Q&A: Home Depot finds success in culture authenticity | How Livestream is helping brands create live social buzz | Why brands need to take a consistent stand
April 27, 2017
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Q&A: Home Depot finds success in culture authenticity
Home Depot finds success in culture authenticity
(Joe Raedle/Getty Images)
Home Depot has embraced social media opportunities through its internal network, Warehouse, in which associates can collaborate on any number of problems in order to benefit from a diversity of experience, says the company's Katrina Blauvelt, APR. This interest in engagement also allows Home Depot to dedicate itself to powerful storytelling that relays internal culture and a unique voice to consumers, she notes.
PRSAY (4/3) 
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Struggling to decide between Mobile Web vs. App?
For years, marketers have been faced with a question: should time and energy be spent on building experiences for mobile web or native apps? Dive into the benefits of both, and how each channel has specific benefits that can improve the user experience. Download the white paper
PR In the News
How Livestream is helping brands create live social buzz
Tiffany & Co.'s one-day Livestream featuring Zoe Kravitz, Zosia Mamet and Annie Clark attracted 4.7 million real-time views, with clips from the footage distributed on social media gaining 23.9 million impressions. And Bud Light tapped Livestream to run a social campaign, "Lady Gaga Dive Bar Tour," which garnered 6 million views.
Adweek (4/25) 
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Why brands need to take a consistent stand
Lyft app
(Mike Coppola/Getty Images)
Consumers increasingly expect brands to take a stand on issues, a trend that worked in Lyft's favor when Uber was perceived as taking advantage of a taxi driver strike at JFK airport, Tara-Nicholle Nelson writes. She advises that manifesto marketing is a continual process, saying, "Consumers are watching what you say and what you do, as a company, all the time."
Advertising Age (4/25) 
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Travel/Tourism Section News Thursday
Competition drives low fares for consumers
Department of Transportation data show airline customers are benefiting from historically low fares, as prices dropped 8.5% year over year in 2016. "As always, competition drives pricing and competition is alive and well, as evidenced by the fact that inflation-adjusted airfares have fallen 26% since 2000," said Vaughn Jennings, a spokesman for Airlines for America.
Los Angeles Times (tiered subscription model) (4/25) 
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Hotels embrace power of mobile apps
Increasingly, hotels are using mobile devices and apps to improve the guest experience, automating services such as ordering food or transportation. Hotels are increasing investments in technology to roll out digital tools that can serve guests 24 hours a day.
The New York Times (free-article access for SmartBrief readers) (4/24) 
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Development surges for upscale limited-service hotels
Upscale limited-service hotels are experiencing a surge of development, as limited-service hotels are cheaper to build and well-suited to crowded downtown areas. Of the 191,000 hotel rooms under construction nationally, two-thirds are in upscale and upper midscale segments, according to STR.
National Real Estate Investor online (4/23) 
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Advice & Best Practices
Take control of your career with these action steps
Define what you want the next stage of your career to look like, as well as your likes and dislikes, in order to start making healthy career decisions, Jacqui Barrett-Poindexter writes. "Bottom line, being clear on your destination for the next chapter of your career is critical for getting there," she writes.
Glassdoor (4/25) 
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Maintaining multiple careers can be fulfilling
Having two careers can be beneficial, as your main career can potentially subsidize skills development for another career, writes Kabir Sehgal, who is a corporate strategist and record producer. Multiple careers can also help grow your network.
Harvard Business Review online (tiered subscription model) (4/25) 
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