2018 political races could bring big profits to local media | Disney eyes options for boosting ESPN sub growth | Turner sees programmatic success with private marketplaces
July 19, 2017
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2018 political races could bring big profits to local media
2018 political races could bring big profits to local media
(Pixabay)
In 2018, 36 states will have elections for new governors, while 33 senators will be up for re-election, as well as every member of the House. These battles are expected to boost local media spending by both political parties, with Wells Fargo Securities media analyst Marci Ryvicker predicting that 2018 political ad spend will be "a very big deal."
Inside Radio (free content) (7/12) 
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Local Television
Disney eyes options for boosting ESPN sub growth
Disney is discussing a new set of contracts with pay-TV providers in an effort to boost ESPN subscriptions. The company's other strategies for ESPN sub growth include the planned 2019 launch of the ACC Network and its BAMTech streaming service.
The Wall Street Journal (tiered subscription model) (7/17) 
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Digital Media
Turner sees programmatic success with private marketplaces
Turner's private marketplace revenue doubled in the first half of this year after the company reorganized its sales teams to include programmatic experts, said digital ad strategy executive Nick Johnson. The company has over 100 private marketplaces, offering advertisers packages across its digital properties.
Digiday (7/14) 
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Programming News
Oxygen's rebrand shifting into high gear
Oxygen's rebrand shifting into high gear
(Pixabay)
Oxygen network's strategic rebranding as a crime series network is beginning to take shape, with the network revealing its new logo and preparing for the debut Saturday of "Cold Justice." Rod Aissa, Oxygen executive vice president of original programming and development, says younger women's interest in true crime programs such as Netflix's "Making a Murderer" contributed heavily to the brand's decision to shift its programming focus.
Broadcasting & Cable (7/17) 
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Bell: Olympic Channel to "embrace the athlete"
Bell: Olympic Channel to "embrace the athlete"
(Alexander Hassenstein/Getty Images)
The Olympic Channel is to debut Aug. 28 and is expected to be in 40 million US homes by the end of 2017. Jim Bell, executive producer of NBC Olympics, says live sports programming outside of the Olympics window will be a major part of the network's programming, noting that "[t]his is embrace the athlete. And this is embrace sports that need embracing outside of that magical two-week window every four years."
Yahoo/Sports Illustrated (7/16),  The Washington Post (tiered subscription model)/The Associated Press (7/14) 
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Research and Report
Nielsen shifts its focus to Gen Z
Nielsen's first-quarter Total Audience Report homed in on Generation Z, a younger generation that accounts for 26% of people in US TV homes, by focusing on platforms the demographic prefers. "While generations like Baby Boomers and Millennials are well known and add their own unique value to the media landscape, the lesser studied Generation Z is quickly maturing into adulthood and will soon make their presence known," Nielsen noted of the move.
Inside Radio (free content) (7/13) 
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Campaigns and Agencies
Spectrum gets ghoulish with campaign
Spectrum's latest push features a vampire couple dealing with poor internet connection. The commercial is part of the company's ad campaign from David Shane and Something Different featuring monsterlike customers in everyday scenarios.
Advertising Age (7/13) 
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About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telecom operators in every U.S. market. NCC Media meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Charter – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow, and today.

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