More than 90% of Americans watch TV with other people, with linear TV tied for the highest co-viewing audience reach, an Interactive Advertising Bureau study has found. The study included Americans between the ages of 13 and 64 and found that men, teens, millennials and people with kids were the groups most likely to take action after seeing brands or products during co-viewing sessions.
AMC Networks is the latest TV network to announce that it is using time as its metric for audience engagement. "Time is the consistent measurement you can apply across all these platforms," said AMC's Thomas Ziangas, referring to the complex television and digital viewing environment.
AT&T CEO Randall Stephenson says there are opportunities to implement ad technology and data science in Turner stations CNN, TNT and TBS, with a combined AT&T-and-Time Warner entity giving the networks a potential 1 trillion ad impressions.
Nielsen announced that it will be using data from Comcast's set-top boxes to enhance its local TV measurements. Data from Nielsen's local meters and from Comcast and other providers' set-top boxes will be used in 2018 to provide local market insights.
EPSN debuted its first episode of "SportsCenter" on Snapchat on Monday. Each episode will be three to five minutes long and will air at 5 a.m. and 5 p.m. on weekdays and 5 a.m. on weekends, with additional episodes to air for breaking news.
Disney CEO Bob Iger says that the company's upcoming streaming service, which is to launch in 2019, will be priced "substantially" lower than Netflix due primarily to it having less volume than Netflix. Iger also confirmed that series based on "Star Wars," "High School Musical" and "Monsters Inc." are being created for the platform.
AMC on Sunday launched the first episode of its multi-installment miniseries, "AMC Visionaries." The six-part "Robert Kirkman's Secret History of Comics" takes an inside look at comic book culture and focuses on the biggest names in comics, including Stan Lee and William Marston.
Oxygen is continuing its focus on the crime genre with the launch of four new projects, including a BuzzFeed collaboration titled "Buzzfeed: Behind the Crime." "Up and Vanished," which is based on the podcast of the same name, "Unhinged" and "License to Kill" also are in development.
BBDO New York's first holiday spot for Macy's features a girl and her dad who live in a lighthouse, both grieving the loss of her mom, who are invited to dinner by friends using a lamp and Morse code. The campaign features a 60-second TV spot, a two-minute digital version and shorter variations that focus on products.
ESPN has introduced live ads in its "SportsCenter" broadcasts, with the first promotion from anchor Kenny Mayne featuring Fruit of the Loom's fleece sweats. The network has revealed that future live ads in the show will be delivered in real time.
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