Pay-TV is in 98 million homes and viewers watch eight times as much traditional TV as they do streaming content, according to a study from the Video Advertising Bureau. Seventy-one percent of households with OTT streaming services also subscribe to a pay-TV service, the study found.
A&E Networks President and CEO Nancy Dubuc at a conference last week talked about how the company has reinvented its networks by taking risks and celebrating failures. Dubuc said A&E Networks chooses content that pushes people out of their comfort zones, such as with "Scientology and the Aftermath," and airs programming that appeals to a diverse audience.
Viacom CEO Bob Bakish at a conference last week said he is "highly confident" that a sports-free skinny bundle will launch in the US this year, but he did not confirm reports that Viacom has teamed with other programmers to create such a bundle. Bakish did confirm that the company is establishing a unit that will focus on direct-to-consumer programming; he also noted that talks with virtual multichannel video programming distributors remain ongoing.
Comcast has added the YouTube app to X1 set-tops, and users can search the platform using voice commands with the X1 remote. The company is also luring in commercial customers with the launch of a new business platform that offers cheaper, faster connections to headquarters and data centers.
Vox Media has announced that advertisers can now buy its ads programmatically via Concert. The ads will run across Vox's sites, as well as other publishers, including NBC Universal, Facebook Instant Articles and Apple News.
CNN President Jeff Zucker says the network's 1.47 million viewers tuning in for coverage of Hurricane Irma show the importance of focusing on breaking news. Despite growing numbers from its competition, Zucker stressed that the network isn't focused on winning in the ratings but instead needs "to report and service our audiences on television and in digital."
A TiVo study shows that "tenured" pay-TV subscribers are more likely to be baby boomers than millennials, backing up an eMarketer study that found that subscribers 55 or older will rise while the number of younger subs will fall through 2021. Pay-TV providers should focus on boosting their technology and creating compelling entertainment to bring in younger viewers, says TiVo's Paul Stathacopoulos.
Click to watch video (Chase Sapphire/James Corden/YouTube)
Droga5's new campaign for Chase Sapphire features James Corden getting travel tips from the brand's Reserve card members as they report back to him back from trips to see gorillas in Africa or from sandboarding in Chile. The push is running across television, social media and digital.
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