One of the hottest trends in website and blog design this year is magazine-style. This column from Line25.com highlights 20 templates and WordPress themes that designers can plug in with ease, even with minimal coding skills.
Almost half of consumers who viewed influencer content visited the brand's store within four days of viewing the ad, a study from Collective Bias, Inmar and Placed.com has found. The study also revealed that a national rice brand experienced a 45% redemption rate in a promotional offer advertised using influencers, compared with its average 15% rate.
Instagram's monthly active users have doubled in the past two years to hit 700 million, with 100 million users added in the past four months, the company reports. The growth has been helped by 200 million daily active users on Instagram Stories, which now boast higher user rates than Snapchat.
AppNexus has unveiled a multimedia "superauctions" service that enables ads of all media types, such as video, native or display to compete for one ad slot in a single auction. The company has also released a BannerStream ad product that inserts video into display ads, which is designed to reduce loading times and improve the user experience.
Facebook has announced that video creators can now claim ad profits from clicks generated when their content is stolen by video pirates. The company has also updated its pixels to improve data tracking for advertisers on Pages, including actions such as "purchase" and "add to cart."
Developers will be able to include Google Assistant in a variety of smart devices using a new software development kit. The kit also allows developers to receive transcripts of user interactions to further hone device functionality.
Designers may want to consider switching from Photoshop and Illustrator to Mac's Sketch software for user interface work, Smashing Magazine's Lachezar Petkov writes. He notes that, while Photoshop and Illustrator are powerful and useful tools that designers should have on hand, Sketch has an active community and good automation and workflow processes.
Planning is key to making sure your social media marketing delivers the right message and gets the desired results. Warren Knight offers a seven-step process for creating an effective plan, beginning with gaining an understanding of how a typical customer proceeds from awareness to conversion.
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The 21st annual international WebAward competition is now accepting entries. The deadline for entry is May 31, 2017. A complete list of past winners and this year’s entry form can be found at the WebAward Competition website.