Facebook points to 1M advertisers added since Sept. | Panasonic targets wider smartphone market outside India | App Store adds cryptocurrency option
19 April 2017
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Facebook points to 1M advertisers added since Sept.
Facebook points to 1M advertisers added since Sept.
Sandberg (Allison Shelley/Getty Images)
With 5 million current monthly advertisers, Facebook has added a million over the span of the past seven months, according to Chief Operating Officer Sheryl Sandberg. The pace shows that the massive social network still has room to grow, she said.
Business Insider (12 Apr.),  Reuters (10 Apr.) 
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App Engagement Benchmarks You Don't Want to Miss
Go beyond installs with detailed app engagement benchmarks including retention, sessions, cross-funnel conversion rates, and lifetime engagement - all per platform, region and vertical. Download Now!
Campaigns & Strategies
Panasonic targets wider smartphone market outside India
Building on rapid revenue growth in India, Panasonic plans to launch smartphone sales in South Asia, West Asia and Africa over the coming five months. "Our plan is to sell a lakh units per month in these markets," said Pankaj Rana, head of the mobility division at Panasonic India.
The Economic Times (India) (12 Apr.) 
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App Store adds cryptocurrency option
IPhone users in Brazil now have a new cryptocurrency option with an update to the Jaxx crypto wallet with Zcash in Apple's App Store. Zcash employs zero-knowledge proofs to ensure transaction participants can share details without revealing their whereabouts.
International Business Times (14 Apr.) 
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Integrated Marketing
Latin America animation studio teams with Teravision Games
Colombia's Teravision Games is teaming with animation studio Anima Estudios to create mobile gaming apps based on Anima content. "This kind of alliance is common in the US and the Canadian market but in Latin America it hasn't been that easy to achieve," said Teravision Games chief Enrique Fuentes.
Variety (13 Apr.) 
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US payments startup Remitly begins operations in UK
Remitly, a US cross-border payments startup backed by Amazon founder Jeff Bezos, has started offering its service to customers in Britain. For now, British users can send digital payments to the Philippines and India.
Reuters (11 Apr.) 
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Market Trends & Research
Mobile video nears "golden age" in Asia-Pacific
More than nine in 10 internet users across the Asia-Pacific region now have smartphones, laying the ground for a "golden age" in mobile video advertising across the region, writes Rick Mulia. As a result, experts are advising marketers to consider mobile their prime platform.
The Drum (Glasgow, Scotland) (12 Apr.) 
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Facebook suspends 30,000 French accounts in fake-news crackdown
Facebook's crackdown on sketchy content has led the social network to suspend 30,000 accounts in France. The move comes as European authorities threaten their own action to rein in false and inflammatory information.
Reuters (13 Apr.) 
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MMA International News
MMA supports Asia Smart App Awards 2017
Asia Smart App Awards is now calling for applications! Organized by Hong Kong Wireless Technology Industry Association and sponsored by Create Hong Kong of the Hong Kong SAR Government, Asia Smart App Awards aims to recognize the excellence of innovative smart app development and provide an outstanding international platform for the exchange of ideas in the industry. With co-organizers coming from 11 Asian regions including Indonesia, Israel, Japan, Korea, Mainland China, Malaysia, Philippines, Singapore and Taiwan, the Awards is a great event in the smart app industry. Asia Smart App Awards 2017 makes a welcome return after the success of last four years, and now invites all smart app developers to join the Awards.

Enter now to compete with other Asian developers! Don't miss the deadline - April 21.

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Smarties Call for Entries is open
The call for entries for the 2017 Global Smarties Awards is now open. It's the only global mobile marketing awards program honoring innovation, creativity and success - highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel. Simply put, the Smarties Awards are the most fiercely competed awards for mobile.

Take three minutes to set up your Smarties account now, and we'll make sure you have everything you need to showcase your best work. Get started today.

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MMA Forum London: Mobile Redefined - Transform, Innovate and Disrupt (13 June)
What's working in the world of mobile marketing? What isn't? And what's next? The MMA Forum London is your strategic map and tactical toolkit for redefining mobile and transforming, innovating and disrupting your brand. The growing list of speakers includes Marks & Spencer's Rob Weston, Atom Bank's Neil Costello, Merck's Beate Rosenthal, Royal Dutch Shell's Janine Albrecht Webb, Laundrapp's Edward Relf and more. At this year's forum, you'll take away actionable insights that will help you redefine your mobile strategy and connect with consumers in ways never before thought possible.

Prepare to be inspired by immersive brand experiences that connect with consumers in powerful new ways - register today for early bird pricing.

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