Nick Babich offers tips on how to create frictionless design that makes it as easy as possible for visitors to navigate your website. His suggestions include avoiding unnecessary information and design elements, making sure feedback is explicit so users don't have to rapid click and focusing on clarity over cleverness.
Ninety-six percent of social mentions of US fashion retail brands come from consumers using brand hashtags, with just 4% including their handle, per Digimind. The report recommends that brands don't simply listen in on social media by tracking conversations that tag them, but should actively seek out engagement using compelling hashtags.
Emerging from the 2016 election social media controversies, Facebook and Twitter are planning to introduce more transparency in this year's campaign ads. Kerry Flynn explores the reasons and what the changes will mean for marketers.
KFC has launched a Snapchat sweepstakes where users can win an inflatable pool floatie in the likeness of Colonel Sanders that comes with special holders to fit a chicken bucket and drinks. Users can enter to win via an augmented reality lens.
Consumer finance publisher Kiplinger has attracted over 30,000 new email newsletter subscribers over the past few months by investing in Facebook ads. The brand employs Keywee to target people similar to those who have liked its Facebook page.
The world's most stringent digital data privacy law came into effect today with the implementation of the EU's General Data Protection Regulation, and Japan, South Korea and Brazil are preparing to follow suit, writes Adam Satariano. Facebook and Google have invested heavily in preparing for GDPR and are also facing further crackdowns on their power in the EU with Brussels and member countries paving the way for tougher tax rules and antitrust legislation, he writes.
Google doesn't always succeed in tweaking its search ranking factors so that the cream rises to the top of its lists, Alexandra Tachalova writes in explaining why sites that provide little value to users sometimes sneak through the cracks and get high rankings. Her examples of the worst offenders include content that is poorly structured and outdated, as well as sites with excessive pop-ups.
Personal credit card debt need not be a prohibitive barrier to aspiring entrepreneurs. Writing from experience, Daniel Wesley outlines tactics to get a handle on your personal finances, including getting tax advice and consolidating debt when doing so is appropriate.
Men are accused for not knowing their own weakness, yet, perhaps, as few know their own strength. It is in men as in soils, where sometimes there is a vein of gold, which the owner knows not of.