WarnerMedia CEO sets out ad plans | NBCU hits ad goals for FIFA World Cup | Discovery looks to cash in on top-rated shows with Premiere ad packages
June 20, 2018
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WarnerMedia CEO sets out ad plans
WarnerMedia CEO John Stankey has announced that the new company will be focused on cutting the volume of ads served on its inventory to appeal to consumers who are now used to streaming ad-free content and that AT&T's massive trove of customer data will enable brands to deliver more relevant, targeted ads. These type of ads will become available on Turner networks, including CNN and TNT, "in short order," Stankey said.
Ad Age (tiered subscription model) (6/18),  Reuters (6/18) 
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Local Television
NBCU hits ad goals for FIFA World Cup
NBCU hits ad goals for FIFA World Cup
(Stu Forster/Getty Images)
NBCUniversal has announced that Telemundo and NBCSN have hit NBCU's advertising revenue goals for the 2018 FIFA World Cup. Collectively, all World Cup TV networks are expected to bring in around $600 million in ad revenue during the monthlong event.
MediaPost Communications (6/13) 
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Discovery looks to cash in on top-rated shows with Premiere ad packages
Discovery has announced a new advertising offering that will put brands in front of the audiences of the network's most in-demand series. Discovery Premiere offers exclusive advertising across 30 of the network's most-watched programs.
MediaPost Communications (6/18),  Ad Age (tiered subscription model) (6/18),  Adweek (tiered subscription model) (6/18) 
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Digital Media
Will voice commands replace remote controls?
Will voice commands replace remote controls?
Smart devices tapping artificial intelligence assistants are challenging the relevance of traditional remote controls, though many consumers are still wary of voice command devices and don't trust those that are constantly listening. Scientists at the UK's Lancaster University are experimenting with ways to use gestures instead of voice commands to offer viewers a new way to control what they watch.
The Wall Street Journal (tiered subscription model) (6/15) 
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Comcast launching X1 for Hospitality in Philly hotel
Comcast has announced that it will be launching its X1 for Hospitality service at the Four Seasons Hotel Philadelphia at Comcast Center this winter. Using the service, hotel guests will be able to enjoy hundreds of channels, thousands of on-demand titles, DVR and voice control navigation.
Telecompetitor (6/18) 
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Programming News
Altice USA to broadcast 2018 World Cup games in 4K
Altice USA has announced that it will broadcast the majority of the 2018 World Cup games in 4K. Viewers will need to have a 4K TV and Altice's new Altice One set-top box to tune in to the 4K broadcasts.
Multichannel News (6/14) 
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Campaigns and Agencies
Publicis, Heineken toast spontaneity
Publicis, Heineken toast spontaneity
Publicis Worldwide New York's summer campaign for Heineken includes an anthem spot, "Cheers to the Unexpected," which features a man escaping a boring party to attend a more carefree one with plenty of the brand's beer on hand. The push is running across digital, out-of-home and television and is designed to "to help win back life's fun, high energy and unexpected occasions," said marketing chief Jonnie Cahill.
The Drum (Scotland) (6/14),  MediaPost Communications (6/14),  Campaign US (free registration) (6/14) 
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It is an impressively arrogant move to conclude that just because you don't like something, it is empirically not good.
Tina Fey,
entertainer, writer and producer
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About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telecom operators in every U.S. market. NCC Media meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Charter – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow, and today.

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