1 in 3 people globally on social networks, most using phones | Uber, AirAsia team for ride service at airport arrivals | Fujitsu's biometrics launch in Mexico
17 January 2018
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1 in 3 people globally on social networks, most using phones
1 in 3 people globally on social networks, most using phones
Big gains in emerging markets powered an 8.7% increase in social network use last year, lifting the share to 1 in 3 people around the world, per eMarketer. More than 8 in 10 social network users globally tap their phones for access at least once a month.
eMarketer (16 Jan.) 
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Campaigns & Strategies
Uber, AirAsia team for ride service at airport arrivals
AirAsia passengers will be able to order Uber rides to await them at their destinations in a partnership between the two companies covering 16 Asia-Pacific markets. "Working with Uber allows our guests to plan their entire trip from the moment they step out of their home right until they arrive at their destination," said AirAsia group CEO Tony Fernandes.
Marketing online (Singapore) (10 Jan.) 
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Fujitsu's biometrics launch in Mexico
Fujitsu's PalmSecure product line is now available in Mexico as well as Canada and the Caribbean. The company's customers in these countries can use these biometric solutions with a variety of public, private and hybrid cloud hosting options, including Fujitsu's own cloud service.
Biometric Update (09 Jan.) 
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Integrated Marketing
Chinese tech companies invest in autonomous vehicles
Chinese internet companies Baidu, Alibaba and Tencent are pursuing autonomous-vehicle ventures through partnerships with other companies as well as their own research and development. Baidu presented its autonomous-vehicle platform at CES 2018 in Las Vegas, while Alibaba and Tencent hold stakes in companies that showcased vehicle technology at CES.
Quartz (11 Jan.) 
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Turkish movie ticketing startup aims for US entry
Turkish movie ticketing startup aims for US entry
(Frederick Florin/AFP/Getty Images)
Turkey's online movie-ticketer Sinemia is looking to enter the US market. Talks are underway with venture capitalists with the goal of signing deals next year.
Bloomberg (free registration) (09 Jan.) 
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Market Trends & Research
How Middle East tech is shaping in the new year
Technology made advances on a number of fronts last year in the Middle East, and further active development is in store for 2018. Four experts reflect on what's likely to come in areas including the spread of mobile broadband and the internet of things.
ZDNet (10 Jan.) 
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Multiplatform services get regulatory clearance in Argentina
Telecom and cable companies have new scope for business in Argentina as regulators have cleared the way for companies to provide converged mobile, fixed, pay-TV and internet services. Licenses are already being issued in a bid to spur more competition in communications.
Mobile World Live (U.K.) (08 Jan.) 
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MMA International News
LATAM Playbook: Making customer experience core to your business
Once linear and predictable, consumer journey is now increasingly fragmented. Digital revolution and, in particular, the mobile boom, have changed the way we research and shop. People have more power and brands have been facing more challenges. In this Playbook dedicated to customer experience, we provide a rich narrative that includes concepts, but above all focuses on how, in practical and objective terms, your brand can become an expert in what customers are most interested.

Download the Playbook for more insight
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MMA's newest White Paper -- Marketers' Guide to How to Win at Mobile Games

Learn not only why this is an opportunity marketers should leverage, but how to get it right. Most marketers don't know it, but virtually everyone with a smartphone is playing mobile games. In the US alone this year, some 192 million people will play, and for many of them -- young, old, male, female -- mobile gaming is a daily habit that outstrips most other smartphone activity in terms of time spent.

Download the report today for more insight.
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MMA releases Version 2.0 of the MTA Data Acquisition RFI Template
The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data. In short, this straightforward template gives marketers a jump start to ensuring they have the best and most usable data possible to drive successful customer campaigns.

Download the Template
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