Snapchat unveils Shoppable AR Lens ads | Strategies for selling to consumers on vacation | 22squared plays up GIFs, memes for Baskin-Robbins
April 19, 2018
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The Big Story
Snapchat unveils Shoppable AR Lens ads
Snapchat is rolling out a Shoppable AR Lens format that enables marketers to add "Buy Now," "Install Now" or "Watch" buttons to transform branded lenses into actionable tools. STX Entertainment, Clairol, King and Adidas have launched campaigns using the ad units.
Marketing Land (4/18),  VentureBeat (4/18),  The Drum (Scotland) (4/18) 
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Connecting & Collaborating
Strategies for selling to consumers on vacation
Consumers have more time to browse and interact on social media while vacationing. Tips for targeting these consumers include using geotagging services, sharing relevant stories and offering recommendations, writes James Jorner.
Adweek (4/18) 
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Marketer Moments
22squared plays up GIFs, memes for Baskin-Robbins
22squared plays up GIFs, memes for Baskin-Robbins
22squared teamed with Psyop for a Baskin-Robbins campaign that includes more than 50 images and animations designed to play into the popularity and shareability of GIFs and memes. "Baskin-Robbins Got Me Like" is running across Instagram, Tinder, Spotify, Snapchat, Hulu, Pandora, Roku and other digital channels, as well as on television networks including Comedy Central and FX.
The Drum (Scotland) (4/18),  Adweek (4/18) 
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Addressable Audience
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    Platform News
    Facebook tests Premieres feature to livestream prerecorded video
    Facebook tests Premieres feature to livestream prerecorded video
    (Jonathan Nackstrand/Getty Images)
    Publishers will be able to livestream prerecorded videos such as film trailers using Facebook's Premieres feature, which is now in a trial phase. In addition, viewers will be able to interact with and react to what they see.
    Deadline Hollywood (4/18),  Marketing Land (4/18),  CNET (4/18) 
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    Facebook testing "playable ad" game trial format
    Facebook is testing a new ad format that will allow users to test out a new game without having to download it. The company believes the format will increase high-intent downloads.
    VentureBeat (4/18) 
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    Measurement Matters
    Nielsen: Twitter ads are effective to boost TV audiences
    Nielsen Watch research shows that consumers who viewed relevant ads on Twitter were 23% more likely to subsequently watch football games on television. The study also reviewed BET's joint Twitter and TV campaign for the "Hip Hop Awards," which resulted in those who were exposed to ads on both channels being more likely to watch the show than those who only saw the television ads.
    MediaPost Communications (4/18) 
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    Social Shareable
    Twitter falls in love with owls that have made a window ledge their home
    A photo of owls peering curiously into an office window has gone viral on Twitter with nearly 198,000 likes and almost 48,000 retweets. Urban planning professor Michael Lens has been keeping Twitter updated about the owls, which were born in a nest near his colleague's window.
    Sioux City Journal (Iowa) (4/18) 
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    Whatever their reasons for sharing vacation photos on social media, online consumers present a great opportunity for brands to engage with them, bringing them closer and sell to them.
    James Jorner, content strategist and marketer at Effective Inbound Marketing, writing for Adweek
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     Andy Sernovitz, Editor at Large
    Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including and Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
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