M&M's chocolate bars will come to store shelves by the end of the year in five varieties: milk chocolate, crispy, peanut, almond and crispy mint. The company is also planning to roll out Hazelnut Spread M&M's, which will be available in April.
Promotion in Motion's Go Organically fruit snacks brand has donated $5,000 to Woodbine Elementary School in Sacramento, Calif., through the Go Organically Gives Back Literacy Program. Promotion in Motion also donated $100 to 50 schools participating in First Book's Book Wish program.
Divine Chocolate has purchased the assets of The House of Fair Trade, which will become Divine Chocolate Scandinavia. The Swedish fair trade company was established in 1969 and has distributed Divine Chocolate products in Sweden for 15 years while also helping Divine enter the Scandinavian market.
The fall and holiday seasons are times when stores should engage with their customers and provide them with inspirations that they can take home, Mike Eardley writes. Eye-catching displays that feature the flavors of the season help make a store an engaging destination for shoppers, he notes.
Seasonal sales continue to grow faster than the rest of the confectionery category. This webinar will help you optimize your seasonal sales by sharing the secret sauce for maximizing traditional seasonal sales as well as gaining incremental sales on new and untapped opportunities. Register now.
NCA Future Leadership applications due Monday
The National Confectioners Association and its Young Professionals Network have opened the call to apply for the 2019 Future Leadership Program. Selected individuals will be provided with support, education, access and opportunity throughout the year-long accelerated leadership program.
As Hershey continues to boost its e-commerce penetration, the firm has identified four keys to online success: community, connections, content and convert. "Consumers are buying larger quantities online ... that's an opportunity to think differently," said CEO Michele Buck.
Frito-Lay was granted a patent earlier this year for a 3D snack with a series of cutouts on it. The US Patent and Trademark Office also granted patents this year to Baptista's Bakery, Mantrose-Haeuser and other baking firms.