Mobile is on track to account for just over half of all digital ad spend this year, per Zenith's Mobile Advertising Forecasts 2017 that surveyed 52 countries. That is predicted to rise to 62% by 2019, as mobile devices will by then account for more than three-quarters of all time spent online globally.
Ericsson is partnering with Singtel to develop 5G services in Singapore. The effort begins with the establishment of a dedicated facility to focus on skill sets, product demonstrations and field trials while bringing in other players to test possible applications.
Facebook is partnering with Kenya's BRCK and Massachusetts-based Vanu to bring internet access to rural Africa. Residents are responding by purchasing smartphones to take advantage of free access to the low-energy cell networks.
Uber has invested $20 million USD for a new support center in Cairo, reaffirming the company's plans for the country despite economic turmoil. Economic measures demanded by the International Monetary Fund have cut by half the value of Egypt's currency, but Uber says it intends to stay and expand its investment.
Thirteen retailers are trying out a new a sensor system in Costa Rica's Terramall that allows them to send offers via mobile to consumers with the email app. The Beconet service uses beacon technology to deliver the daily messages.
Female-only ride-hailing apps are gaining ground in Brazil amid concerns over safety and harassment in a machismo culture. Now other services including Uber are responding with their own safety measures.
Japan's three leading banks are tapping blockchain technology to allow round-the-clock peer-to-peer money transfers via mobile. The new capability is similar to some services long offered in Africa, although the use of blockchain provides greater security.
This webinar will reveal a new approach for leveraging carrier data which resolves the problems of working with inaccurate location data and illustrates how location data can impact business results. This includes a demo on how advertisers can minimize low quality mobile inventory using carrier data as a truth set to enable verifiable, accurate inventory applied to location-targeted mobile campaigns.
For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand -- all while gaining a competitive edge. For publishers and technology providers, mobile is the great enabler, allowing brands and agencies to reach and target their consumers and build profiles and data points to ensure their mobile marketing works effectively. Join senior thought leaders from brands, agencies, start-ups and tech enablers for this one-day conference featuring a global array of speakers from a variety of industry verticals all coming together to share insights and best practices on the next stage in mobile marketing.
MMA launches new Marketing Attribution Think Tank (MATT) tools
Developed by MATT's two industry working groups, these tools are designed to help marketers create a solid, well-thought-out data strategy for successful MTA deployment.
The MMA MTA DataMap is a concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. Download it here. The MTA Data Strategy Guide is a members-only, comprehensive planning manual designed to help marketers secure, organize and manage quality data. Download it here.