DC superheroes now appearing on Jelly Belly packs | Oreo Choc'O Brownie hits UK store shelves | McCormick finalizes $4.2B acquisition of Reckitt Benckiser's food unit
August 18, 2017
NCA SmartBrief
News for the confectionery industry
Market Trends
DC superheroes now appearing on Jelly Belly packs
Jelly Belly has unveiled new packaging that features DC superheroes Wonder Woman, Batman and Superman. The new packs are available in six flavors throughout the UK.
FoodBev (8/17) 
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Oreo Choc'O Brownie hits UK store shelves
Mondelez has debuted the new Oreo Choc'O Brownie in the UK. The product was launched following a public vote in the UK where 43% of participants said that they wanted an Oreo cookie with a brownie batter center.
BakeryAndSnacks (France) (8/17) 
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Other News
SmartBrief Originals
Read the latest food and beverage coverage by SmartBrief in SmartBrief Originals:
Kraft Heinz's innovation focus drew readers this week
Stories about Kraft Heinz's increased innovation output and Whole Foods' meat sourcing proved popular with SmartBrief's food and beverage readers. The week's top story, however, was about how youth-focused chain Chuck E. Cheese debuted a new restaurant format in Texas.
SmartBrief/Food & Beverage (8/18) 
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Diet & Health
How Halo Top's founder exploited a market gap to grow by 21,000% in 3 years
Halo Top founder Justin Woolverton started making sugar-free frozen yogurt in his kitchen in 2011, but once he realized he had a viable product, he shifted the recipe toward a low-calorie, sugar-free ice cream that didn't already exist in the marketplace. The strategy paid off, driving Halo Top to almost 21,000% growth in just three years.
Inc. online (8/16) 
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Calories, fat still drive healthy snack purchase decisions
Calorie count and fat content are the biggest factors driving healthy snack purchases, according to a new study from Nailbiter about on-package claims and consumer behavior. The research also reveals that front-of-pack claims are power drivers in the snack category, as two-thirds of healthy snacking shoppers read front-facing information, while just 50% read back labels.
Food Business News (free registration) (8/15) 
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Association News
NCA accepting applications for 2018 Future Leadership program
Applications for the 2018 NCA Future Leadership Program are now being accepted. The program, open to young professionals 40 and under working in the confectionery industry, provides support, education, access and opportunity as part of the year-long accelerated leadership initiative. Learn more.
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NCA's digital learning series to explore the latest industry trends
Join NCA this summer as it hosts a digital learning series addressing industry trends and opportunities that will grow your sales. Sweet Insights: Unwrapped will dive deeper into trends and topics highlighted during the 2017 Expo. This year’s series offers eight different events between June 29 and Oct. 5. Each webinar will take place on a Thurs. at 1 p.m. ET. Learn more.
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Science & Technology
Researchers: Jackfruit seeds can produce chocolate aroma
A group led by the University of Sao Paulo's Fernanda Papa Spada said that jackfruit seeds can be used to produce a chocolate aroma, opening up the potential to ease possible cocoa shortages. "As with cocoa, the postharvest pretreatments and roasting of the jackfruit seeds are likely to influence the formation of these compounds and the quality of the aroma," wrote the researchers.
FoodNavigator (8/17) 
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General Mills plants pollinator paradises
General Mills plants pollinator paradises
General Mills has gotten serious about increasing habitats for honeybees because pollinators impact about 35% of its business. The food company recently pledged $2 million in a new partnership aimed at adding more than 100,000 acres of habitat in six states over five years, and is working with farms in its supply chain to create more bee-friendly habitats.
TriplePundit (8/16) 
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Regulatory Update
Food industry on track to remove trans fats by 2018
US food manufacturers are making progress complying with an FDA order to replace partially hydrogenated oils, a key source of artificial trans fat, with healthier oils by June 2018. Registered dietitian Keri Gans says just because food is made with a healthier type of oil does not mean it is a healthy choice, so the diet rules about eating French fries still apply.
Bloomberg (8/18) 
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Poundland: Toblerone's shape doesn't qualify for trademark
Poundland has defended its right to launch a Twin Peaks chocolate bar with a similar shape to the Toblerone bar, claiming that the Toblerone bar's shape no longer qualifies for a valid trademark. Poundland said that the traditional triangular prism shape of the Toblerone bar is no longer distinctive enough for a trademark because of a recent redesign of the bar to include bigger gaps between chunks.
The Guardian (London) (8/17) 
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There is no waste of any kind in the world that equals the waste from needless, ill-directed and ineffective motions.
Frank Bunker Gilbreth,
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The news reported in SmartBrief is a collection of articles originating from news outlets in the U.S. and around the world, and does not reflect the official position of NCA.
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