PlayOn debuts DIRECTV Now streaming app for PCs | What's DISH's next move after scooping up $6.2B in spectrum? | Sling TV launches cloud DVR add-on for Apple TV
April 25, 2017
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PlayOn debuts DIRECTV Now streaming app for PCs
PlayOn has developed an app that allows DIRECTV Now subscribers to stream via PCs and devices such as Roku, PlayStation, Wii and Xbox.
Multichannel News (4/20) 
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What's DISH's next move after scooping up $6.2B in spectrum?
DISH Network spent $6.2 billion on spectrum during the Federal Communications Commission's broadcast auction, giving the company almost as much spectrum as major US wireless carriers. While Chairman and CEO Charlie Ergen's next move isn't yet clear, a merger with a company such as Verizon or T-Mobile may be part of the company's future strategy, writes Tara Lachapelle.
Bloomberg (4/19) 
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Sling TV launches cloud DVR add-on for Apple TV
Sling TV has introduced a new cloud DVR option that allows current subscribers to stream its services on Apple TV. The add-on costs an additional $5 per month and also gives subs access to cloud DVR recordings as long as they remain customers.
The Verge (4/24) 
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ABC affiliates sign on for Disney, ABC OTT service
Over 160 ABC affiliates have signed on to join the Disney and ABC Television Group over-the-top Clearinghouse service. The initiative allows stations to opt-in for distribution services through products such as PlayStation Vue, DIRECTV, CenturyLink and YouTube TV.
TV Technology (4/24) 
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Technology, Manufacturing & Trends
Survey: 59% of broadband households use online video sites
Fifty-nine percent of broadband households visit online video sites regularly, while 39% visit a video-sharing site at least once per week, a Parks Associates survey has found. The 18-to-24 demographic visits a sharing site an average of 13 days per month, the survey found.
Telecompetitor.com (4/21) 
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Programmatic TV now part of Google's DoubleClick Bid Manager
Google
(Sean Gallup/Getty Images)
Google is letting advertisers buy linear TV ads programmatically via DoubleClick Bid Manager, which will help bridge the gap between digital and traditional television advertising. "For example, an advertiser will be able to measure the lift when someone searches for their brand on Google or YouTube after seeing their TV ad," Google's Rany Ng wrote in a blog post.
Marketing Land (4/24),  VentureBeat (4/24),  The Drum (Glasgow, Scotland) (4/24),  Advertising Age (4/24) 
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Are interactive ads the future for TV streaming?
Firms such as BrightLine and true[X] are helping advertisers to create relevant, interactive spots that enhance the viewing experience for consumers who watch TV via streaming devices. "Whether you're a streaming service or in the traditional cable business, delivering relevant ads is key. Viewers don't hate ads, they hate irrelevancy," Hulu's Peter Naylor says.
Adweek (4/21) 
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Survey: OTT live viewing will surpass broadcast by 2022
Almost 70% of industry experts believe that over-the-top live viewing will pass traditional broadcast viewing by 2022, a recent survey found. The study also examined challenges for OTT live viewing, with over one-quarter of respondents citing quality of service or quality of experience as the biggest concern.
Multichannel News (4/20) 
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The secret to so many artists living so long is that every painting is a new adventure. So, you see, they're always looking ahead to something new and exciting. The secret is not to look back.
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