Many major publishers, including The New York Times and USA Today, are implementing virtual reality campaigns despite the fact that consumers have been slow to adopt the technology. It's believed that VR is a good way to regain the attention of consumers who may have become frustrated given the excess of information available online.
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After Hostess Brands was revived by two private equity firms, Chief Marketing Officer Burke Raine found his biggest challenge was getting the word out that Hostess and its beloved snack foods were still around. Raine also details his efforts to reach younger customers via social media by engaging with them in of-the-moment conversations that often result in snack giveaways.
Disney XD is planning a reboot of the popular franchise "DuckTales" using the "Angry Birds" platform. Marc Buhaj, senior vice president for programming, believes the platform is ideal to reach new fans and for the reboot, stating, "The integration exemplifies branded content, since our ducks seamlessly fit into the 'Angry Birds' universe, it just made sense."
The mobile gaming space is a safe, attractive spot for advertisers because content is strictly policed and highly effective, writes Andrew Dubatowka. Mobile games go through a vetting process before listing in app stores, and they are generally free of user-generated content, boosting the brand safety parameters.
The National Football League put fans into mock living rooms that served as labs in order to study their eye movements, heart rates and other data that could help determine how to keep viewers more engaged in its games. As a result, the NFL will cut commercial breaks down to four per quarter starting in the coming season, with 30% fewer promotional messages during broadcasts.
Generation Z now accounts for 26% of media's total audience, and this demographic is much more likely to use mobile internet, and actually prefers to shop in physical stores but use mobile devices to influence those purchases, Nielsen reports. Half of Gen Z use text while browsing in stores, 44% use Snapchat, 36% employ Google search, 34% use their smartphone camera, and 33% peruse Facebook.
As print publications begin to decline in sales, publishers are expected to spend $15.4 billion in video advertisements during 2018, nearly three times the amount spent during 2014. Publishers are focusing on taking their videos to social media platforms and developing TV series centered on their brand.
Join the PR Council in a Facebook Live conversation with six Cannes Lions 2017 jury members from the US as they share key insights from behind the scenes in the jury room. Learn their POV -- what wins, surprises from this year, tips and advice on entering, and their thoughts on the state of the industry. RSVP here.
Save the dates! PRC September annual events
The PRC Critical Issues Forum will be September 15. This year's theme is 5G PR: Next gen talent + next gen tech = 5G PR. We are what's next. The event will feature Bonin Bough, host of The Cleveland Hustles & author of Txt Me, and Vivian Rosenthal, founder and CEO of Snaps, and will be emceed by Jon Harris, senior vice president & chief communications officer at ConAgra Brands and media personality. Register today.
Our Diversity Distinction in PR Awards will be September 14. This year's theme is Unity, and the dinner will be emceed by Al Roker, thirteen-time Emmy winner, host and weatherman of NBC's "Today Show" and owner & CEO of Al Roker Entertainment. Register today.