Frictionless design: Don't rub users the wrong way | Report: Consumers use hashtags to discuss fashion brands | How Facebook, Twitter political ad changes affect marketers
May 25, 2018
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Frictionless design: Don't rub users the wrong way
Nick Babich offers tips on how to create frictionless design that makes it as easy as possible for visitors to navigate your website. His suggestions include avoiding unnecessary information and design elements, making sure feedback is explicit so users don't have to rapid click and focusing on clarity over cleverness.
WebDesignerDepot (5/25) 
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Trendwatch
Report: Consumers use hashtags to discuss fashion brands
Ninety-six percent of social mentions of US fashion retail brands come from consumers using brand hashtags, with just 4% including their handle, per Digimind. The report recommends that brands don't simply listen in on social media by tracking conversations that tag them, but should actively seek out engagement using compelling hashtags.
MediaPost Communications (5/25) 
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How Facebook, Twitter political ad changes affect marketers
Emerging from the 2016 election social media controversies, Facebook and Twitter are planning to introduce more transparency in this year's campaign ads. Kerry Flynn explores the reasons and what the changes will mean for marketers.
Digiday (5/24) 
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Getting the Word Out
KFC unveils Snapchat sweepstakes for Colonel floatie
KFC unveils Snapchat sweepstakes for Colonel floatie
(Justin Sullivan/Getty Images)
KFC has launched a Snapchat sweepstakes where users can win an inflatable pool floatie in the likeness of Colonel Sanders that comes with special holders to fit a chicken bucket and drinks. Users can enter to win via an augmented reality lens.
Marketing Dive (5/24) 
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Kiplinger sees email subscriber spike via Facebook
Consumer finance publisher Kiplinger has attracted over 30,000 new email newsletter subscribers over the past few months by investing in Facebook ads. The brand employs Keywee to target people similar to those who have liked its Facebook page.
Digiday (5/25) 
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Developer Update
EU takes global privacy lead with GDPR
The world's most stringent digital data privacy law came into effect today with the implementation of the EU's General Data Protection Regulation, and Japan, South Korea and Brazil are preparing to follow suit, writes Adam Satariano. Facebook and Google have invested heavily in preparing for GDPR and are also facing further crackdowns on their power in the EU with Brussels and member countries paving the way for tougher tax rules and antitrust legislation, he writes.
The Drum (Scotland) (5/25),  Digiday (5/25),  The New York Times (tiered subscription model) (5/24) 
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Design Corner
When bad content sees solid SEO results
Google doesn't always succeed in tweaking its search ranking factors so that the cream rises to the top of its lists, Alexandra Tachalova writes in explaining why sites that provide little value to users sometimes sneak through the cracks and get high rankings. Her examples of the worst offenders include content that is poorly structured and outdated, as well as sites with excessive pop-ups.
Search Engine Journal (5/24) 
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Small Businesses & Entrepreneurs
How to rein in credit card debt
Personal credit card debt need not be a prohibitive barrier to aspiring entrepreneurs. Writing from experience, Daniel Wesley outlines tactics to get a handle on your personal finances, including getting tax advice and consolidating debt when doing so is appropriate.
Due Payments Blog (5/22) 
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Association News
2018 WebAward competition sponsors
The 2018 WebAwards are sponsored by the following leading organizations: Pr.com, EContent Magazine, iContent, Webmaster Radio and Website Magazine.

The Web Marketing Association thanks these companies for their commitment to the entire online marketing community.

The 22nd annual international WebAward competition for website development is now accepting entries with a May 31st deadline. Enter here.
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Editor's Note
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