Nielsen has agreed to provide digital TV measurement for Sling TV and add the over-the-top service to its TV measurements. The deal between Nielsen and Sling's parent company, DISH Network, gives access to Nielsen's other measurement services.
Passengers aboard American Airlines long-haul flights can now watch live TV through DISH Network. The free service is streamed to passengers' personal devices and includes channels including CNN, ESPN, NBC and Telemundo.
Fifty-seven percent of premium digital video ads were displayed on TVs as opposed to smartphones or tablets during the second quarter, per Comcast's Freewheel. The group attributes that to the success of over-the-top and video-on-demand advertising.
Comcast's purchase of UK pay-TV company Sky might put the cable company's 30% stake in Hulu in play, according to a report that suggests Comcast would be reluctant to retain a minority share once Disney owns a controlling stake. There is also speculation that Comcast may go after the remaining 39% stake in Sky that Disney will soon own.
Sony's PlayStation took a 32.5% share of TV ad impressions within the mobile and video gaming industry between August 16 and September 15, per iSpot.tv and GamesBeat. PlayStation's "Marvel's Spider-Man: Gameplay Launch Trailer" garnered the most impressions at 543.2 million.
Ad revenues in the US will reach an all-time high of over $200 billion this year, Magna forecasts. Its report found that midterm political ad spend will boost local TV revenues by 9.1%, even though national ad spend is expected to decline 2%.
Some 55% of millennials watch video content via subscription streaming services to bypass advertising and they also watch less than half as much linear TV as the average person, according to a survey by The Harris Poll and OpenX. Over one-third of millennials use their mobile devices for more than six hours each day, while 55% of all respondents use their mobile devices for a minimum of three hours daily.
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