Wanting to help people who were dissatisfied with large fitness centers, Josh Rosenfeld opened a Fitness Together studio in Massachusetts in 2002 and expanded to a second location in 2010. The best part of the business is "seeing people change physically and mentally and hearing stories of how it has positively changed their life," he said.
It's important for business owners to understand that millennials have a different concept of brand loyalty than their parents did, writes Jim Joseph, CEO of Citizen Relations. Companies should work to challenge industry norms, have a purpose that goes beyond profits and be willing to take a stand on issues, he writes.
While you can use sales personas to guide your efforts, be careful not to make assumptions about specific customers, writes Jackelyn Ho. Don't assume that you know what your customers can afford or what products can help them without hearing it from them first.
Brandon Dempsey, co-owner of goBRANDgo, outlines the benefits and challenges that came with bringing in professionals to help lead the company. Hiring professional managers will take a lot of capital and can cause short-term confusion, but the transition may be worthwhile.
SmartBrief has released a report on data-driven marketing that highlights the reliability of first-party data compared with data provided by external sources and offers advice on how to gauge data quality. The report recommends that marketers question how their data is collected, identify the data owner and measure whether data is contributing to desired business results.
The holidays are the biggest spending season of the year-- is your business ready? With all of the holiday promotions out there, it can be difficult to get your audience's attention. Our Holiday HQ will give you free tips and tricks to optimize your holiday marketing efforts. Learn how to plan, write and design holiday emails that drive results.
One of the biggest reasons for underperforming emails is weak email design. A marketing email should be designed to push the reader to take a specific action that benefits your business in a measurable way. Get your holiday emails ready faster with these 11 professionally-designed Holiday Email Templates that will save you time and stand out in the inbox.
Pay employees accordingly to establish a performance-based culture in your business, advises Robert Glazer of Acceleration Partners. Ensure new staff members fit into your team, use salary as motivation and base promotions on actual merit.
A company's "About us" page is a powerful forum for creating a compelling story, writes Meg McSherry Breslin. There are multiple ways to create a narrative that will inspire anyone who encounters it, she adds.
Feedback from employees is a valuable resource for managers, but getting honest input from workers who may fear being candid can be tricky. Ensuring anonymity during the feedback process, organizing business lunches and practicing transparency can help, experts say.