Netflix's slideshow of its cultural values has been admired for years, but the company this week debuted a shorter version of its values that focuses on 10 principles, including courage, passion and selflessness. Notable changes include the replacement of "honesty" with "integrity" and the addition of "inclusion."
Storytelling techniques such as the challenge plot can build buyer trust with inspirational stories, while the connection plot can bridge relationship-related gaps with leads. The creativity plot encourages buyers to think in a new way, while the cautionary plot involves warning buyers against making poor decisions, writes Harry Mills.
An effective sales compensation plan will include incentives for sales representatives who build long-term relationships with customers. In addition, make sure that commissions are aligned with the specific strategic and financial goals that the company is pursuing.
By providing helpful content through blogs, e-books or social media accounts, companies can provide value to their potential customers, which in turn builds trust. You'll also have to promote your current offers and include calls to action in order to monetize your website, writes Adam Franklin.
The low Citi Economic Surprise Index rating is a product of the cyclical nature of economic expectations and is likely to bounce back in the near future, says Ed Yardeni, head of Yardeni Research. However, Lindsey Group chief market analyst Peter Boockvar warns that if the Federal Reserve continues to raise rates, it won't take much to go from 1.5% growth to no growth, or even a recession.
President Donald Trump said it's better to hire successful businesspeople for top posts, but most Americans disagree that wealth relates to higher job skills. A 2016 Los Angeles Times survey found that about 55% of Americans think that wealthy and poor individuals have "pretty much the same" job skills.
The Lufthansa Innovation Hub's AirlineCheckins.com website enables check-ins on any airline that provides online check-in service. Users can create their own profile and store such information as travel documents and seating preferences on the site.
The wide variety of feature categories included in today's customer-relationship management platforms can actually make them less effective at improving the customer experience, writes Clint Oram. "More and more screens designed to better manage your employees doesn't create a better customer experience," Oram writes.
Many sales and marketing teams don't know that they can easily schedule their social media posts ahead of time using Hootsuite. Other useful marketing tools include Buffer, which allows users to manage multiple social media accounts through one simple dashboard, Mariana Seiffert writes.
David Brewster patented the first kaleidoscope in 1817, and people immediately imitated and ripped off his invention. The device was such a huge hit that it inspired poems, altercations over sales of the item and a legacy that lives on through the Brewster Kaleidoscope Society.