Partner with the Big Dog in Programmatic TV NCC Media has unleashed PASSPORT, the only programmatic cable television buying platform with unequaled scale, market-level precision, full transparency & guaranteed audience delivery. NCC Media is the big dog in targeted cable, digital video & programmatic linear television. Learn more.
Sources say CBS and Viacom Vice Chair Shari Redstone is reconsidering a potential merger between the two media companies, which split more than a decade ago. CBS Chairman Les Moonves is reportedly open to the merger and would be a top choice for heading the combined companies.
Comedy Central is working out a way to continue late-night show "The President Show," and it also plans to continue to air "The Opposition with Jordan Klepper," says President Kent Alterman. Additional late-night programs "The Daily Show" and "The Jim Jefferies Show," have already been renewed.
Global advertising investment is expected to rise 3.6% this year, an increase from 3.1% in 2017, powered by digital growth that will reach $220.3 billion, with mobile taking a $121.1 billion share, per Dentsu Aegis Network. Digital ad spend will surpass TV, at 38.3% of the total share compared with 35.5%, respectively, and social media will account for 23.5% of digital ad investment.
PepsiCo and Cindy Crawford have remade their classic 1992 Super Bowl ad for this year's game, which will also star the model's son Presley Gerber, to launch the brand's "Pepsi Generations" campaign. The push includes limited-time retro product designs and a Pepsi Stuff loyalty program.
The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.
George Bernard Shaw, playwright
About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents
cable, satellite and telecom operators in every U.S. market. NCC Media meets
marketers' needs to target consumer prospects efficiently and effectively in the
communities where they live. Jointly owned by three of the nation’s largest MSOs –
Comcast Cable, Cox Communications and Charter – NCC Media is constantly
evolving to maintain its status as the industry’s most effective multi-platform
sales organization. Consistent innovation and growth makes NCC Media your best
partner in building the media plan of tomorrow, and today.
Contact NCC Media
The Chrysler Building
405 Lexington Ave 6th Floor
New York, NY 10174
(212) 548-3300 www.nccmedia.com