Asia-Pacific leads world in use of finance apps | Ecobank forecasts major growth through mobile in Nigeria | LG brings G6 smartphone to Brazil
17 May 2017
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Asia-Pacific leads world in use of finance apps
The Asia-Pacific region accounted for 110 billion finance app sessions in 2016, far ahead of Europe and the US, according to App Annie.
The Drum (Scotland) (16 May.) 
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Dynamic, AI-Fueled Advertising Is Here
Digital ads are becoming more relevant and far less intrusive thanks to AI. Join CEO of Teads Studio, Emi Gal, for a Teads webinar tomorrow at 1:00 PM to understand the importance of interactive, conversational, AI-driven ads. Learn how the future of advertising is changing - Sign up today!
Campaigns & Strategies
Ecobank forecasts major growth through mobile in Nigeria
Ecobank Transnational is betting big on mobile in Nigeria even as it closes physical branches. The bank anticipates customer growth will exceed a fivefold increase over five years as internet access spreads across the country.
Bloomberg (10 May.) 
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LG brings G6 smartphone to Brazil
LG Electronics has added Brazil's Vivo, Claro and TIM to the 31 telecom companies across Latin America through which the G6 smartphone is now available. By the second half of 2017, LG will start manufacturing the handsets in Brazil for local buyers instead of shipping from other countries.
ZDNet (11 May.) 
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Integrated Marketing
Pepsi teams with Alibaba in Asia
Pepsi teams with Alibaba in Asia
(Tim Boyle/Getty Images)
Pepsi is looking to grow in Asia in a new deal with China's Alibaba. The partnership will allow Pepsi to explore various marketing innovations, including customized products and integrated omnichannel strategies. (12 May.) 
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MTV Play enters Europe through Belgium, Netherlands
Dutch and Belgian fans of Viacom's MTV can now access the on-the-go MTV Play mobile app for video on demand. The app is the first Play Plex product for the MTV brand in Europe.
Broadband TV News (09 May.) 
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Market Trends & Research
Mobile banking takes off in Brazil
Banking via mobile device nearly doubled in Brazil last year as consumers grew more confident in the technology. In the country, 42 million bank accounts are now mobile enabled, and nearly 10 million account holders use them heavily.
ZDNet (12 May.) 
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Mobile games to drive Korea's market
Korea's game development market is growing rapidly, especially in the case of mobile games, per data from Korea Creative Content Agency. Independent game developers are working to make inroads in this market as well.
The Korea Herald (Seoul) (12 May.) 
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MMA International News
APAC webinar: The Brand Marketer's Guide to Mobile-Video Viewability (May 30)
By 2018, 64% of global online video views will be on mobile. And in an increasingly video-based world, mobile video ads are the format of the future. However, mobile video ads today are not as effective as they can be, on account of challenges with viewability.

Join the webinar, The Brand Marketer's Guide to Mobile-Video Viewability, and the experts from InMobi will help brand marketers understand:

  • What mobile video viewability really means
  • Global mobile video viewability definitions
  • Viewability through independent measurement
  • What to look for when choosing the right viewability partner
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Enter the 2017 Global Smarties Awards today and get the recognition you deserve
Every moment is mobile, and the competition to reach consumers is fierce. The MMA Global Smarties Awards is the only global mobile marketing awards program honoring innovation, creativity and success. New this year, the MMA Smarties Index, developed in partnership with WARC, will analyze winner and finalist campaign data from all the Smarties programs around the world to identify and rank the industry's agencies, marketers and brands delivering the biggest business impact. Trust us – you'll want to be on this list.

Don't put it off! SUBMIT YOUR ENTRIES TODAY and save more than 20% when you submit by the early bird deadline of May 25.
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The Internet of Things: A Guidance report on consumer-facing connected objects
The MMA, its Internet of Things Incubation Council and members of the IoT Connected Objects Working Group are proud to release the new Internet of Things Guidance Report. This introductory whitepaper will provide brands, retailers and agencies a baseline understanding of the opportunities created by the IoT. Companies that jump into the internet of things now will quickly gain a competitive advantage over their peers – increasing customer satisfaction and product adoption, while streamlining business operations with new, actionable data.

Read the report and get to work on your organization's IoT strategy today.
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