Amazon ramps up push to eliminate fakes | Sources: Bebe to become a pure-play online retailer | Target celebrates real bodies in Photoshop-free swimwear push
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March 22, 2017
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Amazon ramps up push to eliminate fakes
Amazon ramps up push to eliminate fakes
(Leon Neal/Getty Images)
Amazon will soon allow brands to include their logos and other intellectual property marks in a registry, giving the e-commerce giant a new tool for flagging and removing counterfeit products from third-party sellers. Third-party sellers now account for half of the goods sold on Amazon, said Peter Faricy, Amazon Marketplace vice president.
Reuters (3/21) 
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Companies in the News
Sources: Bebe to become a pure-play online retailer
Fashion retailer Bebe Stores will close all 170 of its stores and operate as an online retailer, sources say. The company aims to accomplish the transition without filing for bankruptcy protection.
Bloomberg (3/21) 
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Target celebrates real bodies in Photoshop-free swimwear push
Target changes internal comms to address employee concerns
(Scott Olson/Getty Images)
Target is touting its swimwear with a social media campaign that features the real, un-Photoshopped images of four models to celebrate the female body in all forms.
The Associated Press (3/21),  Mashable (3/21),  Today (3/21) 
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Alibaba acquires 100% of ticket seller Damai.cn
China-based Alibaba Group Holding has bought online ticket seller Damai.cn as part of an effort to gain a bigger foothold in entertainment. Alibaba began investing in the company around three years ago, and Damai claims it sells about 70% of its tickets to sports events, concerts and plays in mainland China.
South China Morning Post (Hong Kong) (3/21) 
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Consumer Engagement
Report: Retailers are betting on social to reach youth
Social marketing is a particular focus for the 62% of US retailers that plan to boost their ad spend this year, according to BDO. "It's just the best way to reach millennials and Gen Z. Social influencers and peer reviews are critical to this age group," BDO's Natalie Kotlyar said.
MediaPost Communications (3/21) 
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More US brands can now sell on Instagram
Instagram is expanding its shoppable features to more brands in the US, allowing shopping links to be inserted into posts with photos. The platform is teaming with firms such as BigCommerce and Shopify to extend shopping on its site and won't take a cut of the profits from brands.
Marketing Land (3/21),  ZDNet (3/21) 
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Online Retail Trends
Emerging markets lead on digital retail growth
Online and mobile retail are growing fast in emerging markets, led by South Korea and China, according to an AllianceBernstein blog post. Countries that have lagged behind in physical retail development such as India are now experiencing rapid growth in e-commerce and mobile payments, the post said.
LiveMint.com (India) (3/20) 
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Costco teams with Shipt to test grocery delivery in Fla.
Costco teams with Shipt to test grocery delivery in Fla.
(Kevork Djansezian/Getty Images)
Costco has partnered with Shipt to expand a home grocery delivery test to the Tampa, Fla., area. The service is already available in the San Francisco market in partnership with Instacart.
CNBC (3/21) 
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Shop.org Spotlight
High-tech jewelry chain aims to revitalize the industry
The first jewelry retailer to build a brand around man-made diamonds has opened three US locations. Spence Diamonds' stores are modeled on the technological sophistication seen in Apple or Nike stores to "revitalize the jewelry industry and attract many more younger shoppers," CEO Eric Lindberg said. Read more from STORES.
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Shop.org SmartStat: March 22, 2017
About 29% of millennials expect a brand to be active on social media. Source: Alliance Data white paper via NRF Retail Library.
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Urban Decay improves after-sale customer relations
Many online retailers spend time and money enticing customers before a sale, but once the sale is completed, much of the effort stops. That was the case several years ago for beauty and cosmetics supplier Urban Decay, which quickly discovered that the best type of customer service involves making connections and engaging with customers after a purchase. Read more from STORES.
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