Upfronts highlight what's next for advertising | Industry reacts to the death of Fox News' Ailes | Viacom's Bakish: It's time for a sports-free pay-TV package
May 24, 2017
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Upfronts highlight what's next for advertising
Network upfront presentations are highlighting changes in the advertising industry, including a shift to digital and the need to revamp the 30-second ad model. Key moves networks are planning include Turner Broadcasting's plans to experiment with longer forms of advertising and Fox's move to stop selling traditional ads for FX's digital and on-demand offerings.
The New York Times (free-article access for SmartBrief readers) (5/21) 
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Industry reacts to the death of Fox News' Ailes
Industry reacts to the death of Ailes
Ailes (Handout/Getty Images)
Roger Ailes, creator of Fox News, passed away Thursday at age 77, and reaction to his death has been mixed, with some vocalizing their thoughts and others remaining noticeably silent. Laura Ingraham called him a "visionary," and Shepard Smith said he was "a patriot," while others, including Gretchen Carlson, Megyn Kelly and President Donald Trump, did not comment.
The New York Times (free-article access for SmartBrief readers) (5/18),  Politico (5/18),  The Hollywood Reporter (5/18),  The Washington Post (tiered subscription model) (5/18) 
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Digital Media
ESPN to move beyond typical TV measurements by tracking total live audiences
ESPN to move beyond typical TV measurements by tracking total live audiences
(Laura Cavanaugh/Getty Images)
ESPN on Tuesday appealed to advertisers by touting total live audience measurement from Nielsen, which will track viewership in and out of the home across multiple platforms. "We are first to market with a total live audience number, one that is verified and able to be graded" by agencies and advertisers, said the network's president of global sales and marketing, Ed Erhardt.
Variety (5/16) 
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Programming News
Sapan: "The Walking Dead" will have a long life on AMC
Sapan: "The Walking Dead" will have a long life on AMC
AMC's "The Walking Dead" (AMC/YouTube)
AMC Networks CEO Josh Sapan spoke recently about the strengths of "The Walking Dead," assuring investors that the series remains strong and will have a long life on the network. The show, which ended its seventh season with some "minor erosion" in ratings but still performed better than hits such as "The Big Bang Theory," will return for an eighth season this October.
The Hollywood Reporter (5/18) 
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Research and Report
Study: ATSC 3.0 features make consumers more likely to purchase smart TVs
ATSC 3.0's features, including immersive audio and high-resolution video, would push more consumers to purchase smart TVs, per a SmithGeiger study. The intent to purchase rises 19%, with 74% of respondents expressing interest in purchasing a smart TV over the next 12 months because of those features, the study found.
Multichannel News (5/19) 
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Campaigns and Agencies
I.d.e.a. celebrates David Hasselhoff as the new mayor of Harrah's Resort
I.d.e.a. celebrates David Hasselhoff as the new mayor of Harrah's Resort
Click to watch video (Funner California/YouTube)
I.d.e.a.'s push for Caesars Palace-managed casino Harrah's Resort Southern California showcases David Hasselhoff in a TV spot as the mayor of Funner, California. The casino is located on the grounds of the Rincon Indian Reservation, and tribal leaders have officially changed the name of the land and chosen Hasselhoff as the first mayor.
Campaign US (free registration) (5/19),  MediaPost Communications (5/18) 
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GE Appliances solve everyday problems in new ads
GE smart appliances
Click to watch video (GE/YouTube)
BBDO's new campaign for GE Appliances includes three TV ads and a new tagline, "good things, for life," which highlight how the brand's connected products provide easy solutions to real-life problems. One spot shows a busy mom activating an oven using her voice via Amazon's Alexa.
The Drum (Scotland) (5/19),  Business Insider (5/20),  MediaPost Communications (5/19) 
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Editor's Note
SmartBrief Terms of Use and Privacy Policy
We are updating our Terms of Use and Privacy Policy and we want to share the details with you.

Effective May 18, 2017, updates will go into effect for SmartBrief's Terms of Use and Privacy Policy. You may view the updated documents by selecting the following links.
For your convenience, the following is a summary of the important changes. We recommend reviewing each document fully.

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  • Allows us to notify you of changes to our Terms of Use by posting a notice on our website.
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  • Updates to address how we share information with our social media partners and other service providers.
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About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telecom operators in every U.S. market. NCC Media meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Charter – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow, and today.

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