Here is what employees want to hear | Leaders need to acknowledge fear, push past it | The keys to successful email marketing
August 18, 2017
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Here is what employees want to hear
Here is what employees want to hear
(Pixabay)
Employees want to feel they are valued, to receive respect and be acknowledged, writes David Grossman. Managers should also know teams want "regular, tangible, specific, constructive feedback," he writes.
LeaderCommunicator Blog (8/14) 
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Leaders need to acknowledge fear, push past it
During any period of uncertainty, acknowledge people's fears but do so without using pessimistic language, writes Kris Boesch. Don't let fear stop you or your employees from performing the daily tasks that still need to be done.
Leading With Trust blog (8/13) 
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Sales Strategies
The keys to successful email marketing
The keys to successful email marketing
(Pixabay)
Confirmation emails, calls to action and personalized, relevant content are vital to an email marketing strategy. A recent study found 89% of marketers use email as their primary lead-generation tool.
Entrepreneur online (8/17) 
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Techniques for boosting online sales
Online retailers will have an easier time turning visitors into buyers if they have a website that's easy to use, writes Robert Tallack. Use customer analysis and data to guide your content marketing strategy, which will help you attract more potential buyers to landing pages.
Business (8/17) 
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HR professionals and business leaders agree on the importance of attracting, retaining and cultivating top talent. An employee recognition and reward program that has buy-in and support from business leaders can transform corporate culture, make your organization a great place to work, and build your brand as a top employer. Read our whitepaper to learn how to sell the program vision, set objectives and scale, and get tips for reducing time, effort and cost.
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Daily Data Points
How many American jobs have been lost because of NAFTA?
How many American jobs have been lost because of NAFTA?
(Paul J. Richards/AFP/Getty Images)
US Trade Representative Robert Lighthizer said during NAFTA talks Wednesday that the government has certified that 700,000 Americans have lost their jobs because of the agreement. A USTR official said this was a conservative number that represents petitions related to job displacement during the first seven years of NAFTA, but Glenn Kessler writes that it doesn't represent net gains or losses and most economists believe trade policy simply changes the mix of jobs rather than the number.
The Washington Post (tiered subscription model) (8/18) 
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US job market tightens as auto sector weakens
The US job market tightened last week, with the number of new claims for unemployment falling to nearly a six-month low. Meanwhile, motor vehicle production fell during July.
Reuters (8/17) 
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On the Road
Hilton, Marriott extend advanced notice requirement for cancellations
As part of broader efforts to increase efficiency, both Marriott and Hilton have extended the advanced notice required to cancel a reservation. "Nobody likes incremental restrictions on the flexibility of reservations, but I think most customers understand that we've got a need to manage our inventory," said Marriott CEO Arne Sorenson, adding that " the response has been just fine" and has had "no impact on the business."
Skift (8/16) 
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App Update
Qualities of enterprise-ready IoT platforms
Internet-of-things platforms are only enterprise-ready if they offer application enablement, data aggregation and connectivity management, writes Louis Columbus. "In reality the majority of IoT platforms today can't provide this level of support to business strategies," Columbus writes.
Forbes (8/17) 
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WFO market continues to transform
There's no question that companies need workforce-optimization platforms, but there continue to be changes in how specific WFO platforms are received, writes Donna Fluss. Growth in recording and quality-assurance solutions in the contact-center market has been slow, with many WFO providers shifting to speech analytics, performance management and other areas.
DestinationCRM (8/17) 
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Making Small Talk
Elvis still draws a crowd
Elvis still draws a crowd
Graceland (Mandel Ngan/AFP/Getty Images)
Elvis Presley died 40 years ago, but his Graceland mansion in Memphis, Tenn., is visited by more people than any other US home except the White House, writes David Leaver. Nostalgia and the desire to explore a legend's physical space are among the reasons why attendance remains so high decades after Presley's death, Leaver writes.
The Conversation (US) (8/15) 
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At the end of the day, building a website full of products, no matter how great the products are, won't drive conversions.
Robert Tallack, writing for Business.com
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