Tips to boost online sales during December | Top marketing tips for the holidays | How to properly disclose business ties to influencers
December 8, 2017
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Connecting with Customers
Tips to boost online sales during December
Tips to boost online sales during December
(Julie Denesha/Getty Images)
Several website tweaks can help you boost sales during the rest of the holiday season, writes Pamela Hazelton. Among other things, consider adding promotional banners to your website, creating a gift guide for users and using overlays to promote discounts or coupons.
Practical eCommerce (12/6) 
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Top marketing tips for the holidays
Creating video ads on social media, offering special holiday sales and saying thank you to loyal shoppers are among the ways to get better results during the holiday season, writes Itai Elizur of InboundJunction.
Small Business Trends (12/7) 
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How to properly disclose business ties to influencers
Marketing campaigns that incorporate influencers require making disclosures. Laura Danforth explains how your business can stay on the right side of disclosure guidelines on popular platforms such as Facebook and Instagram.
Social Media Examiner (12/6) 
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Keeping Shop
How to manage stressed employees
Employee stress can take a toll on business performance, so Stacey Engle of Fierce Conversations outlines how small-business owners can address the situation. It's important to listen to employees' needs, encourage transparency and focus on building a community.
Small Business Trends (12/7) 
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Good leaders understand the value of emotions
Good leaders don't ignore the emotions of subordinates or themselves, writes Steve McKee. "A great deal of internal tension, lack of alignment, turf battles and even working at cross-purposes can result from unaddressed emotional undercurrents, and a leader who is blind to these dynamics (willingly or otherwise) won't be a leader for long," he writes.
SmartBrief/Leadership (12/6) 
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Managing the Money
Loans still available even with subpar credit
A poor credit rating doesn't automatically rule out the possibility of obtaining a loan. While noting that the terms may not be ideal, Biz2Credit CEO Rohit Arora looks at the options, including nonbank lenders, as well as loans backed by the Small Business Administration.
Inc. online (12/6) 
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Policy & Trends
Tracking small-business hiring trends
Small companies added 50,000 jobs in November, down from 67,000 in October, ADP reports. Meanwhile, the Labor Department reported that the economy added a total of 228,000 jobs.
The Associated Press (12/6),  The New York Times (free-article access for SmartBrief readers) (12/8) 
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Stories from the Street
Crafty entrepreneurs open a Va. store
After decades of experience making and selling crafts, the mother-daughter team of Irene Cash and Carla Coffey opened a permanent store at a community center in Crimora, Va. "We're having fun doing what we love and I get to be with my mom," Coffey said.
The News Virginian (Waynesboro, Va.) (12/5) 
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NRF News
Predicting 2018 retail trends
As the retail industry continues to transform, so do the strategies retailers use to connect with their customers. NRF STORES Magazine Editor Susan Reda weighs in on emerging retail trends including augmented reality, artificial intelligence, voice-powered commerce and more. Read the article here.
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MainStreet SmartStat: Nov. 8, 2017
Consumers are expected to spend an average $967 this holiday season, up 3.4% from last year. Source: Prosper Insights & Analytics survey for NRF.
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Avenue Stores drives customer engagement through data
Collecting more customer information can help retailers build better marketing relationships. Plus-size apparel chain Avenue Stores works with insights and customer management company 4Cite Marketing to gain customers, increase the frequency of visits and generate incremental sales. Learn how.
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It's something I've always wanted to do. And the time seemed right. The opportunity opened up and we decided, 'why not?' It's exciting -- and it's a little scary, too, but that's to be expected.
Carla Coffey, owner of Crimora Crafts & More, as quoted by The News Virginian
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