Study: Nearly all Americans watch TV with other people | AMC Networks to measure audience exposure based on time | AT&T sees new ad opportunities in Time Warner deal
November 15, 2017
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Study: Nearly all Americans watch TV with other people
Study: Nearly all Americans watch TV with other people
(Pixabay)
More than 90% of Americans watch TV with other people, with linear TV tied for the highest co-viewing audience reach, an Interactive Advertising Bureau study has found. The study included Americans between the ages of 13 and 64 and found that men, teens, millennials and people with kids were the groups most likely to take action after seeing brands or products during co-viewing sessions.
Adweek (11/13) 
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Local Television
AMC Networks to measure audience exposure based on time
AMC Networks is the latest TV network to announce that it is using time as its metric for audience engagement. "Time is the consistent measurement you can apply across all these platforms," said AMC's Thomas Ziangas, referring to the complex television and digital viewing environment.
MediaPost Communications (11/14) 
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AT&T sees new ad opportunities in Time Warner deal
AT&T CEO Randall Stephenson says there are opportunities to implement ad technology and data science in Turner stations CNN, TNT and TBS, with a combined AT&T-and-Time Warner entity giving the networks a potential 1 trillion ad impressions.
TheStreet (11/12),  Bloomberg (free registration) (11/11) 
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Nielsen partners with Comcast for local TV ratings
Nielsen announced that it will be using data from Comcast's set-top boxes to enhance its local TV measurements. Data from Nielsen's local meters and from Comcast and other providers' set-top boxes will be used in 2018 to provide local market insights.
Broadcasting & Cable (11/9) 
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Digital Media
ESPN launches "SportsCenter" on Snapchat
ESPN launches "SportsCenter" on Snapchat
(Snapchat)
EPSN debuted its first episode of "SportsCenter" on Snapchat on Monday. Each episode will be three to five minutes long and will air at 5 a.m. and 5 p.m. on weekdays and 5 a.m. on weekends, with additional episodes to air for breaking news.
Adweek (11/13) 
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Disney CEO confirms streaming content, lower price
Disney CEO confirms streaming content, lower price
Iger (Charley Gallay/Getty Images)
Disney CEO Bob Iger says that the company's upcoming streaming service, which is to launch in 2019, will be priced "substantially" lower than Netflix due primarily to it having less volume than Netflix. Iger also confirmed that series based on "Star Wars," "High School Musical" and "Monsters Inc." are being created for the platform.
FierceCable (11/9),  The Hollywood Reporter (11/9) 
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Programming News
"AMC Visionaries" debuts
"AMC Visionaries" debuts
(AMC/YouTube)
AMC on Sunday launched the first episode of its multi-installment miniseries, "AMC Visionaries." The six-part "Robert Kirkman's Secret History of Comics" takes an inside look at comic book culture and focuses on the biggest names in comics, including Stan Lee and William Marston.
Los Angeles Times (tiered subscription model) (11/11) 
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Oxygen announces new partnerships, projects
Oxygen is continuing its focus on the crime genre with the launch of four new projects, including a BuzzFeed collaboration titled "Buzzfeed: Behind the Crime." "Up and Vanished," which is based on the podcast of the same name, "Unhinged" and "License to Kill" also are in development.
Multichannel News (11/13) 
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Campaigns and Agencies
BBDO New York's debut holiday ad for Macy's stirs emotions
BBDO New York's debut holiday ad for Macy's stirs emotions
(Macy's/YouTube)
BBDO New York's first holiday spot for Macy's features a girl and her dad who live in a lighthouse, both grieving the loss of her mom, who are invited to dinner by friends using a lamp and Morse code. The campaign features a 60-second TV spot, a two-minute digital version and shorter variations that focus on products.
Ad Age (11/13) 
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ESPN debuts in-show ads for "SportsCenter" with Fruit of the Loom
ESPN has introduced live ads in its "SportsCenter" broadcasts, with the first promotion from anchor Kenny Mayne featuring Fruit of the Loom's fleece sweats. The network has revealed that future live ads in the show will be delivered in real time.
Ad Age (11/8) 
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About NCC Media
NCC Media is the ad sales, marketing and technology organization that represents cable, satellite and telecom operators in every U.S. market. NCC Media meets marketers' needs to target consumer prospects efficiently and effectively in the communities where they live. Jointly owned by three of the nation’s largest MSOs – Comcast Cable, Cox Communications and Charter – NCC Media is constantly evolving to maintain its status as the industry’s most effective multi-platform sales organization. Consistent innovation and growth makes NCC Media your best partner in building the media plan of tomorrow, and today.

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