Network upfront presentations are highlighting changes in the advertising industry, including a shift to digital and the need to revamp the 30-second ad model. Key moves networks are planning include Turner Broadcasting's plans to experiment with longer forms of advertising and Fox's move to stop selling traditional ads for FX's digital and on-demand offerings.
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Roger Ailes, creator of Fox News, passed away Thursday at age 77, and reaction to his death has been mixed, with some vocalizing their thoughts and others remaining noticeably silent. Laura Ingraham called him a "visionary," and Shepard Smith said he was "a patriot," while others, including Gretchen Carlson, Megyn Kelly and President Donald Trump, did not comment.
ESPN on Tuesday appealed to advertisers by touting total live audience measurement from Nielsen, which will track viewership in and out of the home across multiple platforms. "We are first to market with a total live audience number, one that is verified and able to be graded" by agencies and advertisers, said the network's president of global sales and marketing, Ed Erhardt.
AMC Networks CEO Josh Sapan spoke recently about the strengths of "The Walking Dead," assuring investors that the series remains strong and will have a long life on the network. The show, which ended its seventh season with some "minor erosion" in ratings but still performed better than hits such as "The Big Bang Theory," will return for an eighth season this October.
ATSC 3.0's features, including immersive audio and high-resolution video, would push more consumers to purchase smart TVs, per a SmithGeiger study. The intent to purchase rises 19%, with 74% of respondents expressing interest in purchasing a smart TV over the next 12 months because of those features, the study found.
I.d.e.a.'s push for Caesars Palace-managed casino Harrah's Resort Southern California showcases David Hasselhoff in a TV spot as the mayor of Funner, California. The casino is located on the grounds of the Rincon Indian Reservation, and tribal leaders have officially changed the name of the land and chosen Hasselhoff as the first mayor.
BBDO's new campaign for GE Appliances includes three TV ads and a new tagline, "good things, for life," which highlight how the brand's connected products provide easy solutions to real-life problems. One spot shows a busy mom activating an oven using her voice via Amazon's Alexa.
For your convenience, the following is a summary of the important changes. We recommend reviewing each document fully.
Updates the license you grant us to use content that you provide to us.
Updates to address how we share information with our social media partners and other service providers.
Includes information for California residents on their state privacy rights.
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