US television revenue jumped 75% to reach $376.3 million in the first six months of 2018, driven by ad investment from digital video streaming services, iSpot.tv reports. DIRECTV Now was the biggest TV ad spender at $103.1 million, with Hulu coming in second at $90.2 million and Netflix rounding out the top three with a $57 million investment.
Nextstar is adding its CBS, Fox and NBC affiliates to DIRECTV NOW's lineup. "We are of a mind that we will have agreements with all the networks by year end and all of the participating OTT services by year-end, and we'll see what it ultimately amounts to," said Nexstar's Perry Sook.
Conde Nast's Wired is the first of several of the publisher's magazines to get into streaming TV, with a channel widely available on over-the-top services. The publisher plans similar channels for GQ and Bon Appetit next year.
Some connected TVs are sending information on users' viewing habits back to data companies in order to deliver targeted ads to their other devices, raising questions about privacy and transparency. The practice has begun to attract the attention of privacy advocates and regulators.
Social media users engage more now with content streamed from services such as Hulu, Amazon and Netflix than with linear TV shows, per Shareablee. Engagement with streamed content increased 68% year over year, compared with TV's 9% rise, and 78% of consumers say they view or plan to view the shows they interact with on social.
HBO will be changing directions to draw in viewers and increase daily engagement, resulting in a challenging year for the network, says AT&T's John Stankey. The network needs "to move beyond 35 to 40 percent penetration to have this become a much more common product," Stankey says.
The news summaries appearing in SBCA SmartBrief are based on original information from news organizations and are produced by SmartBrief, Inc., an independent e-mail newsletter publisher. The SBCA or SBCA Membership is not responsible for the content of the sites that are external to SBCA. Linking to a website does not constitute an endorsement by SBCA. Some links in SBCA SmartBrief are time-sensitive, and may move or expire over time. Questions should be directed to SmartBrief at firstname.lastname@example.org.