AT&T says it saw a third-quarter net gain of 300,000 subscribers to its DIRECTV Now streaming service, after the service added 491,000 customers in the first six months of 2017. In the same government filing, the telecom warned that hurricanes and other natural disasters would negatively affect its overall results for Q3.
ViaSat demonstrated its ViaSat-2 satellite and in-flight Wi-Fi capabilities at the NBAA Business Aviation Convention and Expo in Las Vegas last week. The satellite, which ViaSat is preparing to launch, will increase in-flight connection speeds, allowing for videoconferencing, TV streaming and other services.
Advertisers such as Gillette, Sling TV, PepsiCo, Showtime and Hyundai have invested in ads during Amazon Prime's NFL game streaming, drawn to its affluent audience and the ability to measure whether ads influence sales on the digital giant's platform. "Part of the incentive is that these Amazon Prime users are affluent; they're folks that purchase things online, and we think and we're pretty sure that they’re also more likely to watch streaming," said Sling TV executive Warren Schlichting.
SpaceX launched its Falcon 9 rocket carrying the EchoStar-105/SES-11 geostationary satellite Wednesday. EchoStar's portion of the satellite is expected to increase TV broadcast and communications over the Americas and the Caribbean.
Amazon's goal of making its voice assistant, Alexa, available on a wide range of devices is working, as Alexa is on 68% of smart speakers sold in 2017, from both Amazon and third parties, per Strategic Analytics data. Meanwhile, the competing Google Assistant holds just 20% of the smart speaker market for 2017.
Netflix added 5.3 million subscribers in the third quarter, bringing the streaming platform's worldwide count to 104 million. While total revenue was up, total debt rose to $21.9 billion as the company focused on video programming, a strategy that will continue through 2018 with the addition of around 80 original films.
Facebook's virtual reality aspirations include reaching 1 billion users, according to Facebook Oculus chief Hugo Barra. Strategies for reaching that number include marketing the midpriced Oculus Go headset and potentially selling headsets in retail stores.
Social media's ability to engage viewers is a positive for traditional media, a Kagan report states. Cooperation between traditional media outlets and social media platforms equates to a win for everyone, including advertisers, the report states.
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