Amazon took a big step toward expanding its overall retail market share with its acquisition of Whole Foods Market, which expanded its ability to reach grocery shoppers on a weekly basis. "Food is the platform for selling you everything else," said Walter Robb, Whole Foods' former co-CEO.
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Adobe is positioning itself as a larger player in e-commerce as it purchases Magento for $1.68 billion. Adobe says its objective is an end-to-end system that will allow users to do everything from designing ads to building transaction-enabled websites.
Apple is teasing updates to its Siri personal assistant that may include more advanced AI, mesh networking and a new voice, based on statements released by the company. The updates will be explained at a conference in San Jose in June.
Amazon is rolling out an app store aimed at professional sellers. The Marketplace Appstore will offer third-party apps in the North American market and include tools for an array of tasks serving these sellers.
New Balance has launched an augmented reality campaign on Snapchat that enables Liverpool FC soccer fans to try on the team's new uniform virtually and then purchase it from the platform. The experience is accompanied by the team's anthem, "You'll Never Walk Alone."
ACNE and the IKEA Creative Hub teamed to mark the royal wedding with a social post that simply read, "Don't worry, Harry is still available" alongside an image of its "Harry" dining chair. After the wedding, the brand suggested its Pruta plastic storage box as the perfect receptacle to take home leftover wedding cake.
Flipkart will expand its Perfect Homes private-label home furnishings line over the coming months and expects the line to account for nearly half its furniture sales by March 2019. The Indian online retailer launched the Perfect Homes brand last year.
The data is in on how retailers are responding to customer demands and where they plan to invest. For one, more brands plan to open stores versus close them this year. Forrester Research's Sucharita Kodali joins the Retail Gets Real podcast to discuss findings from the 2018 NRF-Forrester research report State of Retailing Online. Learn more.
If the millennial woman is your target demographic, here's some data to note: In a recent survey, 81% said that social media is the most effective way to reach them. And of those women, 40% said Instagram is the most effective platform to get their attention. Read more in STORES Magazine.