What to do when you're feeling uninspired | Want to fail at conversions? Do this | Personalize messaging based on how a prospect communicates
June 15, 2018
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What to do when you're feeling uninspired
If your energy as a leader is lacking, it helps to check your physical and mental state and have a frank conversation with those under you, suggests leadership coach Cheri Torres. Strive to avoid negative talk, and ask your employees what they need to be productive.
Fast Company online (6/14) 
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Marketing
Want to fail at conversions? Do this
John Demian turns how-to tips on their heads by recommending five ways websites can halt conversions. Among the suggestions: Provide visitors with few special offers, offer terrible customer service and develop an unattractive and slow e-commerce platform.
WebDesignerDepot (6/14) 
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Personalize messaging based on how a prospect communicates
Don't just personalize messaging based on a prospect's budget or buying behavior -- include the way they like to be communicated with as an individual, and glean that insight from how they interact on social, Maria Flores Portillo writes. "If you see a person on their own in the corner of a room at a party, would you really expect that person to respond to the same tone of voice as the one dancing on the table?" she asks.
Adweek (tiered subscription model) (6/12) 
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The Complete Guide to Accepting Credit Cards
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Management
3 benefits of working with a social media expert
Social media networks are valuable marketing platforms, but they can also be demanding on your time. Chonce Maddox explores three good reasons to consider hiring a social media manager, including the fact that an expert will have the savvy to test strategies.
Due Payments Blog (6/13) 
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Positive reinforcement pays off for everyone
Recognizing people for good work is proven to improve trust, performance and well-being for everyone involved, writes Julie Winkle Giulioni. Offering positive reinforcement doesn't require a lot of time but should be built into your day, she writes.
SmartBrief/Leadership (6/14) 
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Tips & Tools
How to keep tabs on, manage social media reputation
Social media may be key to your brand's reputation. Sameer Somal explains the importance and explores ways you can research and then manage brand reputation on these platforms.
Social Media Examiner (6/14) 
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Why email automation is a B2B must-have
Business-to-business marketers should employ automation technology to help scale and personalize email campaigns, Len Shneyder writes. Develop an automation strategy, ensure content is creative and engaging and monitor success using key performance indicators, he advises.
Marketing Land (6/14) 
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Just for Fun
17th-century poet: Prepositions are not what you end a sentence with
More than 300 years ago, English poet laureate John Dryden decided ending a sentence with a preposition was "not elegant." It's thought Dryden based this belief on prepositions preceding nouns in Latin, but why it became a fixed grammatical rule in English is uncertain.
Atlas Obscura (6/12) 
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The most effective leaders are those that have the courage to be vulnerable.
Leadership coach Cheri Torres, as quoted by Fast Company online.
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