Why Lego's social success is all down to its fans | Why PR pros should integrate vacation time into planning | Cannes: Execs talk diversity
June 23, 2017
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Why Lego's social success is all down to its fans
Lego's Lars Silberbauer spoke at Cannes Lions about the brand's social strategy and why it centers around bringing people together to play and celebrating their creations. He talked about the brand's global competition for kids, First Lego League, and crowdsourcing ideas for new Lego sets.
Fast Company online (6/20) 
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Report: Top 100 E-Retailers’ Email Strategies
Find out how leading e-retailers are using email to welcome new users, recover abandoned shopping carts, and grab customer attention. Learn what companies are doing right, what they can do to improve engagement, and get recommendations on how to make your emails stand out. Download the report
PR In the News
Why PR pros should integrate vacation time into planning
Integrate vacation time into planning
It is important for PR professionals to have a plan in place for vacation, both for their own health and the health of their practice, writes Tim O'Brien, APR. Weiss Communications' Phyllis Weiss is transparent with clients about planned vacations and makes a backup person available should clients need anything while she is away.
Tactics (6/2017) 
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Cannes: Execs talk diversity
Top executives at Cannes Lions discussed diversity in the industry, talking about the importance of leadership, giving women confidence and influencing partners to make diversity a priority. "We need to put pressure on agencies and vendors, but most importantly, we need to believe that it's going to help [our] business," Blackrock Chief Marketing Officer Frank Cooper said.
The Wall Street Journal (tiered subscription model) (6/22) 
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Break The Prisoner's Dilemma in Mobile Ad Fraud
Unfortunately, in the mobile marketing ecosystem, fighting fraud is widely talked about, but when it comes to actions rather than words, no one has a real incentive to truly fight back. Read More to find out what needs to be done to make a change.
Finance Section News Friday
Regulators call for simpler financial rules
Regulators testifying before the Senate banking committee supported easing and simplification of rules recommended in the Treasury Department's review of post-crisis regulation. While Federal Reserve Governor Jerome Powell advocated an exemption from the qualitative portion of stress tests for banks with high-quality capital planning, acting Comptroller of the Currency Keith Noreika called for streamlining and simplifying the Volcker rule.
Reuters (6/22),  The Wall Street Journal (tiered subscription model) (6/22),  Financial Times (tiered subscription model) (6/22) 
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Fed stress test finds banks well-capitalized
All 34 banks that underwent the Federal Reserve's annual stress test cleared the first round. "This year's results show that, even during a severe recession, our large banks would remain well-capitalized," Fed Governor Jerome Powell said.
Bloomberg (6/22),  Reuters (6/23),  The Wall Street Journal (tiered subscription model) (6/22),  Financial Times (tiered subscription model) (6/22) 
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Investors pull money from credit hedge funds
The broader hedge fund industry is experiencing a resurgence, but credit hedge funds are being left behind, continuing to suffer outflow. Credit hedge funds saw $5.4 billion in withdrawals in the first quarter.
Bloomberg Professional Services (6/21) 
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Driving Full-Funnel Results With Video Ads
Nearly $29 billion is being spent worldwide on digital video advertising this year. Are you getting the most out of your video investment? Download this new ViralGains ebook to learn how to use video ads to engage consumers at every stage of the customer journey—from awareness to purchase.
Advice & Best Practices
Think about more than just salary when reviewing offers
writing, notebook
It doesn't pay to focus too much on salary considerations when your benefits package often comprises about 30% of your overall compensation. Instead, take into account the medical insurance, paid time off and retirement benefits being offered, writes Susannah Snider.
U.S. News & World Report (6/22) 
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Warning signs that your boss may become a nightmare
Bosses who must always be in control of what everyone in the office is doing aren't going to be a good fit for most employees, writes Bryan Lufkin. In addition, Lufkin recommends that employees avoid working with a boss who often yells or treats workers unfairly.
BBC (6/21) 
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