Small soap operation scales with online sales | How this burger entrepreneur stands out on social media | Quick tips for selling products on Reddit
September 24, 2018
CONNECT WITH SMARTBRIEF LinkedInFacebookTwitterGoogle+
SmartBrief on Mainstreet
Stories from the Street
Small soap operation scales with online sales
After the soap they gave out as wedding favors received a positive reception, Holly and Justin Rutt started the Little Flower Soap Co. in 2010. The Rutts started selling their soaps on Amazon in 2016, and they have been featured in a promotion for Amazon Storefronts.
The Sun Times News (Chelsea, Mich.) (9/23) 
LinkedIn Twitter Facebook Google+ Email
Tips to Keep Your High Performers Happy
Superstar employees are undoubtedly in high demand. So business managers need a clear strategy to recruit and retain high performers and to get rid of toxic workers. Learn more from faculty and experts at the Kellogg School of Management at Northwestern University.
Caring for Customers
How this burger entrepreneur stands out on social media
Shawn Broaddus, owner of Broaddus Burgers, has attracted thousands of followers on social media with an outreach strategy that includes photos and quirky videos. "I was very self-conscious of seeing myself on film, so being goofy and acting as if I was a character made that easier for me and made me comfortable enough in front of the camera," Broaddus explains.
The Advocate (Baton Rouge, La.) (9/23) 
LinkedIn Twitter Facebook Google+ Email
Quick tips for selling products on Reddit
It's possible to sell products successfully on Reddit if you tailor individual ads toward specific SubReddits, writes Brent Csutoras. Make sure you follow the guidelines of each SubReddit where you advertise, and use the Self Post format so you can discuss your product with users.
Inc. online (9/20) 
LinkedIn Twitter Facebook Google+ Email
Earn a free subscription to The New York Times
Enjoying your SmartBrief? Why not share it with your network? Simply copy and share your personal referral link below. Once you refer five new subscribers, we'll send you a redemption code for your complimentary one-year access to The Times.
Your Referral Link:
Keeping Shop
Simple strategies to create credibility for your business
The latest Edelman Trust Barometer suggests that just 52% of people trust that businesses will do the right thing. Small-business owners can build trust by selling reliable products and services, securing endorsements from their customers and focusing on honesty.
The Courier-Tribune (Asheboro, N.C.) (9/22) 
LinkedIn Twitter Facebook Google+ Email
Productive conversations have clear frameworks
Important conversations have a lot of variables to keep tabs on, and one action that can help is creating a framework, writes David Hiatt. "[T]he conversation should have an agreed upon purpose, confirmation of the time allotted, agreed upon agendas and expectations of people engaged in the conversation, and a goal or outcome at the end of the conversation," he writes.
Great Leadership (9/20) 
LinkedIn Twitter Facebook Google+ Email
Featured Content
Sponsored content from Constant Contact
Understanding the Power of Email Marketing Relationships
For the many small businesses and nonprofits, Fall is the time to prepare for and launch into the race towards year-end goals.Timing is everything, which is why it is important to take this time to really develop strong relationships with your customers and supporters using email marketing. If you wait too long to build this trust, it could be too late to affect your year-end goals. Learn more.
4 Things Your Welcome Email Must Do (and Probably Doesn’t)
When it comes to email marketing, first impressions can make or break customer relationships. And with the end of the year fast approaching, those impressions are vital in order to finish out the year strong. Build strong relationships with quality email subscribers from the beginning with Welcome emails that leave lasting impressions. Learn more.
Click here to learn more about Featured Content
Managing the Money
How to encourage your best customers to spend more
Finding ways to encourage your most valuable customers to spend more with your business can make a big difference to the bottom line, writes Jon Schumacher of Marketing Mastery Media. Several tactics -- among them upselling, offering subscription services and providing high-end products -- can help.
Entrepreneur online (9/21) 
LinkedIn Twitter Facebook Google+ Email
Tips & Tools
Good arguments have an emotional kick to them
Just as the ancient Greeks talked about ethos, logos and pathos, making persuasive arguments today requires credibility and logic, as well as an emotional appeal, says Carmine Gallo, Harvard instructor and author. "Everything about human nature -- from the stock market to where we invest to how we vote -- is based on our emotional narratives that we tell each other as groups and within individuals," he says.
Knowledge@Wharton (9/18) 
LinkedIn Twitter Facebook Google+ Email
Steps to take before making a big decision
Making big decisions can be a difficult process. However, you can get better results by avoiding overconfidence, pulling in other perspectives and envisioning what might happen if the decision you make turns out to be tragically wrong, says business author Steven Johnson.
Inc. online (9/18) 
LinkedIn Twitter Facebook Google+ Email
News You Can Use
Calif. to restrict eateries from automatically offering plastic straws
California Gov. Jerry Brown wrote the state "must find ways to reduce and eventually eliminate single-use plastic products" regarding a law he signed restricting restaurants from providing plastic straws unless customers request them. The law is set to become effective Jan. 1.
Waste Dive (9/20) 
LinkedIn Twitter Facebook Google+ Email
To not be on social media these days, especially as a customer service-based business, just doesn't make sense.
Shawn Broaddus, owner of Broaddus Burgers, as quoted by The Advocate (Baton Rouge, La.)
LinkedIn Twitter Facebook Google+ Email
Sign Up
SmartBrief offers 200+ newsletters
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Derby Cox
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2018 SmartBrief, Inc.®
Privacy Policy (updated May 25, 2018) |  Legal Information