Amazon introducing Alexa on Android | Mobile is a big driver of Netflix subscriber growth | Facebook unveils "Discover Growth" B2B campaign
July 21, 2017
MMA SmartBrief for Apps
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Industry Highlights
Amazon introducing Alexa on Android
Amazon's Alexa voice assistant, previously available on mobile devices only with iOS, is now arriving on Android. However, it comes through the Amazon shopping app rather than a separate Alexa app.
TechCrunch (7/20) 
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5 Security Tips for Working on Your Personal Device
More and more people are using their personal devices to work from home, but are they secure enough? With the proper preparation, your laptop or smartphone can actually help improve security. Read our white paper for 5 easy tips to work securely on your personal device
Marketing & Monetization
Mobile is a big driver of Netflix subscriber growth
Mobile was a major contributor to Netflix's steep user growth in Q2, with the number of mobile monthly active users worldwide jumping 60% from a year before, according to App Annie. In the US, the mobile total is approaching 70 million after a 20% year-on-year gain in Q2.
Variety (7/19) 
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Facebook unveils "Discover Growth" B2B campaign
Facebook is wooing business-to-business marketers with a "Discover Growth" push, which includes one ad each day on Instagram, Facebook and its Audience Network. Video lead spots and link ads will urge marketers to sign up to get advice on how to grow their brand using Facebook, and will be supported by print and digital ads in industry publications.
Adweek (7/19),  The Drum (Scotland) (7/19) 
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Ready to go beyond push notifications?
Looking for tooltips, surveys, videos and other campaigns to engage users and increase retention? The Giant Book of In-App Campaigns details 19 types of campaigns you can create in your app, plus 24 best practices and examples. Download the book now!
Wireless Ecosystem
Blippar enhances facial profiles with AR
Blippar users can now customize their facial images with augmented-reality-driven interactive features such as auras and music with the new Halos feature. Other options include connecting with other users and making your face scannable.
The Drum (Scotland) (7/19) 
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Marketers Needs
Industrywide standards needed more than ever in mobile marketing
In a mobile ad world that is more fragmented than ever, it is incumbent upon marketers to "develop best practices and adhere to them," writes Rohit Dadwal of the APAC Mobile Marketing Association. Marketers need to break out of the silos of their internal rule sets to formulate "an industry standard ... fair to all parties involved, while pushing the agenda for what will be good practice in mobile," he writes.
Campaign Asia (7/19) 
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Report: Why YouTube videos are ranked differently on Google
When YouTube videos are displayed in Google search results, the ranking is different than that shown on the native platform over half the time, Stone Temple Consulting reports. The study suggests that this occurs because Google ranks content primarily based on relevancy, whereas YouTube's ranking prioritizes entertainment value.
Search Engine Land (7/19) 
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Developer Corner
Facebook may be looking at modular hardware
A Facebook patent application suggests the company may get into the business of hardware with a modular device that can incorporate a speaker, microphone touch display and GPS. It's part of the social network's Building 8 research, which currently focuses on machine learning and camera technology.
Business Insider (7/20) 
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Public Policy
NSA approves BlackBerry security tools
NSA approves BlackBerry security tools
(Ethan Miller/Getty Images)
BlackBerry's encryption tools have been cleared by the National Security Agency for US government use, joining similar offerings from Apple and Samsung. No federal agencies have yet signed up for BlackBerry's suite, which works with iOS, Android and BlackBerry devices.
ZDNet (7/20) 
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MMA News
There is no direct correlation between clickthroughs and conversions -- More with Allstate
The MMA unveiled its latest SMoX cross-marketing attribution study for Allstate containing compelling new insights -- including how the optimal combination of formats and targeting can create significant shifts in sales and consideration, as well as proof that there is no direct correlation between clickthroughs and conversions.

For more insight and information about the study, email us.
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Early bird deadline ends tomorrow -- MMA SM2 Innovation Summit
At MMA SM2 Innovation Summit, the world's foremost experts will delve into how organizations can make mobile innovation part of their DNA, what's in store in the year ahead and how to foster groundbreaking innovation across the organization.

Don't miss early bird deadline -- July 22. Register now.
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