Study: Pay-TV still preferred way to watch | A&E's Dubuc discusses network reinvention | Viacom CEO: US will soon have a sports-free skinny bundle
September 20, 2017
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Study: Pay-TV still preferred way to watch
Pay-TV is in 98 million homes and viewers watch eight times as much traditional TV as they do streaming content, according to a study from the Video Advertising Bureau. Seventy-one percent of households with OTT streaming services also subscribe to a pay-TV service, the study found.
MediaPost Communications (9/15) 
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Local Television
A&E's Dubuc discusses network reinvention
A&E's Dubuc discusses network reinvention
Dubuc (Craig Barritt/Getty Images)
A&E Networks President and CEO Nancy Dubuc at a conference last week talked about how the company has reinvented its networks by taking risks and celebrating failures. Dubuc said A&E Networks chooses content that pushes people out of their comfort zones, such as with "Scientology and the Aftermath," and airs programming that appeals to a diverse audience.
The Hollywood Reporter (9/13) 
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Viacom CEO: US will soon have a sports-free skinny bundle
Viacom CEO: US will soon have a sports-free skinny bundle
Bakish (Randy Shropshire/Getty Images)
Viacom CEO Bob Bakish at a conference last week said he is "highly confident" that a sports-free skinny bundle will launch in the US this year, but he did not confirm reports that Viacom has teamed with other programmers to create such a bundle. Bakish did confirm that the company is establishing a unit that will focus on direct-to-consumer programming; he also noted that talks with virtual multichannel video programming distributors remain ongoing.
Multichannel News (9/13) 
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Digital Media
Comcast launches YouTube app, business platform
Comcast launches YouTube app, business platform
(AFP/Getty Images)
Comcast has added the YouTube app to X1 set-tops, and users can search the platform using voice commands with the X1 remote. The company is also luring in commercial customers with the launch of a new business platform that offers cheaper, faster connections to headquarters and data centers.
Ars Technica (9/13),  Reuters (9/13),  Broadband Technology Report (9/12) 
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Vox Media rolls out programmatic ads
Vox Media has announced that advertisers can now buy its ads programmatically via Concert. The ads will run across Vox's sites, as well as other publishers, including NBC Universal, Facebook Instant Articles and Apple News.
Business Insider (9/18),  The Drum (Scotland) (9/18) 
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Programming News
CNN's Zucker sees no reason to change the network's winning formula
CNN's Zucker sees no reason to change the network's winning formula
(Ethan Miller/Getty Images)
CNN President Jeff Zucker says the network's 1.47 million viewers tuning in for coverage of Hurricane Irma show the importance of focusing on breaking news. Despite growing numbers from its competition, Zucker stressed that the network isn't focused on winning in the ratings but instead needs "to report and service our audiences on television and in digital."
Los Angeles Times (tiered subscription model) (9/16) 
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Research and Report
Studies: Pay-TV favored by older generation
A TiVo study shows that "tenured" pay-TV subscribers are more likely to be baby boomers than millennials, backing up an eMarketer study that found that subscribers 55 or older will rise while the number of younger subs will fall through 2021. Pay-TV providers should focus on boosting their technology and creating compelling entertainment to bring in younger viewers, says TiVo's Paul Stathacopoulos.
FierceCable (9/14) 
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Campaigns and Agencies
Droga5 sends Chase Sapphire customers on travel adventures for Corden
Droga5 sends Chase Sapphire customers on travel adventures for Corden
Click to watch video (Chase Sapphire/James Corden/YouTube)
Droga5's new campaign for Chase Sapphire features James Corden getting travel tips from the brand's Reserve card members as they report back to him back from trips to see gorillas in Africa or from sandboarding in Chile. The push is running across television, social media and digital.
The Drum (Scotland) (9/14) 
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Optimism is the faith that leads to achievement.
Helen Keller,
writer and activist
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About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telecom operators in every U.S. market. NCC Media meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Charter – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow, and today.

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