Facebook debuts in-stream video ads for publishers | Consumers' shopping pics spur social buzz | Sprout Social to expand Bot Builder to Facebook
August 18, 2017
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The Big Story
Facebook debuts in-stream video ads for publishers
Facebook is now giving advertisers the option of running ads in the stream of publishers' videos, similar to TV commercials. The new feature, as well as Facebook's planned launch of a separate, YouTube-esque video service, aims to put Facebook in sharper competition with online rivals and traditional television.
The Wall Street Journal (tiered subscription model) (8/17),  Marketing Land (8/17),  Variety (8/17) 
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The Ultimate Guide to Employee Recognition
Want to learn how to create a meaningful strategy that will yield higher levels of employee retention and engagement? Read "The Ultimate Guide to Employee Recognition" to learn about the case for employee recognition, how to secure management buy in, how to create a recognition program road map and implement a program.
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Connecting & Collaborating
Consumers' shopping pics spur social buzz
Shoppers are sharing more images of their finds on social media and the influence of consumer-generated content is proving greater than what brands say about themselves, according to a survey from BazaarVoice. "Increasingly, we are seeing products and brands becoming a significant part of the social experience," the report says.
Women's Wear Daily (subscription required) (8/17) 
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Sprout Social to expand Bot Builder to Facebook
Sprout Social's Bot Builder, released for Twitter this summer, will soon be available to Facebook Messenger bot developers. Sprout says Evernote, an early tester of the Twitter tool, has been able to serve 80% more customers since implementation.
Adweek (8/17) 
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Marketer Moments
Epic Signal says don't be like Frank for NerdWallet
Epic Signal's new campaign for NerdWallet features Frank, a happy-go-lucky gentleman whose financial ineptness emphasizes the importance of saving up for the experiences that make life special. The spots are running across social, including on the brand's Facebook page.
The Drum (Scotland) (8/17) 
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Platform News
Reddit woos advertisers with autoplay video spots
Reddit is rolling out autoplay video ads without sound, which have been trialed by brands such as A24 and Dazn. The platform is trying to woo advertisers with its 50,000 sub-communities, with a "conversational and commenting" feature aligned with the videos, says Zubair Jandali, Reddit's vice president of sales.
Advertising Age (8/17),  TechCrunch (8/17),  Digiday (8/17) 
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Twitter celebrates the hashtag's 10th birthday, looks to future
Twitter celebrates the hashtag's 10th birthday, looks to future
(Loic Venance/AFP/Getty Images)
In this interview, Twitter executive Dara Nasr talks about how far the platform has come and where it's headed, with next week marking the 10-year anniversary of the hashtag. Nasr discusses combating trolls with machine learning and better reporting, plus why the platform is focused on creating mutually rewarding relationships with media companies, such as news publishers and TV networks.
The Drum (Scotland) (8/17) 
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Measurement Matters
Study: Peer influence helps drive millennials to brands
Millennials respond favorably to brands that connect with this demographic's personal brands, a report from branding agency Moosylvania found. Conversations with customers and peer influence were the most likely tactics to attract millennials, the study showed.
MediaPost Communications (8/17) 
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Social Shareable
"Judge Judy" leaves ruling to dog in viral clip
"Judge Judy" leaves ruling to dog in viral clip
Sheindlin (Dia Dipasupil/Getty Images)
A clip from "Judge Judy" has become a hit on YouTube, attracting millions of views. The video shows Judge Judy Sheindlin deciding the rightful owner of a dog by letting the canine loose in the courtroom to see which person it runs toward.
TVWeek (8/17) 
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Twitter is one of the internet brands most ingrained in modern culture.
Ian Burrell, writing for The Drum
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 Andy Sernovitz, Editor at Large
Andy Sernovitz builds organizations that help people help each other. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies, including SocialMedia.org and SocialMedia.org Health. He wrote the best-selling book Word of Mouth Marketing that teaches you how to earn the respect and recommendation of your customers.
 
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