Crealytics, Possible and Kenshoo report an increase in media investment going to Amazon Marketing Services, the company's self-service ad platform. Amazon has been ramping up its ad offer, allowing advertisers to buy Deal of the Day and Lightning Deals ads via the self-serve platform and pushing its sponsored product ads, with brands taking note this holiday season, writes Seb Joseph.
In an effort to use third-party service providers, Etsy has signed a five-year agreement with Google as its primary cloud provider. The shift, which is expected to take about two years, has begun with Etsy migrating some of its applications and having its employees train on Google Cloud Platform infrastructure.
Groupon's new campaign from O'Keefe Reinhard & Paul aims to reassure panicked holiday shoppers who've forgotten that special someone that the brand has them covered with instant gifts. The push is running across TV, digital and radio.
Facebook has confirmed that it will start testing a pre-roll six-second ads platform for Watch. The company also announced that videos on the platform featuring mid-roll ads now need to last at least three minutes, and it's also updating its News Feed and Watch algorithms to prioritize videos from creators and publishers that users regularly search for and watch.
Snapchat has rolled out its Lens Studio to everyone, enabling advertisers to create lenses without having to work with the platform's team. The toolkit provides guidance and templates on how to create standard lenses as well as those with more advanced 3D effects, but advertisers must collaborate with seven authorized studios to make selfie lenses.
United Parcel Service and FedEx are establishing more package pickup points at supermarkets and drugstores in a push to cut costs associated with home delivery of online purchases. Online sales are on track to grow as much as 15% this season, according to NRF data.
UK online grocer Ocado Group saw sales growth slow in the most recent quarter amid a struggle to find enough drivers to fulfill orders, the company said. The number of workers entering the UK from other European Union countries has dropped drastically as Britain prepares to exit the EU.
Promotional activity in supermarkets has traditionally been a time-consuming process, producing a limited sales kick at best. Grocery chain Earthfare introduced artificial intelligence software to streamline promotion optimization, resulting in a lift in basket size and an increase in profits. Learn more about the AI platform here.
The NRF Foundation has announced this year's finalists for its Next Generation Scholarship and its annual Student Challenge. The top recipients of both scholarship programs will be announced at the NRF Foundation Gala during NRF 2018: Retail's Big Show. See the finalists here.