Facebook is now giving advertisers the option of running ads in the stream of publishers' videos, similar to TV commercials. The new feature, as well as Facebook's planned launch of a separate, YouTube-esque video service, aims to put Facebook in sharper competition with online rivals and traditional television.
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Shoppers are sharing more images of their finds on social media and the influence of consumer-generated content is proving greater than what brands say about themselves, according to a survey from BazaarVoice. "Increasingly, we are seeing products and brands becoming a significant part of the social experience," the report says.
Sprout Social's Bot Builder, released for Twitter this summer, will soon be available to Facebook Messenger bot developers. Sprout says Evernote, an early tester of the Twitter tool, has been able to serve 80% more customers since implementation.
Epic Signal's new campaign for NerdWallet features Frank, a happy-go-lucky gentleman whose financial ineptness emphasizes the importance of saving up for the experiences that make life special. The spots are running across social, including on the brand's Facebook page.
Reddit is rolling out autoplay video ads without sound, which have been trialed by brands such as A24 and Dazn. The platform is trying to woo advertisers with its 50,000 sub-communities, with a "conversational and commenting" feature aligned with the videos, says Zubair Jandali, Reddit's vice president of sales.
In this interview, Twitter executive Dara Nasr talks about how far the platform has come and where it's headed, with next week marking the 10-year anniversary of the hashtag. Nasr discusses combating trolls with machine learning and better reporting, plus why the platform is focused on creating mutually rewarding relationships with media companies, such as news publishers and TV networks.
Millennials respond favorably to brands that connect with this demographic's personal brands, a report from branding agency Moosylvania found. Conversations with customers and peer influence were the most likely tactics to attract millennials, the study showed.
A clip from "Judge Judy" has become a hit on YouTube, attracting millions of views. The video shows Judge Judy Sheindlin deciding the rightful owner of a dog by letting the canine loose in the courtroom to see which person it runs toward.
Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company,
GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including
SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.