Snails offer opportunity for Wis. entrepreneur | Do you have a strong landing page? | Investing in freelancers to expand your business
December 13, 2017
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Stories from the Street
Snails offer opportunity for Wis. entrepreneur
Snails offer opportunity for Wis. entrepreneur
(Jean-francois Monier/AFP/Getty Images)
Wisconsin entrepreneur Sandy McDonald has big plans for her snail farming operation, called Cupid's Arrow Escargot. McDonald, who says she anticipates selling to restaurants and people who are open to trying new sources of protein, is working with the Department of Agriculture to ensure compliance with regulations.
Green Bay Press-Gazette (Wis.) (tiered subscription model) (12/11) 
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Caring for Customers
Do you have a strong landing page?
Landing page conversions fluctuate significantly depending upon the industry, but conversion testing can help designers maximize their results. Steve Hamm offers several tips for running conversion tests, including testing your headline, trying various design changes to see which performs the best and using automated marketing software.
Business 2 Community (12/11) 
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Keeping Shop
Investing in freelancers to expand your business
Hiring freelancers can help small businesses handle tasks such as graphic design and social media marketing while potentially saving on overhead costs, writes Natalie Gagliordi, who discusses three popular freelancer marketplaces.
CNET (12/12) 
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Personalize benefits to keep employees engaged
Retention is a constant struggle, but many companies are meeting this challenge by personalizing the work experience, writes Chris Bruce, co-founder of Thomsons Online Benefits. Bruce offers four tips to keep employees from jumping ship, including providing flexible wellness benefits and using data to create meaningful incentives for all workers, regardless of location.
Training magazine (12/11) 
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Managing the Money
The arguments for a cashless operation
Embracing a cashless business model can help companies in several ways, such as by eliminating certain administrative tasks and discouraging potential thieves, writes Lou Friedmann of Bento for Business. However, there are downsides to consider.
Accounting Today (12/12) 
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Tips & Tools
Filler words are important signals in conversation
Murmuring an "um" or "mm-hmm" in conversation can show that we're paying attention -- thinking about what to say or processing what is being said to us, says linguistics professor N.J. Enfield. "When it comes to little words, I produce 'um' and 'uh' as a signal to you that I know I should be speaking right now," Enfield says.
The Atlantic online (12/10) 
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Be productive in the office during the holidays
It can often be advantageous to spend time in the office near the holidays, because the downtime can allow executives to catch up on necessary tasks. Further, the unstructured nature of the season can actually make it easier to contact executives and key players in other companies, writes Mike Scher.
Sales & Marketing Management (12/11) 
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News You Can Use
Bill would permit electronic 401(k) statements
Legislation with bipartisan support seeks to let sponsors of 401(k) plans deliver account statements and other information electronically. Reps. Jared Polis, D-Colo., and Phil Roe, R-Tenn., who introduced the Receiving Electronic Statements To Improve Retiree Earnings Act, said the measure would protect participants who prefer paper documents.
ThinkAdvisor (free registration) (12/12) 
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Even if a small business has a great idea, they often don't have the time or budget to get everything they need.
Brent Messenger, global head of community for Fiverr, as quoted by CNET
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