Mobile ad market expected to surge globally | Swiss watchmakers join the smartwatch bandwagon | Apple plans 2 more research centers in China
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22 March 2017
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Mobile ad market expected to surge globally
The global market for mobile advertising is forecast to reach $243.7 billion within five years, with sharp growth across all sectors, including search, native social, display, video and SMS, a study by Allied Market Research said. Among other findings: Asia-Pacific currently accounts for the single largest share at 42%, and mobile advertisers plan to focus on emerging markets, such as India.
The Drum (Glasgow, Scotland) (15 Mar.) 
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How to Revive a Struggling App
Your mobile app may not be performing well, but location technology can help bring an underperforming app back to life. Download this eBook and learn how location-aware technology can help you boost performance, engagement and installs.
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Campaigns & Strategies
Swiss watchmakers join the smartwatch bandwagon
Having initially shunned smartwatches, major Swiss watchmakers such as TAG Heuer, Montblanc and Tissot have scurried to catch up to the growing market and are now turning out their own models. The target is millennial buyers, whose rejection of traditional timepieces is contributing to an overall slump in sales.
Bloomberg (17 Mar.) 
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Apple plans 2 more research centers in China
Apple plans 2 more research centers in China
Cook (Bernd Thissen/AFP/Getty Images)
Apple is planning to double its number of research centers in China with the addition of two. Company Chief Tim Cook said the new centers in Shanghai and Suzhou would help Apple tap China's university community.
China Daily (Beijing) (20 Mar.),  Bloomberg (17 Mar.) 
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Integrated Marketing
Capgemini adds innovation center for Brazilian clients
Capgemini's Brazilian clients now have their own innovation center to help develop digital and cloud services. The Sao Paulo-based center houses 120 professionals who will be working with Capgemini's 10 other centers globally.
ZDNet (20 Mar.) 
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Vodafone merges with Idea Cellular in India
Vodafone merges with Idea Cellular in India
(Leon Neal/Getty Images)
Vodafone's Indian business has joined with Idea Cellular to create a nearly 400 million-strong network, India's third-largest. The merger comes amid the arrival of a new competitor, Reliance Jio.
BBC (20 Mar.) 
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Market Trends & Research
Vietnam among world leaders in digital, mobile growth
More than half of Vietnam's population is now online after some of the fastest digital growth in the world over the past five years despite complex sociopolitical factors. Mobile has become the most popular means of access, with nearly three-quarters of digitally connected Vietnamese using smartphones, according to The Connected Consumer Survey.
Econsultancy (20 Mar.) 
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Brazil's smartphone market rebounding
Economic ills that hammered Brazil's smartphone market are giving way and growth is resuming, according to Counterpoint Research. Other findings show much of the market's new strength is due to the surging popularity of inexpensive models.
Business Insider (16 Mar.) 
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MMA International News
MMA Forum London: Mobile Redefined - Transform, Innovate and Disrupt (13 June)
Mobile is moving at light speed and catalyzing business disruption and innovation around the world. The MMA Forum London will focus on how mobile is being redefined and the dramatic changes in the ways companies market and sell their products and services. This year, the Forum is launching a new disruptor series featuring startups that are using mobile technology to disrupt both their industry and the way marketers will do business in the future.

Register today for early-bird pricing.

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MMA supports Content 360, 6 and 7 April, Singapore
Content marketing has evolved to become a must for organisations but for many brands, the question, "when will I see results?" remains. At Marketing Magazine's Content 360 conference coming up on 6 and 7 April at the Four Seasons Hotel Singapore, experts from the region will discuss why you should play the long game, and how to incorporate content into your long-term strategies.

Since 2014, Content 360 has been the go-to platform for marketers and agency professionals alike across Asia Pacific to gain first-hand information, practical knowledge and insights from leading practitioners on building and executing an effective content marketing strategy. With inspiring keynote presentations, interactive panel discussions, a hands-on workshop and unbeatable networking with over 200 marketers, tickets are selling fast so get your agenda and reserve your place by visiting the website today!

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MMA webinar: How marketers use location data (April 20)
This MMA webinar will feature details and discussion around the core findings, the methodology and the look ahead. The webinar will highlight findings including:

  • While most marketers use location data for social and search, more than half of marketers polled are now leveraging location for targeting.
  • The marketers who have increased their spend are becoming more sophisticated and value location for driving brand equity and customer experience versus just leads and sales.
  • And more!
  • Register today.

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