Snapchat is rolling out a Shoppable AR Lens format that enables marketers to add "Buy Now," "Install Now" or "Watch" buttons to transform branded lenses into actionable tools. STX Entertainment, Clairol, King and Adidas have launched campaigns using the ad units.
Consumers have more time to browse and interact on social media while vacationing. Tips for targeting these consumers include using geotagging services, sharing relevant stories and offering recommendations, writes James Jorner.
22squared teamed with Psyop for a Baskin-Robbins campaign that includes more than 50 images and animations designed to play into the popularity and shareability of GIFs and memes. "Baskin-Robbins Got Me Like" is running across Instagram, Tinder, Spotify, Snapchat, Hulu, Pandora, Roku and other digital channels, as well as on television networks including Comedy Central and FX.
Addressability. The real metric behind scale.Interpreting audience metrics can be tricky. Without the right context, numbers can easily be misinterpreted or appear inflated. That's why it's essential for marketers to understand the difference between addressable and non-addressable audiences, as well as how to differentiate between the two when looking at industry reports. Click to learn more.
Publishers will be able to livestream prerecorded videos such as film trailers using Facebook's Premieres feature, which is now in a trial phase. In addition, viewers will be able to interact with and react to what they see.
Nielsen Watch research shows that consumers who viewed relevant ads on Twitter were 23% more likely to subsequently watch football games on television. The study also reviewed BET's joint Twitter and TV campaign for the "Hip Hop Awards," which resulted in those who were exposed to ads on both channels being more likely to watch the show than those who only saw the television ads.
A photo of owls peering curiously into an office window has gone viral on Twitter with nearly 198,000 likes and almost 48,000 retweets. Urban planning professor Michael Lens has been keeping Twitter updated about the owls, which were born in a nest near his colleague's window.
Whatever their reasons for sharing vacation photos on social media, online consumers present a great opportunity for brands to engage with them, bringing them closer and sell to them.
James Jorner, content strategist and marketer at Effective Inbound Marketing, writing for Adweek
Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company,
GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including
SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.