The Federal Communications Commission on Thursday voted to allow channel-sharing after the broadcast spectrum auction but altered the original draft to clarify that low-power television stations won't have to take on must-carry rules unless they did so before sharing. The order also allows LPTVs to share with other LPTVs and will extend terms through "second generation" sharing agreements.
One of the highlights of the 2017 NAB Show will be the debut of Next Gen TV, featuring new products and services based on the technology, as well as discussions on how it can best be used. Also, RF vendors and broadcasters will use the event to discuss opportunities and challenges posed by the post-broadcast auction repack.
A US Copyright Office bill that would allow President Donald Trump to appoint the Register of Copyrights could have serious implications for the music industry, writes Robert Levine. "Although the position has no lawmaking authority, it comes with significant power to shape policy -- and it's an especially important position for the music industry as Congress begins its long-awaited copyright reform process," Levine writes.
The NFL has announced that it's cutting down on the frequency of ads during broadcasts of games, limiting ad breaks to four each quarter, but is planning to retain the same number of spots. Meanwhile, tech companies including YouTube, Twitter and Facebook have reportedly submitted bids to acquire the streaming rights for the league's Thursday night games.
Companies are rolling back digital ad spend, but the reduction will likely have minimal effect on TV, says Michael Nathanson of MoffettNathanson Research. Only a small portion of digital ad spend comes from national advertisers that also use TV, says Nathanson, who predicts that TV ad spend will be 4% lower than it was in 2016, which was fueled by the presidential election and Olympics coverage.
The Walt Disney Co. has extended CEO Bob Iger's contract through July 2, 2019, while it continues its search for a successor. "I look forward to continuing to build on our proven strategy for growth while working with the Board to identify a successor as CEO and ensure a successful transition," Iger said.
The NAB Education Foundation (NABEF) is accepting applications for the 2017 Media Sales Institute now through Mar. 31. The free program provides first-hand experiences in radio and television ad sales for graduating college seniors pursuing degrees in business, sales and/or marketing. Hiring managers from top media companies will be on-site and interviewing for entry-level positions. Additional information and the application are available here.
Explore the M.E.T. Conference Program at the 2017 NAB Show
Education offerings for the 2017 NAB Show have been specifically redesigned to focus on Media, Entertainment and Technology - the driving forces behind the new digital ecosystem and The M.E.T. Effect phenomenon. Dive deep into these once distinct fields and explore how each is collectively changing the very nature of how we live, work and play. Learn more here or register today.