5 strategies for taming your email inbox | Help customers find their way to the sale | Increase referrals with these 3 steps
October 20, 2017
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5 strategies for taming your email inbox
5 strategies for taming your email inbox
Boomerang is a helpful tool that enables users to schedule emails to be sent later, writes Jessica Stillman in this article sharing five best practices for managing email. Another shortcut, TextExpander, enables you to save commonly used blocks of text so you can reply quickly to many emails.
Inc. online (10/12) 
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Sales Strategies
Help customers find their way to the sale
Help customers find their way to the sale
In order to sell to customers without overwhelming them, sales representatives should try to determine what constraints guide their purchases. Sales reps must make sure buyers feel well-informed and help them map their buying journey, writes Vanessa Merit Nornberg.
Inc. online (10/18) 
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Increase referrals with these 3 steps
Sales teams can start earning referrals simply by asking clients for introductions with a goal of getting one per day, writes Marc Wayshak. You can also host a couple of exclusive events each year that will help you network and find new customers.
Entrepreneur online (10/17) 
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How to keep from losing out on big sales
The first key to not losing big deals in progress is to stick with them when most sellers would give up, writes Amanda Abella. Listen closely to what the buyer is saying and focus on overcoming specific objections.
Inc. online (10/19) 
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Daily Data Points
Jobless claims down to 222,000 last week
Jobless claims down to 222,000 last week
(Joe Raedle/Getty Images)
Initial claims for jobless benefits fell to 222,000 last week, with the number of Americans collecting unemployment checks falling to 1.89 million, the lowest mark since December 1973. While claims in Texas and Florida have dropped as people have returned to their jobs, hurricanes in Puerto Rico and the Virgin Islands may have kept many people from filing claims yet there, the Labor Department said.
USA Today/The Associated Press (10/19) 
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Fed puzzled by continued low inflation
Federal Reserve officials still aren't sure what has kept inflation from rising at a normal level, although Fed Chair Janet Yellen believes that low inflation won't continue for much longer. "Technology, globalization, low oil prices, a lack of job skills in demand, the decline of labor unions and workers' productivity all contribute to low inflation to varying degrees," writes Patrick Gillespie.
CNNMoney (10/19) 
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On the Road
Marriott opens dual-branded hotel in Dallas
The dual-branded AC Hotel by Marriott and Residence Inn Marriott in downtown Dallas is breathing new life into the Mercantile Commerce building after more than two decades of dormancy. The property has 249 rooms.
CultureMap (Dallas) (10/17) 
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App Update
Adobe to bring 3 apps to Creative Cloud
Adobe will bring three new applications to Creative Cloud while featuring better integration between Creative Cloud and Adobe Marketing Cloud, according to a company announcement. The improved integration will ensure that "marketers and creatives are now able to work in one space, without the need to go back and forth between applications as they access and use specific design assets," said Adobe Experience Manager Group Product Marketing Manager Elliot Sedegah.
DestinationCRM (10/18) 
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Salesforce improves online search tools
Companies must give online shoppers easy access to efficient search tools on your website to generate more online sales, writes Sue Smith. Salesforce's Einstein Search for Commerce uses artificial intelligence, predictive analytics and other features to personalize the search experience, which ultimately leads to more sales.
CIO Today (10/19) 
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Making Small Talk
Robots battle but lack entertainment value
The first MegaBots robot battle between the US and Japan was recently held but lasted only 30 seconds, and the second battle featured two robots that were unable to separate.
Popular Mechanics online (10/18) 
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Hosting an event may sound like a lot of work, but it's also the single most effective strategy for attracting new clients.
--Marc Wayshak, writing for Entrepreneur
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