US mobile users who frequent Google's Play Store have a chance to download for free one app per week that previously was pay-only. First up is Cartoon Network's "Card Wars," which normally costs $2.99.
How to Revive a Struggling App Your mobile app may not be performing well, but location technology can help bring an underperforming app back to life. Download this eBook and learn how location-aware technology can help you boost performance, engagement and installs.
Facebook is trialing relevant ads at the bottom of Instant Articles, in the related articles section. Also, the platform recently announced that ads in Instant Articles can now be placed every 250 words, instead of every 350 words.
Global internet ad spend is predicted to increase 13% this year to reach $205 billion, per Zenith Media. Social media is predicted to be the fastest growing form of internet ad spend, increasing 20% to reach $55 billion.
One of the accessories that works in conjunction with the upcoming Galaxy S8, the Gear VR, has gotten its own dedicated controller. The Gear VR could be a major selling point for the S8, as 5 million of these headsets had been sold as of January, per industry data.
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Users of Skype's Business Cloud PBX can now take advantage of two new features: automated answering and call routing. The new options come as Amazon and Google compete to win the communications business of enterprises.
Become a Leader in Marketing Learn effective marketing techniques applicable to today's saturated world with an online MBA with a concentration in Marketing from King University. Earn your degree in as little as 16 months. Online courses enroll year-round with no GMAT required for admission. Start classes as early as this summer. Learn more.
The suspect in last week's terrorist attack in London apparently used the messaging app WhatsApp just before the incident, raising calls for intelligence services to be allowed access to such accounts. A number of apps now employ end-to-end encryption to ensure user privacy.
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MMA webinar: How marketers use location data (April 20)
This MMA webinar will feature details and discussion around the core findings, the methodology and the look ahead. The webinar will highlight findings including:
While most marketers use location data for social and search, more than half of marketers polled are now leveraging location for targeting.
The marketers who have increased their spend are becoming more sophisticated and value location for driving brand equity and customer experience versus just leads and sales.