Agile marketing can be combined powerfully with marketing automation to improve results, writes Megan Totka. Using Amazon as an example, she reviews four key steps, beginning with split testing to evaluate one element at a time.
Get an edge over your competition in the battle for talent with an effective employee-recognition program, writes Rieva Lesonsky, CEO of GrowBiz Media. She discusses the fundamentals of a strong program, which include linking rewards to company values and staying focused on business goals.
An experiment with California's Golden State Warriors NBA team, inspired by a midseason slump, revealed that letting team members coach themselves could lead to sharpened performance. Coach Steve Kerr drew four lessons from the successful strategy that may apply in business as well.
There are a few key steps to take after realizing you need a small-business loan, writes Jared Hecht, co-founder and CEO of Fundera. It's important to run the numbers to determine exactly how much you will need, organize your documents and find the best lender for your company.
About 60% of small-business owners expect robust economic growth, and two-thirds believe their own revenue will grow this year, according to a survey by the National Small Business Association and ZipRecruiter. The findings mark a significant improvement from mid-2017.
Cookie Crock Market, an independent supermarket with two locations in California, got its start in 1965 as a bakery. Current owner Del Clegg started at the supermarket as a box boy and has been involved with several community groups and causes.
Natural talent: How spreading wellness grew a business
Saje Natural Wellness CEO Kate Ross LeBlanc's mission is to care for a devoted community through her family-owned line of 100% natural products. On NRF's Retail Gets Real podcast, LeBlanc discusses the value of identifying what a company stands for and how her company focuses on service. Listen here.
January retail sales were up 5.4% year over year, driven by an improving economy that has increased consumer confidence, according to numbers released by NRF. The results come as NRF is forecasting that 2018 retail sales will grow between 3.8% and 4.4% over 2017. See the data here.
They needed somebody to be involved. That's part of my job ... it's not just pushing papers and selling cans of corn.
Del Clegg, owner of Cookie Crock Market, discussing his involvement with community groups in The Tribune