With its news feed losing favor with brands, Facebook is playing up the marketing strengths of Instagram and Messenger, writes Seb Joseph. Instagram and its video Stories are seen as ideal for brand building while Messenger is better geared toward brands' customer relationship management, he writes.
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After a brand overhaul and the creation of the Joann app last year, iconic crafting store Joann can now collect real-time information on customers with a goal of improving the in-store experience. In addition to the experiential offerings, lessons and inspiration, president and CEO Jill Soltau says, "This is the most shareable and welcoming craft experience ever built."
Responding to evidence of a renewed political influence campaign, Facebook plans to stiffen authorization requirements for users managing pages with a large number of US followers. These users will be subject to two-factor authentication and confirmation of their primary home location.
Snapchat is enabling top creators to add "Shop Now" buttons to AR Lenses, and the first use of the tool is by Nicki Minaj to tout her new album, "Queen," and allow fans to buy a related necklace. The platform reports that more than 70 million users engage with AR Lenses each day, spending an average of three minutes using the feature.
Sweden's Ericsson will be relying on a Florida-based manufacturing services company to begin producing mobile network gear in the US this year. But the company will also consider whether to launch its own production in the US, thus avoiding any possibility of Washington-imposed trade barriers.
Samsung's recent decision to have Epic Games President Tim Sweeney make an announcement regarding the Galaxy Note9 underscored how important gaming phones are becoming to consumers. Other phone-makers have already created devices with a focus on gaming, including Asus' gaming phone, which was created under the Republic of Gamer label and can add a second screen using a dock.
The Commerce Department's David Redl spoke at a recent event about the government's data privacy plans. "Bottom-up, consensus-based processes create policies that are trusted throughout the Internet ecosystem," he said, noting that the administration aims to create policy that "ensures America's prosperity and clears the way for innovation."
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