Sling TV has made several changes to its DVR feature, including adding the ability to record TV shows on multiple devices and channels. The company has also added its DVR option to Xbox One, and customers can now DVR shows on Fox channels.
AT&T has resumed its marketing push for DIRECTV Now by offering a free 4K-capable Roku Premiere box to new customers who commit to two months of the over-the-top service. The company said in April it had slowed its national marketing campaigns after initial growing pains.
Winners of the Federal Communications Commission's incentive auction, including Comcast, AT&T and DISH, have been granted licenses that cover repack costs and payoffs. Payouts to the winning bidders could be issued as soon as July.
Advertisers are asking for more connected TV inventory, and they are demanding better measurement and more opportunities to be experimental with creative, media executives say. "There's a lot more discussion going on than just, 'Here's my commercial. Run it,' " says DISH and Sling TV's Adam Lowy.
Adobe has augmented its Experience Cloud with Advertising Cloud TV, which enables advertisers to target all TV audiences using their own data. Ad inventory is available across linear, connected, over-the-top and video-on demand from broadcasters such as A&E Networks, NBCUniversal and Discovery Communications.
SVOD subscribers tend to be younger and more tech-savvy than the average broadband subscriber, a Diffusion Group report states. One-quarter of consumers who subscribe to streaming services see SVOD services as their first option for TV viewing.
The number of multichannel TV subscribers, 97.6 million, has risen 68,000 since May, and it rose 261,000 between April and May, Nielsen data indicate. This is a positive sign for cable, showing that networks are making up for lost cable subscribers through platforms such as Sling and PlayStation Vue.
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