HoloLens makes early inroads with brands | Twitter unveils creative #Fuel to help brands with 6-second spots | Marriott focuses on customer identity with Flywheel
October 20, 2017
PRSA SmartBrief
News for Public Relations and Communications Professionals
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HoloLens makes early inroads with brands
HoloLens makes early inroads with brands
(Glenn Chapman/AFP/Getty Images)
Microsoft is beginning to gain some traction with brands for its HoloLens mixed-reality headset technology. Among those taking advantage of the technology so far are Scotch whisky brand Macallan, Remy Martin and Ford.
Digiday (10/20) 
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PR In the News
Twitter unveils creative #Fuel to help brands with 6-second spots
Twitter unveils creative #Fuel to help brands with 6-second spots
(Leon Neal/AFP/Getty Images)
Twitter has launched a service for marketers called #Fuel to help them create six-second video spots designed specifically for the platform. The new team is comprised of brand strategists forming "an agile, rapid-response hub that responds quickly to creative briefs," Twitter says, and brands such as Macy's and Converse have already trialed the service.
Adweek (10/19),  The Drum (Scotland) (10/19),  Fast Company online (10/19) 
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Marriott focuses on customer identity with Flywheel
Marriott is gleaning better insight into customer details via a customer-identity graph, dubbed Flywheel, developed in partnership with Facebook. The company is ramping up its paid social media spending and using data from Flywheel to personalize campaigns.
AdExchanger (10/19) 
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Finance Section News Friday
Close Senate vote smoothes path for Trump tax cuts
The Senate has voted 51-49 to approve a budget blueprint for fiscal 2018 that opens the door to adoption of tax cuts proposed by President Donald Trump without Democratic votes. The measure needs reconciliation with a version passed by the House before it can be submitted for Trump's signature.
Reuters (10/19) 
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Initial unemployment claims lowest in more than 44 years
In the week that ended Oct. 14, the number of Americans making their first claims for jobless benefits dropped to 222,000, the smallest number since March 1973, the Labor Department said. It was the 137th week in a row that claims held below the 300,000 mark, which is viewed by economists as a sign that the labor market is strong.
Reuters (10/19) 
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Fed: Tight labor market not pushing inflation higher
Despite a healthy economy and the lowest unemployment the US has seen in years, increases in wages and the cost of materials are modest, the Federal Reserve said in its Beige Book. Across the US, employers said they are running into difficulty recruiting qualified workers.
MarketWatch (10/18) 
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Advice & Best Practices
How a career coach can help advance your job search
When you can't seem to generate interest from employers despite having the necessary experience and skills, it may be time to work with a career coach, writes Karla Miller. "A career coach can help refine your resume and outreach messages and get more mileage out of your LinkedIn account -- for example, making yourself visible to well-connected recruiters and other professionals who can warm up cold contacts for you," Miller writes.
The Washington Post (tiered subscription model) (10/19) 
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Lead using your unique talents
Discover what personal and creative strengths are unique to you, and use those to find your role in the workplace, writes Scott Mautz. He notes the story of filmmaker Nora Ephron, who used her writing and directing platform to send powerful messages and mentor other women.
SmartBrief/Leadership (10/19) 
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IPR/PRSA Study Knowledge, Skills, Abilities of Entry-level Professionals
Entry-level PR professionals show a range of expertise and confidence in essential skills, grit and emotional intelligence, according to a new joint research study sponsored by the Institute for Public Relations and the Public Relations Society of America.
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