Research: AR, VR content market grew 72% in 2017 | Vodafone tests 5G system in UK | Brazil payments processor focuses on smaller merchants for success
18 April 2018
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Research: AR, VR content market grew 72% in 2017
Research: AR, VR content market grew 72% in 2017
(Justin Sullivan/Getty Images)
The content market for virtual- and augmented-reality content climbed to $3.2 billion combined globally in 2017, according to IHS Markit. That's a 72% gain from the year before, with much attributed to the solid growth of AR due to a wider field of application possibilities. (Philippines) (14 Apr.) 
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Campaigns & Strategies
Vodafone tests 5G system in UK
Vodafone tests 5G system in UK
(Miquel Benitez/Getty Images)
In a claimed UK first, Vodafone says it tested a live 5G network using the new 3.4GHz radio spectrum band. The tested system used multiple antennas to accommodate many users connecting at the same time.
ISP Review (U.K.) (13 Apr.) 
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Brazil payments processor focuses on smaller merchants for success
Brazil's many smaller merchants are the key to success for digital payment processor PagSeguro Digital. With that focus, said KeyBanc Capital Markets analyst Josh Beck, PagSeguro is positioned to be one of a number of winners in its field.
Investor's Business Daily (13 Apr.) 
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Integrated Marketing
Telefonica, Ericsson partner to extend mobile TV in Latin America
Telefonica is teaming with Ericsson to extend access to its mobile TV content across Latin America. Initial growth will target 13 countries with eight others to follow.
Total Telecom Magazine (U.K.) (11 Apr.) 
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China's TCL, App Annie to tune up apps for wider global reach
China's TCL, App Annie to tune up apps for wider global reach
(Wang He/Getty Images)
The HAWK Internet unit of Chinese home appliance-maker TCL is teaming with App Annie for mobile app development designed to expand in overseas markets. The goal is improved app user experience to appeal to a wider range of audiences.
Xinhua News Agency (China) (15 Apr.) 
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Addressable Audience
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    Market Trends & Research
    Google veteran launches mobilecentric social network in India
    Former Google employee Orkut Buyukkokten has introduced a new social network in India geared specifically to mobile users. The Hello network is "built on loves not likes," said Buyukkokten.
    The Economic Times (India)/Indo-Asian News Service (12 Apr.) 
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    Criteo: Middle East tops world in mobile travel bookings
    Criteo: Middle East tops world in mobile travel bookings
    (Joe Raedle/Getty Images)
    The Middle East leads the world in travel bookings via mobile, according to a recent Criteo report. "Shoppers in the Middle East are increasingly booking their travels from apps and smartphones due to the flexibility and accessibility of these platforms," said Michele Iozzo, Criteo's managing director for the Middle East and Africa.
    Khaleej Times (United Arab Emirates) (13 Apr.) 
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    MMA International News
    Hear from: Auto Trader UK, Mindshare, Philips Lighting and many more at Forum London on May 14
    Mobile isn’t just a marketing channel -- it’s how people live their lives. Transformation requires looking to the future, not just thinking about the now, and establishing a vision and strategy to get there. MMA London Forum 2018 is the event to help you and your teams Shape the Future you want to create. Secure Your Seat Now!
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    Webinar -- Artificial Intelligence: Welcome to the Cognitive Era
    Artificial intelligence has become de rigeur within the media and advertising industries. To better understand how AI fits within the advertising ecosystem and how to put AI theory into practice, Dave Neway, Head of Product Marketing for IBM Watson Advertising, will share the multitudinous ways in which AI is impacting our lives with an eye towards how AI is specifically revolutionizing the work of media professionals, increasing the speed and accuracy of decision-making whilst allowing media professionals to spend more time on high value strategic work. Register now - Tuesday, April 24, 2pm to 3pm EDT
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    Mobile Video Terminology Demystified: The Buyers' Lexicon for Mobile Video
    Featuring input from some of mobile video's key players, it's a handy reference guide that will help buyers understand this exploding, and complex, space. The Lexicon includes definitions and visuals of more than two dozen video placements, features and playback options. Download it here, and use it more easily navigate the mobile video space.
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