English-teaching business seeks to balance growth, sustainability | Survey: Social is most effective email list growth tactic | How to run a successful corporate event
March 22, 2017
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English-teaching business seeks to balance growth, sustainability
Speak Agent, a tool for teaching academic English vocabulary, is trying to determine how to balance risk with growth potential. One of the top priorities at this stage should be bringing on a good sales and business development team, says Elana Fine of the University of Maryland.
The Washington Post (tiered subscription model) (3/22) 
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Survey: Social is most effective email list growth tactic
Nearly half of marketing influencers say social media is one of their most effective strategies to increase email lists, followed by content marketing, according to Ascend2.
MarketingCharts.com (3/20) 
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How to run a successful corporate event
Holding a corporate event can be an excellent way to market your business, build your reputation and forge meaningful connections. Experts advise on how to plan, promote and manage a successful event.
Business News Daily (3/21) 
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Burnout is the latest employment crisis
Burnout is the new employment crisis
Longer work hours, increased stress and low pay raises are creating an employee-burnout crisis, according to a recent study. Employers can ease burnout, which accounts for as much as 50% of attrition, by implementing flexible schedules, encouraging employees to take vacations and promoting wellness.
Quartz (3/20) 
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Featured Content
Sponsored content from Constant Contact
10 Ways to Market Your Small Biz on a Budget
Small businesses have never had greater access to cost-effective marketing tools. Email marketing, for example, provides an average return of $38 for every $1 spent. But with so many options available, where should you start? Check out these 10 easy ways you can market your small business on a shoestring budget.
How to Brand Your Emails Like a Pro
First impressions matter — especially in the inbox. And when your emails look good, your business looks good too. Luckily, email marketing services like Constant Contact make it easy to create eye-catching messages that get read and acted on. Check out these six email branding tips that make you look like a pro in the inbox.
Click here to learn more about Featured Content
Consider growing through acquisition
Growing an established business can be a tough proposition, so entrepreneurs should consider buying other companies when it makes sense to do so, writes Burley Consulting principal John Burley. "[T]he opportunity can be huge, and when done right, it's worth it," he writes.
Inc. online (free registration) (3/21) 
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How to craft a superb loyalty program
Loyalty programs tend to be effective, with members generating more revenue growth than non-members. But there's significant room for improvement, and Rieva Lesonsky reviews six loyalty program features that can deliver superior results.
Small Business Trends (3/21) 
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Tips & Tools
Key factors to convert site visitors into customers
Even if your business website is generating a lot of traffic, it's not reaching its potential unless it can convert visitors into paying customers. The speed of your site, the quality of your landing pages and the value of your content will all affect whether your site can drive new business, writes Andrew Medal.
Entrepreneur online (3/21) 
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Just for Fun
That time St. Louis was part of 3 countries in a week
St. Louis was part of France when the Louisiana Purchase was completed, but the Spanish were still managing the city. In March 1804, when American troops arrived in the frontier city, they first had to transfer power from Spain to France, with the official handover to the US occurring the following day.
Atlas Obscura (3/10) 
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LinkedIn messages, Facebook status updates and tweets cannot replace the meaningful connections made through in person communication.
Myke Nahorniak, co-founder and CEO of Localist, as quoted by Business News Daily
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