How to help employees get through midcareer doldrums | Making the most of Facebook marketing | How to integrate handwritten typography in your website
March 21, 2018
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How to help employees get through midcareer doldrums
Employees' career satisfaction may hit a low when they are in the middle of their careers. Leaders can take several steps to help employees get through this difficult period, such as by offering lateral opportunities to provide intellectual stimulation, writes Serenity Gibbons of the NAACP.
Harvard Business Review online (tiered subscription model) (3/20) 
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How to Motivate Employees
Learn which employee incentives work best from research from Kellogg School of Management faculty. Learn more.
Making the most of Facebook marketing
Making the most of Facebook marketing
(Lionel Bonaventure/AFP/Getty Images)
Creating content with a specific audience in mind and utilizing strong imagery are two ways marketers can best optimize Facebook marketing strategies, writes Nick Clarke. Constant testing and refreshing of ad content are other ways marketers can see the highest engagement from Facebook fans, he writes.
SmartBrief/Marketing (3/20) 
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How to integrate handwritten typography in your website
How to integrate handwritten typography in your website
Handwritten typography -- when used correctly -- can add an element of creativity to a website. To effectively use this design tactic, make sure the writing is user-friendly, the style matches the content and different styles can be mixed to emphasize, communicate and draw more attention to the brand.
Line25 (3/17) 
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Fundamentals of leading a fast-growing company
Ben Gold, president of QuickBridge, reflects on his experience running a fast-growing company and outlines five ways to manage the challenges of expansion. Focus on hiring the right team, setting financial benchmarks and playing to your strengths, he writes.
Forbes (3/19) 
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Manage your tax bill with these 7 tips
Minimizing taxes as a small-business owner can make a big difference to the bottom line, writes certified financial planner David Rae. It's important to use tax software, to document your spending and to save for retirement in tax-advantaged accounts.
Forbes (3/19) 
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Tips & Tools
Don't rush digital transformations
Digital transformations fail when leaders impatiently push toward an outcome to avoid fallout from risk, writes Tom Puthiyamadam. "The point of transformation is not to adopt new technologies faster, but to change our behavior and ensure our workforce and their skills stay relevant," he writes.
Strategy+Business online (free registration) (3/12) 
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Beware of hackers looking to siphon computing power for crypto mining
Some hackers are targeting businesses with malware designed to hijack computing power to mine cryptocurrencies. CyberScout founder Adam Levin reviews seven techniques hackers may try.
Inc. online (3/20) 
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Just for Fun
N.Y. city bans cryptocurrency miners after electric bills spike
The power demands of two cryptocurrency businesses in Plattsburgh, N.Y., have raised electricity costs for the city and customers, leading city officials to ban new cryptocurrency mining operations for the next 18 months.
Press-Republican (Plattsburgh, N.Y.) (3/16) 
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Doing something different can often shake the cobwebs off of a career that's grown stale through repetition.
Serenity Gibbons, local unit lead for the NAACP in Northern California, writing at Harvard Business Review online.
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