Paramount Network debuts this week | Sources: Viacom, CBS merger could be in the works | Malone confident in Discovery's future
January 17, 2018
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Paramount Network debuts this week
Spike TV is to rebrand on Thursday and debut as Paramount Network. The network aims to become more gender-balanced and "to make linear TV urgent again," says President Kevin Kay.
Variety (1/15),  Deadline Hollywood (1/15) 
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Local Television
Sources: Viacom, CBS merger could be in the works
Sources: Viacom, CBS merger could be in the works
Redstone (Mike Coppola/Getty Images)
Sources say CBS and Viacom Vice Chair Shari Redstone is reconsidering a potential merger between the two media companies, which split more than a decade ago. CBS Chairman Les Moonves is reportedly open to the merger and would be a top choice for heading the combined companies.
TheWrap (1/12),  Bloomberg (free registration) (1/12) 
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Programming News
ESPN to take on morning TV this April
ESPN to take on morning TV this April
Beadle (Ethan Miller/Getty Images)
ESPN hopes to bring in new audiences when it debuts a morning show April 2. The three-hour show, "Get Up," will be hosted by Michelle Beadle, Mike Greenberg and Jalen Rose.
Adweek (1/12) 
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Alterman discusses Comedy Central's late-night plans
Alterman discusses Comedy Central's late-night plans
(Tommaso Boddi/Getty Images)
Comedy Central is working out a way to continue late-night show "The President Show," and it also plans to continue to air "The Opposition with Jordan Klepper," says President Kent Alterman. Additional late-night programs "The Daily Show" and "The Jim Jefferies Show," have already been renewed.
Deadline Hollywood (1/15) 
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Research and Report
Ad spend will grow 3.6% in 2018, digital will overtake TV
Ad spend will grow 3.6% in 2018, digital will overtake TV
(Peter Macdiarmid/Getty Images)
Global advertising investment is expected to rise 3.6% this year, an increase from 3.1% in 2017, powered by digital growth that will reach $220.3 billion, with mobile taking a $121.1 billion share, per Dentsu Aegis Network. Digital ad spend will surpass TV, at 38.3% of the total share compared with 35.5%, respectively, and social media will account for 23.5% of digital ad investment.
The Drum (Scotland) (1/15) 
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Campaigns and Agencies
PepsiCo, Crawford have recreated 1992 Super Bowl spot
PepsiCo, Crawford have recreated 1992 Super Bowl spot
Crawford (Jason Merritt/Getty Images)
PepsiCo and Cindy Crawford have remade their classic 1992 Super Bowl ad for this year's game, which will also star the model's son Presley Gerber, to launch the brand's "Pepsi Generations" campaign. The push includes limited-time retro product designs and a Pepsi Stuff loyalty program.
The Wall Street Journal (tiered subscription model) (1/11),  The Drum (Scotland) (1/11),  Adweek (1/11) 
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The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.
George Bernard Shaw,
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About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telecom operators in every U.S. market. NCC Media meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Charter – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow, and today.

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