3 ways companies are enhancing their culture | Survey: Email top B2B lead-nurturing tactic | Infographic: Content marketing stats to consider
August 15, 2018
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3 ways companies are enhancing their culture
Companies feeling pressure to recruit top talent are devoting more attention to creating attractive company cultures. In this regard, employers are focusing on diversity and inclusion, offering autonomy to employees and helping workers tap into their creative sides, writes Sarah Greesonbach.
Glassdoor (8/13) 
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Marketing
Survey: Email top B2B lead-nurturing tactic
Social may be the top business-to-business tactic for lead generation, but email is the most effective lead-nurturing tool, according to a survey by Ascend2. Fifty-five percent of B2B marketers say their main lead-nurturing goal is to boost sales opportunities, followed by 53% who cite conversions and 35% who prioritize brand awareness.
MediaPost Communications (8/13) 
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Infographic: Content marketing stats to consider
This infographic from iScribblers outlines 64 content-marketing statistics, including that 90% of business-to-business purchasers say digital content has a moderate to major effect on their buying decisions. Blogging, social and case studies are the top three content formats, and B2B prospects are most willing to give marketers their personal information in exchange for webinars, white papers, reports and e-books.
MarketingProfs (8/13) 
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Management
Think as a coach does for better employee feedback
Giving employees frank feedback can be unpleasant, but employees need this guidance to achieve progress. Make the process more effective by offering regular "keep, stop, start" feedback and embracing a coaching model, writes Kelly Imberman, executive director of human resources for the Sloan School of Management.
Workforce online (8/13) 
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Advice for new leaders: Don't rush change
Newly appointed leaders may feel eager to bring their ideas to fruition, but teams can resent too much change attempted too quickly, writes Jennifer V. Miller. People are more accepting of change when you learn what the culture will support and associate your ideas with something that's already successful, she writes.
SmartBrief/Leadership (8/14) 
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Money
SBA lending rules could help entrepreneurs buy out their partners
The Small Business Administration adjusted its rules in April to make it easier to buy out business partners with SBA-backed loans, writes Mark Abell of NBH Bank. "This new adjustment will encourage lending and support responsible economic growth while ensuring our successful Main Street businesses don't die with their owners," he writes.
Entrepreneur online (8/13) 
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Tips & Tools
Check your website's search status with new Google tool
A business website that fails to crop up in Google search results is of limited value. The company's new URL inspection tool can help you make sure that your website can be indexed by the search engine.
Business News Daily (8/14) 
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3 tools to create social media videos
Tools are available to help create compelling videos for social media. Alessandro Bogliari reviews and explains how to use three options: Biteable, Magisto and Lumen5.
Social Media Examiner (8/14) 
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Just for Fun
Fossil found in Utah may be the oldest pterodactyl
Pterodactyl remains found in Utah are estimated at more than 200 million years old, according to a study in the Nature Ecology & Evolution journal. The find is the most complete discovery of a pterodactyl from the Triassic era.
USA Today (8/13) 
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One of the most promising company culture trends to look out for is the shift in how employers view creativity and innovation in the workplace.
Sarah Greesonbach, writing at Glassdoor.
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