Study: More capable phones yield more gaming revenue | Pizza Hut, Smith-Schuster want NFL fans to share "Doorbell Dances" | Autotrader invites car buyers to test drive its new site
April 24, 2018
MMA SmartBrief for Apps
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Industry Highlights
Study: More capable phones yield more gaming revenue
Study: More capable phones yield more gaming revenue
(Drew Angerer/Getty Images)
Game monetization occurs at a much higher rate than the industry average on the newest phones from Apple, Google and Samsung, according to a study by DeltaDNA. The difference is attributed to the phones' greater capabilities and larger screens delivering a more satisfying game experience.
VentureBeat (4/23) 
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Marketing & Monetization
Pizza Hut, Smith-Schuster want NFL fans to share "Doorbell Dances"
Pizza Hut, Smith-Schuster want NFL fans to share "Doorbell Dances"
(Ye Aung Thu/AFP/Getty Images)
Pizza Hut is celebrating its new status as an official NFL sponsor with a push that stars the Pittsburgh Steelers' JuJu Smith-Schuster performing his own "Doorbell Dance" to mark the arrival of his delivery from the brand. The campaign is urging consumers to share their own celebration dances on Instagram using #Sweepstakes and #PizzaHutHut for a chance to win NFL game tickets.
MediaPost Communications (4/23),  Forbes (4/23),  Pizza Marketplace (4/23) 
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Autotrader invites car buyers to test drive its new site
Autotrader invites car buyers to test drive its new site
Autotrader has launched a new campaign, "Test Drive," which showcases the brand's new website. The push from Zambezi is running across broadcast, cable, streaming, radio and social, and it features interactive content on digital platforms including Spotify, YouTube and Pandora.
MediaPost Communications (4/23),  Marketing Dive (4/23) 
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Wireless Ecosystem
Alphabet takes home $31.1B in Q1
Alphabet has announced that it made $31.1 billion in revenue in the first quarter, surpassing Wall Street projections by around $870 million. Growth was up 26% compared with 24% in the same period in 2017, and advertising accounted for $26.6 billion of revenue.
MarTech Today (4/23),  The Wall Street Journal (tiered subscription model) (4/23),  USA Today/The Associated Press (4/23) 
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YouTube now available on Cox's Contour platform
YouTube now available on Cox's Contour platform
(AFP/Getty Images)
Cox users can now easily tune in to YouTube content directly through the company's X1-based Contour platform. Subscribers can access the content through Contour's user interface and voice remote and can search the app via that remote; streamed videos will count against users' 1-terabyte data caps, the company confirmed.
FierceCable (4/23) 
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Featured Content
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    Marketers Needs
    Reddit stepping up its bid for advertisers
    Reddit is making a bigger bid for advertisers with plans to expand its brand partnerships team by 50% this year. A key selling point will be the site's fans, who skew heavily toward millennials.
    Digiday (4/24) 
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    Developer Corner
    Hatch Apps helps everyday consumers create apps
    Startup Hatch Apps allows users to create their own apps without having to write any code. Customers can use frameworks for their app based on the product's end functionality and customize the app's design and layout.
    Forbes (4/23) 
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    MMA News
    Webinar -- What to Expect from Mobile Apps: 2018 and Beyond Forecast
    Join the MMA and App Annie for a session focused on the growth of the app market. In this session, App Annie's SVP of Research, Danielle Levitas, will share the company's annual forecast report that covers the trajectory of the booming mobile app industry from 2018 through 2022. Levitas will provide insight into app store revenue trends, category growth and what factors are driving the continued expansion of this powerful customer channel in the U.S. and globally. Register today -- Tuesday, May 15, 2 p.m. to 3 p.m. EDT.
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    MMA’s latest MTA Acceleration Tool Assists Marketers
    The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data. Get the report here.
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