Haribo invests $242M in first-ever North American plant | Lactalis Nestle debuts premium mousse line | Dylan's Candy Bar partners with "Charlie and the Chocolate Factory" musical
March 24, 2017
NCA SmartBrief
News for the confectionery industry
Market Trends
Haribo invests $242M in first-ever North American plant
Germany's Haribo aims to continue its US market growth by investing $242 million to build the firm's first North American facility in Pleasant Prairie, Wis. The gummy bear maker expects to open the new candy production plant in 2020.
Milwaukee Journal Sentinel (tiered subscription model) (3/23) 
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Lactalis Nestle debuts premium mousse line
Lactalis Nestle's Aero Heavenly premium mousses will soon be available in Asda stores in chocolate and salted caramel varieties. The sharing-sized containers will provide consumers with "a new and exciting treat for the evening occasion," said Francois Boulard, senior brand manager for Lactalis Nestle Chilled Dairy.
The Grocer (U.K.) (3/23) 
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Dylan's Candy Bar partners with "Charlie and the Chocolate Factory" musical
Dylan's Candy Bar will run three concession areas during the Broadway production of "Charlie and the Chocolate Factory," offering attendees immersive, candy-centric experiences during the show.
Playbill (3/23),  The Wall Street Journal (tiered subscription model) (3/23) 
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Learn. Connect. Grow.
The PMCA Annual Production Conference is a premier technical conference for the confectionery industry. Don't miss our featured seminar, Panning: Art & Science in Harmony, with presentations from experienced industry professionals accompanied by live demonstrations and audience tasting samples. Don't miss presentations like this one from 2016.
SmartBrief Originals
Most Clicked: Take a look at this week's hottest food and beverage industry stories with SmartBrief
ALDI, Frito-Lay, Annie's Homegrown proved popular topics this week
ALDI, Frito-Lay, Annie's Homegrown proved popular topics this week
(Daniel Leal-Olivas/AFP/Getty Images)
The news that ALDI plans to debut a new logo resonated with SmartBrief readers this week, and a story about ALDI and Lidl's potential to shake up the grocery industry was also popular. Frito-Lay's debut of its Lay's Poppables line, rising sales at Annie's Homegrown and Kraft Heinz's sustainability investments were also among the week's top 10 stories.
SmartBrief/Food & Beverage (3/24) 
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Diet & Health
PowerBar debuts plant-based protein bars
PowerBar is rolling out its plant-based protein bars in three varieties. The products in the line use a mixture of nuts, pea proteins and rice protein crisps as the protein sources.
FoodNavigator (3/23) 
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Free2b Foods eyes allergen-free snack market
VG Growth Partners' investment in Free2b Foods could allow the brand to expand into the allergen-free snack market, said CEO Mike Murray. "We're going to continue to innovate in confections with flavor varieties and forms, but we also want to expand into broader snacking," Murray said.
ConfectioneryNews.com (France) (3/23) 
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Association News
You're invited: Join our new Sweets & Snacks Expo LinkedIn group
Sweets & Snacks Expo's new LinkedIn Group is the place to share ideas, plan meetings, start discussions, post events and connect with your peers. We will share Expo updates as well as industry insights to keep you current on trends, innovations and best practices for the whole treating and snacking world. Join us.
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Sweets & Snacks Expo announces category-specific educational tracks
The 2017 Sweets & Snacks Expo is pleased to offer customized tracks for the confectionery, snack and specialty categories. New for 2017 will be a track especially designed for first-time attendees to help them optimize their experience at the industry's premier trade show. Learn more.
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Science & Technology
Hershey provides product origin tracing with Sourcemap
Hershey is rolling out its Sourcemap tool, allowing consumers to track ingredient origins for its Hershey's Milk Chocolate with Almonds bars and Reese's Peanut Butter Cups. The company hopes to provide consumers with the information they need to make "purchase decisions based on values and authenticity," said Deb Arcoleo, Hershey's director of product transparency and innovation.
ConfectioneryNews.com (France) (3/23) 
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Voortman rebrands, steps up marketing
Voortman cookies are on shelves at 30,000 retail outlets, but until recently, the company didn't have a strong marketing focus. That is changing as Voortman launches a rebranding effort that includes new products and packaging, as well as a presence on social channels such as Instagram and Twitter.
Adweek (3/23) 
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Culinary student creates edible geode from chocolate and sugar
A student working toward his bachelor's degree in culinary science at the Culinary Institute of America created a realistic geode from layers of chocolate lined with purple rock candy made to resemble amethyst. The six-month endeavor earned Alex Yeatts a following on Instagram, where he posted a video of himself cracking open the finished product.
The Daily Mail (London) (3/17) 
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We do not need magic to change the world. We carry all the power we need inside ourselves already: We have the power to imagine better.
J.K. Rowling,
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The news reported in SmartBrief is a collection of articles originating from news outlets in the U.S. and around the world, and does not reflect the official position of NCA.
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