DISH Network spent $6.2 billion on spectrum during the Federal Communications Commission's broadcast auction, giving the company almost as much spectrum as major US wireless carriers. While Chairman and CEO Charlie Ergen's next move isn't yet clear, a merger with a company such as Verizon or T-Mobile may be part of the company's future strategy, writes Tara Lachapelle.
Sling TV has introduced a new cloud DVR option that allows current subscribers to stream its services on Apple TV. The add-on costs an additional $5 per month and also gives subs access to cloud DVR recordings as long as they remain customers.
Over 160 ABC affiliates have signed on to join the Disney and ABC Television Group over-the-top Clearinghouse service. The initiative allows stations to opt-in for distribution services through products such as PlayStation Vue, DIRECTV, CenturyLink and YouTube TV.
Fifty-nine percent of broadband households visit online video sites regularly, while 39% visit a video-sharing site at least once per week, a Parks Associates survey has found. The 18-to-24 demographic visits a sharing site an average of 13 days per month, the survey found.
Google is letting advertisers buy linear TV ads programmatically via DoubleClick Bid Manager, which will help bridge the gap between digital and traditional television advertising. "For example, an advertiser will be able to measure the lift when someone searches for their brand on Google or YouTube after seeing their TV ad," Google's Rany Ng wrote in a blog post.
Firms such as BrightLine and true[X] are helping advertisers to create relevant, interactive spots that enhance the viewing experience for consumers who watch TV via streaming devices. "Whether you're a streaming service or in the traditional cable business, delivering relevant ads is key. Viewers don't hate ads, they hate irrelevancy," Hulu's Peter Naylor says.
Almost 70% of industry experts believe that over-the-top live viewing will pass traditional broadcast viewing by 2022, a recent survey found. The study also examined challenges for OTT live viewing, with over one-quarter of respondents citing quality of service or quality of experience as the biggest concern.
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