WarnerMedia CEO John Stankey has announced that the new company will be focused on cutting the volume of ads served on its inventory to appeal to consumers who are now used to streaming ad-free content and that AT&T's massive trove of customer data will enable brands to deliver more relevant, targeted ads. These type of ads will become available on Turner networks, including CNN and TNT, "in short order," Stankey said.
NBCUniversal has announced that Telemundo and NBCSN have hit NBCU's advertising revenue goals for the 2018 FIFA World Cup. Collectively, all World Cup TV networks are expected to bring in around $600 million in ad revenue during the monthlong event.
Discovery has announced a new advertising offering that will put brands in front of the audiences of the network's most in-demand series. Discovery Premiere offers exclusive advertising across 30 of the network's most-watched programs.
Smart devices tapping artificial intelligence assistants are challenging the relevance of traditional remote controls, though many consumers are still wary of voice command devices and don't trust those that are constantly listening. Scientists at the UK's Lancaster University are experimenting with ways to use gestures instead of voice commands to offer viewers a new way to control what they watch.
Comcast has announced that it will be launching its X1 for Hospitality service at the Four Seasons Hotel Philadelphia at Comcast Center this winter. Using the service, hotel guests will be able to enjoy hundreds of channels, thousands of on-demand titles, DVR and voice control navigation.
Altice USA has announced that it will broadcast the majority of the 2018 World Cup games in 4K. Viewers will need to have a 4K TV and Altice's new Altice One set-top box to tune in to the 4K broadcasts.
Publicis Worldwide New York's summer campaign for Heineken includes an anthem spot, "Cheers to the Unexpected," which features a man escaping a boring party to attend a more carefree one with plenty of the brand's beer on hand. The push is running across digital, out-of-home and television and is designed to "to help win back life's fun, high energy and unexpected occasions," said marketing chief Jonnie Cahill.
It is an impressively arrogant move to conclude that just because you don't like something, it is empirically not good.
Tina Fey, entertainer, writer and producer
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