In a global study from Ad Colony, mobile publishers said 55% of total revenue comes from ads, and 31% comes from mobile video ads. The highest number of respondents hailed from the EMEA region at 40%, with North American respondents at 34%, 22% in APAC, and 4% in LATAM.
Qualcomm and IT services firm Logicalis have teamed up to provide a range of internet of things products and services targeted to clients in Brazil, where Frost and Sullivan says the IoT market could garner $3.3 billion by 2021. A Brazil-based agribusiness supply-chain tracking application designed to reduce crop losses and decrease waste is the first project being undertaken by the partnership.
UK-based virtual network operator Lycamobile is adding its voice call network to Cell C. The Cell C Lycamobile platform is the seventh of its entities, which include Virgin Mobile, FNB Connect and SmartMobile.
Chinese smartphone maker Voto Mobiles is taking its first step overseas, entering the Indian market for phones under the 10,000-rupee mark. Further expansion is planned in neighboring countries later this year.
Signal is just one of the US attribution companies looking to the Asia-Pacific region to expand. Unlike the situation in the US, where third-party data sources are abundant, across Asia they're relatively scarce.
A lack of commitment by governments is causing Latin America to lose ground in technology by comparison with other regions, according to Alicia Barcena, executive secretary of the United Nations' Economic Commission for Latin America and the Caribbean. In an interview, Barcena said she believes countries like Uruguay, Mexico and Chile are setting positive examples for their current technology investments and initiatives.
Last chance to enter in the MMA SMARTIES APAC and Indonesia only -- deadline today
Don't miss the opportunity to be recognised, gain accolades and go global at this year’s SMARTIES™ Asia Pacific Awards! As the world’s only global mobile marketing awards program honouring innovation, creativity and success, the SMARTIES™ APAC Awards celebrate the best work by brands, agencies and marketers in the region. Share your success story with us by entering the 2017 SMARTIES™ APAC Awards.
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At this year's MMA SM2 Innovation Summit, you’ll learn about mobile strategies that will help you drive your business forward. Brand innovators to take the stage include Theresa Agnew, CMO at GSK Consumer Healthcare US; Brad Grossman, CEO & Founder of Zeitguide; Ben Lerer, founder of Thrillist and CEO of Group Nine Media; Marissa Tarleton, CMO at RetailMeNot and more. They'll share insights into how best-in-class organizations use advanced mobile technology to boost customer engagement, create new revenue streams and make mobile their competitive advantage.
For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand -- all while gaining a competitive edge. For publishers and technology providers, mobile is the great enabler, allowing brands and agencies to reach and target their consumers and build profiles and data points to ensure their mobile marketing works effectively.
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