Use Google AdWords to showcase your YouTube channel | 4 steps for agile, productive marketing | How to create a winning employee-recognition program
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February 16, 2018
News for retail entrepreneurs
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Connecting with Customers
Use Google AdWords to showcase your YouTube channel
A Google AdWords campaign can be a productive way to grow the audience for your YouTube channel. Peter Szanto offers a five-step process for getting started and measuring results.
Social Media Examiner (2/15) 
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4 steps for agile, productive marketing
Agile marketing can be combined powerfully with marketing automation to improve results, writes Megan Totka. Using Amazon as an example, she reviews four key steps, beginning with split testing to evaluate one element at a time.
Small Business Trends (2/15) 
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Making Ecommerce Easier
Connect your sales, accounting, shipping, and inventory with Unify by Webgility. No more busywork—our multichannel solution lets you get back to business. Learn more
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Keeping Shop
How to create a winning employee-recognition program
Get an edge over your competition in the battle for talent with an effective employee-recognition program, writes Rieva Lesonsky, CEO of GrowBiz Media. She discusses the fundamentals of a strong program, which include linking rewards to company values and staying focused on business goals.
Small Business Trends (2/12) 
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Sharpen your team by letting them coach themselves
An experiment with California's Golden State Warriors NBA team, inspired by a midseason slump, revealed that letting team members coach themselves could lead to sharpened performance. Coach Steve Kerr drew four lessons from the successful strategy that may apply in business as well.
Inc. online (2/14) 
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15 revealing questions for job candidates
Inc. readers reveal their favorite job candidate interview questions, some of which are conventional, some not so much. Jeff Haden explores 15, including, "Are you smart, or do you work hard?"
Inc. online (2/14) 
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Managing the Money
Follow these steps to secure a business loan
There are a few key steps to take after realizing you need a small-business loan, writes Jared Hecht, co-founder and CEO of Fundera. It's important to run the numbers to determine exactly how much you will need, organize your documents and find the best lender for your company.
Entrepreneur online (2/15) 
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Policy & Trends
Small-business optimism improving
About 60% of small-business owners expect robust economic growth, and two-thirds believe their own revenue will grow this year, according to a survey by the National Small Business Association and ZipRecruiter. The findings mark a significant improvement from mid-2017.
The Associated Press (2/12) 
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Stories from the Street
Independent supermarket thrives in Calif.
Cookie Crock Market, an independent supermarket with two locations in California, got its start in 1965 as a bakery. Current owner Del Clegg started at the supermarket as a box boy and has been involved with several community groups and causes.
The Tribune (San Luis Obispo, Calif.) (2/15) 
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NRF News
Natural talent: How spreading wellness grew a business
Saje Natural Wellness CEO Kate Ross LeBlanc's mission is to care for a devoted community through her family-owned line of 100% natural products. On NRF's Retail Gets Real podcast, LeBlanc discusses the value of identifying what a company stands for and how her company focuses on service. Listen here.
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MainStreet SmartStat: Feb. 16, 2018
NRF expects retail industry sales will increase by between 3.8% and 4.4% in 2018. Source: NRF's 2018 Economic Forecast.
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January retail sales remain strong after holidays
January retail sales were up 5.4% year over year, driven by an improving economy that has increased consumer confidence, according to numbers released by NRF. The results come as NRF is forecasting that 2018 retail sales will grow between 3.8% and 4.4% over 2017. See the data here.
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They needed somebody to be involved. That's part of my job ... it's not just pushing papers and selling cans of corn.
Del Clegg, owner of Cookie Crock Market, discussing his involvement with community groups in The Tribune
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