Global report: Ads account for 55% of mobile publisher profits | Qualcomm, Logicalis partner on IoT in Brazil | Namibia clears way for more mobile operators
16 August 2017
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Global report: Ads account for 55% of mobile publisher profits
Global report: Ads account for 55% of mobile publisher profits
(Matt Cardy/Getty Images)
In a global study from Ad Colony, mobile publishers said 55% of total revenue comes from ads, and 31% comes from mobile video ads. The highest number of respondents hailed from the EMEA region at 40%, with North American respondents at 34%, 22% in APAC, and 4% in LATAM.
The Drum (Scotland) (08 Aug.) 
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Campaigns & Strategies
Qualcomm, Logicalis partner on IoT in Brazil
Qualcomm and IT services firm Logicalis have teamed up to provide a range of internet of things products and services targeted to clients in Brazil, where Frost and Sullivan says the IoT market could garner $3.3 billion by 2021. A Brazil-based agribusiness supply-chain tracking application designed to reduce crop losses and decrease waste is the first project being undertaken by the partnership.
ZDNet (11 Aug.) 
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Namibia clears way for more mobile operators
New mobile operators now have an entrance to Namibia. Regulators have cleared the way for competitors to the country's MTC and TN Mobile, and South Africa's MTN is considered a prime candidate.
AllAfrica Global Media (11 Aug.) 
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Integrated Marketing
Cell C grows with UK-based Lycamobile
UK-based virtual network operator Lycamobile is adding its voice call network to Cell C. The Cell C Lycamobile platform is the seventh of its entities, which include Virgin Mobile, FNB Connect and SmartMobile.
Business LIVE (South Africa) (14 Aug.) 
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China's Voto Mobiles ventures abroad in India
Chinese smartphone maker Voto Mobiles is taking its first step overseas, entering the Indian market for phones under the 10,000-rupee mark. Further expansion is planned in neighboring countries later this year.
The Economic Times (India) (08 Aug.) 
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Market Trends & Research
US attribution companies plow fertile ground in Asia-Pacific
Signal is just one of the US attribution companies looking to the Asia-Pacific region to expand. Unlike the situation in the US, where third-party data sources are abundant, across Asia they're relatively scarce.
Digiday (15 Aug.) 
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UN official sees Latin America lagging in tech
A lack of commitment by governments is causing Latin America to lose ground in technology by comparison with other regions, according to Alicia Barcena, executive secretary of the United Nations' Economic Commission for Latin America and the Caribbean. In an interview, Barcena said she believes countries like Uruguay, Mexico and Chile are setting positive examples for their current technology investments and initiatives.
Reuters (11 Aug.) 
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MMA International News
Last chance to enter in the MMA SMARTIES APAC and Indonesia only -- deadline today
Don't miss the opportunity to be recognised, gain accolades and go global at this year’s SMARTIES™ Asia Pacific Awards! As the world’s only global mobile marketing awards program honouring innovation, creativity and success, the SMARTIES™ APAC Awards celebrate the best work by brands, agencies and marketers in the region. Share your success story with us by entering the 2017 SMARTIES™ APAC Awards.

Today is the deadline for APAC and Indonesia! Submit Today.
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Don't miss early bird rates -- Register for MMA SM2 Innovation Summit now!
At this year's MMA SM2 Innovation Summit, you’ll learn about mobile strategies that will help you drive your business forward. Brand innovators to take the stage include Theresa Agnew, CMO at GSK Consumer Healthcare US; Brad Grossman, CEO & Founder of Zeitguide; Ben Lerer, founder of Thrillist and CEO of Group Nine Media; Marissa Tarleton, CMO at RetailMeNot and more. They'll share insights into how best-in-class organizations use advanced mobile technology to boost customer engagement, create new revenue streams and make mobile their competitive advantage.

Early Bird rates end Saturday, August 19. | Register Now
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MMA Forum India, Sept. 8, New Delhi
For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand -- all while gaining a competitive edge. For publishers and technology providers, mobile is the great enabler, allowing brands and agencies to reach and target their consumers and build profiles and data points to ensure their mobile marketing works effectively.

Join senior thought leaders from brands, agencies, startups and tech enablers for this one-day conference featuring a global array of speakers from a variety of industry verticals all coming together to share insights and best practices on the next stage in mobile marketing.

Register now for MMA Forum India
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