Nielsen: Smartphones fuel rise in total media usage | Mobile deemed key to surge in header bidding | As voice search grows, context is key
November 17, 2017
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Nielsen: Smartphones fuel rise in total media usage
Nielsen: Smartphones fuel rise in total media usage
Smartphones account for most of the half-hour rise in total media usage each day over the past year. That's according to Nielsen, which notes a 43% gain in smartphone usage in the second quarter from a year earlier, putting the latest daily total at almost 2.5 hours.
MediaPost Communications (11/16) 
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Leading Brands Who Drive Mobile Engagement
78% of shoppers will use their phone to help navigate and simplify their holiday shopping. Check out how leading brands like Polo Ralph Lauren, Home Depot, and Pet Smart are leveraging mobile for their holiday marketing campaigns. Download Now.
Marketing & Monetization
Mobile deemed key to surge in header bidding
Publishers finding success with header bidding helped boost bidding impression volume by 220% in the third quarter from the same period last year, according to PubMatic. Mobile was crucial, PubMatic says in its report, as the platform is "quickly becoming the first screen for many consumers globally."
MediaPost Communications (11/16) 
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As voice search grows, context is key
Consumers are quickly adapting to the option of voice searches with the assistants they're bringing into their homes, and this has wide implications for marketers, Yext's Durane Forrester said in an interview. To take advantage, Forrester says, marketers need to continue providing rich content but should increasingly take the context of a consumer's query into account.
Search Engine Land (11/16) 
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Imagine the blockbuster author of the Jack Reacher series, the screenwriter of a hit TV series, a Grammy nominated singer/songwriter and 11 other renowned creative talents collaborate to tell the story of the modern workplace - filled with suspense, passion and paperclips. Get The Story.
Wireless Ecosystem
WhatsApp flaw found in deleted messages feature
WhatsApp flaw found in deleted messages feature
(Yasuyoshi Chiba/AFP/Getty Images)
WhatsApp's Delete for Everyone feature allows users with second thoughts to expunge messages they regret. Android Jefe has found, however, that Android users can still read the messages on the Notification Log on their phones.
The Independent (London) (tiered subscription model) (11/16) 
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Marketers Needs
Yahoo upgrades email with tools for coupon sorting, travel tracking
Yahoo email users will be able to digitally clip coupons and track travel information across all their email services with two new features added in time for the holidays. Yahoo also says its email service will now automatically sort and highlight the most relevant deals in a user's inbox.
VentureBeat (11/16) 
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Lyft acquires Kamcord for its livestreaming team
Lyft acquires Kamcord for its livestreaming team
(Mike Coppola/Getty Images)
Lyft will be onboarding 12 of Kamcord's 15 employees as part of its deal to acquire the livestreaming and social media company. Kamcord, which has struggled to compete with the dominant players in its field, will shut down as a separate service.
VentureBeat (11/16),  Mashable (11/16) 
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Developer Corner
Facebook Live creators get app, site with exclusive tools
Facebook has rolled out an app and website designed specifically for creators of live video on its platform. The app offers features such as exclusive creative tools, a tab to connect with fans and other creators, and analytics about videos and pages.
VentureBeat (11/16),  Adweek (11/16) 
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Public Policy
FCC moves ahead with political-ad disclaimer rules
The Federal Election Commission has voted unanimously to start writing regulation that would require political advertising on social media to carry disclaimers. Facebook has said it "strongly supports" the FCC's move to provide "further guidance to committees and other advertisers regarding their disclaimer obligations."
Reuters (11/16) 
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A man may truly live in his dreams, his noblest dreams, but only, only if he is worthy of those dreams.
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