AT&T is offering new DIRECTV Now subscribers a free year of HBO if they sign up for the company's 100-channel Go Big plan or 120-channel Gotta Have It plan. HBO is home to shows such as "Game of Thrones" and "Veep."
Sling TV has introduced a new interface for Xbox One that makes the "My TV" view easier to access and allows users to pre-select their favorite networks for easy streaming. The company, which recently collaborated with Microsoft, also announced that Sling TV now comes loaded on Windows 10 devices.
More than 15 million Americans are expected to move to live-streaming TV services over the next several years as major players launch new options for streaming services such as DIRECTV Now, Sling TV and YouTube TV, per UBS analysts. The analysts report that three factors hindering growth are channel availability, quality and consumer awareness.
Nineteen percent of subscription-video-on-demand subscribers pay for three or more services, up 4% from last year, a 451 Research survey has found. The survey found that 50% of respondents subscribe for access to movies, 45% subscribe for TV series, and 33% subscribe for original content.
AT&T's proposed $85.4 billion acquisition of Time Warner has gotten the stamp of approval from the European Commission but is still awaiting approval from the US Justice Department. "The global clearance process is on track, and we look forward to creating a company that will lead the next wave of innovation in the media and telecommunications industries," AT&T's Bob Quinn said in a statement.
Approximately 54% of video views came from mobile devices in 2016's fourth quarter, per Ooyala's Global Video Index. This number is expected to grow to 60% by the end of Q1, driven by long-form video, which accounted for 47% of mobile video play in Q4, the report shows.
Netflix is planning to explore mobile-specific cuts that enhance viewing on smaller screens, says Chief Product Officer Neil Hunt. Original movies and TV shows would feature different shots that are more immersive and visible on phone screens.
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