Tips for better government comms | Recovering from a Twitter backlash | Marketing creativity is getting more sophisticated
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March 24, 2017
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Tips for better government comms
Government communications are significantly more complicated in a modern world, and government communications officers must be prepared to work effectively with media outlets. Doreen Overstreet, APR, offers six tips on how best to communicate with the media.
Tactics (3/2017) 
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Personalize your Videos like a Pro!
With YouTube and Facebook dominating video views, many of us feel challenged when tasked to capture (and keep) the attention of our online viewers.

Check out this eGuide to see how easy it is to improve search and discovery while increasing engagement and digital revenues with your video content. Read it now >
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PR In the News
Recovering from a Twitter backlash
Twitter
(Leon Neal/Getty Images)
Family Travel Forum's Kyle McCarthy writes about lessons learned from a Twitter backlash after the brand's campaigns appeared on right-wing website Breitbart News Network via Facebook's Audience Network. The company identified the most vocal customers and sent direct messages to thank them for raising the issue, publicly apologized, explained the mistake and restated the brand's values.
SmartBrief/Marketing (3/23) 
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Marketing creativity is getting more sophisticated
Creativity is growing more complex in tandem with other factors in a maturing marketplace. Senior marketing executives offer their thoughts on how creativity is developing and extending beyond ad campaigns.
Harvard Business Review online (tiered subscription model) (3/22) 
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How to Revive a Struggling App
Your mobile app may not be performing well, but location technology can help bring an underperforming app back to life. Download this eBook and learn how location-aware technology can help you boost performance, engagement and installs.
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Finance Section News Friday
SEC nominee has no "specific plans" to tackle Dodd-Frank Act
Jay Clayton, President Donald Trump's nominee to be chairman of the Securities and Exchange Commission, said the Dodd-Frank Act should be looked at to see if its objectives are being achieved, but he doesn't have "specific plans for attack" against the law. The SEC should continue its work on rules mandated by Dodd-Frank that haven't yet been completed, he said.
Bloomberg (3/23),  ThinkAdvisor (free registration) (3/23),  The Wall Street Journal (tiered subscription model) (3/23),  Financial Times (tiered subscription model) (3/23) 
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Wells Fargo plans campaign aimed at rebuilding trust
Wells Fargo
(Justin Sullivan/Getty Images)
Wells Fargo will debut a multichannel campaign in April, CEO Tim Sloan says. The campaign, titled "Building Better Every Day," will focus on changes the bank has made over the past several months to counter last fall's controversy involving fake account openings.
Seeking Alpha (free registration) (3/22) 
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Index: Investors most optimistic since 2000
US investor optimism is at the highest level since November 2000, at the end of the tech boom, according to the Wells Fargo/Gallup Investor and Retirement Optimism Index. The benchmark is at 126 for the first quarter, a 30-point increase from Q4's reading.
ThinkAdvisor (free registration) (3/23),  CNBC (3/23),  Barron's (free content) (3/23) 
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Video in email can increase your revenue by 40%
Nothing connects people to a message as quickly as video. When businesses included video in an email they saw an increase in click through rates of 200% to 300%. Find out how easy it is to incorporate video into your email campaigns and boost your bottom line. Learn more!
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Advice & Best Practices
Create a mind map of your career goals
Every professional should have a mind map that visualizes their goals and interests, says former Google career coach Jenny Blake. Choose projects based on skills you'd like to build.
CNBC (3/20) 
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How to find your flow at work
Immerse yourself in your work by committing yourself to a well-defined goal and by focusing on the present, writes Marcel Schwantes, citing psychological research. Choose a task that is neither too difficult for your skill level nor too easy.
Inc. online (free registration) (3/22) 
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Powering the Connected Consumer experience
Finding and following all of the threads that lead to each distinct customer is the goal at the heart of all identity resolution solutions. It may be what recognizes and separates a loyal customer from a one-time purchaser. It may be the difference between precisely allocating your marketing budget and millions of dollars in wasted spend. Get the full report >
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We do not need magic to change the world. We carry all the power we need inside ourselves already: We have the power to imagine better.
J.K. Rowling,
writer
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