Mattel seems to rebrand Barbie as a progressive icon | Pinterest forecasts 2018's trends, previews self-serve insights | Twitter unveils tweetstorm share function
December 13, 2017
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Mattel seems to rebrand Barbie as a progressive icon
Mattel seems to rebrand Barbie as a progressive icon
(Matthieu Alexandre/AFP/Getty Images)
Mattel has launched an initiative to prove to millennial parents that Barbie is a progressive icon that has moved beyond gender stereotypes. The brand has used its social media accounts to promote the marriage equality movement, body positivity and religious and ethnic diversity.
FastCoDesign (12/12) 
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PR In the News
Pinterest forecasts 2018's trends, previews self-serve insights
Pinterest forecasts 2018's trends, previews self-serve insights
(Lionel Bonaventure/AFP/Getty Images)
Pinterest has revealed that marketers will be able to access a self-serve insights tool starting early next year, which will be powered by the platform's Taste Graph. The company has also released its predictions of 2018's top trends, including a surge in Pins related to food and drink and a rise in style-related Pins.
Adweek (12/12) 
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Twitter unveils tweetstorm share function
Twitter unveils tweetstorm share function
(AFP/Getty Images)
Twitter is rolling out a new feature called "threads," which lets users easily share connected series of tweets, which are called tweetstorms. The feature can be accessed via the "+" button on the compose screen, and it has a limit of 25 tweets.
TechCrunch (12/12),  Mashable (12/12) 
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Technology Section News Wednesday
Facebook opens up AR Studio, including "World Effects," to all
Facebook opens up AR Studio, including "World Effects," to all
(Omar Havana/Getty Images)
Facebook has rolled out its AR Studio to all creators, including its "World Effects" feature, which is similar to Snapchat's World Lenses. "We want artists, developers, brands and more creators to be able to build and share amazing AR experiences," Facebook's Ficus Kirkpatrick wrote.
TechCrunch (12/12),  Adweek (12/12) 
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Why 2017 was a difficult year for tech companies
2017 marked a change in the way tech companies present their mission, as many businesses acknowledged their cultural influence, prompting a discussion on tech companies' responsibility for users' malfeasance. In addition, tech firm employees may drive a positive shift in industry culture, writes Farhad Manjoo.
The New York Times (free-article access for SmartBrief readers) (12/13) 
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Officials warn of cyberattacks during upcoming 2018 elections
Officials warn of cyberattacks during upcoming 2018 elections
(Andrew Burton/Getty Images)
US officials warn that more cyberattacks are on the horizon and that the 2018 midterm elections will likely be targeted. They predict that the attacks will be more sophisticated and far-flung than the attacks that reportedly occurred during the 2016 presidential election.
Voice of America (12/11) 
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Advice & Best Practices
Ask your managers how you can improve
Ask your managers how you can improve
(Ashraf Shazly/AFP/Getty Images)
Professionals should seek input from managers on skills they might need in order to advance their careers next year, writes Martin Yate. Make sure to take advantage of the advice you receive, and check in informally every few months to give updates on your progress.
Society for Human Resource Management online (12/12) 
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Object to bad ideas, but do so for the greater good
Pushing back on ideas is important, but do so with grace and for the right reasons, writes Jane Perdue. "Present your thoughts less in terms of how they benefit you and more in terms of how they benefit the team, organization, community, etc.," she writes.
Lead Change (12/11) 
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There is no greater mistake than to try to leap an abyss in two jumps.
David Lloyd George,
prime minister
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