Nielsen: Millennial viewership on the rise across cable news networks | Viacom, Fox, Turner unite on cross-platform TV targeting, measurement | AT&T, Time Warner deal approved by European Commission
March 22, 2017
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Nielsen: Millennial viewership on the rise across cable news networks
More millennials are tuning in to cable networks to watch the news, Nielsen reports. The data show that Fox News brought in 67,700 viewers in the 18-to-34 demographic in the first quarter, a 250% increase from two years ago, while CNN and MSNBC also posted gains in the demographic.
New York Post (3/15) 
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Local Television
Viacom, Fox, Turner unite on cross-platform TV targeting, measurement
Turner, Viacom and Fox Networks Group have partnered to create OpenAP, a cross-platform "advanced audience" measurement body, to give advertisers third-party measurement for premium content. "We support the consortium's goals to give advertisers and agencies verified and audited reporting of delivery," Nielsen said in a statement.
MediaPost Communications (3/15),  The Wall Street Journal (tiered subscription model) (3/15),  Variety (3/15),  Reuters (3/15) 
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AT&T, Time Warner deal approved by European Commission
AT&T's proposed $85.4 billion acquisition of Time Warner has gotten the stamp of approval from the European Commission but is still awaiting approval from the US Justice Department. "The global clearance process is on track, and we look forward to creating a company that will lead the next wave of innovation in the media and telecommunications industries," AT&T's Bob Quinn said in a statement.
Reuters (3/15),  FierceCable (3/15) 
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Digital Media
Snapchat, Turner collaborate for March Madness
March Madness
(Christian Petersen/Getty Images)
Snapchat has teamed up with Turner to create more than 30 March Madness "Our Stories," which will include content from games alongside themed geofilters for fans. The campaign also includes Turner TV broadcasts that will include Snapcodes that viewers with smartphones can scan to gain access to unique filters.
Adweek (3/16) 
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Programming News
A&E to explore the supernatural in "The Lowe Files"
A&E explores the supernatural in "The Lowe Files"
Lowe (Rich Polk/Getty Images)
A&E will delve into the supernatural with "The Lowe Files" this summer. The nine-episode series will feature actor Rob Lowe and his sons as they travel the country investigating unsolved mysteries and urban legends.
Variety (3/20) 
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FX's "Trust" to begin shooting in June, debut in 2018
FX's anthology series "Trust" will begin shooting in June and is to debut on the network in January. The series is being executive produced by Danny Boyle, Simon Beaufoy and Christian Colson and will feature 10 episodes, which will focus on John Paul Getty III and his family.
Variety (3/17) 
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BBC to launch "Top Gear America" this year
BBC America has given its approval for "Top Gear America," a US spinoff of the popular British series. The show will debut this year and will be hosted by drag racer Antron Brown, competitive racer William Fichtner and automotive journalist Tom Ford.
San Francisco Chronicle (tiered subscription model)/The Wrap (3/20) 
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Research and Report
Survey: Americans think print, TV ads are the most trustworthy
Eighty-two percent of Americans trust print ads above other forms of traditional advertising, with 80% saying they trust television ads, MarketingSherpa reports. Search engine ads were listed as the most trusted digital source by 61% of respondents.
The Drum (Glasgow, Scotland) (3/19) 
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Campaigns and Agencies
David&Goliath, Kia tap LeBron James to banish self-doubt
David&Goliath, Kia tap LeBron to banish self-doubt
Click to watch video (Kia Motors USA/YouTube)
David&Goliath's new spot for Kia stars LeBron James spotlighting the continuously negative nature of self-doubt, saying "Doubt isn't a storm; doubt is a drizzle." The spot ends with James driving a Kia through the rain and features the tagline "Doubt No More."
Adweek (3/17),  Advertising Age (3/17) 
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CP&B shows contemporary Ferris Bueller run home for Domino's
P&B shows contemporary Ferris Bueller run home for Domino's
Click to watch video (Domino's Pizza/YouTube)
CP&B has recreated the famous run home after skipping school from the 1980s film "Ferris Bueller's Day Off" for a Domino's campaign, with Joe Keery from "Stranger Things" playing the title character. The push touts the Domino's Tracker, with the modern-day Ferris rushing home to receive his pizza delivery.
Advertising Age (3/20),  Adweek (3/20),  FastCoCreate (3/20) 
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TBWA\Chiat\Day brings out sinister side of March Madness for Buffalo Wild Wings
TBWA\Chiat\Day brings out sinister side of March Madness for Buffalo Wild Wings
Click to watch video (Buffalo Wild Wings/YouTube)
TBWA\Chiat\Day LA's humorous March Madness push for Buffalo Wild Wings has a dark twist with spots such as "Foodoo," where diners jinx players by eating food shaped like a voodoo doll. The campaign includes a social element from space150 with GIFs and videos on Facebook and Twitter, plus a playbook version of "Foodoo" on Instagram Stories.
Campaign US (free registration) (3/16),  MediaPost Communications (3/16),  Adweek (3/16) 
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I have accepted fear as a part of life, specifically the fear of change, the fear of the unknown. I have gone ahead despite the pounding in the heart that says: Turn back.
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About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telecom operators in every U.S. market. NCC Media meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Charter – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow, and today.

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