Google adds corporate customizations to Android activations | YouTube appeals to brands as it cranks up original series | Microsoft to open first European retail store in London
September 22, 2017
MMA SmartBrief for Apps
Latest news on mobile apps
Industry Highlights
Google adds corporate customizations to Android activations
Google is seeking more corporate business for its Android smartphones with the option for businesses to configure the devices before they're handed out to employees. "Zero-touch" enrollment allows companies to secure their policies in place from the start and eliminates the need for employees to manually configure their new phones.
Fortune (9/21),  ZDNet (9/21) 
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Gartner Symposium/ITxpo
At Gartner Symposium/ITxpo, the world's top CIOs gain a strategic view of the emerging trends shaping IT and business. Experience the value of Gartner analysts, industry experts, peers and solution providers, and learn how to achieve greater impact as a leader. Learn more.
Marketing & Monetization
YouTube appeals to brands as it cranks up original series
YouTube appeals to brands as it cranks up original series
YouTube is producing shows with budgets comparable to those of basic-cable channels and soliciting advertisers for spots and product integration. One early example is a series that offers a behind-the-scenes look at Ellen DeGeneres' daily talk show, with L.L. Bean and STX Entertainment as US sponsors.
Digiday (9/22) 
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Microsoft to open first European retail store in London
Microsoft to open first European retail store in London
(Stephen Brashear/Getty Images)
Microsoft has picked a site on London's pricey Regent Street to launch its first brick-and-mortar store in Europe, located near Apple's redesigned flagship store in the city.
VentureBeat (9/22) 
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Wireless Ecosystem
Google Play's global status on the rise with plans for more
Google Play's global status on the rise with plans for more
(Kimihiro Hoshino/AFP/Getty Images)
As measured by usage, Google Play is now the leading app platform globally, according to James Sanders, Asia Pacific director of Google Play. Sanders said plans are in the works to build on Play's popularity with greater support for virtual and augmented reality as well as improved distribution and analyzing capabilities.
DigiTimes (9/22) 
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Apple rolling out 4K movies exclusively for streaming
Apple's iTunes Store boasts a growing list of 4K movies, but they can't be downloaded to devices. The movies require internet connections for streaming and are intended for the rollout of Apple TV 4K.
MacRumors (9/21) 
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Marketers Needs
Kodak app leverages chatbot to find treasured photos
Kodak app leverages chatbot to find treasured photos
A new Facebook chatbot from the Kodak Moments app helps users find the memorable photos from the haystack of thousands that most people save on Facebook and on their phones. The Kodak Moments app also allows users to easily order prints if they like.
Engadget (9/22),  MediaPost Communications (9/21) 
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Developer Corner
React Native now available on Amazon Web Services cloud
The React Native tool for iOS and Android app development can now be accessed on the Amazon Web Services cloud with single-click deployment. The "learn once, write anywhere" technology is open-source and based on JavaScript.
Application Development Trends (9/21) 
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Public Policy
Facebook will give Congress Russian political ad copies
Facebook has changed course and has consented to provide Congress copies of thousands of political ads purchased through Russian accounts last year. Lawmakers are exploring the possible role of Russian sources in the 2016 presidential campaign.
The Washington Post (tiered subscription model) (9/21) 
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MMA News
Last chance to register for the MMA SM2 Innovation Summit (Sept. 25-26, NYC)
At this year's MMA SM2 Innovation Summit, you'll learn about mobile strategies that will help you drive your business forward.

Brand innovators to take the stage include Theresa Agnew, CMO at GSK Consumer Healthcare US; Brad Grossman, CEO and founder of Zeitguide; Ben Lerer, founder of Thrillist and CEO of Group Nine Media; Marissa Tarleton, CMO at RetailMeNot and more. They'll share insights into how best-in-class organizations use advanced mobile technology to boost customer engagement, create new revenue streams and make mobile their competitive advantage.

Here's the lineup and agenda |
Last chance to register now

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Global Smarties Celebration of Talent (Sept. 25, NYC)
The Global Smarties Celebration of Talent is where the winners of this year's Global and North America competitions will be announced. The shortlist entries from around the world represent mobile's ability to reach and engage connected consumers in unprecedented ways. Prepare to be inspired. Get your tickets today!
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