Hub by Amazon to add lockers at US apartment complexes | Macy's leases Seattle flagship space to Amazon | Amazon issues holiday list of hot toys
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October 18, 2017
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Hub by Amazon to add lockers at US apartment complexes
Amazon has won contracts to install package lockers at complexes across the country that have a total of more than 850,000 apartments. The Hub by Amazon lockers will be available only to residents and will handle packages from all carriers and sellers, including Amazon.
The Wall Street Journal (tiered subscription model) (10/17) 
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Did you know that Shopping Cart Abandonment Emails only target 3% to 5% of website visitors? Browse Abandonment Emails target the remaining 95% - 97%! Find out how much revenue you could be generating with our "Lost Revenue Calculator" by clicking here.
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Companies in the News
Macy's leases Seattle flagship space to Amazon
Amazon has leased the top six floors of the Macy's flagship in downtown Seattle, where its 312,000 square feet will be big enough to house around 1,500 staffers. Macy's will continue to operate its store, which today takes up the ground floor and basement of the building.
The Seattle Times (tiered subscription model) (10/18) 
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Amazon issues holiday list of hot toys
Legos, robots and low-tech board games are expected to be top sellers this holiday season, according to Amazon's hot toy forecast. Retro toys like Spirographs and perennial favorites including Barbie are also on the list.
Fortune (10/16) 
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Brick-And-Mortar Retailers Fight Back
APT with research from The Economist Intelligence Unit: Don't take the online threat lying down. 250+ global executives weigh-in on how to fight back. Download the full report to read more.
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Consumer Engagement
Turning Pinterest browsers into shoppers
Turning Pinterest browsers into shoppers
(Pixabay)
ShareIQ's Johannes Scharlach explains why Pinterest is essential to retail advertisers, enabling them to capture consumers at exactly the right browsing moment by targeting them when they've pinned branded content. Optimize images with descriptions that include hashtags, website links and category keywords, he advises.
Adweek (10/17) 
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Instagram influencers like its new polling feature
BlogLovin' created an Instagram poll to ask influencers on the platform if they've tried the new feature, and 66% responded that they had and 87% said they'd use polling in the future. HYPR's Gil Eyal says brands have been slow to try the tool but that it "offers brands and influencers a new form of social engagement" by making consumers feel as though they have a more active role in shaping brand decision-making.
Glossy (10/18) 
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Featured Content
Sponsored content from Cardlytics
The 4 Holiday Shopper Segments, And How to Reach ThemBlack Friday shoppers are not the only shopper segments retailers need to reach to meet and exceed holiday sales goals. Cardlytics, a purchase intelligence platform, sees there are four distinct holiday shoppers, and retailers need to reach all four to drive holiday sales. Learn more about each shopper profile and how to reach them.
The 3 Spend Trends Driving Holiday Sales this Year
The holiday season is the biggest consumer spending event of the year. And, holiday spend is on the rise, meaning more opportunity for retailers to capture spend - and increased competition for the larger pool of sales. Cardlytics, a purchase intelligence platform, sees three spend trends retailers need to know to drive sales this season. Read the full blog post
 
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Online Retail Trends
Forecast: Online retail sales to hit $1T in 10 years
US online retail sales are set to top $1 trillion in a decade, up from $445 billion this year, according to a forecast from FTI Consulting. Twelve percent of retail sales happened online in the past year, accounting for 50% of total sales growth, the forecast found.
Reuters (10/17) 
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Survey: Online shoppers still head to the grocery store
Three-quarters of online shoppers still buy their groceries in person most or all of the time, according to a Reuters/Ipsos poll. Still, US online grocery sales are on track to grow to $100 billion, or 20% of total grocery sales, by 2025, according to a forecast from Nielsen and the Food Marketing Institute.
Reuters (10/18) 
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Shop.org Spotlight
When retailers report monthly sales in 2018
NRF's 4-5-4 calendar ensures sales comparability between years by dividing the year into months based on a four-weeks/five-weeks/four-weeks format. The voluntary guide for the retail industry also establishes sales release dates, which have historically been on the first Thursday following the month's end. Learn more and download calendars.
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Shop.org SmartStat: Oct. 18, 2017
Over 4,000 more stores are opening than closing among big retail chains in 2017. Source: IHL Group via NRF.
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The magic behind the magic at Disney
The Walt Disney Company has a strong tradition of investing in both technology and people to bring stories to life. At NRF's Shop.org conference, Michael White, senior vice president and chief technology officer at Disney Consumer Products and Interactive Media, shared how the company invests in people and technology to succeed in the digital economy. Watch the keynote.
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