The 2018 Radio Show kicks off today in Orlando with a big emphasis on data and analytics and the vital role they will play for radio, per event organizers the National Association of Broadcasters and Radio Advertising Bureau. "One of the themes that will run through the Radio Show is how data is radio's next change agent," RAB CEO Erica Farber says.
Fox Television Stations CEO Jack Abernethy credits his stations' high ratings success to producing solid local programming and the popularity of digital platforms such as Fox Sports Go and Fox Now. Abernethy believes that it's a good time overall for the industry and that if news organization can polish their digital products, this success will continue with the younger mobile generation.
Nielsen Audio plans to transition from a quarterly ratings report to a monthly reporting system for all of its audio markets. Executives hope the continuous diary measurement will cement the relevance of radio's reach and help give advertisers a better resource to evaluate their return on investment.
Local TV remains the most popular option for political advertising because it can target ads digitally for households. MAGNA forecasts that local TV ad spend will increase 9% from last year during a political season featuring more competitive races; MAGNA also expects TV spending on midterm election-related ads to keep pace with TV ad spend for the 2016 presidential election.
Instagram co-founders Kevin Systrom and Mike Krieger have resigned from the company as chief executive officer and chief technical officer, respectively. Their moves come on the heels of WhatsApp co-founder Jan Koum's resignation; Bloomberg reported that Systrom and Krieger had clashed more and more of late with Facebook CEO Mark Zuckerberg over Instagram's strategic direction.
Supreme Court nominee Brett Kavanaugh made an appearance on Fox News Channel to counter accusations of sexual misconduct. It is not common for a nominee to the highest court of the country to grant such interviews, but Kavanaugh may have felt the situation warranted a personal defense, this article states.
NBC's Robert Greenblatt is to leave the network after eight years as its entertainment chief, during which time he is credited with turning the network around and catapulting it into No. 1 in the ratings, a position it has held four times in five seasons. George Cheeks and Paul Telegdy will step in as co-chairmen of NBC Entertainment.
The 2018 Radio Show opens today in Orlando! Produced by the RAB and NAB, the annual event brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network and explore creative business strategies. Download the mobile app or visit the website for live streams of select sessions.
The Voice Summit to be held at NAB in December
PILOT, in partnership with the Local Media Association (LMA), will host the Voice Summit on December 11 at NAB headquarters in Washington, D.C. Designed for digital media professionals and strategists, the event will examine strategies and opportunities for local media organizations to capitalize on the growth of new voice platforms. Early-bird registration is $395 and will increase to $495 after October 31. Register here.