Facebook touts Instagram, Messenger for brands | Tech drives Joann's new in-store experience | Facebook to toughen page-management authorization
August 13, 2018
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Facebook touts Instagram, Messenger for brands
Facebook touts Instagram, Messenger for brands
With its news feed losing favor with brands, Facebook is playing up the marketing strengths of Instagram and Messenger, writes Seb Joseph. Instagram and its video Stories are seen as ideal for brand building while Messenger is better geared toward brands' customer relationship management, he writes.
Digiday (8/13) 
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Marketing & Monetization
Tech drives Joann's new in-store experience
Tech drives Joann's new in-store experience
After a brand overhaul and the creation of the Joann app last year, iconic crafting store Joann can now collect real-time information on customers with a goal of improving the in-store experience. In addition to the experiential offerings, lessons and inspiration, president and CEO Jill Soltau says, "This is the most shareable and welcoming craft experience ever built."
Retail Info Systems News (8/13) 
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Wireless Ecosystem
Facebook to toughen page-management authorization
Responding to evidence of a renewed political influence campaign, Facebook plans to stiffen authorization requirements for users managing pages with a large number of US followers. These users will be subject to two-factor authentication and confirmation of their primary home location.
Reuters (8/10) 
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Marketers Needs
Snapchat creators can add "Shop Now" to AR Lenses
Snapchat creators can add "Shop Now" to AR Lenses
(Kevork Djansezian/Getty Images)
Snapchat is enabling top creators to add "Shop Now" buttons to AR Lenses, and the first use of the tool is by Nicki Minaj to tout her new album, "Queen," and allow fans to buy a related necklace. The platform reports that more than 70 million users engage with AR Lenses each day, spending an average of three minutes using the feature.
Digiday (8/10) 
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Ericsson to launch production in US
Sweden's Ericsson will be relying on a Florida-based manufacturing services company to begin producing mobile network gear in the US this year. But the company will also consider whether to launch its own production in the US, thus avoiding any possibility of Washington-imposed trade barriers.
BloombergQuint (India) (8/13) 
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Developer Corner
Gaming phones grow in popularity
Samsung's recent decision to have Epic Games President Tim Sweeney make an announcement regarding the Galaxy Note9 underscored how important gaming phones are becoming to consumers. Other phone-makers have already created devices with a focus on gaming, including Asus' gaming phone, which was created under the Republic of Gamer label and can add a second screen using a dock.
Variety (8/10) 
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Public Policy
Commerce Department outlines approach to data privacy
The Commerce Department's David Redl spoke at a recent event about the government's data privacy plans. "Bottom-up, consensus-based processes create policies that are trusted throughout the Internet ecosystem," he said, noting that the administration aims to create policy that "ensures America's prosperity and clears the way for innovation."
MarTech Today (8/10) 
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MMA News
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SMARTIES: Join Us for a Celebration of Talent
On Oct. 1, we'll be honoring innovation, creativity and success, and showcasing the year's most effective mobile moments. Join us for the SMARTIES Gala and see firsthand the winning work that will become the foundation that inspires, educates and ultimately propel the industry forward. Learn more.
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It's bad policy to speculate on what you'll do if a plan fails, when you're trying to make a plan work.
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