Outdoor gear company does well by doing good | How to inspire brand loyalty | Customer stories are a valuable source of inspiration
June 23, 2017
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Outdoor gear company does well by doing good
Davis Smith started online outdoor apparel business Cotopaxi as a benefit corporation, and the company now commits 2% of its annual revenue to nonprofits focused on the developing world. Investor Kirsten Green notes that millennials are seeking out "brands that have a message that they can connect with."
Fast Company online (6/22) 
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How to inspire brand loyalty
Build brand loyalty by prioritizing your highest-value customers and by worrying less about the small churn, Jeff Sopko writes. Create emotional connections to make consumers bond with your brand, and back this up with rewards, he advises.
SmartBrief/Marketing (6/22) 
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Customer stories are a valuable source of inspiration
Company mission statements formulated by managers may fall short, so some brands rely on customers' stories to shape their culture. Consultant Erica Keswin cites several examples of how companies have tapped this valuable resource for inspiration.
Harvard Business Review online (tiered subscription model) (6/22) 
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Senate GOP releases plan to replace ACA
Senate GOP releases plan to replace ACA
(Joe Raedle/Getty Images)
Senate Republicans have unveiled their version of a bill to replace the Affordable Care Act. Among other things, the bill would repeal ACA taxes and eliminate the individual and employer mandates.
The Hill (6/22) 
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Scale up while engaging loyal employees
When your business is growing, it's possible to lose sight of how that might affect existing employees, who may start to feel marginalized. Drawing on experience, A1 Garage Door Repair owner Tommy Mello offers ideas on how to keep workers engaged, with a focus on providing appealing benefits and keeping lines of communication open.
Forbes (6/21) 
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Tips & Tools
Clarify your business' outlook with a PEST analysis
Performing a PEST analysis can help you understand how political, economic, social and technological factors may affect your business. This approach focuses on external factors, so it makes sense to combine it with other forms of analysis to get a complete picture.
Business News Daily (6/22) 
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Just for Fun
Today's baking is easy because of baking powder
Baking powder revolutionized baking and cut down on lengthy processes like leavening, which could take 12 to 24 hours, writes Ben Panko. The first modern version was crafted by chemist Eben Norton Horsford in 1856, who also developed America's first modern chemistry lab at Harvard University.
Smithsonian online (6/20) 
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We're a tiny, brand-new company, and we're able to make an impact in the world.
Davis Smith, founder of Cotopaxi, as quoted by Fast Company online
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