Comcast shifts strategy for Watchable | Altice's Economy Internet available to Suddenlink, Optimum customers | Comcast gains insight on younger viewers through campus program
September 21, 2017
SCTE SmartBrief
Industry News and Information for Cable Telecommunications Professionals
Today's Cable Buzz
Comcast shifts strategy for Watchable
Comcast has confirmed it is putting the brakes on its Watchable OTT platform. The company's new strategy involves using Watchable's technology across Comcast properties, including X1.
Multichannel News (9/19) 
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SDN and NFV: The Path Forward for Broadband Access
SDN and NFV are creating open, programmable and scalable networks with far reaching implications. See how operators are embracing these models to unlock legacy hardware-centric architectures to move toward an open framework of revenue-generating, cloud-based software applications. Download NOW
Wireless & Broadband
Altice's Economy Internet available to Suddenlink, Optimum customers
Altice's Economy Internet available to Suddenlink, Optimum customers
(Matt Cardy/Getty Images)
Altice's low-cost Economy Internet program has now been extended to hundreds of thousands of Suddenlink and Optimum customers across the US. The company is also working with libraries and community centers to provide free high-speed broadband service to the public.
CED Magazine online (9/19),  Broadband Technology Report (9/19) 
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How AI is Transforming Telco, Retail and Financial Services
NVIDIA invites you to download the AI Across Industries eBook, developed in partnership with O'Reilly Media, to learn how AI is transforming telco, retail and financial services. The eBook also explains how AI and Deep Learning is moving toward mainstream adoption. Download eBook
Trends in Technology
Comcast gains insight on younger viewers through campus program
Comcast is using data collected from its Xfinity on Campus service to find new ways to draw in a younger generation. The service is included in tuition at some campuses, giving students free cable while providing Comcast with insights on the changing consumer viewing habits of the audience.
Bloomberg (9/20) 
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Nielsen is morphing TV, digital with interactive, real-time ads
Nielsen purchased automatic content recognition firm Gracenote this year, which has since teamed with interactive creative ad companies Connekt and Ensequence to deliver real-time, interactive spots to audiences streaming content via smart TVs. "This is a relevant, personalized experience and represents the evolution from traditional TV to the digital world," said MullenLowe MediaHub's Carrie Drinkwater.
Adweek (9/19),  FierceCable (9/19),  Rapid TV News (U.K.) (9/20) 
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Making the Most of Parcel Boundary Data
For a growing list of industries, the importance and widening use of parcel boundary and property data continues to grow. Thankfully, alternatives to traditional parcel acquisition efforts are now available through cost-effective and ready to use solutions. Read our guide to smart decision-making using parcel boundary data
IP Download
Charter brings services to campuses through SpectrumU app
Charter brings services to campuses through SpectrumU app
Charter has been providing services to college campuses through the SpectrumU app since at least 2014 without heavily promoting the service. The app, which is supported on Android and iOS devices, is available on a handful of campuses and includes over 50 networks and an interactive program guide.
Light Reading (9/20) 
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Evolution Digital expands eVUE-TV to 23 TV ops
Evolution Digital has signed 23 TV operators for its eVUE-TV service as they transition to IP video. The platform supports live TV, VOD, PPV and on-demand services and is available through Evolution's hybrid set-top and some third-party systems.
Multichannel News (9/20) 
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Digital Trends
Comedy Central pushes into digital with launch of podcast network
Comedy Central is furthering its move into digital with its launch of a global podcasting network. The network began podcasting Wednesday with the launch of "The Jim Jefferies Show," with plans to add more original content and brand extensions of shows such as "The Daily Show With Trevor Noah" in the near future.
The Hollywood Reporter (9/20) 
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"Leading Through Times of Change"
That's the always-timely subject of the next offering from SCTE•ISBE LiveLearning Webinars™ for Executives. It's set for Wednesday, Oct. 4, from 2 to 3 p.m. Eastern Daylight time, featuring Steven Gaffney. Gaffney will explain how leaders can learn critical skills for managing and leading through change, no matter how unpredictable or uncertain the environment may be. Register now. Are you an Executive Member? If so, it's free!
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Showing soon!
Here's the playbill for Innovation Theater, which will return to SCTE•ISBE Cable-Tec Expo® this year after making its debut at Expo a year ago. Catch groundbreaking presentations in the Innovation Theater. Stay up to date and be prepared for what’s next in technology. Be sure to attend Expo and make this outstanding Exhibit Hall attraction part of your personal agenda at the show.
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