ViaSat's broadband satellite could deliver service this week | AT&T moves toward IPO for DIRECTV Latin America | Sources: The Richards Group wins creative for DISH Network
February 13, 2018
SBCA SmartBrief
News and Resources for the Consumer Satellite Industry
Consumer Satellite Industry News
ViaSat's broadband satellite could deliver service this week
ViaSat says that its Viasat-2 broadband satellite could be ready to deploy service as early as this week. The company will be introducing service with speeds of up to 100 Mbps downstream; it will also be introducing unlimited data plans.
Multichannel News (2/9) 
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AT&T moves toward IPO for DIRECTV Latin America
AT&T has filed to take its DIRECTV Latin America holdings public, a move some observers believe could raise up to $10 billion for the company to offset costs of its hoped-for merger with Time Warner and to subsidize other core assets. AT&T says it wants to launch the initial public offering by midyear.
The Wall Street Journal (tiered subscription model) (2/7),  Bloomberg (free registration) (2/7) 
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Sources: The Richards Group wins creative for DISH Network
The Richards Group has reportedly won the creative account for DISH Network after a competitive review. DISH Network invested $603.2 million in advertising in the US in 2016, up 4% from 2015, per Ad Age.
Ad Age (2/13) 
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United will add Viasat Wi-Fi, entertainment systems to planes
United Airlines plans to add high-speed Wi-Fi and in-flight entertainment systems from Viasat on more than 70 aircraft, including the airline's Boeing 737 Max planes. The new systems will provide gate-to-gate connectivity and a high-capacity Ka-band satellite system.
Frequent Business Traveler (2/8) 
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Technology, Manufacturing & Trends
Trump's infrastructure proposal allocates $50B to rural enhancements
Trump's infrastructure proposal allocates $50B to rural enhancements
Trump (Pool/Getty Images)
President Donald Trump has unveiled his proposed $1.5 trillion infrastructure plan, and it allocates $50 billion to improving infrastructure, including broadband, in rural areas. Eighty percent of the funding would be used for block grants, while the remainder would be used for rural performance grants.
Broadcasting & Cable (2/12),  Bloomberg (free registration) (2/12),  Reuters (2/12) 
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Digitally engrossed consumers demand personalized content
US consumers are spending nearly eight hours a day viewing digital content and are placing a premium on content geared toward them, an Adobe survey has found. Two-thirds of respondents said they valued brand content that takes into account their current context, and more than 4 in 10 expressed annoyance at content that isn't personalized.
CMO (2/8) 
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Hulu updates live TV service
Hulu updates live TV service
(Brad Barket/Getty Images)
Hulu has added 60-frames-per-second support for certain channels on its live TV service, including all NBC affiliates and roughly half of its Fox affiliates. The company has also added new features to its cloud DVR that allow users to set preferences for recording new and rerun episodes and change settings in the My Stuff area of the platform.
The Verge (2/8),  Multichannel News (2/8) 
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Mobile viewing of video to rise 11.9% in 2018, fueled by social
Mobile viewing of video to rise 11.9% in 2018, fueled by social
Some 1.87 billion people will use mobile phones to watch digital videos in 2018, up 11.9% from last year, eMarketer estimates. The trend is being driven by social media, in particular the push by WeChat and Facebook to increase digital video sharing, the report notes.
eMarketer (2/8) 
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This year's Leadership Panel Luncheon was another success!
Last month, SBCA held its annual leadership lunch in Las Vegas. The event was attended by over 60 individuals from 45 companies throughout the satellite industry. DISH Network's Vice President of Sales Amir Ahmed Sr. and Vice President of Channel Partners for AT&T, Rich Guidotti. Moderated by SBCA President Steve Hill, the panelists shared their ideas and expertise in discussing how retailers can succeed in an ever-changing business. As with previous events, all proceeds of the lunch went to support the SBCA Foundation, which helps provide relief to communities impacted by natural disaster.

"The SBCA would like to thank Rich and Amir along with all of those who attended this years lunch. It was our largest crowd ever", states Mr. Hill. "I would also like to thank all of our sponsors DISH, DIRECTV, Hughes, ViaSat, DOW, DSI, Perfect10, Bear Industries, Vericom, Assurion, Bouchard Insurance, Galaxy One and Mastec who made this event possible and helped us raise over $13,000 for the foundation. We look forward to seeing everyone at next year's event."
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