How to make loyalty programs work | Refine your approach to email marketing | Consumers frustrated by website oversights
April 21, 2017
News for retail entrepreneurs
Connecting with Customers
How to make loyalty programs work
How to make loyalty programs work
(Dan Kitwood/Getty Images)
Making your loyalty program stand out from those offered by your competitors can take some extra effort, writes Melissa Thompson. Determine what will motivate your customers -- whether that will be a point system or something else -- and avoid being too pushy, she writes.
CustomerThink (4/20) 
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Refine your approach to email marketing
The ideal time to send marketing emails will depend on multiple factors, but brick-and-mortar retailers tend to see good results from sending messages on Thursday, Friday or over the weekend, writes Carolyn Nye. Consider your financial goals and the nature of your brand when deciding which types of offers to include in your emails.
Practical eCommerce (4/19) 
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Consumers frustrated by website oversights
Outdated contact information or missing essential information such as business hours are major sources of frustration for customers when visiting business websites, Vistaprint Digital research indicates. Nearly 60% of respondents said a negative online experience would make them less likely to make a purchase.
MarketingProfs (4/20) 
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Keeping Shop
4 steps for performing a social media audit
Gathering and analyzing data from all of your company's social channels can help your business improve its marketing strategy. Here's a four-step process for performing this type of social media audit, beginning with collecting information about video views, clicks, comments and other types of social interaction. (4/20) 
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Being driven by fear will never be enough
Are you driving your accomplishments or is fear compelling your actions, asks Mark Youngblood. This question is essential to understanding your career path and developing the habits that will guide your career and sustain your well-being, he argues.
SmartBrief/Leadership (4/20) 
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Managing the Money
How to offer free shipping without breaking the bank
Free shipping is popular with customers and may lead to larger orders, but offering this perk can be challenging for small businesses, writes Jesse Kaufman. Small retailers that wish to offer free shipping should consider their packaging options, search for carrier deals and analyze their shipping-cost data.
Entrepreneur online (4/20) 
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Policy & Trends
Survey: Small businesses cautious about taking on debt
Small-business owners may be wary of taking on new debt, with many of them opting to dip into personal funds last year rather than looking for loans, according to a report from 12 Federal Reserve regional banks. Only 19% of companies anticipate raising their debt level in 2017, the survey found.
The Associated Press (4/17) 
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Stories from the Street
Teen entrepreneur finds success with custom sock business
Online sock business HoopSwagg, founded by Brennan Agranoff when he was 13 years old, has grown to achieve more than $1 million in annual sales. The startup offers socks printed with more than 200 original designs, and the business ships as many as 100 orders each day.
CNNMoney (4/20) 
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NRF News
Small retailers: The BAT "is going to kill us"
NRF has launched the latest television ads in its campaign against the misguided "border adjustment" tax proposed by House Republicans. The new spots show the impact the initiative would have on small business retailers who have spent their lives contributing to communities and creating jobs. Read more.
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SmartStat: April 21, 2017
More than 90 industry leaders will be featured as speakers at NRF PROTECT, the largest retail and restaurant loss prevention event in North America. Source: NRF.
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Why online communities are key to customer engagement
Earning consumers' confidence isn't the end game -- it's just the beginning. Digital retailers like JustFab and ModCloth are building on that trust by cultivating online communities of like-minded customers to engage and connect more effectively. Read more on Medium.
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Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed.
Carolyn Nye of Acxiom, writing at Practical eCommerce
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