4 ways to bring diversity to your PR firm | Twitter celebrates the hashtag's 10th birthday, looks to future | Vogue tells Google Home users about its Sept. issue
August 18, 2017
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4 ways to bring diversity to your PR firm
4 ways to bring diversity to your PR firm
Alice Chapman, MP&F Public Relations partner and PRSA Counselors Academy board member, offers four tips for communications agencies to achieve their diversity goals. She recommends partnering with PR firms with different cultural backgrounds, or launching a companywide diversity program to bring diversity to your staff.
PRSAY (8/17) 
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PR In the News
Twitter celebrates the hashtag's 10th birthday, looks to future
Twitter celebrates the hashtag's 10th birthday, looks to future
(Loic Venance/AFP/Getty Images)
In this interview, Twitter executive Dara Nasr talks about how far the platform has come and where it's headed, with next week marking the 10-year anniversary of the hashtag. Nasr discusses combating trolls with machine learning and better reporting, plus the platform's focus on creating mutually rewarding relationships with media companies, such as news publishers and TV networks.
The Drum (Scotland) (8/17) 
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Vogue tells Google Home users about its Sept. issue
Vogue has teamed with Google to bring its September edition to life on Home devices, with users able to ask the device to unlock voice content from the magazine's writers about the articles they have written. Print ads are running in the magazine to promote the Google Home tie-in, and the collaboration is "the first of its kind," a Google rep said.
Adweek (8/17) 
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Finance Section News Friday
White House discounts Cohn resignation rumors
Gary Cohn intends to remain director of the National Economic Council, a White House official says. Markets dropped this week because of speculation that Cohn, who is spearheading the White House's tax-reform initiative, planned to resign in light of President Donald Trump's comments on racial violence in Charlottesville, Va.
Bloomberg (8/17) 
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Fed concerned about AI risk models
The Federal Reserve is asking banks to back off from depending on advanced machine learning to assess contagion risk, saying the result could be misleading. "If you apply machine learning to assess model risk, this algorithm is itself a model and you have to prove that it works," said Nikolai Kukharkin of UBS.
Risk (subscription required) (8/17) 
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Legal challenges likely as states roll out retirement plans
Oregon launched a program this summer requiring businesses without retirement plans to automatically enroll employees in state-run individual retirement accounts invested in mutual funds. Eight additional states are working on such initiatives, which are expected to face legal scrutiny as opponents argue they violate federal pension laws.
The Wall Street Journal (tiered subscription model) (8/16) 
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Advice & Best Practices
How successful professionals can reduce stress
Regular exercise can help clear your mind and a proper diet can help you remain healthy, each of which will help you reduce your stress levels, writes Ernie Bray. In addition, successful professionals must consistently put negative events in perspective, Bray writes.
Entrepreneur online (8/17) 
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Hiring managers share favorite interview answers
Salesforce Senior Vice President of Global Recruiting Ana Recio said she was impressed when she asked a job candidate what the most difficult part of taking the role would be and the candidate said, "Containing my excitement." Glassdoor Senior Manager of Talent Acquisition Jamie Hichens said one of the favorite things she was told at an interview was, "I want to run toward a new opportunity, not run away from my current one."
Glassdoor (8/16) 
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You can get better at empathy
Surveys suggest that while millennials value empathy, they are struggling to be empathetic themselves, writes LaRae Quy. Practice by reminding yourself to respect other people's perspectives, and make sure you're actually listening, not focused on a cellphone or other distraction.
SmartBrief/Leadership (8/16) 
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There is no waste of any kind in the world that equals the waste from needless, ill-directed and ineffective motions.
Frank Bunker Gilbreth,
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