The EU's General Data Protection Regulation and potential further US legislation could actually help Facebook and Google, as consumers are more likely to give opt-in consent to big platforms they know, Daisuke Wakabayashi and Adam Satariano write. While the GDPR may restrict the flow of data for targeting purposes, "firms like Google and Facebook still have an advantage because advertisers are likely to turn to services with reach and enormous audiences," they write.
SC Johnson has unveiled a new slogan, "A Family Company at Work for a Better World," which expands on the company's previous tagline, "A Family Company." Ogilvy has created three digital spots that highlight the company's commitment to the environment and family values, which are running across Twitter, Instagram, Facebook, Spotify and other sites.
Public relations professionals can save time and find better story ideas by proactively reaching out to clients for updates instead of waiting for clients to come to them, writes PR expert Michael Smart. "[T]he overarching purpose of this approach is to save you time in the long run. ... [Y]ou'll ultimately become more efficient and effective by having better material to choose from," he writes.
The Cambridge Analytica issue and forthcoming EU's General Data Protection Regulation have brought to light insecurities in third-party data processes across social platforms and websites. Brands that have access to first-party data are at an advantage when it comes to protecting consumer privacy and better ad targeting, writes Ambreen Ali.
Communication is the most in-demand skill among American workers, LinkedIn CEO Jeff Weiner says. Improve in this area by honing your listening skills and learning to make use of eye contact and other nonverbal cues.
The best listeners appreciate the other person's perspective and realize new possibilities could result from each exchange, writes C. Otto Scharmer of the Presencing Institute. "You listen with openness to what is unknown and emerging," he writes.
The Most Powerful Platform is…TVWith the Upfronts fast approaching, TV is going through an evolution, embracing and adapting to the opportunities that digital consumption brings with it. The FreeWheel Council for Premium Video recently hosted a roundtable discussion with senior media executives on how TV is evolving to become a robust, converged platform to meet the needs of marketers. Watch Now
Consider factors such as bonuses, relocation allowances, annual leave, professional development and your start date when you're negotiating a job offer. Gaia Vasiliver-Shamis writes that you shouldn't try to negotiate until you've received an official offer.
Productive people set out each day to tackle an ambitious project, as opposed to a to-do list of unrelated tasks, leadership consultants Jack Zenger and Joseph Folkman write. They maintain a steady cadence in their work and excel at collaborating and problem-solving.
If the entire weight of the PRSA Code of Ethics could be loaded into a single word, that word would be Disclosure. Disclosure is the intentional release of information to facilitate openness, access and accountability. In April, PRSA's Board of Ethics issued an Ethical Standards Advisory (ESA) on Disclosure. Read it here.