M&M's to debut 5 chocolate bars by year's end | Go Organically donates $5K to school through literacy program | Divine Chocolate buys The House of Fair Trade
September 25, 2018
NCA SmartBrief
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M&M's to debut 5 chocolate bars by year's end
M&M's chocolate bars will come to store shelves by the end of the year in five varieties: milk chocolate, crispy, peanut, almond and crispy mint. The company is also planning to roll out Hazelnut Spread M&M's, which will be available in April.
People (9/25) 
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Go Organically donates $5K to school through literacy program
Promotion in Motion's Go Organically fruit snacks brand has donated $5,000 to Woodbine Elementary School in Sacramento, Calif., through the Go Organically Gives Back Literacy Program. Promotion in Motion also donated $100 to 50 schools participating in First Book's Book Wish program.
Candy & Snack Today (9/24) 
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Divine Chocolate buys The House of Fair Trade
Divine Chocolate has purchased the assets of The House of Fair Trade, which will become Divine Chocolate Scandinavia. The Swedish fair trade company was established in 1969 and has distributed Divine Chocolate products in Sweden for 15 years while also helping Divine enter the Scandinavian market.
Just-Food (9/24) 
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Bring fall, holidays into the store for shoppers
Bring fall, holidays into the store for shoppers
(Matt Cardy/Getty Images)
The fall and holiday seasons are times when stores should engage with their customers and provide them with inspirations that they can take home, Mike Eardley writes. Eye-catching displays that feature the flavors of the season help make a store an engaging destination for shoppers, he notes.
Winsight Grocery Business (9/24) 
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Association News
NCA to host seasonal insights webinar tomorrow
Seasonal sales continue to grow faster than the rest of the confectionery category. This webinar will help you optimize your seasonal sales by sharing the secret sauce for maximizing traditional seasonal sales as well as gaining incremental sales on new and untapped opportunities. Register now.
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NCA Future Leadership applications due Monday
The National Confectioners Association and its Young Professionals Network have opened the call to apply for the 2019 Future Leadership Program. Selected individuals will be provided with support, education, access and opportunity throughout the year-long accelerated leadership program.
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Science & Technology
How Hershey attracts online shoppers
How Hershey attracts online shoppers
(Scott Olson/Getty Images)
As Hershey continues to boost its e-commerce penetration, the firm has identified four keys to online success: community, connections, content and convert. "Consumers are buying larger quantities online ... that's an opportunity to think differently," said CEO Michele Buck.
FoodNavigator (9/24) 
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Frito-Lay gets patent for 3D snack product
Frito-Lay was granted a patent earlier this year for a 3D snack with a series of cutouts on it. The US Patent and Trademark Office also granted patents this year to Baptista's Bakery, Mantrose-Haeuser and other baking firms.
Baking Business (9/24) 
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Tests are a gift. And great tests are a great gift. To fail the test is a misfortune. But to refuse the test is to refuse the gift, and something worse, more irrevocable, than misfortune.
Lois McMaster Bujold, writer
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The news reported in SmartBrief is a collection of articles originating from news outlets in the U.S. and around the world, and does not reflect the official position of NCA.
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