Mondelez currently has the most robust health and wellness pipeline in the company's history, including next month's launch of its Vea line, said CEO Irene Rosenfeld. She sees some products as candidates to remove from Mondelez's portfolio, and the company "will continue to look at opportunities to do that, but we want to it in a disciplined way, because we don't want to give up the shelf space and we want to make sure that we don't open the door to competition," she said.
Because small, local companies are quickly able to forge trust with consumers, bigger food and beverage firms must emphasize transparency to compete in the marketplace, said Nestle CEO Mark Schneider. "For global brands, there is an extra mile we have to go to win that confidence," he said.
Campbell Soup has named Matt Pritchard vice president of its digital acceleration group as the company aims to personalize its digital marketing efforts. "He is a seasoned executive who can help shepherd the entire organization around a broad and really transformative digital vision, and he has all the required skills at a full level up from a director to be able to do that," said Chief Commercial and Marketing Officer Greg Shewchuk of Pritchard's appointment.
Perfetti Van Melle has added Airheads sugar-free gum to its product offerings, available in three flavors. The company is also planning the November launch of Mentos Pure Fresh sugar-free gum in Velcro-sealed packs.
Wal-Mart, Target, Whole Foods, Trader Joe's, Costco and Kroger are millennials' top five favorite food retailers, according to the "Love List," a generational study from Conde Nast and Goldman Sachs that was expanded to include foods, beverages and food retailers this year. Across generations, Wal-Mart, Costco, Trader Joe's, Whole Foods, Target and Kroger accounted for the top five food retailers, the study found.
Dean Foods is continuing to expand its holdings in the natural space with the acquisition of Uncle Matt's Organic, which produces organic juices and fruit waters. "Dean Foods is committed to supporting Uncle Matt's product innovation efforts and their ongoing development and growth in the natural channel," said Dean Foods CEO Ralph Scozzafava.
News that Lidl is opening its first US stores topped a most-clicked list this week that was dominated by grocery news. The Amazon-Whole Foods purchase was the subject of many of SmartBrief's most-viewed articles, along with stories on Nestle's potential plan to sell its US confectionery unit, Campbell Soup's new leadership staff and acquisitions talk at Hormel.
Brownie Brittle Bites and Cookie Bites have debuted in five-ounce resealable bags at major retail stores. Meanwhile, the company has also launched its first gluten-free products, which are available in chocolate chip and dark chocolate sea salt flavors.
NCA's annual advocacy day is an important opportunity to meet with your Congressional representatives to communicate the value of the confectionery industry and the important role that your business plays in your community. Learn more.
For Coca-Cola's creative and design director Alex Center, packaging and design prompt shoppers to fall in love with a brand, making design as important as strategy and positioning. "You package what your brand is, and you try to charm people through your packaging," he says.