Hives full of drones would serve as hubs to fulfill Amazon orders in urban areas, as suggested in a patent filed by the online retail giant. According to the patent, a cylindrical tower would receive truck-delivered goods at its base, and the goods would be distributed by robots throughout the facility, with airborne drones flitting to and from the cylinder's upper stories to make final deliveries.
Intelligent engagement that puts customers first. It is time for businesses to reimagine customer engagement and support across all digital channels and devices. Say "goodbye" to "good enough" customer engagement. Watch Now
China's JD.com said it will make a $397 million investment in the British online fashion retail startup Farfetch UK. Jose Neves, Farfetch's CEO, has said the company intends to conduct an initial public offering in the next few years.
Lego's Lars Silberbauer spoke at Cannes Lions about the brand's social strategy and why it centers around bringing people together to play and celebrating their creations. He talked about the brand's global competition for kids, First Lego League, and crowdsourcing ideas for new Lego sets.
Consumers ages 13 to 25 get annoyed by interruptive ads, with 66% using ad blockers, but 80% say that digital ads are a "regular part of life," and 84% wouldn't pay to get rid of them, per Defy Media's Acumen Research and TMI Strategy. About 62% say they follow a brand on social sites such as Instagram, Twitter and Facebook.
As more brands get involved in influencer marketing, there are a number of best practices to follow, writes Kristina Libby, founder of SoCu. Kate Hartman of Coca-Cola says to get influencers involved early, while Melissa O'Malley of PayPal recommends creating content that is good for both the influencer and the brand.
The impending Amazon-Whole Foods Market merger brings new urgency to the grocery industry's task of modernizing stores and making food shopping a more personal experience, experts say. "Grocers that are customer-centric are going to win," Capgemini Consulting's Shannon Warner said, adding that the key to success will be using customer data that traditional grocery players already have.
A provision in a bill to reauthorize the Federal Aviation Administration calls for the creation of a carrier certificate that would allow package deliveries by drones. Amazon made its first drone delivery in the UK last year and Google is also developing a drone delivery program.
Americans are expected to spend $7.1 billion on cookouts and picnics as they celebrate Independence Day this year, up from $6.8 billion in 2016, according to NRF's annual survey conducted by Prosper Insights. Two-thirds of those surveyed plan to take part in a cookout or picnic, spending an average of $73.42. View more survey highlights.
Cristina Ceresoli, former vice president of marketing and public relations at Express, will be joining NRF as senior vice president for retail strategy. In her new role, Ceresoli will have a broad platform to speak on behalf of the industry and will help guide NRF's product offering and event content strategy while providing the tools and resources to support the industry's digital expansion. Learn more.