InVision has expanded its original set of collaboration tools to provide an end-to-end solution for designers that allows them to hand over their work to developers for coding. The new features provide a bridge between designers and developers, who typically bring different skills and knowledge to the table.
Marketers are taking notice and are excited about virtual and augmented reality technologies, but the majority have not yet purchased these types of ads for clients, per a Vibrant Media survey. Lack of understanding and customer awareness is said to be holding back adoption.
The Coalition for Better Ads has created worldwide standards to tackle ad blocking by identifying 18 irritating ad formats that advertisers should avoid, such as autoplay videos, pop-ups and mobile prestitial ads. "The coalition's research methodology reveals how the worst performing ads are associated with a greater propensity to install ad blockers and a lower likelihood to revisit a webpage," the Interactive Advertising Bureau's Randall Rothenberg said.
Adobe will be competing more directly with Oracle and Salesforce with the launch of Experience Cloud, which conveniently assembles parts of Adobe's marketing, analytics and content tools. The new offering should make it easier for marketers to better target customers as well as apply analytics and data to more parts of their business.
Digital spots that reach the Media Rating Council's viewability standards boost sales more than those that don't, and "likeable" ads have the most positive effect on sales, per a Nielsen Catalina Solutions study of Kellogg brands. Things that have little effect on purchases include number of impressions and whether an ad was served to its target audience.
Aaron Orendorff writes that mastering the human aspect of your brand can be a challenge and outlines three ways marketers can demonstrate authenticity. Celebrate the random holidays that align with your brand, create social events that cater to your fans and be part of trending conversations.
The Web Marketing Association maintains a website for the Award Winning Agency Database which lists interactive agencies that have won awards for their work. Any agency that has won a major award from a program that the online marketing community recognizes as significant for interactive marketers is eligible for inclusion. Many brands have used this database to find reputable interactive firms to hire on projects. WebAward winners are automatically included in the database.