Brand values rate highly with Gen X, millennials | Magna revises 2018 ad spending prediction | Apple uses influencers to highlight MacBook use
June 18, 2018
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Industry Highlights
Brand values rate highly with Gen X, millennials
The perception that brands broadly align with consumer values is a bigger factor in retail success than cost-saving things such as discounting, according to a survey by Euclid. However, the values factor was stronger among the millennial and Generation X generations, with about half in both rating it as a consideration.
Marketing Land (6/15) 
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Pandora’s “The Six Dimensions of Sound”
Whether you're heading to the French Riviera or hanging back in your hometown, we're excited to share some of our insights and expertise in the world of sound and audio that will help you take your audio advertising to the next level. Learn More.
Marketing & Monetization
Magna revises 2018 ad spending prediction
Magna revises 2018 ad spending prediction
(Philippe Lopez/Getty Images)
Magna Global has updated its 2018 global advertising growth projections from 5.2% to 6.4%, equating to $551 billion, and estimates that Facebook and Google's ad revenue will grow collectively by 31% worldwide, hitting $11.8 billion and $26.6 billion, respectively. Investment in digital ads will make up 45% of total ad spend, hitting $250 billion, and mobile will account for 62%, the company reports.
AdExchanger (6/18),  The Wall Street Journal (tiered subscription model) (6/18),  Campaign UK (tiered subscription model) (6/18) 
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Apple uses influencers to highlight MacBook use
Apple uses influencers to highlight MacBook use
Apple's "Behind the Mac" campaign spotlights the emotional connection people have to their MacBooks and the innovative creations being made each day by individual users. The push showcases 12 real creators and how they use their MacBooks, including music artist Grimes, photographer Bruce Hall and entrepreneur Peter Kariuki, who used it to create an app to help make safer roads in Rwanda.
Mashable (6/15),  Ad Age (6/15),  Adweek (tiered subscription model) (6/15) 
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Best practices to unlock your customer journey
A robust registration strategy is a key part of digital transformation. Learn the best practices for using registration to understand customer journeys and drive digital transformation in this white paper from Altimeter Principal Analyst Charlene Li.
Wireless Ecosystem
Instagram working on self-regulating features
Instagram wants to help users better gauge and get more out of the time they spend in the app. A preliminary look at the developing Usage Insights feature reveals tools that give users a daily tally of minutes and the ability to set a daily usage limit.
TechCrunch (6/17) 
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Breaking News in Advertising, Media and Technology
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Marketers Needs
Unilever rejects bot-powered social media
In a step toward creating authenticity with its advertising, Unilever is cutting ties with influencers who use bots to boost engagement. Keith Weed, chief marketing officer at Unilever, says the company will not buy followers or partner with influencers who do.
Reuters (6/18) 
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Developer Corner
Facebook Messenger update proves buggy
The latest Facebook Messenger app update for iOS is proving much less than stellar, with early uploaders reporting bugs and frequent crashes. Facebook says it's working on the problems.
Newsweek (6/15) 
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Public Policy
Medicare to allow smartphone-based glucose monitors
Medicare and Medicaid recipients will soon be able to use continuous glucose monitors with their smartphones. The federal ruling cites the importance of the devices' "data sharing function … for patients and their families."
FDAnews (6/15) 
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MMA News
SMARTIES: Get recognized for your best work, deadline: June 29
You’ve made advances in the industry through mobile programs that generated meaningful impact on your business and its bottom line. Don’t you want to share your accomplishments with the world? Time is running out to submit your best work to our annual SMARTIES Awards. Deadline: June 29, 2018.
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SAVE Brand Safety Council: Join the working groups
The MMA's newest initiative, SAVE, is a marketer-led Brand Safety Council created to ensure safeguards for brands in all marketing environments. The Council will develop processes, programs, benchmarks, and measures to protect your brand's reputation and marketing investment. Join one of our working groups and learn more about SAVE.
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