How to get more out of email marketing | A guide to boosting your social audience | 4 steps for Snapchat advertising
August 18, 2017
News for retail entrepreneurs
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Connecting with Customers
How to get more out of email marketing
With email being one of the most important weapons in the digital marketer's toolkit, columnist Armando Roggio outlines five ways to improve an email campaign. Among them are: create a cart abandonment series, test using a single call to action only, and ensure you've segmented your list.
Practical eCommerce (8/17) 
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A guide to boosting your social audience
Kent Lewis advises how to increase your social media audience by creating a compelling profile, by utilizing a content calendar for consistency across social channels, and by employing hashtags where appropriate. Cross-post content, follow key influencers and share your best content.
SmartBrief/Marketing (8/17) 
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4 steps for Snapchat advertising
Businesses can use the Ad Manager tool to promote themselves on Snapchat. Here is a four-step process for getting started that covers everything from defining an audience to reviewing performance metrics.
Social Media Examiner (8/15) 
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This Device Gets Your Products Online
Our device gets your store found by people nearby who are searching for your products. Just plug it into your POS, it figures out what you have in stock, lists your products online, and gets you found by people nearby who are looking for them. Check If My Store Is Eligible
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Keeping Shop
Hallmarks of a happy, effective workforce
An environment of trust, appreciation and innovation helps people be happy and perform effectively and creatively, writes Larry Senn. Encourage others to be open to change, foster open communications and recognize successes.
SmartBrief/Leadership (8/17) 
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Why face-to-face interaction is important
Digital marketing has gained prominence in the business world, but face-to-face communication with clients is still key for expanding a company. One-on-one interaction confers several benefits, including letting you create a positive image for your brand.
Forbes (8/15) 
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The virtues of servant leadership
Servant leaders tend to assume responsibility when things go wrong and praise others when things go right. Their presence might help organizations boost employee retention, cultivate trust and outperform competition.
Inc. online (8/15) 
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Managing the Money
How to make your store more energy efficient
How to make your store more energy efficient
(Dan Kitwood/Getty Images)
Store owners can take several steps to make their stores more environmentally friendly -- and perhaps reduce energy costs in the process. Consider installing energy-efficient lights, shifting to email receipts and minimizing the use of disposable packaging, writes Rieva Lesonsky, CEO of GrowBiz Media.
Small Business Trends (8/15) 
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Stories from the Street
T-shirt business turns into growing apparel brand
After starting her company has a home-based T-shirt business, Lauren Stokes has grown her brand into a full line of apparel and lifestyle products. One of the biggest challenges is managing rapid growth, writes Stokes, noting that the Lauren James brand has three of its own stores and is available in a wide range of retailers.
Business News Daily (8/17) 
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NRF News
The secret sauce for entrepreneurial success
Myles Powell started selling his 8 Myles line of gourmet sauces and seasonings at local neighborhood farmers' markets, but today he is well on his way to national distribution through deals with Whole Foods and Williams-Sonoma. On this week's episode of NRF's Retail Gets Real podcast, Powell shares the juicy details of how he developed 8 Myles and how hard he is working to put his product on retail shelves. Listen and subscribe.
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SmartStat: Aug. 18, 2017
Three out of every four 2016 holiday shoppers surveyed checked return policies before making a purchase. Reuters via NRF's 2017 Retail Holiday Planning Playbook.
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July retail sales rebound, tripling June's increase
Retail sales in July increased by 0.6% over June, triple the 0.2% seen in June, according to NRF's calculations, which exclude automobiles, gasoline stations and restaurants. "We have yet to see the full effect of back-to-school spending, but pickup in spending was evident both online and in general merchandise, which includes bricks-and-mortar department stores," NRF Chief Economist Jack Kleinhenz said. Learn more.
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I think one of the biggest challenges is something that many people may not think about: the challenge of growing too quickly.
Lauren Stokes, designer and CEO of Lauren James, writing at Business News Daily
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