Be fully present for better leadership | How to energize holiday sales efforts | What 2018 may bring for content marketing
December 15, 2017
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Be fully present for better leadership
Quieting your inner voice so you can truly listen to what team members are telling you can lead to better leadership outcomes. "It's your responsibility to show up and be fully present to effectively use the limited time you have with each person you meet," write Rasmus Hougaard and Jacqueline Carter of Potential Project.
Harvard Business Review online (tiered subscription model) (12/13) 
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How to energize holiday sales efforts
There are still ways to get in on the flurry of holiday spending. OptinMonster co-founder Syed Balkhi recommends several tactics, including running exclusive holiday sales and establishing a sense of urgency.
Inc. online (12/14) 
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What 2018 may bring for content marketing
Joe Pulizzi outlines content marketing predictions for next year, such as his hunch that at least two Fortune 500 firms will hire former media or publishing executives as their chief marketing officers. Forecasts from others include a surge in experiential content using new formats such as social livestreaming, podcasts or Alexa skills.
Content Marketing Institute (12/12) 
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HSAs Bridging the Retirement Savings Gap
The rising cost of healthcare has led to an increased focus on the need for both short- and long-term savings to fund preventative and medical expenses. Employers are seeking additional tools that can be used to help employees plan for healthcare costs. Download our white paper to learn how HSAs can be an integral part of a holistic retirement strategy.
Gratitude is a gift you can give employees year-round
Employees crave the kind of gifts that fall outside pay and benefits, writes Julie Winkle Giulioni. Giving positive feedback and offering flexible work hours are two ways employers show staff they are valued.
SmartBrief/Leadership (12/14) 
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One question explores a different facet of job candidates
Job interviews often focus on how knowledgeable candidates are, but it's also important to find people who are able to connect with others, writes Yewande Ige, global recruitment strategist at ThoughtWorks. Encourage candidates to reflect on their empathy by asking the question, "Are you willing to be wrong about your opinion on the world?"
Fast Company online (12/14) 
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Business Owner Optimism High
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NYC small businesses prepare for minimum wage hike
Small businesses in New York City are considering how to respond as the minimum wage for companies with at least 11 employees is set to rise first to $13 and then to $15.
Crain's New York Business (tiered subscription model) (12/14) 
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Tips & Tools
Get to know your email subscribers
Jeff Herrmann advises how to develop a better understanding of your email subscribers, starting with segmenting prospects by demographics and firmographics -- the characteristics of the individual's company. Further this analysis by segmenting based on user behavior, and cross-analyze your audience against the wider market, he writes.
Content Marketing Institute (12/14) 
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Just for Fun
The history of the Postal Service's Santa operation
Operation Santa has allowed local postmasters to answer letters to Santa since 1907, and the tradition endures even as letter-writing has become less common. One concession to the times is that the Postal Service has stopped replying in cursive.
Smithsonian online (12/14) 
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To truly engage other human beings and create meaningful connections, we need to silence our inner voices and be fully present -- and being more mindful can help.
Rasmus Hougaard and Jacqueline Carter of Potential Project, writing at Harvard Business Review online
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