How to use AI-driven tech to deliver the best marketing experience | Cycle makes Williams the star of Lincoln's social push | HP's Craddock on marketing's "Experience Age"
February 16, 2018
PRSA SmartBrief
News for Public Relations and Communications Professionals
SIGN UP ⋅   FORWARD
Top Story
How to use AI-driven tech to deliver the best marketing experience
Chief marketing officers should employ technology powered by artificial intelligence to deliver more personalized targeting and use analytics to predict intent and deliver real-time experiences, writes Nandini Rathi. Marketers must ensure that all of their organization's customer data is stored in an integrated hub to gain the most valuable insights, she advises.
MarTech Advisor (2/15) 
LinkedIn Twitter Facebook Google+ Email
PR In the News
Cycle makes Williams the star of Lincoln's social push
Cycle makes Williams the star of Lincoln's social push
Williams (Bryan Bedder/Getty Images)
Cycle has tapped Serena Williams to star in Lincoln's new social campaign for the Navigator SUV, with spots that say "a champion always returns." Matthew McConaughey will remain the brand's face for its TV marketing.
Ad Age (2/15),  Adweek (2/15),  MediaPost Communications (2/15) 
LinkedIn Twitter Facebook Google+ Email
 
HP's Craddock on marketing's "Experience Age"
HP global marketing head Alex Craddock talks about why he believes marketing has entered the "Experience Age," which he says is "defined by greater complexity, omnichannel being the only channel, technology becoming more human and, in turn, brands being more important than ever and our experiences becoming more personal." He explains why data and insights are critical to respond to this challenge.
CMO (2/14) 
LinkedIn Twitter Facebook Google+ Email
Finance Section News Friday
CLO ruling could help White House revise Dodd-Frank
Collateralized loan obligation funds won a significant legal battle when judges declared them exempt from a Dodd-Frank Act requirement that fund managers retain some of the risk. The case could give the White House momentum in revising Dodd-Frank.
Reuters (2/15) 
LinkedIn Twitter Facebook Google+ Email
US rejects sale of Chicago exchange to Chinese-led group
The Securities and Exchange Commission has voted against the sale of the Chicago Stock Exchange, which trades about 1% of US stocks each day, to a Chinese-led consortium. SEC staffers had recommended approval.
Bloomberg (free registration) (2/15),  Financial Times (tiered subscription model) (2/15) 
LinkedIn Twitter Facebook Google+ Email
Inflation prompts speculation about Fed rate hikes
This week's unexpectedly high inflation figures have sparked speculation that the Federal Reserve might move to cool the economy with as many as four interest-rate hikes before the end of next year. Bond traders appear to be anticipating rises in 2019 and are betting on them heavily, indicated by action in eurodollar spread steepeners.
Bloomberg (free registration) (2/14),  The Wall Street Journal (tiered subscription model) (2/14),  United Press International (2/14) 
LinkedIn Twitter Facebook Google+ Email
Advice & Best Practices
Negotiate for perks during the hiring process
Negotiate for perks during the hiring process
(Pixabay)
Improve your compensation package by negotiating for perks before accepting a job offer, Rebecca Koenig writes. Benefits could include a company car, the flexibility to work from home or an extra vacation week, she writes.
U.S. News & World Report (2/15) 
LinkedIn Twitter Facebook Google+ Email
 
Take on new assignments to advance your career
Being given a stretch assignment from your manager is an opportunity to advance your skills, says Mikaela Kiner, founder and CEO with uniquelyHR. "The assignment should help you do one or more of the following: Build new skills, increase your visibility, try out a new discipline or geography or gain an experience like managing people that you haven't had before," she says.
Glassdoor (2/15) 
LinkedIn Twitter Facebook Google+ Email
PRSA News
Cleveland Clinic Case in Point on April 4
Learn how Eileen Sheil, executive director of Corporate Communications for Cleveland Clinic, is working with her team to turn health care news into compelling stories. Tune into Case In Point, an online interactive case study program, on April 4 from 3-4:15 p.m. ET. Visit here for additional details and to register.
LinkedIn Twitter Facebook Google+ Email
  
  
Because I cannot do everything, I will not refuse to do the something that I can do.
Edward Everett Hale,
writer and clergyman
LinkedIn Twitter Facebook Google+ Email
  
  
Learn more about :
About PRSA | Join PRSA | Jobs
Sign Up
SmartBrief offers 200+ newsletters
Advertise
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Susan Rush
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2018 SmartBrief, Inc.®
Privacy policy |  Legal Information