How to get more out of Small Business Saturday | Draw the right conclusions from data | Don't fall victim to a cyberattack
October 20, 2017
News for retail entrepreneurs
Connecting with Customers
How to get more out of Small Business Saturday
An estimated 112 million Americans patronized small businesses and restaurants on last year's Small Business Saturday, data from American Express show. Entrepreneurs can take advantage of the day, which falls on Nov. 25 this year, by planning events, promoting their companies on social media and planning to gather contact information from shoppers, writes Rhonda Abrams.
USA Today (10/18) 
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Draw the right conclusions from data
Analytical data can be crucial in helping marketers make sense of engagement levels and conversion, but companies must first learn to make correct inferences from the data, writes Josh Spilker. Focusing on customer demographics and lifestyle information can make campaigns more successful, he suggests.
SmartBrief/Marketing (10/19) 
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Keeping Shop
Don't fall victim to a cyberattack
A recent study from the Better Business Bureau indicates one-fifth of small businesses have been targeted in a cyberattack. The vast majority of cyberattacks come in the form of phishing emails, according to the BBB, with many of them designed to get victims to install ransomware.
Chicago Tribune (tiered subscription model) (10/12) 
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How to give better feedback in performance reviews
Year-end performance reviews can be stressful for those on both the giving and receiving ends. To relieve some of the tension and get better results, Jay Sullivan offers six pointers, including focusing on the future and citing specific instances when discussing behavioral issues.
Forbes (10/18) 
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Managing the Money
Where you can find the cash to buy a business
There are several methods to consider when financing the purchase of a business, but you will probably have to put some money down to close the deal, writes Marco Terry of Commercial Capital. He reviews six options to consider, including seller financing and leveraged buyouts.
The Business Journals (tiered subscription model) (10/19) 
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How debt can help build your business
How debt can help build your business
(Chung Sung-Jun/Getty Images)
Debt is often feared by entrepreneurs, and too much of it can endanger a fledgling business. But debt can also be a useful tool for several purposes, such as financing the development of new products, achieving certain tax benefits and gaining necessary funds without giving up equity, writes Sean Smith of Lehman College.
Inc. online (10/16) 
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Featured Content
Sponsored content from Constant Contact
Holiday Email Designs That Drives Results
One of the biggest reasons for underperforming emails is weak email design. A marketing email should be designed to push the reader to take a specific action that benefits your business in a measurable way. Get your holiday emails ready faster with these 11 professionally-designed Holiday Email Templates that will save you time and stand out in the inbox.
Make This Holiday Season Your Best Ever
The holidays are the biggest spending season of the year-- is your business ready? With all of the holiday promotions out there, it can be difficult to get your audience's attention. Our Holiday HQ will give you free tips and tricks to optimize your holiday marketing efforts. Learn how to plan, write and design holiday emails that drive results.
Click here to learn more about Featured Content
Policy & Trends
Texas restaurants work to rebuild after Hurricane Harvey
Hundreds of restaurant owners in the Houston area found themselves facing major damage to their eateries after Hurricane Harvey, and some businesses are still closed. Rebuilding begins with assessing property damage and other losses including food costs, which totaled $20,000 for Sylvia's Enchilada Kitchen in Eldridge, Texas.
Eater (10/18) 
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Stories from the Street
New D.C. shop focuses on local products
Shop Made in D.C., a retailer and restaurant focused on showcasing products made in the nation's capital, was scheduled to launch this week. There are approximately 250 producers on the wait list for shelf space at the shop, which is a collaborative effort between the Neighborhood Restaurant Group and a government-sponsored program called Made in D.C.
The Washington Post (tiered subscription model) (10/18),  Washingtonian online (10/19) 
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NRF News
How would you change
NRF is redesigning Before things get too far, NRF wants to hear one thing you like about the current site and a feature you'd like to see that isn't there. This three-question survey should take less than 180 seconds. Take 3 minutes to say what you really think.
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SmartStat: Oct. 20, 2017
Retail sales in September increased 0.5% over August on a seasonally adjusted basis and were up 3.2% year-over-year. Source: Census Bureau via NRF.
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Allbirds gets a kick out of disrupting shoe design
Disruption seems to be the buzzword these days, and Allbirds co-founder Joey Zwillinger found shoemaking to be ripe for the picking. On this week's episode of NRF's Retail Gets Real podcast, Zwillinger describes how the digital startup got its foot in the door of a long-established industry with direct-to-consumer marketing through an innovative idea to make a shoe that takes the customer from day to evening with "extraordinary" comfort. Listen and subscribe.
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People want experiences, and they want to support their community.
Stacey Price of Made in D.C., as quoted by The Washington Post
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