In 2018, 36 states will have elections for new governors, while 33 senators will be up for re-election, as well as every member of the House. These battles are expected to boost local media spending by both political parties, with Wells Fargo Securities media analyst Marci Ryvicker predicting that 2018 political ad spend will be "a very big deal."
Disney is discussing a new set of contracts with pay-TV providers in an effort to boost ESPN subscriptions. The company's other strategies for ESPN sub growth include the planned 2019 launch of the ACC Network and its BAMTech streaming service.
Turner's private marketplace revenue doubled in the first half of this year after the company reorganized its sales teams to include programmatic experts, said digital ad strategy executive Nick Johnson. The company has over 100 private marketplaces, offering advertisers packages across its digital properties.
Oxygen network's strategic rebranding as a crime series network is beginning to take shape, with the network revealing its new logo and preparing for the debut Saturday of "Cold Justice." Rod Aissa, Oxygen executive vice president of original programming and development, says younger women's interest in true crime programs such as Netflix's "Making a Murderer" contributed heavily to the brand's decision to shift its programming focus.
The Olympic Channel is to debut Aug. 28 and is expected to be in 40 million US homes by the end of 2017. Jim Bell, executive producer of NBC Olympics, says live sports programming outside of the Olympics window will be a major part of the network's programming, noting that "[t]his is embrace the athlete. And this is embrace sports that need embracing outside of that magical two-week window every four years."
Nielsen's first-quarter Total Audience Report homed in on Generation Z, a younger generation that accounts for 26% of people in US TV homes, by focusing on platforms the demographic prefers. "While generations like Baby Boomers and Millennials are well known and add their own unique value to the media landscape, the lesser studied Generation Z is quickly maturing into adulthood and will soon make their presence known," Nielsen noted of the move.
Spectrum's latest push features a vampire couple dealing with poor internet connection. The commercial is part of the company's ad campaign from David Shane and Something Different featuring monsterlike customers in everyday scenarios.
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