Google Play Store rolls out weekly free app | Facebook ramps up efforts to monetize Instant Articles | Report: Global internet ad spend to reach $205B this year
March 28, 2017
MMA SmartBrief for Apps
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Industry Highlights
Google Play Store rolls out weekly free app
Google Play Store rolls out weekly free app
(Kimihiro Hoshino/AFP/Getty Images)
US mobile users who frequent Google's Play Store have a chance to download for free one app per week that previously was pay-only. First up is Cartoon Network's "Card Wars," which normally costs $2.99.
Mashable (3/27) 
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How to Revive a Struggling App
Your mobile app may not be performing well, but location technology can help bring an underperforming app back to life. Download this eBook and learn how location-aware technology can help you boost performance, engagement and installs.
Marketing & Monetization
Facebook ramps up efforts to monetize Instant Articles
Facebook is trialing relevant ads at the bottom of Instant Articles, in the related articles section. Also, the platform recently announced that ads in Instant Articles can now be placed every 250 words, instead of every 350 words.
Adweek (3/27) 
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Report: Global internet ad spend to reach $205B this year
Global internet ad spend is predicted to increase 13% this year to reach $205 billion, per Zenith Media. Social media is predicted to be the fastest growing form of internet ad spend, increasing 20% to reach $55 billion.
The Drum (Glasgow, Scotland) (3/27) 
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[New Guide] 2017 Email Marketing Automation & Integration Tactics to Boost ROI
With new communication channels continually unfolding, it's essential that marketers stay on their toes to adapt, survive, and thrive. This guide delivers marketing automation strategies for effectively combining your email marketing with video, social, content automation, and behavioral targeting. Learn more!
Wireless Ecosystem
Gear VR to enhance upcoming Galaxy S8
One of the accessories that works in conjunction with the upcoming Galaxy S8, the Gear VR, has gotten its own dedicated controller. The Gear VR could be a major selling point for the S8, as 5 million of these headsets had been sold as of January, per industry data.
CNET (3/26) 
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Get a Master’s from a Top PR Program
The 100% online Master of Arts in Strategic Communication is taught out of American University's School of Communication, located in the nation's media capital and named among the top PR programs by PRWeek for 2017. Get Started.
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Marketers Needs
Skype Business Cloud expands features
Users of Skype's Business Cloud PBX can now take advantage of two new features: automated answering and call routing. The new options come as Amazon and Google compete to win the communications business of enterprises.
ZDNet (3/27) 
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Become a Leader in Marketing
Learn effective marketing techniques applicable to today's saturated world with an online MBA with a concentration in Marketing from King University. Earn your degree in as little as 16 months. Online courses enroll year-round with no GMAT required for admission. Start classes as early as this summer. Learn more.
Developer Corner
Snapchat tops App Store searched rankings
Snapchat tops App Store searched rankings
(Lionel Bonaventure/AFP/Getty Images)
Snapchat has grabbed the top spot among most searched-for apps in Apple's App Store, according to Forbes. The app beat out Instagram and Facebook, the second and third most-searched apps.
The Economic Times (India)/Indo-Asian News Service (3/26) 
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Public Policy
UK terrorist attack raises questions over messaging app privacy
Terror attack raises questions over messaging app privacy
(Yasuyoshi Chiba/AFP/Getty Images)
The suspect in last week's terrorist attack in London apparently used the messaging app WhatsApp just before the incident, raising calls for intelligence services to be allowed access to such accounts. A number of apps now employ end-to-end encryption to ensure user privacy.
BBC (3/27) 
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MMA News
Smarties Call for Entries is open
You know it as THE Global Celebration of Mobile Marketing Talent. It's the only global mobile marketing awards program honoring innovation, creativity and success and the Call for Entries is now open. Groundbreaking, talked-about campaigns. Innovation, execution, excellence and impact. The world's top performers. Simply put, the Smarties Awards are the most fiercely competed awards for mobile.

Take three minutes to set up your Smarties account now, and we'll make sure you have everything you need to showcase your best work. Get started today.

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MMA webinar: How marketers use location data (April 20)
This MMA webinar will feature details and discussion around the core findings, the methodology and the look ahead. The webinar will highlight findings including:

  • While most marketers use location data for social and search, more than half of marketers polled are now leveraging location for targeting.
  • The marketers who have increased their spend are becoming more sophisticated and value location for driving brand equity and customer experience versus just leads and sales.
  • And more!
  • Register today.

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