Nielsen: Older Americans spend most time with media | FX+ now available to all subscribers | Strauss to lead creative for upcoming Disney OTT service
August 8, 2018
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Nielsen: Older Americans spend most time with media
Nielsen: Older Americans spend most time with media
(Pixabay)
Americans aged between 18 and 34 spend an average of 8 hours and 45 minutes each day consuming media, significantly lower than that for all other adult age groups, with the highest consumption being that of people aged between 50 and 64, who spend 12 hours and 50 minutes each day with media, per Nielsen. However, 18-to-34-year-olds spend a higher amount of time each day using their smartphones than watching TV.
MediaPost Communications (8/2) 
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Digital Media
FX+ now available to all subscribers
FX has announced that all of the network's subscribers can now upgrade to FX+ for $5.99 per month. The network has also greenlighted a "Shogun" reboot and a new conspiracy thriller series.
Broadcasting & Cable (8/3),  Los Angeles Times (tiered subscription model) (8/3) 
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Strauss to lead creative for upcoming Disney OTT service
Strauss to lead creative for upcoming Disney OTT service
(ChinaFotoPress/Getty Images)
Disney has named Ricky Strauss president of content and marketing for the company's upcoming streaming service, putting the executive in charge of developing the over-the-top offering's "strategic content vision," the company announced. Strauss, who will be responsible for greenlighting new series and movies, has been Walt Disney Studios' president of marketing for the past six years.
The New York Times (tiered subscription model) (8/5) 
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Altice USA CEO talks skinny bundles, mobile
Altice USA CEO Dexter Goei discussed the company's mobile strategy during a recent earnings call, saying it plans to launch a profitable mobile service model next year. Goei also talked about a potential skinny bundle, which could be launched directly by Altice or through a third-party service on the Altice One platform.
FierceVideo (8/6),  FierceWireless (8/6) 
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Programming News
FX acquires more blockbuster films
FX is expanding its movie offerings with the purchase of rights to several blockbuster films. New acquisition deals have been made for linear and digital rights to movies including "A Quiet Place," "Mission Impossible: Fallout" and "Jurassic World: Fallen Kingdom."
Deadline Hollywood (8/7) 
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Research and Report
Analyst: Pay-TV subs could be on the rise
Analyst: Pay-TV subs could be on the rise
(Pixabay)
The rate of pay-TV cancellations dropped by 3.3% in the second quarter, indicating that predictions of rapid declines in pay-TV subscribers may have been premature, says MoffettNathanson senior analyst Craig Moffett. When considering data from virtual multichannel programming distributors, pay-TV subscriptions could be on the rise, Moffett says.
Multichannel News (8/6) 
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Campaigns and Agencies
Johannes Leonardo unveils star-studded "Madden NFL" spot
Johannes Leonardo unveils star-studded "Madden NFL" spot
(EA Sports/YouTube)
Johannes Leonardo's debut short film for EA Sports' "Madden NFL" stars Chris Redd and Lil Dicky discussing "The Greatest Play Call Ever," which was made by everyday gamer Will. The spot includes cameos by Nicki Minaj, DeAndre Hopkins and ESPN's Katie Nolan.
Advertising Age (tiered subscription model) (8/3),  Adweek (tiered subscription model) (8/3),  Campaign US (free registration) (8/3) 
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W+K, KFC tap Alexander for '80s sitcom spot
W+K, KFC tap Alexander for '80s sitcom spot
(KFC/YouTube)
Jason Alexander is the latest star to take on the persona of Colonel Sanders for KFC in a new campaign from Wieden+Kennedy. A 60-second '80s sitcom-style spot features the Colonel delivering dinner to a family and ending up so popular he becomes part of the furniture, literally.
The Drum (Scotland) (8/6),  United Press International (8/6),  Ad Age (tiered subscription model) (8/6) 
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Could we change our attitude, we should not only see life differently, but life itself would come to be different. Life would undergo a change of appearance because we ourselves had undergone a change of attitude.
Katherine Mansfield,
writer
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