Adoption of smart thermostats is rising, with 13% of all US broadband households equipped with the devices last year, per Parks Associates research. That's up from 11% in 2016, and a majority of broadband households say they plan to acquire smart home devices in the year ahead.
Artificial intelligence is making big inroads in marketing, resulting in improved workflows, sales and other productivity factors. A World Federation of Advertisers study finds an AI skills gap, however, in areas such as predictive modeling.
Amazon's stealthy approach to building its ad business has boosted shares to $1,600 apiece, per BMO Capital Markets, and brands such as Mondelez and Procter & Gamble are viewing the platform as the place to win digital shoppers, write Spencer Soper and Mark Bergen. "Amazon has an advertising platform no other company can match: a web store selling hundreds of millions of products combined with a streaming entertainment service and a trove of data about customer preferences," they write.
Sixty-five percent of brands boosted their video ad spend in the last year, and 52% of marketers are creating video ads in-house, Salesforce reports. Its study estimates that Google and Facebook will take 66% of global digital ad spend this year.
Snapchat is reaching out to publishers in a bid to win them over after Facebook changed its news feeds. Snapchat is intent on "finding more ways we can work together, more ways to support your business goals, and being more proactive with sharing insights and best practices," platform content head Mike Su wrote in an email announcing plans to hold a publisher summit.
An exploit chain in Android that took advantage of two vulnerabilities was identified by researcher Guang Gong, earning a Google reward of $112,500. The chain could have been exploited by hackers to remotely introduce arbitrary code into the system_server process through access to a malicious Chrome URL.
A six-year reauthorization of the National Security Agency's program for warrantless digital surveillance is expected to be signed by President Donald Trump after it gained Senate approval in a 65-34 vote on Thursday. The bill is a renewal of the Foreign Intelligence Surveillance Act's Section 702, which is intended to collect information on people overseas but faces criticism over data incidentally gathered about US residents.
MMA releases Version 2.0 of the MTA Data Acquisition RFI Template
This template is specifically designed to assist marketers in evaluating and securing higher quality data. In short, this straightforward template gives marketers a jump start to ensuring they have the best and most usable data possible to drive successful customer campaigns.
Webinar -- Location Data: Paving the Path to Successful Omnichannel Marketing
Consumers today bounce between a variety of channels at any given moment. So how do you reach them consistently with a relevant on-brand message and measure your reach? Join this webinar to learn how location-based insights and measurement play a unique role in enabling successful omnichannel marketing. Get tactical, expert advice for how to implement and apply location data to benefit your marketing goals.
The brick walls are not there to keep us out. The brick walls are there to give us a chance to show how badly we want something. Because the brick walls are there to stop the people who don't want it badly enough.