Mideast, Africa to see biggest growth as global broadband surges | Alibaba debuts on list of cloud competitors | Facebook Messenger's AI assistant offers Spanish option
21 June 2017
CONNECT WITH MMA  LinkedInFacebookTwitter
MMA SmartBrief - International Edition
News for mobile marketing professionals
Top Story
Mideast, Africa to see biggest growth as global broadband surges
Millennials want fast broadband, Wi-Fi
(Pablo Blazquez Dominguez/Getty Images)
The Middle East and Africa will see the sharpest rates of growth as mobile broadband subscriptions globally nearly double to 8.3 billion by 2022, according to a report by Ericsson. Meanwhile, potential broadband coverage is projected to grow from the current 80% of the world's population to 95% by 2022.
Recode (18 Jun.) 
LinkedIn Twitter Facebook Google+ Email
Break The Prisoner's Dilemma in Mobile Ad Fraud
Unfortunately, in the mobile marketing ecosystem, fighting fraud is widely talked about, but when it comes to actions rather than words, no one has a real incentive to truly fight back. Read More to find out what needs to be done to make a change.
Campaigns & Strategies
Alibaba debuts on list of cloud competitors
China's Alibaba, which launched an international cloud last year, is No. 4 for execution ability in its first appearance on Gartner's report on the state of the public cloud. Analysts say Alibaba Cloud's international option "has a limited track record and does not have the full capabilities or performance of the China offering," which is a market leader.
CNBC (15 Jun.) 
LinkedIn Twitter Facebook Google+ Email
Facebook Messenger's AI assistant offers Spanish option
Facebook Messenger users in Mexico and the US who prefer Spanish now have that option for receiving suggestions from Messenger's M assistant. The features uses artificial intelligence to analyze conversations -- now in Spanish as well as English -- and make relevant suggestions.
VentureBeat (13 Jun.) 
LinkedIn Twitter Facebook Google+ Email
Integrated Marketing
Cabify pursues funds to extend market reach
Spain-based Cabify is looking to extend its ride-sharing service in existing markets, especially in Latin America, as it seeks $300 million in additional funding. A variety of investors may show interest, especially in anticipation of a possible initial public offering.
Bloomberg (16 Jun.) 
LinkedIn Twitter Facebook Google+ Email
Konnect Africa offers broadband via satellite
Konnect Africa is looking to boost broadband connectivity in Nigeria and cover most of sub-Saharan Africa by offering broadband connectivity via satellite to telecoms and internet service providers. The company's services include pay-as-you-go models and Wi-Fi hot spots.
AllAfrica Global Media (16 Jun.) 
LinkedIn Twitter Facebook Google+ Email
Market Trends & Research
Report: VR to lead growth pace in UK entertainment, media
Survey: 23% of schools use virtual reality
(Spencer Platt/Getty Images)
Virtual reality is expected to see the fastest pace of growth as revenue in the UK's entertainment and media sector builds from £62 billion last year to £72 billion in 2021, according to a PwC study. The report projects 16 million VR headsets in the UK by 2021, the vast majority of which will use a smartphone.
International Business Times (14 Jun.) 
LinkedIn Twitter Facebook Google+ Email
Studies: China championing hack-proof quantum internet
China is the leader when it comes to quantum internet networks and improving protections against hacking worldwide, according to a report published in the journal Science. The most-secure network is still likely a decade away though, according to experts.
PJMedia (19 Jun.),  CBC News (Canada) (18 Jun.) 
LinkedIn Twitter Facebook Google+ Email
MMA International News
The competition to reach consumers is fierce – so is a Smarties Award
The MMA Smarties Awards is the only global mobile marketing awards program honoring innovation, creativity and success. New this year, the MMA Smarties Index, developed in partnership with WARC, will analyze winner and finalist campaign data from all the Smarties programs around the world to identify and rank the industry’s agencies, marketers and brands delivering the biggest business impact. Trust us – you'll want to be on this list.

Don't forget the deadline is June 30. SUBMIT YOUR ENTRIES TODAY.
LinkedIn Twitter Facebook Google+ Email
Registration is now open: MMA SM2 Innovation Summit (Sept 25-26) | NYC
Mobile is a cultural shift. It's a revolution. It's innovation. Mobile is a game changer. At MMA SM2 Innovation Summit, you will learn how to make mobile work for your organization. With connected devices and the latest mobile-enabled technologies (IoT, augmented and virtual realities, artificial intelligence and 360 video), the opportunities are endless. In this new era of the Mobile Imperative, brand marketers must leverage mobile to achieve unprecedented consumer engagement or risk being left behind.

Register Now.
LinkedIn Twitter Facebook Google+ Email
Where digital marketing meets extraordinary experiences: Evolving your business to become an experience business
Digital has disrupted everything around us. Massive amounts of data, multiple devices and rising customer expectation are forcing businesses to reimagine how digital can bring amazing and meaningful experiences that drive brand loyalty and growth.

At Adobe Experience Forum 2017, we bring you the ideas, tools and innovation that leaders in the digital space are using to transform the world as we know it. Discover how to create an effective digital foundation, gather and analyze data insights, orchestrate outbound communications and strategize brand and direct response advertising to transform your business into an experience business this coming July 25.

Register now.
LinkedIn Twitter Facebook Google+ Email
Learn more about the MMA:
Contact the MMA | About the MMA | Join the MMA
Events | Research | Industry Directory | Job Board
Only someone who is well-prepared has the opportunity to improvise.
Ingmar Bergman,
director and screenwriter
LinkedIn Twitter Facebook Google+ Email
Sign Up
SmartBrief offers 200+ newsletters
Learn more about the SmartBrief audience
Subscriber Tools:
Contact Us:
Advertising  -  Dena Malouf
Editor  -  Katie Parsons
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2017 SmartBrief, Inc.®
Privacy policy |  Legal Information