Several website tweaks can help you boost sales during the rest of the holiday season, writes Pamela Hazelton. Among other things, consider adding promotional banners to your website, creating a gift guide for users and using overlays to promote discounts or coupons.
Creating video ads on social media, offering special holiday sales and saying thank you to loyal shoppers are among the ways to get better results during the holiday season, writes Itai Elizur of InboundJunction.
Marketing campaigns that incorporate influencers require making disclosures. Laura Danforth explains how your business can stay on the right side of disclosure guidelines on popular platforms such as Facebook and Instagram.
Employee stress can take a toll on business performance, so Stacey Engle of Fierce Conversations outlines how small-business owners can address the situation. It's important to listen to employees' needs, encourage transparency and focus on building a community.
Good leaders don't ignore the emotions of subordinates or themselves, writes Steve McKee. "A great deal of internal tension, lack of alignment, turf battles and even working at cross-purposes can result from unaddressed emotional undercurrents, and a leader who is blind to these dynamics (willingly or otherwise) won't be a leader for long," he writes.
A poor credit rating doesn't automatically rule out the possibility of obtaining a loan. While noting that the terms may not be ideal, Biz2Credit CEO Rohit Arora looks at the options, including nonbank lenders, as well as loans backed by the Small Business Administration.
After decades of experience making and selling crafts, the mother-daughter team of Irene Cash and Carla Coffey opened a permanent store at a community center in Crimora, Va. "We're having fun doing what we love and I get to be with my mom," Coffey said.
As the retail industry continues to transform, so do the strategies retailers use to connect with their customers. NRF STORES Magazine Editor Susan Reda weighs in on emerging retail trends including augmented reality, artificial intelligence, voice-powered commerce and more. Read the article here.
Avenue Stores drives customer engagement through data
Collecting more customer information can help retailers build better marketing relationships. Plus-size apparel chain Avenue Stores works with insights and customer management company 4Cite Marketing to gain customers, increase the frequency of visits and generate incremental sales. Learn how.
It's something I've always wanted to do. And the time seemed right. The opportunity opened up and we decided, 'why not?' It's exciting -- and it's a little scary, too, but that's to be expected.