Ala. entrepreneur builds beauty products business | 3 ways to fill the gap in retail | How to make your marketing content stand out
August 17, 2017
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Stories from the Street
Ala. entrepreneur builds beauty products business
Using the help of a local business development program, Nneka Gunn has opened a company to sell her natural beauty products. Many customers find Namaste Natural Beauty through word of mouth, and Gunn is building a website to focus on e-commerce.
The Birmingham Times (Ala.) (8/17) 
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The Secret Weapon to Driving Employee Success
People don't leave companies, they leave managers. With this much impact on your workforce, effective managers can be the difference between business failure and business success. In this whitepaper, "The Secret Weapon to Driving Employee Success", you'll learn how to train your managers to drive recognition, emphasize engagement, and leverage their influence to obtain key business objectives.
Caring for Customers
3 ways to fill the gap in retail
Small-business owners can find plenty of opportunities to fill gaps in the market, writes Greg Lisiewski, founder and CEO of Blispay. It's important to make use of mobile apps, offer financing plans to keep customers coming back and use services such as PayPal to make sales from anywhere.
Entrepreneur online (8/15) 
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How to make your marketing content stand out
It's easy for your content to get lost in the deluge of information that many people face in the digital world. Money Journal founder Sam Oh recommends six tips for getting noticed, beginning with performing A/B tests on headlines.
Entrepreneur online (8/16) 
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Keeping Shop
Is a license required for your home-based business?
You may need a license for your home-based business, depending on where you live, writes Anita Campbell. Reach out to your local government to learn about any regulations, and recognize that zoning laws may apply to your company even if you don't need a license.
Small Business Trends (8/16) 
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How to disagree like a leader
How to disagree like a leader
(YouTube/Marshall Goldsmith)
When a direct report disagrees with you, make sure you've listened to the reasons why, says Marshall Goldsmith. You might change your mind or you might stick with your decision, but be able to communicate that respectfully rather than describing why the other person is wrong.
Marshall Goldsmith (8/13),  YouTube/Marshall Goldsmith (8/15) 
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Managing the Money
Using a business sale to fund retirement
The proceeds from a small-business sale can boost retirement savings, but the sale itself can be a challenging and emotional process, Abby Hayes writes. In addition to getting a valuation for your business and putting a succession plan in place, it's important to ensure employees have the necessary training, she notes.
U.S. News & World Report (8/16) 
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Tips & Tools
3 steps to better sales-funnel tracking
To optimize your database for better sales-funnel tracking, first create an original source field that notes how specific leads were generated, writes Maddie Hartle. Next, capture conversion information and make sure to report closed deals, which will help you determine where leads are getting stuck in the sales funnel.
MarketingProfs (8/15) 
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News You Can Use
Top employment issues pushed by lobbyists in Q2
Top employment issues pushed by lobbyists in Q2
Lobbyists working on employment issues for organizations including nonprofits, universities and corporations mentioned the overtime rule more than any other topic in their second-quarter disclosures. Other significant topics were apprenticeships and workforce training, joint employment, tribal-owned businesses, work flexibility and right-to-work legislation.
Bloomberg BNA (free content) (8/14) 
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For now, word-of-mouth is how a lot of people are hearing about me.
Nneka Gunn, owner of Namaste Natural Beauty, as quoted by The Birmingham Times
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