Google Assistant takes command of DISH DVRs | Streaming platforms' ad spend lifts TV revenue | Nextstar affiliates coming to DIRECTV NOW
July 10, 2018
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Google Assistant takes command of DISH DVRs
Google Assistant now offers voice mastery over DISH Network's Hopper DVRs. Voice commands control a variety of DVR functions, including recording, rewinding and channel changing.
VentureBeat (7/9) 
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Streaming platforms' ad spend lifts TV revenue
Streaming platforms' ad spend lifts TV revenue
(Pixabay)
US television revenue jumped 75% to reach $376.3 million in the first six months of 2018, driven by ad investment from digital video streaming services, iSpot.tv reports. DIRECTV Now was the biggest TV ad spender at $103.1 million, with Hulu coming in second at $90.2 million and Netflix rounding out the top three with a $57 million investment.
MediaPost Communications (7/6) 
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Nextstar affiliates coming to DIRECTV NOW
Nextstar is adding its CBS, Fox and NBC affiliates to DIRECTV NOW's lineup. "We are of a mind that we will have agreements with all the networks by year end and all of the participating OTT services by year-end, and we'll see what it ultimately amounts to," said Nexstar's Perry Sook.
Cord Cutters News (7/10) 
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Technology, Manufacturing & Trends
Wired plunges into OTT streaming TV
Conde Nast's Wired is the first of several of the publisher's magazines to get into streaming TV, with a channel widely available on over-the-top services. The publisher plans similar channels for GQ and Bon Appetit next year.
Digiday (7/5) 
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Is your smart TV tracking what you watch?
Is your smart TV tracking what you watch?
(Pixabay)
Some connected TVs are sending information on users' viewing habits back to data companies in order to deliver targeted ads to their other devices, raising questions about privacy and transparency. The practice has begun to attract the attention of privacy advocates and regulators.
The New York Times (tiered subscription model) (7/5) 
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Social engagement with streamed content tops TV
Social engagement with streamed content tops TV
(Philip Fong/AFP/Getty Images)
Social media users engage more now with content streamed from services such as Hulu, Amazon and Netflix than with linear TV shows, per Shareablee. Engagement with streamed content increased 68% year over year, compared with TV's 9% rise, and 78% of consumers say they view or plan to view the shows they interact with on social.
MediaPost Communications (7/3) 
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AT&T's Stankey: Changes are coming for HBO
HBO will be changing directions to draw in viewers and increase daily engagement, resulting in a challenging year for the network, says AT&T's John Stankey. The network needs "to move beyond 35 to 40 percent penetration to have this become a much more common product," Stankey says.
MarketWatch (7/10),  The New York Times (tiered subscription model) (7/8),  Fast Company online (7/3) 
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Risk! Risk anything! Care no more for the opinions of others, for those voices. Do the hardest thing on earth for you. Act for yourself. Face the truth.
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