zubair Jandali, Reddit's vice president of sales.
Facebook is now giving advertisers the option of running ads in the stream of publishers' videos, similar to TV commercials. The new feature, as well as Facebook's planned launch of a separate, YouTube-esque video service, aims to put Facebook in sharper competition with online rivals and traditional television.
Pinterest has updated its visual search function and introduced a new feature that lets users pinch images to zoom in on Pins. The tool will enable users to get a better view of products, and it will also give advertisers more insights into user behavior on the platform.
Do-it-yourself vs. Doing it right A highly-engaged workforce drives results and employee engagement programs are key to success. But most companies still lack on-the-ground programs for employee engagement and alignment. Learn how to leverage time and resources with a social recognition program in the whitepaper "Do-it-yourself vs. Doing it right".
Sponsored content from Northwestern's Kellogg School of Management
Some surprising details emerge from mobile app marketing company Liftoff's new report on subscription apps. Among other things, the report finds that a medium price range of $7 to $20 has the highest install-to-subscription rate, topping even the lower price bracket of 99 cents to $7.
WooCommerce is a flexible e-commerce platform that can support complex and basic tasks, Eric Karkovack notes, adding that its basic functions can help merchants and customers alike. He lists 10 plug-ins aimed at supporting WooCommerce sites.
With the official holiday shopping kickoff still months away, the time is now for brands to start planning advertising campaigns, Ayesha Salim writes. Use data to better understand how to reach audiences, get the website ready for an influx of traffic, and start creating buzz for potential customers now, she advises.
The Web Marketing Association will also recognize the interactive agency winning the most awards in the MobileWebAward competition with the "Top Interactive Agency" Award this year.
TMP Worldwide was named Top Interactive Agency for the 2016 MobileWebAwards competition. They received 11 awards, including: Best of Show Mobile Website, Best Employment Mobile Website, Best Marketing Mobile Website, Best Technology Mobile Website and 9 Outstanding Mobile Website Awards.
Enter the MobileWebAwards and be recognized for your best work.