Why Amazon is making its Seattle neighborhood bananas | Amazon launches apps to complement Echo Look camera | How Google is trying to crack the Chinese market
May 23, 2017
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Why Amazon is making its Seattle neighborhood bananas
Why Amazon is making its Seattle neighborhood bananas
(Ishara S. Kodikara/AFP/Getty Images)
Amazon created a Community Banana Stand in its Seattle neighborhood two years ago to give out free bananas to the public and has since added a second stand. The online retail giant has given more than 1.7 million to its employees and area residents, and restaurants in the area have seen their sales of bananas fall as patrons pick them up from Amazon for free.
The Wall Street Journal (tiered subscription model) (5/22) 
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Shopping for Omni-Channel Support
Converting customers means delivering fast, frictionless, omni-channel support. So what does that really look like? Find out the 7 plays you need to make to take your customer engagement strategy to the next level. Get the The Playbook to Activating Customer Engagement
Companies in the News
Amazon launches apps to complement Echo Look camera
A new Amazon app for iOS and Android allows Echo Look owners to view live photo previews from the Look's camera. The apps are designed specifically for the $200 Look, which takes full-length photos and records brief videos of users with a depth-sensing camera using its own LED lighting and background blur.
TechCrunch (5/22) 
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How Google is trying to crack the Chinese market
(Loic Venance/AFP/Getty Images)
Nearly everything Alphabet has to offer is currently barred in China, but Google is trying to change that at a conference this week bringing together company experts and Chinese officials. The public event will feature a face-off between DeepMind's undefeated AlphaGo system and Ke Jie, champion of the 2,500-year-old Chinese strategy board game Go.
Bloomberg (5/23) 
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How to Profit from Service Interactions
What's the key to exceeding sky-high consumer expectations? Download the white paper from Radial now to explore six emerging trends in customer care and the tactics needed to turn customer care into a profit center for your business. Get it now >>
Consumer Engagement
Purchase intent boosts Pinterest's marketing potential
Survey identifies how teachers use social media
Pinterest is attracting ad dollars because of its audience that shows intent to purchase, its targeting options, and its new visual tool Lens, which identifies products in the physical world and suggests similar items on the platform. "We know that it is a planning platform, and there is purchase intent when someone pins something -- and that's gold from a marketer's perspective," DigitasLBi's Jill Sherman said.
Digiday (5/23) 
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Digital habits of Gen Z: YouTube is essential
(AFP/Getty Images)
Half of people ages 13 to 20 say they "can't live" without YouTube, nearly all use it, and males are 24% more likely than females to say the platform is essential, per Defy Media. Two-thirds of the 1,500 Gen Z people surveyed use YouTube to watch how-to videos, and 24% use it to get recommendations about products.
Adweek (5/21) 
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Online Retail Trends
JD.com aims to create drone that carries 1 ton
JD.com is working to develop a delivery drone capable of carrying as much as one ton over a long distance. The Chinese company plans to test drones in the Shaanxi providence to carry consumer goods to these remote communities and bring farm produce into the city.
Bloomberg/The Associated Press (5/22),  The Wall Street Journal (tiered subscription model) (5/22) 
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Amazon to roll out pay-TV channels to UK Prime members
Amazon will add pay-TV channel options to its Prime Video streaming service in the UK under a program dubbed Amazon Channels. Customers will be able to choose the premium channels they want and pay a monthly fee for each without a contract.
The Telegraph (London) (tiered subscription model) (5/23) 
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Shop.org Spotlight
Podcast: How Wal-Mart does business in China
Expanding internationally is no small feat for any business, even for a large retailer like Wal-Mart. Maggie Sans, former senior vice president and chief corporate affairs officer for Wal-Mart in China, joins NRF's new podcast Retail Gets Real to share her retail career story and the lessons she learned from working outside the United States. Listen to the episode.
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Shop.org SmartStat: May 23, 2017
More than half of retailers offer live chat for online shoppers. Source: The NRF-FitForCommerce Omnichannel Retail Index via NRF on Medium.
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DSW, Beautycounter and GOOP to speak at Shop.org in Los Angeles
TechStyle, Wayfair, Soko Glam, Dolls Kill, Allbirds, Minted, Staples, Dormify, Sam's Club and theSkimm are just some of the brands speaking at NRF's annual Shop.org conference, to be held Sept. 25-27 in Los Angeles. Shop.org is the e-commerce event for those who want to stand out and stay relevant in today's retail environment. Learn more and register to attend.
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