Presenting a case you don't fully support | Using narratives to boost business | Improve results with integrated sales training
July 20, 2018
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Presenting a case you don't fully support
When you disagree with a plan you're supposed to present, try to understand the parts you agree with, then learn something about yourself by figuring out what or why you disagree, David Grossman writes. "If there's nothing you agree with, you might need to reflect on your fit with that team and organization," he writes.
LeaderCommunicator Blog (7/17) 
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Using narratives to boost business
Telling stories and creating narratives helps employees, as well as consumers, believe in the company, says Murray Nossel. "Companies are increasingly recognizing how storytelling affects their bottom line," he says.
Knowledge@Wharton (7/17) 
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Sales Strategies
Improve results with integrated sales training
Use feedback from experienced sales representatives to optimize training content for new hires, suggests Dayna Williams. In addition, try to pair training with coaching in a cohesive manner to better instill the necessary skills in your sales representatives, Williams writes.
Association for Talent Development (7/18) 
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How to meaningfully differentiate from competitors
Trying to differentiate based on factors such as product price is usually an exercise in futility, writes David Brock. "How we engage the customer in helping them solve their problems, in helping them achieve their goals, in helping them make a buying decision" is a better differentiator, Brock writes.
Partners in Excellence Blog (7/19) 
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Quick tips for improved international sales
Online retailers can improve international sales by using services such as Gengo to translate and localize content and websites, writes Thomas Smale. Use Payoneer or a similar global payment service to keep your customer pool as large as possible, Smale suggests.
Entrepreneur online (7/18) 
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Daily Data Points
Leading economic index up by 0.5% in June
The Conference Board's leading economic index increased by 0.5% in June. "The widespread growth in leading indicators, with the exception of housing permits which declined once again, does not suggest any considerable growth slowdown in the short-term," said Ataman Ozyildirim, The Conference Board's director of business cycles and growth research.
CNBC (7/19) 
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How long will Trump's influence on trade last?
President Donald Trump's impact on national trade could last for years, writes Peter Coy. Although a future president could remove tariffs with relative ease, it's more difficult to reverse treaty withdrawals and regain access to international markets, said Dartmouth College economist Douglas Irwin.
BloombergQuint (India)/Bloomberg Businessweek (7/20) 
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On the Road
Coronet ranks airport Wi-Fi security
A study by cloud-security company Coronet shows that Chicago Midway International Airport has the most secure airport Wi-Fi in the US, followed by Raleigh-Durham International Airport in North Carolina. Coronet collected data from more than 250,000 business and leisure travelers over five months to create the rankings.
Miami Herald (tiered subscription model) (7/19) 
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App Update
Pega Digital Experience API offers new tools
Pegasystems' Pega Digital Experience application programming interface helps developers integrate with other design technologies, enhance user interfaces and build better mobile apps. The Digital Experience API is meant to bring together front-end experience optimization and back-end process development, said Pegasystems Senior Director of Product Marketing Sid Misra.
DestinationCRM (7/19) 
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Bad data often lead to big costs
Bad data lead to higher costs in the form of higher marketing spending and lost sales productivity, writes Chris Lynde. That's why it's often better to obtain contact lists from business-to-business intelligence companies that can provide more accurate data, Lynde writes.
MarTech Advisor (7/19) 
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Making Small Talk
Study: You're probably wrong about your first memory
People often claim their first memories are from age 2, but many of these early remembrances are most likely false, according to a study in Psychological Science. Even still, researchers said, such false memories can have a positive effect on people's development and well-being.
Popular Science (7/18) 
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A learned fool is more foolish than an ignorant one.
Moliere,
playwright, actor and poet
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