Fitness business is rewarding for Mass. entrepreneur | Building a connection to millennial consumers | Avoid making assumptions about your customers
October 19, 2017
CONNECT WITH SMARTBRIEF LinkedInFacebookTwitterGoogle+
SmartBrief on Mainstreet
Stories from the Street
Fitness business is rewarding for Mass. entrepreneur
Wanting to help people who were dissatisfied with large fitness centers, Josh Rosenfeld opened a Fitness Together studio in Massachusetts in 2002 and expanded to a second location in 2010. The best part of the business is "seeing people change physically and mentally and hearing stories of how it has positively changed their life," he said.
Patch (10/18) 
LinkedIn Twitter Facebook Google+ Email
Caring for Customers
Building a connection to millennial consumers
It's important for business owners to understand that millennials have a different concept of brand loyalty than their parents did, writes Jim Joseph, CEO of Citizen Relations. Companies should work to challenge industry norms, have a purpose that goes beyond profits and be willing to take a stand on issues, he writes.
Entrepreneur online (10/18) 
LinkedIn Twitter Facebook Google+ Email
Avoid making assumptions about your customers
While you can use sales personas to guide your efforts, be careful not to make assumptions about specific customers, writes Jackelyn Ho. Don't assume that you know what your customers can afford or what products can help them without hearing it from them first.
Inc. online (10/17) 
LinkedIn Twitter Facebook Google+ Email
Keeping Shop
Lessons learned from hiring professional managers
Brandon Dempsey, co-owner of goBRANDgo, outlines the benefits and challenges that came with bringing in professionals to help lead the company. Hiring professional managers will take a lot of capital and can cause short-term confusion, but the transition may be worthwhile.
Forbes (10/18) 
LinkedIn Twitter Facebook Google+ Email
Report: Why data quality is critical
SmartBrief has released a report on data-driven marketing that highlights the reliability of first-party data compared with data provided by external sources and offers advice on how to gauge data quality. The report recommends that marketers question how their data is collected, identify the data owner and measure whether data is contributing to desired business results.
SmartBrief/Marketing (10/18) 
LinkedIn Twitter Facebook Google+ Email
Featured Content
Sponsored content from Constant Contact
Make This Holiday Season Your Best Ever
The holidays are the biggest spending season of the year-- is your business ready? With all of the holiday promotions out there, it can be difficult to get your audience's attention. Our Holiday HQ will give you free tips and tricks to optimize your holiday marketing efforts. Learn how to plan, write and design holiday emails that drive results.
Holiday Email Designs That Drives Results
One of the biggest reasons for underperforming emails is weak email design. A marketing email should be designed to push the reader to take a specific action that benefits your business in a measurable way. Get your holiday emails ready faster with these 11 professionally-designed Holiday Email Templates that will save you time and stand out in the inbox.
Click here to learn more about Featured Content
Managing the Money
The tricks to using performance-based pay
Pay employees accordingly to establish a performance-based culture in your business, advises Robert Glazer of Acceleration Partners. Ensure new staff members fit into your team, use salary as motivation and base promotions on actual merit.
Entrepreneur online (10/18) 
LinkedIn Twitter Facebook Google+ Email
Tips & Tools
A strong company story will bring in customers
A company's "About us" page is a powerful forum for creating a compelling story, writes Meg McSherry Breslin. There are multiple ways to create a narrative that will inspire anyone who encounters it, she adds.
LeaderCommunicator Blog (10/16) 
LinkedIn Twitter Facebook Google+ Email
How to gather honest feedback from employees
Feedback from employees is a valuable resource for managers, but getting honest input from workers who may fear being candid can be tricky. Ensuring anonymity during the feedback process, organizing business lunches and practicing transparency can help, experts say.
Forbes (10/17) 
LinkedIn Twitter Facebook Google+ Email
Now, brand loyalty means actively choosing the brand each and every time after careful examination of the experience.
Jim Joseph, CEO at Citizen Relations, writing at Entrepreneur online
LinkedIn Twitter Facebook Google+ Email
Sign Up
SmartBrief offers 200+ newsletters
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Derby Cox
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2017 SmartBrief, Inc.®
Privacy policy |  Legal Information