Using digital technology to help customers -- such as restaurants, retailers and suppliers -- and internal talent experience effective and streamlined service is a priority at Southern Glazer's Wine & Spirits, says Chief Information Officer Ann Dozier. "We are looking at technologies such as bots, IoT and even blockchain technologies to ensure that we continue to focus on leveraging technology versus people for repeatable processes," she says.
US marketers will invest $2.6 billion in identity-based solutions by 2022, compared to $0.9 billion this year, per the Association of National Advertisers, DMA and The Winterberry Group. Around 15% of marketers say they can currently identify target audiences extremely well, while just under 69% said they can do so fairly or somewhat well.
Popular but dubious recommendations for leaders include focusing only on your strengths, being authentic at all times and worrying about how you pose, argues Marc Effron of The Talent Strategy Group. "Be a critical consumer and realize that management advice that sounds too easy to be true, very likely is," he writes.
Businesses have seen zero-based budgeting reduce costs up to 75% in some areas, but it doesn't last unless leaders maintain oversight, say Kyle Hawke and Jan Perkins of McKinsey. Two important parts of zero-based budgeting are persuading managers to test the idea and giving them the right incentives.
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