Report: Majority of global digital ad spend is mobile | Ericsson, Singtel to work on 5G in Singapore | Facebook, partners boost internet in rural Africa
18 October 2017
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Report: Majority of global digital ad spend is mobile
Report: Majority of global digital ad spend is mobile
Mobile is on track to account for just over half of all digital ad spend this year, per Zenith's Mobile Advertising Forecasts 2017 that surveyed 52 countries. That is predicted to rise to 62% by 2019, as mobile devices will by then account for more than three-quarters of all time spent online globally.
MediaPost Communications (16 Oct.) 
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Campaigns & Strategies
Ericsson, Singtel to work on 5G in Singapore
Ericsson is partnering with Singtel to develop 5G services in Singapore. The effort begins with the establishment of a dedicated facility to focus on skill sets, product demonstrations and field trials while bringing in other players to test possible applications.
ZDNet (11 Oct.) 
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Facebook, partners boost internet in rural Africa
Facebook, partners boost internet in rural Africa
(Dan Kitwood/Getty Images)
Facebook is partnering with Kenya's BRCK and Massachusetts-based Vanu to bring internet access to rural Africa. Residents are responding by purchasing smartphones to take advantage of free access to the low-energy cell networks.
Forbes (11 Oct.) 
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Integrated Marketing
Uber recommits to Egypt despite turmoil
Uber recommits to Egypt despite turmoil
Uber has invested $20 million USD for a new support center in Cairo, reaffirming the company's plans for the country despite economic turmoil. Economic measures demanded by the International Monetary Fund have cut by half the value of Egypt's currency, but Uber says it intends to stay and expand its investment.
Reuters (10 Oct.) 
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Costa Rica stores experiment with mobile email messaging
Thirteen retailers are trying out a new a sensor system in Costa Rica's Terramall that allows them to send offers via mobile to consumers with the email app. The Beconet service uses beacon technology to deliver the daily messages.
Costa Rican Times (16 Oct.) 
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Market Trends & Research
Brazil sees quick consumer uptake of female-only ride apps
Brazil sees quick consumer uptake of female-only ride apps
Female-only ride-hailing apps are gaining ground in Brazil amid concerns over safety and harassment in a machismo culture. Now other services including Uber are responding with their own safety measures.
Reuters (13 Oct.) 
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Japan's top banks launch blockchain-secured mobile money transfers
Japan's three leading banks are tapping blockchain technology to allow round-the-clock peer-to-peer money transfers via mobile. The new capability is similar to some services long offered in Africa, although the use of blockchain provides greater security.
Nikkei Asian Review (Japan) (tiered subscription model) (16 Oct.) 
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MMA International News
Webinar: The Next Wave of Verification
This webinar will reveal a new approach for leveraging carrier data which resolves the problems of working with inaccurate location data and illustrates how location data can impact business results. This includes a demo on how advertisers can minimize low quality mobile inventory using carrier data as a truth set to enable verifiable, accurate inventory applied to location-targeted mobile campaigns.

Tuesday, Oct. 24 – 2:00pm to 3:00pm EDT | Register today
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The MMA Forum India (Oct 27, New Delhi)
For marketers, mobile is the biggest opportunity of our time to give consumers the exceptional discovery, engagement and purchasing experiences they demand -- all while gaining a competitive edge. For publishers and technology providers, mobile is the great enabler, allowing brands and agencies to reach and target their consumers and build profiles and data points to ensure their mobile marketing works effectively. Join senior thought leaders from brands, agencies, start-ups and tech enablers for this one-day conference featuring a global array of speakers from a variety of industry verticals all coming together to share insights and best practices on the next stage in mobile marketing.

Register now for MMA Forum India
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MMA launches new Marketing Attribution Think Tank (MATT) tools
Developed by MATT's two industry working groups, these tools are designed to help marketers create a solid, well-thought-out data strategy for successful MTA deployment.

The MMA MTA DataMap is a concise reference tool that visualizes all of the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution. Download it here. The MTA Data Strategy Guide is a members-only, comprehensive planning manual designed to help marketers secure, organize and manage quality data. Download it here.
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Make no little plans; they have no magic to stir men's blood. ... Make big plans; aim high in hope and work.
Daniel Burnham,
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