Brands must reflect a strong vision, exhibit their values and have a distinct personality, writes Alan Siegel, who offers 10 tips for marketers such as the authentic communication of a brand's conscience and being nimble enough to respond immediately to criticism. Ultimately, "all organizations with a distinctive voice have a visionary leader who is unwilling to compromise the brand's core values," he writes.
In PR, It's Progress Not Perfection PR professionals are faced with increasing areas of responsibility and tightly constrained resources—while fighting to show their value. With examples from Kellogg's, Adidas, & Bombardier, this ebook shows how you can speed up the reaction time between incident, reporting and response. Download now.
Instagram has unveiled its long-form video app and hub, IGTV, which lets creators post videos up to 60 minutes long in vertical, full-screen view. The move challenges both YouTube and Snapchat, writes Sahil Patel, and if the company gets the revenue model right, with the platform's "1 billion monthly users now, Instagram and IGTV will be hard to ignore," Patel writes.
HBO has unveiled an Amazon Alexa skill, "The Maze," for "Westworld" fans. Users who ask Alexa to "Open Westworld" can play an audio interactive game where they choose their own path as a "host," encountering characters who offer clues, with up to 60 narratives available.
American Airlines, United Airlines, Southwest Airlines and Frontier Airlines said on Wednesday that they would not transport immigrant children separated from their parents by the US government. "We have no desire to be associated with separating families, or worse, to profit from it," said American Airlines.
Honeywell Aerospace's Connected Aerospace Report shows that 47% of surveyed airlines plan to spend up to $1 million per aircraft on connected technology over the next year. The report says 38% are looking to spend $1 million to $10 million per aircraft over the next five years.
The Bureau of Transportation Statistics' April Air Travel Consumer Report shows airlines improved customer service and baggage handling. Consumers filed 39% fewer complaints about service in April than they did in the same month last year.
Look at the bigger picture inside and outside your workplace, keeping up with market trends and observing how your organization's departments run, leadership consultant Valerie Grubb advises. Keep your eyes open for opportunities, have a long-term mindset and spend time on projects that deliver valuable results.
Modify the skills you list on your resume for each job you apply for instead of taking a cookie-cutter approach, Ruth Umoh writes. Cut down a long resume by dropping off older achievements and do a check for common errors, like typos and grammar mistakes.
PRSA has a variety of online training courses to help you gain knowledge, strengthen your skills and develop new abilities. These include Creating Effective Integrated Marketing Communications Campaigns, Crafting the Perfect Pitch and Writing Skills to Increase PR Reach and Results. Get a complete list of courses.
To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to do.